Park Howell, a veteran in brand storytelling and the creator of the Business of Story, helps leaders in sales, marketing, and L&D harness the power of narrative to grow their businesses. With decades of experience and a reputation as “The World’s Most Industrious Storyteller” and running his own agency Park&Co, Park leverages proven storytelling frameworks to transform complex communications into compelling stories.
Executive Summary:
Park Howell engaged Interview Valet to strategically expand his visibility through targeted podcast guesting. His goals were to boost SEO, drive traffic to his online storytelling courses, and attract new enterprise training clients. Interview Valet’s precision matchmaking connected him with podcast hosts and audiences aligned with his mission, resulting in increased exposure to key decision-makers in sales, marketing, and learning and development.
Interview Valet began by identifying the most strategic shows for Park’s expertise, focusing on established podcasts with engaged audiences in sales, marketing, and corporate learning. The team crafted a tailored podcast guesting strategy that aligned Park’s messaging with each show’s audience, leveraging his signature frameworks, such as the ABT (And, But, Therefore) narrative method to provide clear value.
The Interview Valet process included:
“I’ve been really impressed. Every single show has been absolutely stellar because Interview Valet does a fantastic job of connecting the right hosts with the right guests. Their system doesn’t feel like they’re winging it, everything is dialed in to make sure I’m getting in front of the right people. It’s made my podcast guesting so much more strategic and a far better use of my time.” Park Howell
Park recognized Interview Valet’s streamlined systems as a major time-saver, allowing him to focus on delivering value without the administrative burden of show selection and preparation.
Within the first month, Park secured 10 podcast interviews, each strategically selected for alignment with his target audiences in sales, marketing, and L&D. These appearances not only broadened his reach but also reinforced his authority in storytelling, generating increased interest in his training services and online courses.
Park experienced:
