TV Executive and bestselling author

Sees influx of new clients from podcast guesting

Aurora Winter

Aurora Winter, MBA, is an award-winning, bestselling author. She is a successful serial entrepreneur, media trainer, creator of the Spoken Author™ method, and founder of Same Page Publishing. She left her lucrative career as a TV executive decades ago to become a fulltime author, trainer, and entrepreneur. Using storytelling for business, she created a life of freedom, creativity, and contribution. Now she helps her clients turn their words into wealth, wisdom, and wonder.

SUMMARY EXECUTIVE

Aurora helps business owners, entrepreneurs, and anyone with experience write and publish a book in order to establish themselves as thought leaders. Looking to increase brand awareness and attract ideal clients, she enlisted the help of Interview Valet to help facilitate these goals. An industry thought leader herself was already known within her community but needed a better way to talk directly to her target audience and podcast guesting allowed her to do so.

oUR STRATEGY

Having written many books herself, Aurora helps business owners and entrepreneurs write, publish, and promote their own books. This bestselling author had already established herself as a thought leader in her industry and was known by her readers, but she needed a better way to talk directly to clients interested in publishing their own books.

To help Aurora reach her goals and ideal audience, we determined a brand builder campaign would best fit her needs. Holding a consistent series of strategically placed interviews, she had 39 interviews over a series of two years. Giving her a steady acquisition of quality leads and customers gaining momentum over time.

"I more than covered the cost of working with IV by attracting and enrolling new clients as a direct result of being on podcasts."

Aurora Winter

FEATURED ON

RESULTS DRIVEN

Shortly after becoming an IV Certified Guest ^TM Aurora says she “could immediately see how the entire process would be professional and would work for me and for my clients.” She saw a quick ROI from her investment in working with IV by attracting and enrolling new clients as a direct result from her podcast interviews. Recognizing IV’s dedication to guest success through integrity and commitment to excellence, Aurora now refers her own clients to IV to promote their books with podcast interviews.