Book Promotion Marketing in a Digital Age


Authors: What does book promotion look like in the digital age? You’ve written your Great American Novel, and you’re ready to top the Best Sellers List. How do you begin? Where do you promote your book in the digital age? Book promotion in the digital age isn’t a new concept. You’ll find a lot of…

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5 Ways Interview Connections Help You Make More Money


Making interview connections through podcast interview marketing can help you make more money whether you’re an emerging brand, an established business, an entrepreneur, an author or a speaker. Essentially if you have a product or service and you have a story that engages an audience, podcast appearances on the connections you make will likely lead…

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10 Mistakes to Avoid if You Want to Get Featured on Podcasts

Becoming a subject matter expert sought after by podcast hosts can help build a business, broaden the awareness of a brand and drive sales. Interviews with top podcasts can bring you to an entirely new, larger audience. Podcast interview marketing can help entrepreneurs, emerging brands and thought leaders reach new heights. If you want to…

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Forget Travel: A Virtual Book Tour is the New Norm for Authors

Traveling for a book tour can be inconvenient, expensive and out of the question for some authors. Getting featured on local newscasts can prove difficult if not impossible. As a former TV news producer for a morning show, I know that authors are at the whim of the executive producer or news director. Many newscasts…

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Do Podcast Hosts Judge You by the Company You Keep?

company we keep

In a recent study of over 500 top podcast hosts, we found the best way to get interviewed on a podcast was with a personal introduction. More than just name-dropping, it’s a way for a host to have a sliver of instant trust to start a conversation. Personal introductions also help hosts to get an idea of…

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There’s a Right Way and a Wrong Way to Conduct a Digital Book Tour

digital book tour

Book promotion in the digital age: what do you do? As an author trying to “get the word out” about your work, Do you start with social media like Facebook and Twitter or do you roll out a blog? Or maybe you’re thinking of launching a digital book tour. Of course, you’ll want to plan…

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7 Tips to Getting Interviewed on Podcasts


The world of podcasts has grown over the years to a pretty significant number. About 400,000 podcasts exist, with subjects ranging from faith to business to music to movies to very niche interests. Many of these shows feature guests who have stories to tell and services to sell. So if you’re a writer, a speaker,…

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Authors: How to Get on Podcasts to Promote Your Book


Book promotion. Many authors cringe at the prospect. How do you set your book apart in the sea of current literature? How do you get noticed on Amazon, on bookshelves, and in social media? When you think about all of the digital platforms authors have at their fingertips today (“Do I have to be on…

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How Podcast Interviews Can Supercharge Your Marketing

Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join…

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What is Podcast Interview Marketing

Before we explain podcast interview marketing, let’s have a little story time. Imagine you’ve written a book, and it’s time to promote it. “Back in the day,” you would probably have a manager, an agent, a publicist and the publishing company hopefully in your corner. They’d put money behind the promotion. You’d probably invest money and…

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What is the State of Podcast Interviews?


What exactly is the state of podcast interviews right now? In a word: positive. Many podcasts interview guests, a lot of niche podcasts exist and the growth of new shows continues today. The ecosystem and culture surrounding podcasts is one of collaboration, growth and excitement. In a survey sponsored by Interview Valet, more than 10,000…

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The 2017 State of Podcast Interviews [Infographic]

Our mission here at Interview Valet is to personally introduce inspiring thought leaders to millions of ideal individuals they could serve, for the betterment of all. Our Certified Guests™ reach their intended audience through conversations with podcast hosts. Because of our work, we decided to conduct the first-of-its-kind research on the state of podcast interviews.…

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