Is It Better to Host a Podcast or Be a Guest?

April 25,2022 / Blog / Tiffany
Grow My Accounting Practice Podcast

Our Founder, Tom Schwab, had the opportunity to be a guest on the Grow My Accounting Practice podcast with hosts Mike Michalowicz and Ron Saharyan.

Anyone Can Start A Podcast. But It Is Better to Host a Podcast or Be a Guest?

Over two million podcasts exist today.

Maybe you’ve been thinking about starting a podcast, but you hesitate because you don’t know how you could stand out when there are over two million other shows already out there. The truth is, out of those two million shows, only about 400,000 have published episodes in the last 30 days, signaling that while many people can start a podcast, only about 25% of those shows are consistently successful.

A quick search on Spotify reveals millions of familiar and unfamiliar titles of podcast shows, but Grow My Accounting Practice Podcast host Mike Michalowicz wonders “how have things changed in the podcast realm” over the past few years? Five years ago, podcasting entered the business marketing scene and became a solid marketing strategy. Today, podcasting is a staple for many businesses, giving them a platform to nurture and grow their clientele base. Podcasting offers listeners the ability to connect intimately with the vocal personality of businesses and brands in ways blogs can’t.

It’s no surprise that the podcasting space continues to grow exponentially. During the pandemic, podcasts enabled people and businesses to continue having conversations even when borders and quarantines kept people apart.

Getting Through The Noise

Tom still marvels at the 400,000 active podcasts statistic: “There are so many podcasts out there. How do you get through that noise?” At first glance it may seem like the podcast industry is oversaturated but look at it this way – there are millions of books in the world, but the publishing industry produces more every single day. Why? Because people want them.

What Are Your Goals for Podcasting?

Maybe the question you should be asking instead is, “What are MY podcasting goals?”

It’s really about what your goals are. Using the Uber analogy, should I be an Uber driver or an Uber passenger? Same platform, different goals. Asking yourself this question leads you to understand if podcasting will be worth the investment for your business and whether hosting or guest appearances are better for you. Shifting your focus from market saturation to the viability of your goals in the podcasting space.

When thinking about starting a podcast, it’s essential to understand why you want to create one. You must know why you want to start producing and whom you intend to help—or entertain—with the content. The production costs of a podcast can add up, and if you aren’t clear about your goals, the return on your investment is also unclear. The podcast will then likely become one of the 75% of podcasts that do not produce valuable content consistently.

Hosting Your Podcast vs. Being an Interview Guest on a Podcast: Which Is Better?

Typically, if you want to nurture an existing clientele base, hosting a podcast is the more appealing option for your goals. Hosting requires an understanding of several things. First, be clear about who you want your audience to be, what your niche is, and how can you provide valuable content to this niche audience? When you have clarity about your listener base, you can create a niche, value-adding podcast for those people, increasing your ability to stand out in the podcasting crowd.

Tom shares his own insights: “But if you build it, they won’t come. If you want to get new leads and new back links, you have to go out there and get on other people’s stages.”[1]  So if your goal is to gain and find new clients, appearing on other people’s podcast as an interview guest would give you a better return on your investment as you would forgo the upfront time and costs of creating your own podcast. This option is better for smaller businesses who are focused on growth rather than nurturing existing clients. However, being an interview guest has time investments that should be considered too.

I Don’t Need to Prepare

Many times, when you appear as a guest on a podcast, you can quickly tell yourself, “Oh, it’s just a podcast. I don’t need to prepare.” Would you do a live presentation in front of 500 people without preparing? Probably not. If you’re appearing on a podcast that gets thousands of downloads, appearing on that podcast is similar to—if not bigger than—presenting to a live audience of 500 people. If you want to be a guest on a podcast, you will need to prepare, and that preparation involves more than your message. There are two major steps before that: scoping out suitable podcasts for you to appear on and having quality equipment so that your audio doesn’t take away from the expertise you are sharing. 

Finding A Podcast

Finding suitable podcasts to appear on comes down to one big question: Will you be proud of appearing on that show? If you aren’t proud of your appearance, you are less likely to share it, and it will most likely not have a positive impact on your brand and company. Finding the right podcast to appear on is a process. In today’s climate it goes beyond finding a podcast with your target audience, you are vetting the podcast’s brand and values as well.

