Podcast Interviews

Why Your Podcast Interviews Aren’t Converting

October 10,2022 / Blog / Tiffany
why your podcast interviews aren't converting
If you aren’t seeing results the answer is not doing more interviews or getting on bigger shows.

Podcast interviews have proven to be a powerful marketing tool to grow a brand and your business. Leveraging other people’s audiences with podcast guesting can be used to drive sales, lead generation, and business development. Over the last 8 years, we’ve worked with over a thousand nonfiction authors, high-level coaches/consultants, and leading brands to drive results.  My observations are based on this data.

Too often I see well-meaning guests on podcasts make fundamental errors that surely compromise their results. After all, their goal is not to get more interviews but to get more results from every interview.

I urge them to improve their process before they invest more resources:

  • If you were fishing and didn’t catch anything, would the answer be to do more fishing?
  • If you ran Facebook Ads and didn’t see conversions, would you just spend more money?

I’m baffled when I hear guests whose podcasts aren’t converting. They aren’t getting results and think the solution is to do more interviews or to get on bigger shows. 

They say the definition of insanity is doing the same thing and expecting different results. In the Navy, we just called it “doubling down on stupid”.

This article is meant to help you identify and fix the one or two issues that is keeping you from turning their listeners into your customers.

Which is why I wanted to share the 10 fundamental mistakes I often see podcast guests make. As you read this, reflect on your interviews to see what you can do to get more from every interview instead of just doing more interviews. More is not better. Better is better.

You can watch a replay of the live discussion on this topic here.

podcast interviews not converting

1| Wrong Audience

A common practice is to start pitching big shows on a list. This could be a list from Chartable, Spotify, or iTunes. It could be a list you find when you Google “best podcasts for coaches”.

Just remember the old adage:  You can’t say enough of the right things to the wrong people or the wrong things to the right people.

Data on podcasts is not as rich and detailed as other media like TV, radio, and print. This is partly due to the fragmented ecosystem (there are dozens of major podcast players compared to most videos being played on YouTube). It is also a factor of the nature of RSS feeds (the heart of podcasting), agreements between hosting companies and the podcast hosts do not allow the public sharing of show or episode data. While third-party data has drastically improved, the new iOS update could reverse that.

As a general rule remember, the audience is like the host or aspires to be like the host.

  • Younger hosts attract younger audiences.
  • Female hosts tend to attract female audiences.
  • Ph.D. hosts tend to attract Ph.D. level, or those who aspire to be, audiences.

If the host doesn’t reflect your ideal buyer, chances are the audience won’t either.

A prospective client wanted to target Fortune 500 CEOs. We can, and do, target that audience for clients. He then shared that he wanted to be on “Entrepreneur on Fire”, a great show on the HubSpot Podcast Network that is heard consistently by over 40K people. Popular podcast, large listener base, but not their target customers. EO Fire talks to solopreneurs, side hustles, non-funded startups, and small businesses. Look through the interviews and you’d be hard-pressed to find anything of interest to a Fortune 500 CEO. Appearing here would be as futile for them as fishing in a swimming pool.

Ask Yourself

Are you talking to nice people or nice customers? These two are not mutually exclusive.
nice does not equal right

2| Confusing and Losing

Most guests have a wide area of expertise. They are interesting. They can talk about their business, background, travels, relationships, and opinions (we can all talk about our opinions for hours), but how does this support your goals of being on the show?

“Who am I and why am I here” is how Admiral James Stockdale started his Vice Presidential debate. He knew it’s what the audience wanted to know BEFORE they could or would care to connect to his message. 

Does everything in your suggested introduction support what you are there for? It may be interesting that you enjoy running, have 4 kids, 2 grandkids, and 2 miniature donkeys. (Which I do.)  But if it doesn’t support what you are trying to accomplish, leave it out.

Pro Tip

A great question a guest can ask the host before they hit record that will ensure both are focused and know the direction of the conversation – What are your goals for this episode?

GUEST: I’m excited to be here. I want to bring as much value to you and your audience as possible. What are your goals for this episode? What are you trying to get out of this interview?

Starting with the end in mind, the host will often detail their audience and identify what they are most interested in. Then…..wait for it…..they will most likely ask the guest what their goals are.

If the host doesn’t ask the guest about their goals, your follow up can be, “I will definitely deliver on that [the host’s goals]! Here is what I’m looking to get out of this interview…”

ADHD Theater, as Christopher Lochhead of Follow Your Different  Podcast describes it, can be entertaining, but if you aren’t clear on who you are and why you are there, don’t expect the audience to figure it out.

Ask Yourself

Would every listener clearly understand how I can (or cannot) help them? Put yourself in the listener’s shoes.

3| Lack of An Emotional Connection

No one cares how much you know until they know how much you care.

There are two ends of the spectrum when it comes to this fatal flaw.

The first is the person who wants to prove just how smart they are. They focus on impressing the audience with facts and figures. They tout (and often exaggerate) their resume. They seek to impress the audience, but often alienate them instead. They become unrelatable, unmemorable, and uninspiring.

On the other end of the spectrum is the pitch man. The guest who seems to have ABC tattooed on their arm. The conversation turns into an infomercial. Podcast interviews are a great place to gain the know-like-trust trust but an awful place to sell.

As Rand Fishkin said “today the best way to sell something is to not sell anything but to earn the awareness, trust, and attention of those who might buy.”

If you think you might be selling too hard, you are.

The great speech coach Pat Quinn teaches that people connect with you in this order

  • Head – he’s smart, he knows his stuff
  • Heart – he understands me, he’s like me
  • Hands – he’s asking me to do something
  • Heart – he’s trying to help me

Pro Tip

Our client Arthur Joseph is the speech coach for countless celebrities and the NFL for decades. Through his Vocal Awareness program he taught me the need to slow down to connect.

The last question on any interview is often “How do people get in touch with you?” or “Do you have any final thoughts?” Often people rush through to get one last plug in fearing that they will be cut off by a mysterious clock. Podcasts are not radio. There is no “news and weather on the 5s”. If people have listened for 30 to 45 minutes, they’re invested. They are enjoying the guest (Head). If not they would have left. Be intentional – Take a deep loving breath, lean into the microphone, drop your voice.  Then remind people why you do what you do (Heart), what they can do for the next steps (Hands), and how you believe in them and their future (Heart).

Ask Yourself

Does my closing connect with my ideal customers and easily move them to the next step?

4| Lack of Fresh Engaging Content

Have you done a dozen podcast interviews or have you done one interview on a dozen podcasts?

I’ve often said the best podcasts are like listening to an interesting conversation at a coffee shop. It would be rude to interrupt, but the voyeur in us can’t turn away. Real conversations are compelling.  Interviews are boring. Asking the same canned questions and getting the same canned answers is mind numbing. As our client Erik Weihenmayer once said “the world doesn’t need more bullshit.”

Don’t believe me?  Would you rather sit in the coffee shop and listen to friends in a heartfelt conversation or listen in as the assistant to the manager interviews a dozen potential busboys?

We generally advise clients:

  • Don’t do less than two interviews a month. There is a sweet spot with two interviews. Our clients have told us when they do less, they never get in the swing of it and it feels like a chore.
  • Don’t do more than one a week. Make each interview special, focused on a key topic, promote it, and repurpose it.

Remember our company gets paid per podcast and I’m advising you not to do more than one great interview a week. That’s because it isn’t about more interviews, it’s about more results from every interview.

Pro Tip

Jeff Madoff came to us to promote his book CREATIVE CAREERS: Make a Living With Your Ideas. Initially, many hosts turned down the opportunity to interview this amazing man because their podcast wasn’t focused on careers or creatives. Once we broke down each of the dozen chapters it began to gain traction. The myth of the lone creative was applicable to business, entrepreneurship, and leadership. Plus every interview stood alone and could be repurposed. Sure when he was featured on Tim Ferriss, he talked about the book in its entirety, because it made sense for that show.

Ask Yourself

If an ideal client heard you on an interview and started to binge your episodes, would they be bored and stop or be impressed and engage with you?

5| No Compelling Next Steps

Did you ever see the movie Jaws where they start chumming for sharks? They put out the bait and the sharks gather round the boat. 

This is how I picture far too many podcast interviews. Great performance. You’ve attracted them, but where is the hook?  Sure maybe one will jump in the boat or find you online, but without some good hooks you are frustrating your prospects and yourself.

Notice I said hooks (plural).

Every digital marketer will tell you one call to action. I don’t disagree with them, but our testing has shown that for podcast interviews three calls to action always convert best.

