10 Mistakes to Avoid if You Want to Get Featured on Podcasts
Becoming a subject matter expert sought after by podcast hosts can help build a business, broaden the awareness of a brand and drive sales. Interviews with top podcasts can bring you to an entirely new, larger audience. Podcast interview marketing can help entrepreneurs, emerging brands and thought leaders reach new heights. If you want to […]
Forget Travel: A Virtual Book Tour is the New Norm for Authors
Traveling for a book tour can be inconvenient, expensive and out of the question for some authors. Getting featured on local newscasts can prove difficult if not impossible. As a former TV news producer for a morning show, I know that authors are at the whim of the executive producer or news director. Many newscasts […]
Do Podcast Hosts Judge You by the Company You Keep?
In a recent study of over 500 top podcast hosts, we found the best way to get interviewed on a podcast was with a personal introduction. More than just name-dropping, it’s a way for a host to have a sliver of instant trust to start a conversation. Personal introductions also help hosts to get an idea of […]
There’s a Right Way and a Wrong Way to Conduct a Digital Book Tour
Book promotion in the digital age: what do you do? As an author trying to “get the word out” about your work, Do you start with social media like Facebook and Twitter or do you roll out a blog? Or maybe you’re thinking of launching a digital book tour. Of course, you’ll want to plan […]
7 Tips to Getting Interviewed on Podcasts
The world of podcasts has grown over the years to a pretty significant number. About 400,000 podcasts exist, with subjects ranging from faith to business to music to movies to very niche interests. Many of these shows feature guests who have stories to tell and services to sell. So if you’re a writer, a speaker, […]
Authors: How to Get on Podcasts to Promote Your Book
Book promotion. Many authors cringe at the prospect. How do you set your book apart in the sea of current literature? How do you get noticed on Amazon, on bookshelves, and in social media? When you think about all of the digital platforms authors have at their fingertips today (“Do I have to be on […]
What is Podcast Interview Marketing
Before we explain podcast interview marketing, let’s have a little story time. Imagine you’ve written a book, and it’s time to promote it. “Back in the day,” you would probably have a manager, an agent, a publicist and the publishing company hopefully in your corner. They’d put money behind the promotion. You’d probably invest money and […]
Setting the Right Expectations for Podcast Interviews
Setting the right expectations for podcast interviews is in a major factor in success. As a guest, you have to know what you’re going into, what to expect from the experience and how to measure it. Measuring is important because you’re investing time, talents and treasure into this strategy of podcast interview marketing. Even if […]
Why “Do” Podcast Interviews? State of Podcast Interviews Report
“How does being on a podcast actually help me with my marketing?” Sometimes in talking with business leaders, authors, speakers and others, we hear this question. Essentially, people want to know what’s in it for them. How does being a guest on a podcast help them? Of course, telling your story in front of a […]
Dan Miller on How Authors, Speakers, & Coaches Can Leverage Podcast Interviews
Dan Miller: Now, a lot of you are authors, writers, speakers, coaches, and you ask questions about how you can really leverage your message, how you can spread that message. Tom Schwab is a dear friend of mine. He’s in my mastermind. We share a lot of ideas together. He has a company called […]
