10 Mistakes to Avoid if You Want to Get Featured on Podcasts

Becoming a subject matter expert sought after by podcast hosts can help build a business, broaden the awareness of a brand and drive sales. Interviews with top podcasts can bring you to an entirely new, larger audience. Podcast interview marketing can help entrepreneurs, emerging brands and thought leaders reach new heights. If you want to…

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Forget Travel: A Virtual Book Tour is the New Norm for Authors

Traveling for a book tour can be inconvenient, expensive and out of the question for some authors. Getting featured on local newscasts can prove difficult if not impossible. As a former TV news producer for a morning show, I know that authors are at the whim of the executive producer or news director. Many newscasts…

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There’s a Right Way and a Wrong Way to Conduct a Digital Book Tour

digital book tour

Book promotion in the digital age: what do you do? As an author trying to “get the word out” about your work, Do you start with social media like Facebook and Twitter or do you roll out a blog? Or maybe you’re thinking of launching a digital book tour. Of course, you’ll want to plan…

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7 Tips to Getting Interviewed on Podcasts


The world of podcasts has grown over the years to a pretty significant number. About 400,000 podcasts exist, with subjects ranging from faith to business to music to movies to very niche interests. Many of these shows feature guests who have stories to tell and services to sell. So if you’re a writer, a speaker,…

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Authors: How to Get on Podcasts to Promote Your Book


Book promotion. Many authors cringe at the prospect. How do you set your book apart in the sea of current literature? How do you get noticed on Amazon, on bookshelves, and in social media? When you think about all of the digital platforms authors have at their fingertips today (“Do I have to be on…

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How Podcast Interviews Can Supercharge Your Marketing

Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join…

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What is Podcast Interview Marketing

Before we explain podcast interview marketing, let’s have a little story time. Imagine you’ve written a book, and it’s time to promote it. “Back in the day,” you would probably have a manager, an agent, a publicist and the publishing company hopefully in your corner. They’d put money behind the promotion. You’d probably invest money and…

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What is the State of Podcast Interviews?


What exactly is the state of podcast interviews right now? In a word: positive. Many podcasts interview guests, a lot of niche podcasts exist and the growth of new shows continues today. The ecosystem and culture surrounding podcasts is one of collaboration, growth and excitement. In a survey sponsored by Interview Valet, more than 10,000…

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The 2017 State of Podcast Interviews [Infographic]

Our mission here at Interview Valet is to personally introduce inspiring thought leaders to millions of ideal individuals they could serve, for the betterment of all. Our Certified Guests™ reach their intended audience through conversations with podcast hosts. Because of our work, we decided to conduct the first-of-its-kind research on the state of podcast interviews.…

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Empathy: Podcast Hosts Understand Guests

When we launched the State of Podcast Interviews survey, one of the early questions we wanted to make sure we asked was whether podcast hosts had been podcast guests. Empathy is a powerful thing, and if hosts have been guests, they know what it’s like to be “on that side of the mic.” What we…

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Setting the Right Expectations for Podcast Interviews

Setting the right expectations for podcast interviews is in a major factor in success. As a guest, you have to know what you’re going into, what to expect from the experience and how to measure it. Measuring is important because you’re investing time, talents and treasure into this strategy of podcast interview marketing. Even if…

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Why “Do” Podcast Interviews? State of Podcast Interviews Report

why do podcast interviews

“How does being on a podcast actually help me with my marketing?” Sometimes in talking with business leaders, authors, speakers and others, we hear this question. Essentially, people want to know what’s in it for them. How does being a guest on a podcast help them? Of course, telling your story in front of a…

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