Podcast Interview Welcome Page
  • small yes – something that doesn’t take much time or money. An assessment, checklist, etc…
  • Medium Yes – something that builds the relationship. A book, video, course, case study, small purchase.
  • HECK YES – They have a credit card in hand and are ready to sign. Let them purchase or schedule a discovery call.

You are talking to a wide range of people at different parts of their journey, you need to meet them where they are. Which is why the three yeses convert the best for this medium. This is not cold traffic from a Facebook Ad, this is hot traffic that has listened to you for 30 to 45 minutes. They have gotten to know you somewhat and they want to know more.

podcast interview welcome page

Pro Tip

“Whales don’t click and big fish don’t swim through funnels.” We learned this from Bill Troy on his virtual book tour for CLICK SAND: How Online Marketing Will Destroy Your Business. If you are talking to a high level executive or offering a 6-figure consulting engagement, a $7 trip wire product on a ClickFunnel page will kill every sale. If they come with a credit card in hand wanting to talk with the wizard, let them talk with the wizard.

Ask Yourself

Have you given the passive listener a compelling reason to go to your website? 

[HINT: Today, no one wants another newsletter.]

6| Making It Hard To Connect

Donald Miller from Storybrand says “If you confuse, you lose.”

Too often I hear people kill a good interview by answering the last simple question wrong. “So where can people get in touch with you?”

They forget that 70% of people are listening to the podcast episode sped up and they are likely multitasking:  Driving, jogging, cooking, working….they do not have a pen and paper in hand to take notes. Still, I hear people give their email, phone, LinkedIn, Facebook, TikTok…..heck I’ve even heard someone give their physical address.  

Do you really think people will remember any of it, much less take action?

Our studies from over 8 years show the best place to send them is a dedicated page on your website. We call it a Welcome Page. This is an evergreen page to send evergreen traffic. Evergreen means it retains relevance, it’s not time sensitive and continues to drive traffic long after it’s initially published. A Welcome Page page will not change over time, so even if someone hears your interview years from now they will see what they expect to find. This is unlike your homepage on your main website that hopefully will get updated routinely.

It’s also not a landing page or a squeeze page. Landing pages are missing a key element of the Welcome Page which is they are typically missing the navigation in the header or footer. If someone comes to your Welcome Page after hearing you on an interview, and they want to explore the rest of your website, by all means you want to give them the opportunity. 

Sending traffic to a dedicated Welcome Page also allows you to attribute the traffic so you know exactly what came for each appearance. Making it great for ROI tracking.

Making a Welcome Page is relatively easy. You create the template one and duplicate it for each interview, making only a few minor changes:

  • Host name
  • Pronouns
  • Podcast art
  • Slug

Also make sure you tell the search engines NOT to index these pages. You don’t want to get traffic from any other source. The only way someone will find this page is by hearing your interview.

podcast interview welcome page
podcast interview welcome page square

7| Transaction or Relationship?

As a guest, you (or your agency) have worked hard to get you in front of an ideal audience.  If you find that audience valuable, why wouldn’t you want a relationship with the leader of that community?

Too often I see guests appear on a podcast, then treat it like an awkward one night stand. They never thank the host, engage with the community, or nurture the relationship.

If it was important for you to access this audience once, it should be important to stay in front of them. A little effort goes a long way. Send a physical thank you note or at least one via email. When the host posts the episode make sure to comment and engage with the audience. Some savvy guests will even run paid advertising to the group for the first month knowing that 80% of the listens come within the first 30 days.

Pro Tip

A client came to us wanting to do a podcast interview campaign for a new product just like she had a couple of years back. In our due diligence, we reached out to some of the podcast hosts who had interviewed her. All said they would NEVER invite her back. She had completely ghosted the shows after her last round of interviews. Her actions destroyed important relationships.
thank podcast host

Plus, your reputation can, and likely will, follow you. There are more than two millions podcasts right now but it’s still a small community. Podcasters talk with other podcasters. Which meant leveraging podcasts for her product launch was no longer a viable marketing strategy.

Ask Yourself

If I reached out to a podcast host a year after the interview would they remember me?

8| Not Promoting The Interviews

If a tree falls in the forest and know one is there to hear it does it make a sound?

If you are on a podcast and no one knows about it, does it make a difference?

Promotion is not just the responsibility of the host. It is a two-way street. Both parties should be committed to collaborative promotion. In fact, this is one of the biggest complaints we get from podcast hosts. Going back to that feeling of being ghosted. Podcast hosts invest a lot of time and money into their shows. They work hard to gain and retain their listeners. When a guest comes on their show to leverage that audience but do nothing to reciprocate the promotion it leads to feeling used and abused. At a minimum, it isn’t difficult and doesn’t take much time at all to repost and share posts from the hosts.

This is YOUR interview so take the time to craft social media posts, mention it in your email blasts, put it on your website. Doing so will only benefit you and optimize your time investment.

Pro Tip

As a guest ask if you can record the interview for a backup copy. The host will appreciate the professionalism.  Plus this will also allow you and your team to start crafting social media posts, blogs, videos, etc. and be ready when the interview goes live.

Ask Yourself

Does my community know about every podcast I’m featured on?  If not, is it because I’m not promoting it or that I’m not proud of every interview?

guide promoting your podcast interview square
repurpose and promote podcast interviews

9| Not Making The Most Of Every Interview

Podcast interviews are rich with compelling content. Studies from Edison Research report that 51% or the adult US population listens to podcasts. So what about the other 49%?

Today it’s easy to create in the way that is easy for you while almost making the most sense to your ideal clients. Remember, it’s about meeting them where they are. You want to provide your target audience with content in the way they prefer to consume and is easy for them to share. 

Podcast interviews can be turned into blogs, articles, videos, social media posts, and sizzle reels. There are online tools, agencies, and even freelancers that can repurpose your new and existing interviews. 

As a guest myself, the best part of this for me has been that it doesn’t take any more of my time.  It can be systemized and delegated.  

Take a little bit of time to map out a plan. How can you promote your interviews in a way that makes the most sense for your business and your audience? What is your plan of action around for promotion each interview? Who will create these pieces? You only need to create this system once. It will make each interview you do going forward easy because you have a system in place to effectively distribute it. You aren’t recreating the wheel each time.

Ask Yourself

Am I getting a month’s worth of content for every interview?
guide promoting your podcast interview square
repurpose and promote podcast interviews

10| Are Your Decisions Based on Feelings or Data?

At Interview Valet we are proud to be a human-centered company that makes decisions based on data.

How do you know if your interviews are working? If you can’t attribute the traffic, leads, and clients you can not make data backed decisions.

There are three major ways we’ve seen to better attribute traffic and results from podcast interviews:

  1. Welcome Pages for each interview are the only way we’ve found to positively and automatically attribute traffic.
  2. Asking on forms is a classic approach that serves its purpose well. “Where did you find out about us?”
  3. Asking in sales conversations. Often people won’t know the exact podcast or the first touch point but they will remember the most important one.

Pro Tip

Rand Fishkin, the Founder of MOZ tells the story.

Someone heard him on a podcast.
They put his name into Google and arrived at his website.
Google claims all the credit.
Now the visitor gets distracted and leaves before completing a purchase.
Thanks to retargeting, Facebook gets them back to the site to make the sale.
Facebook claims all the credit.

Was it Google, Facebook, or the podcast interview that drove the sale?
In reality it was an entire marketing system, but because traffic from the podcast interview lacks data it will rarely get any credit.
Why your podcast interviews aren't converting

Conclusion

If you read all of this, thank you. But sorry, your life will not change. Your results won’t improve just by reading this article. You’re more informed maybe, but not changed.

Knowledge is not power, it is the potential for power.

The biggest lie I’ve ever heard is on my ring from the US Naval Academy: Ex Scientia Tridens – From knowledge, seapower.

The smartest Navy doesn’t rule the sea. Just like the smartest business doesn’t get the sale.

It’s the one that learns AND applies.

My challenge to you:

  1. Grade yourself on all areas that could be stopping you from moving people from being passive listeners to active visitors to engaged leads.
  2. Next, put in some type of system to track your results. Without it you will have no gauge if the changes are helping or hurting your business.
  3. Now start working on the lowest score first as you have the biggest opportunity for improvement.

Continue to perfect your conversations and your conversions.

Once you are getting consistent results that provide an acceptable ROI of your time and money, then crank up your activity. Do more podcasts, talk to larger audiences, invest more in podcast guesting.

You can take an online assessment here and have a free no obligation conversation with our team. Here you can gain from our experience of over 8 years helping 1000+ people like you get on over 50,000 interviews.

Stay strong, the world needs to hear you now more than ever.