It’s also important to see how that podcast is promoted and how many people listen to each episode. Listen to several of their episodes to gauge the tone and messaging. Brand alignment and numbers matter, and it matters more when you are a guest who wants to get the most out of your time.

The Golden Age of Podcasting

The podcasting industry is thriving right now, and it isn’t too late to get started. The market isn’t oversaturated. There are still many ways for you or your business to stand out, connect with, and nurture clients. Be intentional with your message, show up on time, and be prepared. By doing this, you will add value to the audience as well as yourself. As Tom says, “Give, give, give, ask.” When you give others value, at the end of the day, you find that value added back into your bottom line.

Listen to the full conversation here.

Grow My Accounting Practice Podcast

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20 Great Podcasts For Speakers

April 21,2022 / Blog / Tiffany

As the world continues to find a new normal that means Live events are starting to ramp up again. It’s time to dust off your speaking chops!

Even the most successful professional speakers are always looking for ways to improve and collect inspiration as they grow.

Here is a list of twenty podcasts that have the best tips and tricks to elevate your next speaking engagements!

20 Podcasts For Speakers

| World of Speakers

World of Speakers podcast

The World of Speaker podcast series, hosted by Ryan Foland and powered by SpeakerHub, helps up-and-coming speakers build their speaking business with expert tips from world-renowned speakers.

| Big Talk

The Big Talk podcast

Learn how to  get up on a big stage and talk about something important, through the lens of  award winning director,  and the executive producer of TEDxLincolnSquare, Tricia Brouk.  She interviews people who talk for a living and gets them to reveal their secrets on how to become a successful public speaker.  Past guests have included Lolly Daskal, Dorie Clark, Bob Burg, Mark Sanborn, Petra Kolber, Jason Van Orden and Scott McKain.

| Teach the Geek

Teach the Geek podcast

In STEM (science, technology, engineering, math)? Struggle with public speaking? Then you’re in the right place! Join host Neil Thompson to get tips to improve your public speaking, and also hear from others with STEM backgrounds who saw the benefit of public speaking in their careers and the steps they took to get better at it.

| Claim the Stage: A Public Speaking Podcast for Women

Claim the Stage is a podcast for women who want to learn how to speak on stage, online, and speak up in life. Hosted by Angela Lussier, award-winning professional speaker, seven-time author, and CEO and founder of the Speaker Sisterhood, a network of public speaking clubs for women.

| Time to Shine

Time to Shine podcast

Time to Shine presents interviews with successful public speakers who share their experience and secrets with you. Become confident and ready to shine in any speaking situation. It’s time to shine in public speaking. Time to Shine, hosted by Oscar Santolalla, focuses on public speaking, communication skills, and storytelling.

| What’s My Story

Whats my story podcast

What’s Your Story? What’s My Story? This podcast will focus on pivotal moments in people’s lives that helped propel them towards success. We will explore mindset, motivation and inspiration through the lens of story. Join host Robert Kennedy III (RK3) on his journey of how he got from there to here.

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| 20 Minutes with Bronwyn

20 Minutes with Bronwyn podcast

For over fifteen years, host Bronwyn Saglimbeni has helped high-profile clients prepare for big moments on camera & has midwifed over 120 TEDx, TED Global & TED talks. Bronwyn’s superpower is helping people communicate in a way that breaks through the static of our everyday lives. In 20 Minutes with Bronwyn, you will get a steady dose of high voltage, practical (and highly irreverent) advice to help you dismantle the communication habits that are holding you back, while giving you the skills you need to shine.

| The Speaking Club

The Speaking Club with Sarah Archer podcast

If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets.

| Speaking Podcast

Speaking Podcast

Host Roy Coughlan interviews public speakers who are sharing how they overcame their fear and became competent speakers. Some will be for speeches, others workshops and even organising full events. 

