Mickie Kennedy is a seasoned PR strategist and founder of eReleases, a press release distribution service that helps small businesses, startups, and nonfiction authors secure real media coverage without big agency costs. With over 25 years in the industry, Mickie has helped thousands of entrepreneurs punch above their weight by making media access more affordable and effective. He turned to Interview Valet to scale his message and build brand awareness through podcast guesting, sharing his knowledge of PR with audiences eager to grow and get noticed.
Executive Summary
Mickie’s mission was clear: help small business owners understand the value of public relations and teach them how to leverage press releases to grow their credibility and reach. Having booked over 80 podcast interviews on his own, Mickie knew the power of the platform but needed a partner to streamline the process, ensure podcast quality, and save him time. Interview Valet provided that support and more, landing him on top-tier shows that matched his goals. The result? A measurable increase in SEO rankings, an influx of new customers, and lasting brand credibility as a trusted PR expert.
Mickie partnered with Interview Valet to increase visibility across diverse industries, particularly among small business owners, authors, and early-stage entrepreneurs. His goal was to educate audiences on what PR can truly do, demystify the process, and show how press releases can drive real results.
Interview Valet built a guesting campaign that highlighted Mickie’s PR expertise and positioned him on relevant business, marketing, and entrepreneurship shows. Unlike his prior agency experience, where podcasts were inconsistent and unvetted, Interview Valet ensured every appearance was on a high-quality, well-established show. Mickie described each podcast as “top percentage in their space,” and appreciated that he could simply focus on the conversation while Interview Valet managed all logistics.
To support ongoing success, Interview Valet maintained open feedback loops and adjusted targeting when needed, delivering a podcast experience that felt collaborative and effective. As a result, Mickie was able to tailor his message for specific audiences, from Etsy makers to tech startups, while keeping the core focus on strategic, results-driven PR.
“If you stay committed to podcast guesting, the benefits will come. We’ve seen our SEO skyrocket, brought in new customers, and I get to share real PR strategies that help people grow. Interview Valet treats me like a priority, vets every show, and makes the process incredibly easy. It’s absolutely worth it.” Mickie Kennedy, Founder eReleases
The results from Mickie’s podcast campaign were both measurable and meaningful. His SEO rankings significantly improved, thanks to the high-authority backlinks generated from platforms like Apple Podcasts, Spotify, and YouTube. “We’re probably at the best in our search engine rankings than we’ve ever been,” Mickie reported, crediting podcast interviews as a major contributing factor.
Mickie also saw a noticeable increase in inbound interest from listeners who remembered his interviews months later and reached out for PR support. One niche appearance on a “maker” podcast even brought in over 20 new customers, a testament to the power of reaching aligned, engaged audiences.
Beyond visibility, podcast guesting allowed Mickie to hone his messaging, improve his call to action, and build his reputation as an approachable, trusted expert in PR. He now considers podcasting a key part of his marketing strategy and continues to benefit from its long-tail impact.
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