Tom

Podcast Interview Marketing
Podcast Guest Profits book square
Podcast guesting agency

Sound Your Best With The Right Podcast Guest Equipment

July 22,2022 / Blog / Tiffany

It doesn’t matter how great your message is or if you are an industry leading expert, if you show up to a podcast guest interview with subpar equipment it will minimize your expertise.

Sounding like a pro starts with the right equipment.

There is reason that a professional microphone is part of our client welcome packages. We know they are experts and have a story to share but their message won’t go beyond the podcast recording if they have poor audio.

Equipment choices like microphones and headphones are nearly limitless but there are some key things to consider before making a purchase.

Here is the basics you need to know before making a purchase and the equipment we recommend to our clients.

Microphones

There are two main classes of microphones: Dynamic and Condenser.

Dynamic Microphones 

You see performers use dynamic mics when their mouth is close to the microphone. For most podcast guests these mics work well. They are great for not picking up background noise from other room, fans, clocks, pets or the outdoors. Some of our Founder Tom Schwab’s best and biggest interviews (he’s been on more than 1,000 shows) have been done in a noisy hotel with a dynamic microphone, a computer, and a strong internet connection.

In our experience, we’ve found the ATR 2005 USB to be a great dynamic microphone and is decently priced, costing less than $100 on Amazon. The professional grade mic plugs into any computer with a USB port so you don’t need a mixer. We’ve found it to be much better quality than the cheaper commercial grade ATR-2100 USB where the on/off switch fails at an annoying rate for us. Plus the ATR 2005 comes with a much better warranty.

Sometimes appearance matters, especially with more and more podcasts moving to video. So you may need something a little more aesthetically pleasing. The Heil PR-40 looks nice and also an excellent functional microphone. This beauty comes with a bigger price tag than the ATR, costing more than $300, but it looks like a legitimate recording studio mic. So if you need to visually look the part you may need to consider this option.

Note: If you don’t have a mixer, you will need to purchase a separate XLR to USB cable with the Heil PR-40.

Condenser microphones 

Your recording set-up will play a part in determining what kind of microphone you’ll want. A condenser mic is built to be omnidirectional. Meaning it will pick up all the noises in your room.  This works if you record in a quiet studio or with multiple people near each other. However in the wrong setting, they can provide terrible audio.

Blue Yeti is a great condenser microphone you can find online for around $130. Current models have settings for how the mic picks up sound, so it can actually have the feel of a dynamic mic.

Finding your style

What kind of microphone should you start with as a podcast guest? It depends. The microphone you choose will depend on a few things. Style is one factor, as is cost. Brands like Shure, Neumann, MXL, Rode, Behringer and more.

As a podcast guest, quality is important. However, keep in mind that your interview lifespan may be limited. Spending all your budget on a microphone may not be the wisest move.

As you explore podcasting and maybe decide to launch your own show, you may end up with an upgrade. Until then, consider your recording space, your style and your budget.

Headphones

You have more freedoms when it comes to headphones, it is largely a personal preference. No matter what headphones you use, they are necessary to avoid feedback from your speakers back into your mic.

Sony DJ Headphones podcast interviews

Probably the biggest consideration is the style. Earbuds work just fine, especially if you don’t want to mess up your hair. Just make sure you are not using the microphone on the earbuds for your audio, you want to stick with your nice professional mic.

Others prefer the classic “can” style headphones. These are nice because they are better at blocking out background noise, which eliminates distraction so you can focus better on your conversation. Regardless of your choice you want something that is comfortable. Tom prefers the SONY MDR 7506 Professional, which are just under $100 on Amazon because they are comfortable and have great sound quality.

Video Equipment

More and more podcasts include video, the pandemic was a major catalyst in this change. Pre-pandemic one in five podcasts captured video, now three out of four are video. So, it’s probably a good idea to be camera ready with the right video equipment.

Much like audio, your video quality can effect how the audience receives your message. With an added factor of how your video quality is relative to the podcast host. As more podcasts move to video and invest in equipment, you want to match their quality as to not diminish how your expertise is received.

Video equipment can get expensive quickly so you want to consider your budget and usage. How often will you use it? What will it be used for? Here are our Good, Better, and Best camera suggestions.

Logitech c615 webcam

Good

Your computer likely has an internal camera. Unless your computer is brand new and has an amazing camera we suggest getting an external webcam. Logitech makes some good basic webcams starting around $30 like this the C615.

Better

Logitech Brio 4k

With the growing popularity of video, many hosts are moving to 4K video. This is nice because your video will look just as good on a big screen TV as it does on your phone. The Logitech Brio comes in at under $150, offers 4K plus has controls to give you a wide or narrow view.

Song Alpha a6400

Best

If you want studio quality video, a DSLR camera can give you that. In addition to high quality video, it gives you depth of field meaning you can slightly blur your background or keep it crisp and sharp. The difference is will be noticable by your audience but it will cost you. Be ready to invest around $1,000 for a DSLR camera, lenses and cables.

Tom does a lot of video between meetings, podcast interviews, speaking engagements and live events so he opted for the DSLR investment. He currently uses the Sony Alpha a6400.

Extras

Here are some accessories we suggest to dress up your mic and improve its functionality.

Cough Switch

Pro Co Sound CDSS Short stop

This little gadget comes in handy. You will be amazed how often you may need to easily mute for a cough or sneeze. The Short Stop Momentary Muting Switch made by Pro Co allows you to push a button to cut your sound without any noticeable click in the audio. As long as you are holding the button down you are muted, which will eliminate any confusion if your mute is off or on. You can get that here for around $100.

Note: This requires an XLR connection. So, if you are plugging straight into your computer you will need an XLR to USB adapter cable like this one, $12.

Microphone Arm

Neewer boom arm kit

An arm allows you to mount your mic to your desk or table and move it around as needed. This Neewer boom arm kit comes complete with a pop filter and adapter for less than $20.

Microphone Flag

mic flag

A mic flag is a great way to subtly brand all of your appearances. There is a reason why TV reporters always use them, anyone who watches the video or sees a screen grab will see it. It’s great for branding consistency for public interviews or private video chats with clients. We’ve found the best mic flags come from Impact PBS, staring around $50.

Pro Tip: If you have multiple brands, consider a 3-sided model so you can rotate as necessary for appropriate branding.

Pop Filter

Aokeo pop filter

If you find that you pop your P and B letters you may want to add a pop filter. They are low cost but really help improve your audio quality. They are largely universal and easily attach to the front of your mic. This Aokeo is $11 on Amazon.


See This Equipment Used In Real Time

Go behind the scenes of Tom’s office. Tom, having done over 1000 interviews himself, shows the equipment he has found that work best for the podcast platform. See in real time how different cameras and microphones make you look and sound while you’re recording.

Best podcast guest equipment

Best Microphones for Podcast Guesting?

August 15,2018 / Blog / admin

If you’re asking what kind of microphone is needed for going on podcasts, you’re moving in the right direction. It’s a question we’re asked at Interview Valet often. Whether it’s our own Certified Guests™ or hopeful podcast guests, sounding good tops the list of priorities for those thinking about podcast interview marketing.

You have a ton of choices for great microphones out there. However, not every one is ideal for each setup. Let’s start with the basics.

Microphone styles

The two main class of microphones are: Dynamic Microphones and Condenser Microphones

Dynamic Microphones 

You see performers use dynamic mics when their mouth is close to the microphone. For most podcast guests these mics work well. They don’t tend to pick up background noise from other room, fans, clocks, pets or the outdoors. Some of Tom Schwab’s best and biggest interviews (he’s been on more than 1,000 shows) have been done in a hotel room with a dynamic microphone, a computer, and a strong internet connection.

In our experience, we’ve found the ATR 2005 USB a great dynamic microphone. The professional grade mic plugs into any computer with a USB port so you don’t need a mixer. We’ve found it to be much better quality than the cheaper commercial grade ATR-2100 USB where the on/off switch fails at an annoying rate for us. It also comes with a much better warranty.

Sometimes appearance matters. If that’ the case, the Heil PR-40 is also an excellent microphone. You can find this beauty online for less than $400. This looks like a recording studio mic, so if that’s important to you it looks impressive.

Note: If you don’t have a mixer, you will need to purchase a separate XLR to USB cable with the Heil PR-40.

Condenser microphones 

Your recording set-up will play a part in determining what kind of microphone you’ll want. A condenser mic is built omnidirectional, so it picks up all of the noise in your room.  That’s fine if you record in a quiet studio or with multiple people near each other. However in the wrong setting, they can provide terrible audio.

Blue Yeti is a great condenser microphone you can find online for $125. Current models have settings for how the mic picks up sound, so it can actually have the feel of a dynamic mic.

Finding your style

What kind of microphone should you start with as a podcast guest? It depends. The microphone you choose will depend on a few things. Style is one factor, as is cost. Brands like Shure, Neumann, MXL, Rode, Behringer and more.