If you would like to make a change in the World then being able to speak in public is critical to get followers.

| The Great Speech

The Great speech podcast with Kolarele Sonoaike

What does it take to be a Great Communicator? With each episode of The Great Speech Podcast Kolarele examines all aspects of communication including storytelling, public speaking, negotiating, leadership, pitching and more.  If you are looking to up your game when it comes to your communication skills, then this is the podcast for you.

| Captivate the Room

Captivate the Room podcast

Hosted by Internationally known voice expert, Tracy Godwin, an award-winning speaker who has taught hundreds around the globe to make a big impact with their voice.  This podcast is for anyone who wants to step onto a bigger stage, make a bigger impact and have a voice that makes people listen.  In this podcast, I’ll teach you how to find your voice, sound more confident, compelling and captivating.  I’ll also share great techniques for presentations of any kind, storytelling and be captivating the room on video.  I interview business leaders around the globe about their voice and communication struggles and triumphs.  Voice is the most powerful tool you have, it’s how we determine everything about you, in this podcast I’ll teach you how to touch our emotions and change lives simply by using your voice.  Presentation matters and the voice is the missing link.

| Shortcuts to Public Speaking Success

Shortcuts to Public speaking success podcast

Improve your public speaking now. Enhance your career or business with these quick to implement tips from speaker trainer and international performer, Shola Kaye.

| The Primal Presenter

The Primal Presenter podcast

Weekly episodes dedicated to primitive habits for a digital world. Uncage yourself from the war on your attention, and rediscover the practical instincts to help you connect, inspire, and create meaning for others. Let’s get back to the basics of great presentations with host Scott Schwertly.

| NO SWEAT Public Speaking

No Sweat public speaking podcast

Fred E. Miller is a speaker, an author and a coach. Businesses and individuals hire him because they want to improve their Public Speaking and Presentation Skills. They do this because we perceive really great speakers to be Experts. Perception is reality and people like to work with Experts. They also know: Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities. He shows them how to Develop, Practice and Deliver Knock Your Socks Off Presentations! with – No Sweat!

| SpeakersU

SpeakersU Podcast

SpeakersU Podcast host James Taylor brings you weekly speaker training, interviews and public speaking tips. You’ll learn strategies on how to launch and grow your professional speaking business. This podcast will teach you how to become a better public speaker and ways to get booked to travel the world as a highly-paid keynote speaker. You’ll go behind-the-scenes as innovation keynote speaker, creativity expert and speaking business coach James Taylor travels the world speaking at global conferences and interviewing top leadership speakers, business speakers and speaker bureaus. Subjects covered in the SpeakersU Podcast include how to become a top keynote speaker, motivational speaker or public speaker, working with speaking bureaus, how to make money speaking, speaker marketing automation, selling your speaking, joining speakers associations, improving your communication skills, presentation training basics, and how to become a successful professional speaker.

| Speaking…of Getting Booked

Speaking of getting booked podcast

This podcast is about one thing: getting booked to speak more! This is for established and newbie Motivational and Keynote speakers and coaches. I interview meeting planners, association chairs, and seminar leaders to find out what makes them book their speakers. Being a veteran speaker himself, host Matt Brauning, I will also add in some tips and methods to improve any presentation!

| Speaking Your Brand: Public Speaking for Women

Speaking your brand public speaking for women podcast

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand – your place to learn how to persuasively communicate your message to your audience.

| The Public Speaker

Public Speaker podcast

The Public Speaker’s Quick and Dirty Tips for Improving Your Communication Skills podcast helps you to inform, motivate, entertain, and persuade better. Join host and creator Lisa B. Marshall for short, practical tips that help you to be engaging and memorable every time you speak. It’s not just about public speaking, it’s about effective communication.

| Fearless Presentations

Fearless Presentations podcast

Want to eliminate public speaking fear and become a more poised and confident presenter and speaker? Then Fearless Presentations with host Doug Staneart is the answer. This podcast is based on our famous two-day presentation skills class offered in cities all over the world.

| Grow Your Public Speaking Business

Grow your public speaking business podcast

Join host Wendi McNeill on the Grow Your Public Speaking Business podcast. Helping speakers grow their speaking business, build a strong platform and connect with meeting planners.

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10 Ways To Use Podcast Guesting

April 19,2022 / Blog / Tiffany

There are many motives behind someone’s reasoning to do podcast guest interviews. We know the power and potential they can have in your business directive. We have it seen it work thousands of times over with our own Certified Guests. Through our exclusive data we have highlighted 10 specific ways consultants and coaches can, and have, used podcast guesting to grow their business.

1 | Grow Your Practice

Podcasting is a great way to grow your business! Utilizing an established platform will get your message and content in front of your target audience.

2 | Market Research

Listening to podcasts will key you in on what your competitors are doing in your industry. This can be beneficial in your efforts to diversify yourself from the competition.

