Blog

The Virtual Book Tour as a podcast guest

Writing a book can be the easiest part of the entire process.  Even after it’s printed, you still have to market your book.  Some authors are fortunate enough to have a motivated agent, but for the vast majority of authors the burden to market the book falls upon the author.  Ask anyone who has ever…

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CASE STUDY: Growing Your Business with Podcast Interviews

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7 Keys to a Perfect Landing Page for a Podcast Guest

The goal of being a podcast guest is to convert listeners to customers.  You must get the podcast listeners back to your site so that you can engage, nurture and convert them.  Instead of just sending them to the generic home page, to maximize the conversion rate all listeners should be directed to a specific…

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STOP: Watch This Before Starting a Podcast

Are you considering starting a podcast to grow your business? Before you invest all the time and money, listen to how Aaron Walker grew his business in under a year being a podcast guest interviewed on the shows his ideal customers were already listening to. Tom: If podcasts are such a great medium to connect with…

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Why You’re Not Getting Business Results as a Podcast Guest

You understand that podcasts are the fastest expanding platform for getting your message to your ideal customers.  You’ve been on a handful of podcasts. You thought it went great.  In just 45 minutes, you talked directly to your dream customers.  Listeners got to know, like and trust you.  They saw you as an expert, a thought…

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8 Steps to the Perfect Pitch Sheet to Increased Inbound Traffic

Too often as inbound marketers we think of content as being nothing but a blog. As blogs get ever more common, to attract more traffic leads and customers than our competitors the smart marketers look to other areas like videos and infographics to stand out with fresh, engaging content. As blogs become more competitive, some…

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