As a podcast guest, quality is important. However, keep in mind that your interview lifespan may be limited. Spending all your budget on a microphone may not be the wisest move.

As you explore podcasting and maybe decide to launch your own show, you may end up with an upgrade. Until then, consider your recording space, your style and your budget.

secrets to getting booked on podcasts

Reinventing Guest Blogging

May 12,2018 / Blog / admin

Steven, Melissa, & Alan recap their discussion with Tom Schwab, Founder of Interview Valet.

Listen to the Original Interview (54 minutes)

Read the transcript

Yeah, I’m Steven Melissa and we’re on a mission to find out how other creative hustlers fine balance while living at the intersection of creativity and business. Every week we’re interviewing global entrepreneurs and creative about their creative hostel journey team to kick ass. What’s possible or in the studio? Melissa Allen. What’s up guys? We’re upon energy tonight. Murphy just got off an airplane. No, I di, I really appreciate the fact that you just jumped off the plane like, let’s do this. I wasn’t expecting it. I almost made plants in my comfy clothes. Might be sure you’re all dressed up. Honestly. She’s business on top and the bottom a boy we are recapping, um, every time. Every time it happens. We are recapping today. Tom Schwab. Schwab. Yeah. There’s a famous famous, these famous beyond famous is financial services. The whole thing went through Charles Schwab, but no, he was very much in finance, finances and um, he was hired by Dale Carnegie to run one of these companies and Dale Carnegie hired Charles Schwab. I’m not because he was the smartest person in with money, not because of any of that. He hired him because he know how he knew how to lead and manage people and bring out enthusiasm in a team. He was, he was a hostile. He was the first person, bunch of money with the first person to have a million dollar salary. Wow. First fourth half a million dollar salary, and that’s back in the day, early 19 hundreds. Eighteen, hundreds of times related to him at all until the later. It gets that a lot.

Yeah. It’s a legacy name. Yeah. Well I get George Bush and all kinds of other people thinking I’m related to the George Bush legacy. Yeah, right. The Charles Schwab has so. Right, right. Well, Tom Schwab, ah, I love this is. This has been like a reoccurring theme for us, but this whole idea. So Tom runs a company called interview valet. You can check out interview Valet, uh, in the podcast matchmaking service. That’s really cool. It’s very similar to the job or Chinos are similar and funny. Funny and, but all roads lead back met Tom through John, like the Kevin Bacon of our basically like to decouple Bertina exactly. Ponds. And so, uh, it’s a similar model with John and what our work with the agency guy. We connect brands and

what Tom does is he connects up podcast guests to podcasts to podcasts, which is, you know, you think about it, it’s such a great medium these days. Of course, it’s one of those missing links and I think a lot of people don’t know about that. They don’t know how to get on other people’s podcasts. I know somebody and people who have been doing it for awhile, you know, so you could easily hustle your way into a podcast if you really want to on some level. But the thing is, if you don’t know what’s going on, you don’t owe us something really good to say, but you don’t know where to say it.

Exactly. The leads that you’re trying to. You’re trying to attract people that you’re trying to attract. Where are they keeps growing and growing and growing. And it’s like one of those things that if someone like interview valet you up with the right types of people, that the graphics there, you should be on shit as a creative hustler. Should be on the creative audio podcast. Right, right, right. So, so, so the whole thing was with Tom, you know, he’s all about inbound marketing and it, it’s funny because he claimed, I mean, they, he says interview Valet is an inbound marketing company, except their content is podcast. All audio, you know, it’s all audio and in a way it’s a, um, the whole booking service because there’s a lot. We realize this, we found out very thomas. He’s made, he mentioned the stat, right? It was a staggering, he said, 80 percent of podcast die within the first 10 episodes.

Dude, Melissa, I looked at each other now. And you can attest. Yeah, yeah, yes. I can understand why I’ve done several in the past. The 10 episodes. Yeah. Yeah. So I’m apologize. I’m a couple of weeks to a hundred podcast. One is over a hundred and 50 episodes due to data is actually a hundred and 30. OK. And we’re getting close to 75 of that. So the thing is like you’re creeping up, creeping up and don’t. But you think about how many people have the idea of starting a podcast and then they realize what goes into like just booking all my God getting guests and like Melissa had to figure it out like show releases and. Yeah, and timing and process process and production equipment, software. And I’m super proud of you guys for taking this journey and taking the journey with me also because like you’re learning kind of along the way, but there was like, there’s like that whole, uh, what I really admire is that how many guests you get that are really awesome guests. And this is not even, no disrespect to the interview valet, but like they’re doing it like gorky organically. Right? I can imagine what happened when you got an interview with this like crack for a podcast that is called an interview crack. OK. Podcast, crack pipe and smoke it, right? We’re going to get your shit addicted and then you’re gonna pay a lot of money and we’re going to keep going until there is no India one. Yeah.

Research that you pay somebody else to do or you take a ton of time to do it yourself. They have done all this. They vetted the podcasts. They know who the listeners are, they know who you know, what the flow of the shows are. Things like that.

Nervous. I feel like the, the creative hustler to having a little bit of an advantage because everyone here is like some kind of marketer, you know the brand, the social so we know how to understand all this. A little bit of a leg up, leg up on that and we’ve kind of come from that background but the thing is like they’re doing that. The heavy work for you and like is it not everyone can be doing podcasts that are related to marketing and entrepreneurship

but we have our, we have our assistant looking for s for Steven

but, but the bottom line is before you even had an assistant, you had lines of guests like a. That was the thing I noticed about you guys. Like immediately you’re not messing around right now. Like, like when I got semi involved. When you’re looking at do I want to do a podcast like, all right, look, I have the audio knowledge on something, figure out what you’re doing and you gotta figure out the front end. We nailed it down and they’re like, no, no, I have people lined up. We just got to figure out what the fuck would decry the fact that you guys had done that and it’s still continuing to do that. It’s really remarkable. So today I had a gal reach out to me. She runs a very similar service to interview valet. Literally this happened today via facebook because I’m a part of guys.

I’m just gonna be completely creative hostel if you do not leverage facebook groups, especially number one leverage to our group, but like other people’s groups as well. What the hell are you waiting for? Community? Yeah, definitely leverage that. I’m sorry, I’m just so excited. That’s what you’re there for. So there’s A. There’s a podcast group, group, podcast group that I belong to. If somebody puts something up, like if you’re looking for guests, what kinds of guests are you looking for? And I say we’re looking for entrepreneurs, creatives in bad asses, and literally today she goes, I got three guys I want to introduce you to. Literally today I got three people who wanted to be on the show because she’s a matchmaker and she plays that role and it was just like, I just sat there kind of like a wow, like concept for interview valet. Totally. That’s just organic because you imagine what someone who has that knowledge has stuff going on behind the scenes has years of experience doing this. Tom Does, right? Yeah. Tom, it’s got the role of. I mean he’s been in whether it’s marketing or he. He’s been around the block. I mean he’s seen the ebb and flow. Yeah. A business, a lot of people out today, even the 2008 crash or maybe you know, 15 at the time

and they don’t necessarily. I mean I was working at the time, I remember I worked in the five year financial buildings around me in Boston and all the financial people would come in. I was bartending and they would come in and a lot of them lost their jobs. A lot of woes. I saw a lot of what it was and everyone went from drinking, you know, top shelf Margarita is to like to $2 fresh entropy, bro. Here’s why. Here’s, well, here’s why it didn’t slow going. You know, the 2008 crash that Tom lived through. He was, he was, he was a middleman like matchmaker at the time. He ended up losing his job just like all those people would come to the who would come to let k legals tasks, kitchen, legal, seafood. They would come to the bar. They didn’t stop going out to eat or drink. They just didn’t spend as much what you did during that time to start a bar and a hustler bar. The creative. That’s actually not a bad idea, but. So Tom lived through this. He worked for fortune 500 companies close. He was in the military for awhile. He was a nuclear engineer. I believe engineering engineering. I’m not sure if like for what, but that was like his career. He’s just got an engineering mind. You worked there like he worked for fortune 500 companies like with this

funny engineering minds into inbound marketing and Melissa, you and even you, Alan, you guys are very analytical by nature in that way. The process, the process, inbound marketing, just like podcast marketing, exactly the same thing. Let’s just be real sure of all process driven. Absolutely. It’s all based on a formula that proven and that work kind of mold into something that’s something you know like not all podcasts are the same, so figure out what your demographics are, where are your personas are, and then you fit them into that. That’s what he’s asked. What’s cool about his business that he’s able to say, all right, well you know, are you applying for a John Lee Dumas or are you more related to these people are more social podcasts. Are you related to him or a beer-drinking podcasts, whatever it is, you can customize what it is that you’re trying to be opposed to vice versa.