3 | Raise Your Profile and Price

Once you’ve done enough podcasts to establish yourself as a thought leader in your industry, you’ve built up a presence that allows you to raise your prices. Your audience knows you have a compelling message or a great product and they will pay for it.

4 | Launch A Book or Program

We talk a lot about repurposing your content. Launching a book or a course is a great way to do that. Your voice is known in podcasting, which almost guarantees you the title of Best Selling Author.

5 | Land Paid Speaking Events

With mask mandates being lifted and more people traveling and gathering for events, podcasting is a great way to leverage speaking engagements. After all, who doesn’t like a stage and a room full of people?

6 | Attack Strategic Partners

It doesn’t always have to be a competition with your competitors. Podcasting is a great way to form partnerships with other people in your industry.

7| Launch & Expand Your Own Podcast

You’ve been on upwards of a hundred podcasts. Now it’s time to create your own. After spending all that time leveraging someone else’s platform, building your own is a great way to interact with interesting guests that will benefit your audience. 

8| Expand Into New Markets

We’re lucky to live in such a large and diverse world. While you may live in a house in Ohio or a flat in London, your ideal customer could be in an apartment in Sydney or a house in Mexico City. Podcasting is global marketing. You’re going to reach audiences that span at least six continents. However, we can’t guarantee you’ll be a breakout star in Antarctica. It’s a very saturated market.

9| Disrupt The Status Quo

Podcasting is a great way to stand out–to do something different than what others are doing in your industry. Like we always say: what’s ordinary to you, is amazing to others.

10| Rebrand

Everyone wants to try something new. After establishing yourself as a thought leader in one industry, podcasting can be a great way for you to rebrand into something new. You’re a trusted voice that podcasters would love to have on their show.

Content from this blog was pulled from How Coaches & Consultants Can Grow With Podcast Marketing.

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20 Great Podcasts For Consultants

April 11,2022 / Blog / Tiffany

Similar to our previous post on 20 Great Podcasts for Coaches, the podcasting world is filled with thousands of great podcasts for your consulting business. So where do you begin?

Whether you are looking for potential guesting opportunities for your audience or you want to listen to other experts in the field, we compiled list of the best podcasts for consultants looking to gain knowledge and growth.

20 Podcasts To Help Your Consulting Business Grow.

| Craft of Consulting

This podcast helps accomplished professionals become successful, in-demand consultants while creating the lives they want. The show features consultants sharing their expertise and insights about how to be a successful, in-demand consultants; clients revealing what want–and don’t want—from consultants; and the host, Deb Zahn, talking about topics that can help you succeed faster and balance your life.

| Consulting Success

Host Michael Zipursky, co-founder and CEO of his own consulting business has been building businesses for more than 20 years. This podcast features experts from various industries who share the desire to achieve success in the consulting business. They expose their well-kept secrets to get to the top. Hear the building blocks that started their careers and the most important principles they uphold to get through challenging entrepreneurial moments.

| Seven Figure Consultant with Jessica Fearnley

Business Coach and LinkedIn Top Voice, Jessica Fearnley is here to show you how you can work less and earn more in your consulting business.

Welcome to the Seven Figure Consultant Podcast, the show that takes you from booked up and burned out in your consulting business to THRIVING as the CEO of your 7 figure enterprise.

| Everything Business Consulting

Hosts David Thexton and Julius Bloem cover everything and anything about business and business consulting with all types of businesses in our exciting interviews and internal discussion. Accountants, Ex-Corporates, Entrepreneurs, Ex-Business Owners and Existing Business Consultants. As featured on EO Fire with John Lee Dumas. Everything Business Consulting is brought to you by ConsultX – Your License to become a successful Business Consultant.

| The Strategy Skills: Management Consulting

Where strategy partners teach you the tools and techniques to solve mankind’s greatest problems. Learn all the skills of McKinsey and BCG consultants without having to work at a consulting firm. The Strategy Skills teaches both technical analyses and soft skills like communication.

