What the Apple Charts Really Mean

What the Apple Charts Really Mean

Over the years people have made huge claims about what being on the Apple Podcast Charts means.  All of these were total guesses as Apple never said how they calculated the list. This recently changed when Apple explained its criteria to creators. Read the full article here.   The Chart Does NOT Reflect Podcast Size  Since the downloads […]

Why Guesting On Podcasts Is A Marketing Must

Why Guesting On Podcasts Is A Marketing Must

The Power Of Podcasting Podcasting is storytelling. It’s ageless, making it an easy component to incorporate into your marketing strategy, particularly as a guest. Our Founder, Tom Schwab, recently had the opportunity to be a guest on the Lochhead on Marketing podcast with Christopher Lochhead where they discussed the advantages of breaking into the golden […]

The Evolution of Interview Valet

Evolution of Interview Valet

It was in 2014 when our founder and CEO, Tom Schwab, thought about the benefits of leveraging podcast interview marketing. The way people consume information was evolving. Guest blogging was on the decline, but the benefits of it were still there: Tap into an established audience. Gain authority from a creator. Capture valuable backlinks. After […]

Podcast Guesting Isn’t The Goal

Podcast Guesting Isn’t The Goal

Like guest blogging of the past, podcast interview marketing is a great way to use an established platform to leverage your content and reach your target audience. Podcast guesting isn’t the main goal of the clients that come to us for help. But it is a necessary step to achieve their ultimate goal. Leave Your […]

Maximizing Your Podcast Interview Lifecycle

Maximizing Your Podcast Interview Lifecycle

The Podcast Interview Lifecycle is a six stage process. Every new innovative idea eventually fizzles out as we move on to the next new innovative idea. Its an ever evolving process. A podcast can go from Seed Phase (new and exciting) to Laughable Phase (old and worn out) faster than you might imagine. It’s important […]

The Podcast Interview Lifecycle

Podcast Interview Lifecycle

Everything has a shelf life. The once new innovative idea and concept eventually peaks and becomes old news. What most may not realize is there is a formula that each new idea follows, the idea lifecycle. We are well aware of this lifecycle here at Interview Valet, we call it the Podcast Interview Lifecycle. When […]