If I have a list of guests to go on your podcast, it really is a. it’s beneficial on both sides. Notice on his website he had actually both of us. Yeah. I mean are you, do you want to be interviewed or. Exactly like, you know, like maybe if somebody like me I want to do both. I interview people, but I also want to get interviewed. You know who else we met through a very similar service. Michael Gibbons. Micro gaps. Yeah. He came out to us through the ballet is do another one. Um, that was out there and the whole process was so smooth and I remember thinking about a friend be like

genius and then brought that was via. That was a service. He said that was a service that he uses. They act as a Va. They act as a virtual assistant. They put a one sheet together. They do the pitch. Hey, alan inspired you to do the, the one sheet which has inspired me to do the one sheet. I put

together my own speaker one sheet and I’ve kind of crafted my own little, a guerrilla style interview valet to where, you know what I mean?

And it really like stuck out, you know, gibbs sent along his one sheet and it was like, here’s who I am, here’s what’s going on. Like iT wasn’t full of stuff. You are topics I could talk about, which I thought was really beneficial, which is huge. Actually. I was just recently on august crunch has summit that’s coming up. Right? By the way, I heard you crushed it. Real women. Don’t bet.

Yeah. I saw the uh, not to make melissa embarrassed, but I do see the, the uh, the callbacks to that and saying that you did really well and that there was like quotes from you.

Where does That come out? That comes out september 26. But what I was going to say, and now I forget what about your speaker one sheet. Didn’t have any topics about the topics, right? The topics. So sHe was only having 10 speakers august and I got a, you know, And basically what we’re talking about is our past and you know, and the whole, the whole mission behind it is what’s happened to you, does not condemn you. it actually qualifies you for the shit that has happened to you in your life, doesn’t condemn you and your self doubts and your fears and the things that had happened to you actually qualify you in this life and especially if you’ve broken through that mold and whatnot. But the topics. So I get on, I get on there with her and there’s, you know, she had me fill out the whole thing was like, what, what do you, what can you talk about what you want to talk about?

One other thing when we got on there on the, on the interview, and I was just like, ok, well what kinds of topics have you already talked? We’ve got 10 speakers, right? You want them to all talk about the same thing. What have they already talked about? You know, they’ve talked about this topic or that topic or whatever topic. And then I was like, ok, well I could talk about that. I could talk about this. And I was like, all right, well how about this? How about like a false sense of confidence? And that was my topic. Like these people who are so hard because they have to, they have to be because it’s like a survival skill. You have to be hard on the outside. And what it does is it creates this false sense of confidence. But anyway, the whole poInt of saying this is that, um, knowing your topics and knowing what you’re interviewing is can actually talk about is great because sometimes it’s like you, you know, we could talk to the same people and get the same conversation sometimes I want to know something for sure. yeah, I mean it up and they can talk about. But I want you to talk about the

beauty of it so you can, you can mix it up with. You could take the same fricking topic and talk with different people about what they’re saying and they have a one sheet about what they’re talking about. Also now it turns into a completely dIfferent concept and a different tangents and different levels of things that we like. A lot of our recaps sometimes reinforced the same motifs, but we have different conversation. Everything’s different. Yeah. It’s a little bit different. So I do like that aspect of, you know, having these one sheets and having the speaker sheet and you know, I think I think about when I was gigging musician with epc case, electronic press kit,

right? This is, this is our, here’s a photo of the band does play, these are awards your something you can listen to and it’s just, it’s a great a pr agency. Any pr agency, that’s one of the first things they’re going to say. We’re gonna work together on the pr agency created. We need to put a press kit together for you. Like how are we going to pitch you on just that media kit. It’s got, it’s kind of like a resume or cover letter like why and what’s going on. we actually built our one sheet, I saw, I actually saw like a couple other one sheet sheets come through and I was like hi. And I could, I’m just going to make one myself. So I had um, I kind of drew it out. Literally. I drew it out and I gave it over to one of our designers and he built it on canva for us because we love canva and he was like the craziest to talk to, um, to the people of our kanban.

We should reach out to canva, canva, canva, hey, can I can go, come on over and over, came back getting back to schwab and company are you go on his website and it actually, if you go to a interview valet.com/hustler a, he’s got a couple of free gifts for everyone. We’re interviewing him. He talked about, uh, how he has a checklist on what to do before, how to prepare yourself for a podcast. And this is classic. And he’s like, yo, what are the main things I tell people before the simplest thing, shut your cell phone off. I’m like, yeah, it sounds simple enough writer interview and at the end of the interview, sure enough, as fate would have it, his fucking cell phone. Sorry, you broke your rule. that’s rule number one right there. what is this awesome track? every district was at the end of the podcast for a reason because now we can go into your commercial break. Right, right, right. That’s what the checklist is for the checklist around. Like if you’re, if you’re planning on being interviewed you right, how do you prepare, you know, that’s a good point. It’s not even just about being on a podcast was being about an audible things like things that you dId for the august, technically speaking, but like breathe, jump around your blood flow

anyway. So getting back to valet [inaudible] slash hustler, there’s three free gifts on there and that’s where you were going with this. Um, learn the nine secrets to getting booked on your first podcast, podcast guests profits and get the ultimate podcast guests interview checklist. And you can download all three of those. Sure.

Yeah. So definitely check it out. And, and the great, great resources, especially the idea of like what to do before a podcast. I um, ok. So before performance, so I’ve been a musician, I, I did dinner theater for years before the dinner theater show. We had a very strict routine. We’d all get in a circle and we’d say we’d go around the circle who our character is, what our motivation is, and then we’d have a chant that we did. Our chat was a lot of people paid a lot of money to see a lot of show and don’t you forget about it seriously was our thing. But like, listen, I recently, uh, before we do a podcast, kind of look at each other, high five, have a good interview. Like, you know, there’s gotta be a ritual and I married steven wanted to keep it high five, but what it it, the hug where I’m like a game on the app out and hugged me loving this.

Me. But like before pitching on a podcast or like even august summit, like there are certain things like, do you stand up or do you sit down getting interviewed? I wAnt to stand and I want to conduct an interview standing up. But then I realized that I can’t do because I use dual monitors. One monitor’s I’d have to fucking rearrangement task. Not to do callbacks, but yeah, it was a big proponent of standing. He was like running a ranch, our interview, so I’ll just from a track right now. Awesome. Hanging out with him though. That’s one of the people. I’m like, you know what it is when you can stand up and do that. So it was like, yeah, there’s little tips like that motion creates emotion. Yeah. We used to say that I used to work a hardcore sales in a boiler room type setting. Everyone stand up. Cool. Motion creates emotion, you know, you want to move. They also say that in the movie boiler room, they say the same thinG, like get up, get the blood moving because, because, and we’ve heard this, you could be slouching on the couch

and people will hear that in your diaphragm. Sure. That in your voice. But if you’re standing up you just have that energy. The blood is flowing. You know what I uh, recently. so I have a client with another one of my project managers on my team and we kind of a it in tandem, but she’ll come into my office and do it because she’s like, my voice is a lot. I want to make sure I’m, I’m, oh, I don’t want to live around me and we talked to this guy and I get the chance to stand up and I’m like, dude, I want to have, I want to do this all the time with every single client because I get to talk to talk to you and talk to the clients. Absolutely. And I’m standing up, walking around just getting stuff, kicking whatever is in my offIce are. But while I’m talking I’m not distracted. I’m just like focused on the focus because I have a lot of energy going on there. So there is something to be said there. And what you all don’t realize is um, allen’s drywall bill at his office is through the roof.

He’s like, why are there holes?

I have a lot of energy. Take melissa’s pink ball fun. The one that we have in the closet that I took away from steven because he was kicking it all around their house somewhere or you kicked him out, kicked the fallen video going on somewhere. Hidden video, video versus one. They get some kind of prize. We’Ll figure it out. We’ll give you a mole. Skin broken, a lot of things about the lamp and a lot of things. I thought the tv was going to fall over at one point like so I took it away. You should take it for your office since we’re moving, but it’s not one of those sitting balls. You can kick it around your office. They’ll take a pink ball of fun to your office. It’s literally written on it, but that sharpie math matthew, hire someone. Then melissa drive, fuss around.

