4 Creative Ways to Promote Your Guest Appearance on a Podcast

Your podcast interview doesn’t end when you leave the Zoom (or ZenCastr, or StreamYard, or–shudders–Skype) meeting. The recording might be over, but there are still things to be done. Start by sending the host a thank you note. It’s a kind gesture that will definitely help you stick out. This is also a great opportunity for you to ask the coveted question: “when will this go live?” Depending on the host’s backlog, this could be anywhere from a week to a couple months. But, eventually, you’ll get that email letting you know that your episode will be published tomorrow.

Here are four creative ways to promote it!

1. Social Media

Whether you’re on Facebook, Twitter, Linkedin, or Instagram, promoting your interview on social media is a great way to reengage your existing audience. There’s a chance they’re not podcast listeners, and this is a good opportunity for you to show them you create content outside of where they typically find it. Host will oftentimes send promotional material to you, whether it’s a graphic, a teaser video, or a link to the show notes, this will take some pressure off creating your own. Post the picture to Instagram. Pin it as your top tweet on Twitter. Write up a quick blurb on Linkedin. Or, if you have the rhythm, make a TikTok dance using the latest viral sound!

2. Blog About It

Use those keywords to your advantage! Your posts don’t have to be long, they just need to create interest! Summarize what your interview and the overall podcast is about and link directly to the hosting platform or to the podcast’s host’s show notes. Many podcasters also transcribe their interviews, so using that text would be a good opportunity to pull out keywords that you mentioned in the interview and add them to your blog post.

3. Mailing List

We’ve talked about reengaging your audience on social media, but some folks still haven’t given in to the serotonin that endlessly scrolling through Instagram or Twitter gives. Sending out a monthly newsletter to your longtime followers is a great way to keep them up-to-date on all the podcasts you’ve been on that month.

4. Email Signature Blocks

How many emails do you send a day? Some days it’s like all you’re doing is sending, replying, and forwarding emails to someone. Utilize your signature block to link directly to the interview.

There are tons of ways to promote your podcasts interviews. Through trial and error, you’ll figure out what method engages your audience the most.