Learn how to advance your strategy, operations and implementation skills, enhance your critical thinking ability and build your executive presence. We also dissect individual consulting studies in great detail so you can replicate them with confidence.

| Book Your Dream Clients

Are you an independent consultant who’s ready to grow your business into a predictable revenue stream so you never need to worry about being forced back to corporate? And at the same time, you want to ensure your business doesn’t take over your life, like your corporate job did? This podcast, with host Melisa Liberman, shares the blueprint to exactly how you can make that desire a reality. Get solo insights or informative guest interviews that will help you to accomplish your Independent Consultant Business goals. It’s time to get clear on exactly what you want and how to achieve it so that you can finally transform your work into a true business.

| The Business of Authority

How to make a living while you’re making a difference. The Business of Authority podcast with hosts Jonathan Stark and Rochelle Moulton bring a weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

| Working Without Pants – Creative Entrepreneurship

Working Without Pants is the podcast for agency owners and consultants who are wanting to win more clients and better clients for their business. Each week, Jake Jorgovan brings you interviews with industry leaders and experts on how to win more clients for your agency or consulting practice.

Past guests have included Brennan Dunn, Brent Weaver, Kai Davis, Philip Morgan, Brian Casel, Blair Enns, and many more.

| The Impact Driven Entrepreneur

We help coaches to make a bigger difference by becoming Thriving Impactful CEOs using The Impact Formula Methodology®. This means selling out your offers, scaling beyond 1:1 to group programs and leveraging a team so you can exponentially increase your income and join the 3 day workweek revolution. It’s time to experience the freedom, income and impact you deserve with host Mariana C. Ruiz.

| Strategy Simplified

When we asked Fortune 1000 managers what skill differentiated a top performer, “a focus on what is important” was the #1 answer. The ability to identify what is most important separates strategists from analysts. Welcome to Strategy Simplified – we slice through business jargon to get to the simple heart of business strategy. Hosted by the senior leadership team of Management Consulted – ex-Bain consultant and successful tech entrepreneur Jenny Rae Le Roux, MC COO Namaan Mian, and ex-McKinsey Engagement Manager Stephanie Knight – Strategy Simplified uses case studies and conversations to apply business strategy concepts. What does Disney’s cost structure tell us about Disney+? Can Uber ever be profitable? What does an iced coffee company have to do with U.S. car manufacturers? Enter the world of Strategy Simplified and find out.

| The Magnetic Business

The Magnetic Business podcast is for coaches, consultants and service based entrepreneurs looking to start, launch or grow their soul-led business online. Host Lexie Sparrow brings you step-by-step strategies, intuitive wisdom, action taking trainings, expert guests & inspirational stories, so that you can build your OWN blueprint to your most rewarding and thriving business and life! Join us for conversations on: online marketing, creating in-demand services, launching, mindset, manifestation, productivity tips, foundational business strategies, Human Design for business and more!

| Business & Life Conversations

With host, business consultant Angela Henderson from Angela Henderson Consulting is the home to inspiring business and life conversations with and for start-ups and veteran entrepreneurs/business owners. You’ll get support, tips, techniques, tools and more to help you expand your business and life.

Be inspired by thoughtful solo shows with practical business lessons or join in the rich conversations she’ll be having with real life entrepreneurs/business owners (from all stages of business) discussing everything from their top business strategies to help you grow, failures, struggles, successes, finances, fears, mental health, life and more

| Art of Consulting

You’ll learn our top strategies to improve your career, confidence, lifestyle from us and other crazy successful seasoned consultants in IT and Management. Engage in the conversation wit hosts Andy Fry and Cat Lam, as they discuss everything that brought us longevity and success over the years in the consulting industry.

| Profitable Joyful Consulting

Welcome to the Profitable Joyful Consulting Podcast where you’ll discover how to double your revenues without exhaustion, working with perfect clients on transformational engagements. Increase your profits and enjoy your business more with your host, Samantha Hartley.

| The McKinsey Podcast

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

| Solopreneur Money

If you are a successful solopreneur, consultant, independent contractor or gig worker this podcast is for you. You’ll get simple, straightforward tips to help you master your finances and action items to help you be a better business owner, a better spouse, a better parent, and ultimately a better you. Join Solopreneur finance expert, Gabe Nelson for the journey!

| Creating Your Encore Career

This is Creating Your Encore Career And becoming a “Silver Entrepreneur”, with your host Lynn Friesth.