Question about do you have a pink ball of fun? Are you opposed to a pink ball? A fine. All right. You get the pink dolphins. I claim it. Came back to tom and tie this whole thing together. Um, I think, I think she mentioned podcast analytics beIng something on the future. Like better analytics from. Yeah, yeah, yeah. I totally agree with this bright light. It gotta be more than just downloads and subscribers. Yeah. His specific reference was how apple has just changed their platform and it’s coming up. Yeah. Well maybe he, that’s what he said with the new ios 11 for upper apple apple podcast. Get better analytics use anymore. It’s like apple podcast podcast on apple have been like the red headed step child in the family like doesn’t really care about politics is a huge growth in it, but yeah, you track downloads and subscribers. There’s nothing wrong with redheads. I’ve got a bunch of them. I think it’s just an expression. Changes. Just had a baby recently. Kevin fleming. Shadow. Congratulations to Kevin Fleming.

Be listening to this. Congrats right directly with kevin and laura around minute 23. Just give him the time. Just make them listen to it. Maybe made a 33 minute is another big one in the. The sales sales industry for podcasts analytics. I do agree with that because I feel like there’s not enough of backgrounds where you could actually like highlight moments of a podcast in the show notes of the creative hustle. You have timestamps and not everyone does that. Some people want to paint for literally the whole thing, but sometimes you want to fast forward to the party like or maybe you want to highlight that part is like, oh, coming up is going to some really good discussion about podcasts. Analytics. I think one of our most recent episode way, patrick stiles, he’s got vitol lytics and seeing such a parallel between video analytics and it’s the same thing.

It’s the same thing thing. BAsically it’s just patrick audio make that happen. like patrick, you have to now work on podcast analytics. He’s got the vIdeo analytics. It would be really easy to rip the a marketer know we want to know these family members have asked me like, do you know when people were coming, were there listening, how long they’ve listened for? Like all, all that kind of stuff. We get stats like that from the the podcasting thing, things we do, but like I feel like California, san diego, seven people from our apartment buildings listening to my podcast. Right, right. Which one do you like the best? Stand here until you tell me what episode number. I think that the next generation of podcasts, ah, are the next generation is going to be incorporating big data and more analytics into it so we can go ahead and make an impact from an advertising perspective because now the advertising on a podcast at all, if the seat to cpc right, the cost per click, I’m sorry, it’s a cpm cost per thousand listens.

That’s how they do it. So if you have a towel podcast that is 10,000 listens, you can figure that whole thing out, but that’s a captive it captive, but we don’t know if they’re listening to that third fucking commercials to drop off. Or are they listening to do the full thing of those early. The first week finished, we put a call to action in the beginning of that was. That was exactly why, because you can learn from that. You know it. It’s a three and a half minute intro like tim ferriss dots in first at about three and a half minutes of a commercial joe rogan. It’s like he does like 15 minutes of commercial at the beginning of. Yes you do. I totally do. Now, no offense to joe rogan charging his advertisers based on your listenership and you’re not listening. So that’s not a captive, right? That’s not a captive audience, right? He does. He does it again, going back to the podcast, but like, he, uh, he talks a little bit. Let me read some advertising. Right,

sir? I liked the way John Lee dumAs, few he doesn’t like natively like he, you know, he’ll, he’ll just go into talking and it’ll be someplace like in the beginning,

you got to do it natively. I feel it at the beginning. You’re losing your audience. I mean, we’ve, we’ve experimented and I don’t think it’s worked well with that being said, creative hustlers, but does work, are these recaps? What does work is having an amazing guests, even if it’s done on a vein, I’m pretty sure my english was wrong. What does work? What do work? What does work? What does work? What does work is right to work well for more on tom and interview valet. Um, if you’re interested in getting started with podcasting, um, do you want to get booked on podcast or if you have a podcast and you want more guests, please check out interview valet [inaudible] flash hustler download shoe ups, freebies for more on oscar depository [inaudible]. Got the creative hoffler dot if you were not part of our amazing group, which has grown, we’re actually going about to hit a milestone. Another hundred or 300. We’re going to reach soon. Where are they going? Slower group community on facebook. My facebook group, which if you just go to our page, it’s pinned at the top. You can see it. They’Re just pinned at the top. We love reviews on itunes and stitcher and google play and we are now on which we are now on play. Good. Yeah, a good one. We’re looking into iheartradio at iheart radio and some other syndication. So, uh, with that being said, [inaudible] peanut gallery, alan and melissa, you guys. Hey lisa,

for your moment of hustle, brought to you by napoleon hill. How do get dreams off the launching pad? A Burning desire to be and to do is a starting point from which the dreamer must take off. Dreams are not born of indifference, laziness or lack of ambition. Remember that all who succeed in life get off to a bad start. I’m passed through many heartbreaking struggles before they arrive. The turning point in the lives of those who succeed usually comes at the moment of some crisis through which they are introduced to their other selves.

 

Listen to the Recap (31 minutes)

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Yeah, I’m Steven Melissa and we’re on a mission to find out how other creative hustlers fine balance while living at the intersection of creativity and business. Every week we’re interviewing global entrepreneurs and creative about their creative hostel journey team to kick ass. What’s possible or in the studio? Melissa Allen. What’s up guys? We’re upon energy tonight. Murphy just got off an airplane. No, I di, I really appreciate the fact that you just jumped off the plane like, let’s do this. I wasn’t expecting it. I almost made plants in my comfy clothes. Might be sure you’re all dressed up. Honestly. She’s business on top and the bottom a boy we are recapping, um, every time. Every time it happens. We are recapping today. Tom Schwab. Schwab. Yeah. There’s a famous famous, these famous beyond famous is financial services. The whole thing went through Charles Schwab, but no, he was very much in finance, finances and um, he was hired by Dale Carnegie to run one of these companies and Dale Carnegie hired Charles Schwab. I’m not because he was the smartest person in with money, not because of any of that. He hired him because he know how he knew how to lead and manage people and bring out enthusiasm in a team. He was, he was a hostile. He was the first person, bunch of money with the first person to have a million dollar salary. Wow. First fourth half a million dollar salary, and that’s back in the day, early 19 hundreds. Eighteen, hundreds of times related to him at all until the later. It gets that a lot.

Yeah. It’s a legacy name. Yeah. Well I get George Bush and all kinds of other people thinking I’m related to the George Bush legacy. Yeah, right. The Charles Schwab has so. Right, right. Well, Tom Schwab, ah, I love this is. This has been like a reoccurring theme for us, but this whole idea. So Tom runs a company called interview valet. You can check out interview Valet, uh, in the podcast matchmaking service. That’s really cool. It’s very similar to the job or Chinos are similar and funny. Funny and, but all roads lead back met Tom through John, like the Kevin Bacon of our basically like to decouple Bertina exactly. Ponds. And so, uh, it’s a similar model with John and what our work with the agency guy. We connect brands and

what Tom does is he connects up podcast guests to podcasts to podcasts, which is, you know, you think about it, it’s such a great medium these days. Of course, it’s one of those missing links and I think a lot of people don’t know about that. They don’t know how to get on other people’s podcasts. I know somebody and people who have been doing it for awhile, you know, so you could easily hustle your way into a podcast if you really want to on some level. But the thing is, if you don’t know what’s going on, you don’t owe us something really good to say, but you don’t know where to say it.

Exactly. The leads that you’re trying to. You’re trying to attract people that you’re trying to attract. Where are they keeps growing and growing and growing. And it’s like one of those things that if someone like interview valet you up with the right types of people, that the graphics there, you should be on shit as a creative hustler. Should be on the creative audio podcast. Right, right, right. So, so, so the whole thing was with Tom, you know, he’s all about inbound marketing and it, it’s funny because he claimed, I mean, they, he says interview Valet is an inbound marketing company, except their content is podcast. All audio, you know, it’s all audio and in a way it’s a, um, the whole booking service because there’s a lot. We realize this, we found out very thomas. He’s made, he mentioned the stat, right? It was a staggering, he said, 80 percent of podcast die within the first 10 episodes.

Dude, Melissa, I looked at each other now. And you can attest. Yeah, yeah, yes. I can understand why I’ve done several in the past. The 10 episodes. Yeah. Yeah. So I’m apologize. I’m a couple of weeks to a hundred podcast. One is over a hundred and 50 episodes due to data is actually a hundred and 30. OK. And we’re getting close to 75 of that. So the thing is like you’re creeping up, creeping up and don’t. But you think about how many people have the idea of starting a podcast and then they realize what goes into like just booking all my God getting guests and like Melissa had to figure it out like show releases and. Yeah, and timing and process process and production equipment, software. And I’m super proud of you guys for taking this journey and taking the journey with me also because like you’re learning kind of along the way, but there was like, there’s like that whole, uh, what I really admire is that how many guests you get that are really awesome guests. And this is not even, no disrespect to the interview valet, but like they’re doing it like gorky organically. Right? I can imagine what happened when you got an interview with this like crack for a podcast that is called an interview crack. OK. Podcast, crack pipe and smoke it, right? We’re going to get your shit addicted and then you’re gonna pay a lot of money and we’re going to keep going until there is no India one. Yeah.

