Which is better, hosting your own podcast or being a guest on other people’s platforms (leveraging OPP)?
It’s like asking should I be an UBER driver or passenger? It all depends on your goals. It’s the same platform, but widely different reasons for being there.
Be a Guest if...you want access to new audiences, get new leads, earn valuable backlinks, build your list, and increase your Social Media following
Be a Host if…you want to nurture your existing leads and customers.
Podcasting is not an either/or. The best do BOTH.
Often it’s easiest to start as a guest. It’s easier to gain confidence, build a following, and find your voice.
So what is your answer: Host, Guest, or Both