Lynn will share ideas and expert advice from people that are walking in your shoes and living their encore careers — where they want and at the pace they want. You’ll start a company of one with confidence and knowledge to live a fulfilled life of freedom and ease.

| Branding BFF

Branding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business.

| The BS-Free Service Business Show

The BS-Free Service Business show takes you behind-the-scenes of running a business as a freelancer, creative or agency with a focus on fluff-free lessons to help you grow your own business and get paid. If you work with clients and want to create a simple AND sustainable service business, you’re in the right place.
The show is hosted by Scoop Studios’ Maggie Patterson.

| Podcasting for Coaches

As a Podcast Launch Consultant, host Britany Felix knows how powerful podcasts are as a lead generation tool for a coaching or consulting business. Get top tips and tactics for starting a podcast that will help you build a bond of trust with your ideal clients, so they’ll want to hire you immediately. Whether you’ve just launched your business, or you’re already established and looking for new ways to increase your leads, you’ve come to the right place!

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Coaches and Consultants grow with podcast guest marketing

20 Great Podcasts For Coaches

April 06,2022 / Blog / Tiffany

Let me set the scene: you’re a new coach in your respective industry, but you’re not sure where to start. Maybe you’re not quite ready to be a guest on podcasts, but you’re definitely interested in the knowledge that other coaches in your industry have shared.

20 Podcasts To Help Your Coaching Business Grow.

| The Coaches Corner

Welcome to the Coaches Corner with host Lucas Rubix, a podcast dedicated to helping Coaches get more clients, make more money, have a bigger impact and get booked solid!

| The Coaching-Business

Max Tronow and Nikita Gunkewisch host a podcast for online coaches, consultants or service providers either seeking to start or scale their existing online business. If you want to learn how to increase your revenue while at the same time decrease the amount of work you have to put into your business then you’ve come to the right place.

| Let’s Coach with Carolyn

Carolyn R. Owens and her guests, bring a wealth of experience, offering, strategies, tips, and techniques from the coaching world. It’s an uplifting, motivating hour offering a unique perspective on life, taking the best from the professional and sports coaching worlds for you to apply in your everyday life.

If it ain’t broke…make it better!

| The Jasmine Star Show

A conversational business podcast that explores what it really means to turn your passion into profits. Host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. You can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

| Natural Born Coaches

Host Marc Mawhinney is all about helping you grow a successful coaching business! Listen in as he interviews guests like John Lee Dumas, Rich Litvin and Steve Chandler (from “The Prosperous Coach”), Jill Stanton, Larry Winget and more who spill the beans on how to be the best coach you can be!

| Book Your Dream Clients

Host Lindsay Maloney believes business can be simple and you can use your intuition to run towards your goal! Self-made business and success coach, Lindsay helps you start and scale your dream coaching business! Her step-by-step creative guidance will leave ready to put her tips into action, push your business forward, and work with your dream clients. Get unstuck and structure your brilliance into a coaching business that’s sustainable and financially exhilarating.

| STaR Coach Show

Whether you are an Executive Coach, a Life Coach, or a Business Coach, host Meg Rentschler is all about sharing Strategies, Tools and Resources about the field of coaching. Authors, speakers, successful coaches and industry leaders will share their expertise and wisdom in many different areas-business building, skills sets, internal coaching, external coaching, frameworks and more.

| Excellent Executive Coaching

Excellent Executive Coaching with Dr. Katrina Burrus will provide leadership coaching tips, strategies and resources that can resolve leadership issues. Learn about coaching top global leaders and their trials and successes. This podcast is a platform of discussion and a source of knowledge sharing between professional coaches and leaders. It promotes continued education for executive coaches and leaders around the world.

| My Daily Business Coach

Do you love your business? You should, right? Well sometimes, as small business owners, we just don’t. My Daily Business Coach podcast is here to provide inspiration, education and motivation for small business owners who want to fall in love with their business again and build a business they can be proud of. Hosted by Fiona Killackey business coach and founder of My Daily Business Coach, this podcast includes business coaching, interviews with small business owners and tips, tools and tactics to help you scale your small business without scaling the stress.

| Coaching Success Radio

Host William Winterton has powerful conversations with successful coaches around the world. The Coaching Success Radio Podcast shares strategies for growing your own coaching empire.

| Black, Banked, and Booked Out As An Online Coach

Host Dielle Charon went from struggling social worker living paycheck to paycheck, to building a multiple six figure coaching business with a 9 to 5. She helps ambitious WOC create wildly successful online coaching businesses without the stress or overwhelm.

| The Coaching Life

In the Coaching Life Podcast internationally renowned coach, speaker and author Phil Goddard interviews coaches and clients to give a real-life, no-filter look at the coaching profession and what it really takes to be a coach.