Research that you pay somebody else to do or you take a ton of time to do it yourself. They have done all this. They vetted the podcasts. They know who the listeners are, they know who you know, what the flow of the shows are. Things like that.

Nervous. I feel like the, the creative hustler to having a little bit of an advantage because everyone here is like some kind of marketer, you know the brand, the social so we know how to understand all this. A little bit of a leg up, leg up on that and we’ve kind of come from that background but the thing is like they’re doing that. The heavy work for you and like is it not everyone can be doing podcasts that are related to marketing and entrepreneurship

but we have our, we have our assistant looking for s for Steven

but, but the bottom line is before you even had an assistant, you had lines of guests like a. That was the thing I noticed about you guys. Like immediately you’re not messing around right now. Like, like when I got semi involved. When you’re looking at do I want to do a podcast like, all right, look, I have the audio knowledge on something, figure out what you’re doing and you gotta figure out the front end. We nailed it down and they’re like, no, no, I have people lined up. We just got to figure out what the fuck would decry the fact that you guys had done that and it’s still continuing to do that. It’s really remarkable. So today I had a gal reach out to me. She runs a very similar service to interview valet. Literally this happened today via facebook because I’m a part of guys.

I’m just gonna be completely creative hostel if you do not leverage facebook groups, especially number one leverage to our group, but like other people’s groups as well. What the hell are you waiting for? Community? Yeah, definitely leverage that. I’m sorry, I’m just so excited. That’s what you’re there for. So there’s A. There’s a podcast group, group, podcast group that I belong to. If somebody puts something up, like if you’re looking for guests, what kinds of guests are you looking for? And I say we’re looking for entrepreneurs, creatives in bad asses, and literally today she goes, I got three guys I want to introduce you to. Literally today I got three people who wanted to be on the show because she’s a matchmaker and she plays that role and it was just like, I just sat there kind of like a wow, like concept for interview valet. Totally. That’s just organic because you imagine what someone who has that knowledge has stuff going on behind the scenes has years of experience doing this. Tom Does, right? Yeah. Tom, it’s got the role of. I mean he’s been in whether it’s marketing or he. He’s been around the block. I mean he’s seen the ebb and flow. Yeah. A business, a lot of people out today, even the 2008 crash or maybe you know, 15 at the time

and they don’t necessarily. I mean I was working at the time, I remember I worked in the five year financial buildings around me in Boston and all the financial people would come in. I was bartending and they would come in and a lot of them lost their jobs. A lot of woes. I saw a lot of what it was and everyone went from drinking, you know, top shelf Margarita is to like to $2 fresh entropy, bro. Here’s why. Here’s, well, here’s why it didn’t slow going. You know, the 2008 crash that Tom lived through. He was, he was, he was a middleman like matchmaker at the time. He ended up losing his job just like all those people would come to the who would come to let k legals tasks, kitchen, legal, seafood. They would come to the bar. They didn’t stop going out to eat or drink. They just didn’t spend as much what you did during that time to start a bar and a hustler bar. The creative. That’s actually not a bad idea, but. So Tom lived through this. He worked for fortune 500 companies close. He was in the military for awhile. He was a nuclear engineer. I believe engineering engineering. I’m not sure if like for what, but that was like his career. He’s just got an engineering mind. You worked there like he worked for fortune 500 companies like with this

funny engineering minds into inbound marketing and Melissa, you and even you, Alan, you guys are very analytical by nature in that way. The process, the process, inbound marketing, just like podcast marketing, exactly the same thing. Let’s just be real sure of all process driven. Absolutely. It’s all based on a formula that proven and that work kind of mold into something that’s something you know like not all podcasts are the same, so figure out what your demographics are, where are your personas are, and then you fit them into that. That’s what he’s asked. What’s cool about his business that he’s able to say, all right, well you know, are you applying for a John Lee Dumas or are you more related to these people are more social podcasts. Are you related to him or a beer-drinking podcasts, whatever it is, you can customize what it is that you’re trying to be opposed to vice versa.

If I have a list of guests to go on your podcast, it really is a. it’s beneficial on both sides. Notice on his website he had actually both of us. Yeah. I mean are you, do you want to be interviewed or. Exactly like, you know, like maybe if somebody like me I want to do both. I interview people, but I also want to get interviewed. You know who else we met through a very similar service. Michael Gibbons. Micro gaps. Yeah. He came out to us through the ballet is do another one. Um, that was out there and the whole process was so smooth and I remember thinking about a friend be like

genius and then brought that was via. That was a service. He said that was a service that he uses. They act as a Va. They act as a virtual assistant. They put a one sheet together. They do the pitch. Hey, alan inspired you to do the, the one sheet which has inspired me to do the one sheet. I put

together my own speaker one sheet and I’ve kind of crafted my own little, a guerrilla style interview valet to where, you know what I mean?

And it really like stuck out, you know, gibbs sent along his one sheet and it was like, here’s who I am, here’s what’s going on. Like iT wasn’t full of stuff. You are topics I could talk about, which I thought was really beneficial, which is huge. Actually. I was just recently on august crunch has summit that’s coming up. Right? By the way, I heard you crushed it. Real women. Don’t bet.

Yeah. I saw the uh, not to make melissa embarrassed, but I do see the, the uh, the callbacks to that and saying that you did really well and that there was like quotes from you.

Where does That come out? That comes out september 26. But what I was going to say, and now I forget what about your speaker one sheet. Didn’t have any topics about the topics, right? The topics. So sHe was only having 10 speakers august and I got a, you know, And basically what we’re talking about is our past and you know, and the whole, the whole mission behind it is what’s happened to you, does not condemn you. it actually qualifies you for the shit that has happened to you in your life, doesn’t condemn you and your self doubts and your fears and the things that had happened to you actually qualify you in this life and especially if you’ve broken through that mold and whatnot. But the topics. So I get on, I get on there with her and there’s, you know, she had me fill out the whole thing was like, what, what do you, what can you talk about what you want to talk about?

One other thing when we got on there on the, on the interview, and I was just like, ok, well what kinds of topics have you already talked? We’ve got 10 speakers, right? You want them to all talk about the same thing. What have they already talked about? You know, they’ve talked about this topic or that topic or whatever topic. And then I was like, ok, well I could talk about that. I could talk about this. And I was like, all right, well how about this? How about like a false sense of confidence? And that was my topic. Like these people who are so hard because they have to, they have to be because it’s like a survival skill. You have to be hard on the outside. And what it does is it creates this false sense of confidence. But anyway, the whole poInt of saying this is that, um, knowing your topics and knowing what you’re interviewing is can actually talk about is great because sometimes it’s like you, you know, we could talk to the same people and get the same conversation sometimes I want to know something for sure. yeah, I mean it up and they can talk about. But I want you to talk about the

beauty of it so you can, you can mix it up with. You could take the same fricking topic and talk with different people about what they’re saying and they have a one sheet about what they’re talking about. Also now it turns into a completely dIfferent concept and a different tangents and different levels of things that we like. A lot of our recaps sometimes reinforced the same motifs, but we have different conversation. Everything’s different. Yeah. It’s a little bit different. So I do like that aspect of, you know, having these one sheets and having the speaker sheet and you know, I think I think about when I was gigging musician with epc case, electronic press kit,

right? This is, this is our, here’s a photo of the band does play, these are awards your something you can listen to and it’s just, it’s a great a pr agency. Any pr agency, that’s one of the first things they’re going to say. We’re gonna work together on the pr agency created. We need to put a press kit together for you. Like how are we going to pitch you on just that media kit. It’s got, it’s kind of like a resume or cover letter like why and what’s going on. we actually built our one sheet, I saw, I actually saw like a couple other one sheet sheets come through and I was like hi. And I could, I’m just going to make one myself. So I had um, I kind of drew it out. Literally. I drew it out and I gave it over to one of our designers and he built it on canva for us because we love canva and he was like the craziest to talk to, um, to the people of our kanban.

We should reach out to canva, canva, canva, hey, can I can go, come on over and over, came back getting back to schwab and company are you go on his website and it actually, if you go to a interview valet.com/hustler a, he’s got a couple of free gifts for everyone. We’re interviewing him. He talked about, uh, how he has a checklist on what to do before, how to prepare yourself for a podcast. And this is classic. And he’s like, yo, what are the main things I tell people before the simplest thing, shut your cell phone off. I’m like, yeah, it sounds simple enough writer interview and at the end of the interview, sure enough, as fate would have it, his fucking cell phone. Sorry, you broke your rule. that’s rule number one right there. what is this awesome track? every district was at the end of the podcast for a reason because now we can go into your commercial break. Right, right, right. That’s what the checklist is for the checklist around. Like if you’re, if you’re planning on being interviewed you right, how do you prepare, you know, that’s a good point. It’s not even just about being on a podcast was being about an audible things like things that you dId for the august, technically speaking, but like breathe, jump around your blood flow

anyway. So getting back to valet [inaudible] slash hustler, there’s three free gifts on there and that’s where you were going with this. Um, learn the nine secrets to getting booked on your first podcast, podcast guests profits and get the ultimate podcast guests interview checklist. And you can download all three of those. Sure.

