Category Designers

ESCAPE THE SAME CONVERSATIONS.

START YOUR OWN.

You’ve designed a new category. Now you need the world to see it your way.

CATEGORY DESIGNERS WE’VE PARTNERED WITH

THE EXISTING MARKET TRAP IS A CATEGORY DESIGNER’S DILEMMA

THE NOISE TRAP

You can’t meme your way to ‘we’re different.’ Ads interrupt. Podcasts transform.

THE POSITIONING PRISON

Competing in someone else’s category means playing by their rules. You lose before you start.

THE MISSIONARY GAP

You need evangelists who believe, not customers comparing features. Conversion happens through conviction.

“If you are a category creator and you want to continue to be the one who is seen as the dominant player in that category, you have to continue to set the rules of that category.”
KEVIN MANEY
Partner at Category Design Advisors & Author of Play Bigger

THE PODCAS GUESTING ADVANTAGE

FOR CATEGORY DESIGNERS

category designers get market education at scale with interview valet

MARKET EDUCATION AT SCALE

category designers get credibility transfer from trusted hosts with interview valet

THE CREDIBILITY TRANSFER

category designers reach early adopters with interview valet

REACH EARLY ADOPTERS & INNOVATORS

category designers bypass traditional gatekeepers and media filters with interview valet

BYPASS GATEKEEPERS & MEDIA FILTERS

category designers have long form storytelling advantage with interview valet

LONG-FORM STORYTELLING

non fiction authors drive authority and thought leadership with interview valet

SUPER CONSUMER TARGETING

“When you win the framing of the problem, you go on to name it and then claim it.”
AL RAMADAN
Founder & CEO Play Bigger

HOW IT WORKS

THE INTERVIEW VALET SYSTEM

We aren’t a podcast booking agency. We design your Podcast Interview Marketing system from Introduction to Promotion.

01

Target your niche

Find podcasts where your people already listen. Relevance beats reach.

02

craft your MESSAGE

Crafted one-sheets that frame the problem, villain, and your bold POV.

03

CLEAR THE PATH

We handle outreach, scheduling, and intros. You focus on speaking.

04

FINESSE YOUR MESSAGE

Fresh angles and objectives each time. No cookie-cutter interviews.

04

CONVERT LISTENERS

Layer CTAs, welcome pages, repurposing interview content, and promotion amplify impact and results. 

YOU ARE THE GUEST, WE TAKE CARE OF THE REST.

“Interview Valet is the clear Category King in Podcast Interview Marketing. If you want to grow your business they are the partners you need.”

Christopher Lochhead Category Pirates Interview Valet

CHRISTOPHER LOCHHEAD

CO-CREATOR CATEGORY PIRATES & HOST OF FOLLOW YOUR DIFFERENT

“You have influenced my life and podcast interview marketing more than you will ever know. We are hoping to unleash 100,000 category designers in the world, like what you’re doing at Interview Valet.”

Eddie Yoon Category Pirates Interview Valet

EDDIE YOON

AUTHOR SUPER CONSUMERS & Co-Creator CATEGORY PIRATES

YOUR POV NEEDS 

THE RIGHT STAGE

Stop competing in someone else’s market. Start naming, framing, & claiming  your own.

Let us personally introduce you to your ideal prospects and the AI that refers them through strategic podcast conversations.