| The Thriving Coaches

Sunday Times bestselling author, keynote speaker and executive coach, Jamie Smart, hosts The Thriving Coaches Podcast. Listen to Jamie coaching people who want to transition from full time employment to something more fulfilling and on-purpose for them. Eavesdrop on these powerful sessions and uncover the key insights, realizations and distinctions that you can use to grow your practice, have a bigger impact on your clients and live a life you love

| Rich Coach Club

Susan Hyatt’s Rich Coach Club is packed with inspiring ideas, pep talks, interviews, and all kinds of good stuff to help you build a coaching business that is strong, solid, and super profitable. Whether you’re a life coach, health coach, fitness coach, writing coach, any type of coach, you will hear some gems on the show that apply to YOU. Master Certified Life Coach Susan Hyatt combines old-school business savvy with new-school technologies and general bad-assery to teach coaches how to significantly increase their income AND build their dream practice!

| The BizChix: Female Entrepreneurs | Women Small Business

Host Natalie Eckdahl, MBA, is a coach to high performing women. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work.

| Prosperous Coach

Host Rhonda Hess, international business coach and niche strategist. This bi-monthly show offers practical guidance and inspiration to emerging coaches who want to launch their own successful coaching business. Sharing how to choose a profitable coaching niche, create authentic messaging, design magnetic coaching programs and other topics to help you get noticed by ideal clients who will pay well. The show will also delve into coaching tools, coaching client challenges, money mindset and moving beyond limiting beliefs.

| SuperFastBusiness Coaching

Tune in with host James Schramko from SuperFastBusiness®, best selling Author of Work Less, Make More, covers online business tips, team building, business strategy, personal productivity, marketing, sales and more!

| Coaching Uncaged

Coaching Uncaged podcast takes a running jump into all things coaching and unapologetically pushes the boundaries of how we think about the art of coaching. From experts to authors to thought-leaders both within the coaching industry and beyond, Coaching Uncaged brings together the pioneering thinkers, trailblazers and galvanizing voices that really have something to say. Creating a space that pushes you to consider new ways of thinking, and enabling you to uncage your approach to coaching.

| The Coach’s Journey

Leadership coach Robbie Swale interviews coaches who have created sustainable, fulfilling coaching practices, changing the world one person (or sometimes many people) at a time. Everyone’s journey as an entrepreneur and a coach is different, and The Coach’s Journey Podcast was created to help coaches create the coaching business and clients that allow them to work more and more in their zones of genius.

| Thrivetime Show | Business School without the BS

“It’s like Steve Martin meets Steve Forbes.” – Jim Stovall – NY Times Best Selling Author. Experience business school without the BS with former US SBA Entrepreneur of the Year Clay Clark and the optometrist turned business tycoon Doctor Robert Zoellner. This award-winning team has been featured on Forbes, Fast Company, Bloomberg, Pando Daily, etc.

Get the Report |How Coaches & Consultants Can Grow With Podcast Marketing.

Coaches and Consultants grow with podcast guest marketing

Podcasting is the Future of Marketing

April 04,2022 / Blog / Tiffany

Marketing is forever changing. As technology advances and new forms of media are created, the way we consume content needs to evolve with it.

What may have worked a year ago, isn’t getting the same traction now.

Facebook, for example, is fading. Costs of paid advertisements are skyrocketing. And with a million and one different algorithms, sometimes your posts don’t even show in your followers’ feeds. Even sites like Linkedin are filled with bot requests and spam.

Heart of Marketing Never Changes

But even though marketing is constantly changing, the heart of it stays the same–marketing is about starting a conversation with your ideal customer. What better way to start that conversation than to have a conversation. Podcasts are an easy, scalable, and proven way to do just that.

One-And-Done Interviews

Since podcasts are evergreen content, they can easily be repurposed into blogs, video, and even radio, which can really stretch your marketing budget. Repurposing your content is also a really great way to keep your message relevant and to stand out in your industry. You want to be that trusted voice that consumers turn to and that means adapting to new marketing trends. With thousands of podcasts heard all over the globe, using your voice to target your audience will lead to sales and recognition. After all, success is only one conversation away!

You Are The Guest, We Take Care Of The Rest,

Interview Valet

Get the Report |How Coaches & Consultants Can Grow With Podcast Marketing.

Coaches and Consultants grow with podcast guest marketing