Yeah. So definitely check it out. And, and the great, great resources, especially the idea of like what to do before a podcast. I um, ok. So before performance, so I’ve been a musician, I, I did dinner theater for years before the dinner theater show. We had a very strict routine. We’d all get in a circle and we’d say we’d go around the circle who our character is, what our motivation is, and then we’d have a chant that we did. Our chat was a lot of people paid a lot of money to see a lot of show and don’t you forget about it seriously was our thing. But like, listen, I recently, uh, before we do a podcast, kind of look at each other, high five, have a good interview. Like, you know, there’s gotta be a ritual and I married steven wanted to keep it high five, but what it it, the hug where I’m like a game on the app out and hugged me loving this.

Me. But like before pitching on a podcast or like even august summit, like there are certain things like, do you stand up or do you sit down getting interviewed? I wAnt to stand and I want to conduct an interview standing up. But then I realized that I can’t do because I use dual monitors. One monitor’s I’d have to fucking rearrangement task. Not to do callbacks, but yeah, it was a big proponent of standing. He was like running a ranch, our interview, so I’ll just from a track right now. Awesome. Hanging out with him though. That’s one of the people. I’m like, you know what it is when you can stand up and do that. So it was like, yeah, there’s little tips like that motion creates emotion. Yeah. We used to say that I used to work a hardcore sales in a boiler room type setting. Everyone stand up. Cool. Motion creates emotion, you know, you want to move. They also say that in the movie boiler room, they say the same thinG, like get up, get the blood moving because, because, and we’ve heard this, you could be slouching on the couch

and people will hear that in your diaphragm. Sure. That in your voice. But if you’re standing up you just have that energy. The blood is flowing. You know what I uh, recently. so I have a client with another one of my project managers on my team and we kind of a it in tandem, but she’ll come into my office and do it because she’s like, my voice is a lot. I want to make sure I’m, I’m, oh, I don’t want to live around me and we talked to this guy and I get the chance to stand up and I’m like, dude, I want to have, I want to do this all the time with every single client because I get to talk to talk to you and talk to the clients. Absolutely. And I’m standing up, walking around just getting stuff, kicking whatever is in my offIce are. But while I’m talking I’m not distracted. I’m just like focused on the focus because I have a lot of energy going on there. So there is something to be said there. And what you all don’t realize is um, allen’s drywall bill at his office is through the roof.

He’s like, why are there holes?

I have a lot of energy. Take melissa’s pink ball fun. The one that we have in the closet that I took away from steven because he was kicking it all around their house somewhere or you kicked him out, kicked the fallen video going on somewhere. Hidden video, video versus one. They get some kind of prize. We’Ll figure it out. We’ll give you a mole. Skin broken, a lot of things about the lamp and a lot of things. I thought the tv was going to fall over at one point like so I took it away. You should take it for your office since we’re moving, but it’s not one of those sitting balls. You can kick it around your office. They’ll take a pink ball of fun to your office. It’s literally written on it, but that sharpie math matthew, hire someone. Then melissa drive, fuss around.

Question about do you have a pink ball of fun? Are you opposed to a pink ball? A fine. All right. You get the pink dolphins. I claim it. Came back to tom and tie this whole thing together. Um, I think, I think she mentioned podcast analytics beIng something on the future. Like better analytics from. Yeah, yeah, yeah. I totally agree with this bright light. It gotta be more than just downloads and subscribers. Yeah. His specific reference was how apple has just changed their platform and it’s coming up. Yeah. Well maybe he, that’s what he said with the new ios 11 for upper apple apple podcast. Get better analytics use anymore. It’s like apple podcast podcast on apple have been like the red headed step child in the family like doesn’t really care about politics is a huge growth in it, but yeah, you track downloads and subscribers. There’s nothing wrong with redheads. I’ve got a bunch of them. I think it’s just an expression. Changes. Just had a baby recently. Kevin fleming. Shadow. Congratulations to Kevin Fleming.

Be listening to this. Congrats right directly with kevin and laura around minute 23. Just give him the time. Just make them listen to it. Maybe made a 33 minute is another big one in the. The sales sales industry for podcasts analytics. I do agree with that because I feel like there’s not enough of backgrounds where you could actually like highlight moments of a podcast in the show notes of the creative hustle. You have timestamps and not everyone does that. Some people want to paint for literally the whole thing, but sometimes you want to fast forward to the party like or maybe you want to highlight that part is like, oh, coming up is going to some really good discussion about podcasts. Analytics. I think one of our most recent episode way, patrick stiles, he’s got vitol lytics and seeing such a parallel between video analytics and it’s the same thing.

It’s the same thing thing. BAsically it’s just patrick audio make that happen. like patrick, you have to now work on podcast analytics. He’s got the vIdeo analytics. It would be really easy to rip the a marketer know we want to know these family members have asked me like, do you know when people were coming, were there listening, how long they’ve listened for? Like all, all that kind of stuff. We get stats like that from the the podcasting thing, things we do, but like I feel like California, san diego, seven people from our apartment buildings listening to my podcast. Right, right. Which one do you like the best? Stand here until you tell me what episode number. I think that the next generation of podcasts, ah, are the next generation is going to be incorporating big data and more analytics into it so we can go ahead and make an impact from an advertising perspective because now the advertising on a podcast at all, if the seat to cpc right, the cost per click, I’m sorry, it’s a cpm cost per thousand listens.

That’s how they do it. So if you have a towel podcast that is 10,000 listens, you can figure that whole thing out, but that’s a captive it captive, but we don’t know if they’re listening to that third fucking commercials to drop off. Or are they listening to do the full thing of those early. The first week finished, we put a call to action in the beginning of that was. That was exactly why, because you can learn from that. You know it. It’s a three and a half minute intro like tim ferriss dots in first at about three and a half minutes of a commercial joe rogan. It’s like he does like 15 minutes of commercial at the beginning of. Yes you do. I totally do. Now, no offense to joe rogan charging his advertisers based on your listenership and you’re not listening. So that’s not a captive, right? That’s not a captive audience, right? He does. He does it again, going back to the podcast, but like, he, uh, he talks a little bit. Let me read some advertising. Right,

sir? I liked the way John Lee dumAs, few he doesn’t like natively like he, you know, he’ll, he’ll just go into talking and it’ll be someplace like in the beginning,

you got to do it natively. I feel it at the beginning. You’re losing your audience. I mean, we’ve, we’ve experimented and I don’t think it’s worked well with that being said, creative hustlers, but does work, are these recaps? What does work is having an amazing guests, even if it’s done on a vein, I’m pretty sure my english was wrong. What does work? What do work? What does work? What does work? What does work is right to work well for more on tom and interview valet. Um, if you’re interested in getting started with podcasting, um, do you want to get booked on podcast or if you have a podcast and you want more guests, please check out interview valet [inaudible] flash hustler download shoe ups, freebies for more on oscar depository [inaudible]. Got the creative hoffler dot if you were not part of our amazing group, which has grown, we’re actually going about to hit a milestone. Another hundred or 300. We’re going to reach soon. Where are they going? Slower group community on facebook. My facebook group, which if you just go to our page, it’s pinned at the top. You can see it. They’Re just pinned at the top. We love reviews on itunes and stitcher and google play and we are now on which we are now on play. Good. Yeah, a good one. We’re looking into iheartradio at iheart radio and some other syndication. So, uh, with that being said, [inaudible] peanut gallery, alan and melissa, you guys. Hey lisa,

for your moment of hustle, brought to you by napoleon hill. How do get dreams off the launching pad? A Burning desire to be and to do is a starting point from which the dreamer must take off. Dreams are not born of indifference, laziness or lack of ambition. Remember that all who succeed in life get off to a bad start. I’m passed through many heartbreaking struggles before they arrive. The turning point in the lives of those who succeed usually comes at the moment of some crisis through which they are introduced to their other selves.

The Creative Hustler Podcast

September 28,2017 / Blog / admin

Steven, Melissa, & Alan recap their discussion with Tom Schwab, Founder of Interview Valet.

Listen to the Recap (31 minutes)

Listen to the original interview (54 minutes)