Podcast Interviews

Corporate Escapees

June 18,2018 / Podcast / admin

Listen to the full interview here (42 minutes)

 

Full Transcript

Are you thinking of leaving corporate but too afraid to make the move? Have you already escaped corporate but are finding it hard to run your dream business? Are you wasting valuable time by attempting to figure challenges out on your own? We have created a podcast for corporate escapees running their own business. This is the corporate escapees podcast. By build live, give show we bring you firsthand experiences of guests going through many of the struggles you face each and every day. As a corporate escapee, we get real with no corporate bs. And now over to your host Paul Higgins. Hello and welcome to corporate escapees. That podcast

takes you behind the scenes of people who are successfully running their own businesses, hearing their war stories and motivations for making the jump from corporate game. I’m your host, Paul Higgins, and our guest today is someone who started his career in the navy and he’s father thought that he should stay there for 15 years until retirement, but he realized that that wasn’t for him and he went into some corporate roles and with the recession and a couple other things and ended up getting him to go into his own company and that’s where he found and fell in love with podcasting and he shared some brilliant content around why the industry is growing so fast and also most importantly, how you can really benefit from that and play in this brand a industry. So, uh, what I’ll do now is hand you over to Tom Swab from interview valet.

Hope you’re inspired by listening to our wonderful guests stories, all of our guests, neither one ingredient to rapidly grow their dream business. That is picking the right supplies. Let’s face it, it’s too hard doing it all on your own. So with this in mind, we have created a free on demand training, which gives you the four essential questions to ask suppliers. I’ve combined my experience at Coca Cola in seven years, advising corporate escapees all over the world to give you actionable advice and less than 25 minutes simply go to build live, give.com forward slash webinar. If you are tired of underachieving and want to fill gaps in skills place, watch our on demand training now. The link will also be in the show notes. Please check it out. Welcome Tom. Swab from interview valet to the corporate escapees podcast. Brought to you by build live. Give. So Tom, I only get to know a lot of battery today, but why don’t we just start with something that your family or friends would know about you that our listeners wouldn’t?

Well, Paul, I guess this is up. If you ever played basketball with me or a lot of sports, you could probably figure it out, but I was born without depth perception. I got into the US Navy on a clerical error. Data invested four years of education before they found out that I couldn’t look through binoculars and uh, um, the world is flat to me.

Really. So. So in a normal day, how does that play out when you’re driving, etc. Had is,

you know, it’s the weirdest

thing because you don’t know what you don’t know. So I’ve never done tHe world with three dimensions and people are amazed by It, but, uh, um, I’ve come to compensate for it and to the point where my kids, uh, I always taught them how to parallel park and taught all their friends how to parallel park to pass the exam and showed them how to use shadows from streetlights or from the sun. And especially when you take your driver’s test, what time of day to take it. Um, and uh, to make sure it’s not on a cloudy day because if you just look at where the shadows are a, you can figure out the three dimensions, the two dimensional world. Well, and how common is it to them? It’s fairly rare. Um, and uh, it’s, it’s one of those things that could happen, like if you, if you lose an eye, a loose the depth perception.

but for me, I was just bored, bored without it and uh, didn’t know life different with it. Uh, so, uh, it, it, the way I look at it, as with all of the disabilities other people have, if this is the one that, that god gave me, I am blessed. Well, I was looking at it and I know you talked about, you know, starting off in the navy and then you had a great career in corporate and then into your own businesses. So why don’t you just take us through that little story about that journey for you, that corporate escapee journey.

Yeah, and for me a really, you know, started out, it was a midwestern kid, never been more than a 150 miles from my home. Had a chance to go to the us naval academy and it really changed my life. I went from not being a traveling to a year later coming home and I’d been around the world. I spent a week in Australia and my life had completely changed. And so I was in the navy and anybody that’s old enough to remember, a 19, 90, 19, 92 a piece broke out in the world, right? The evil empire, Russia, the soviet soviet union collapsed and the military changed a lot and I looked at that, said, well, I’ve done all the fun things that I wanted to do and it was really taking a toll on my, uh, my family, the long deployments. By that time I was married with two kids, so I got out of the navy and I can still remember my dad telling me that I was full, that all I had to do with stick around another 15 years and I could retire, is that, that’s all, you know.

And for him, his idea was that you’re supposed to have a stable corporate job and work towards that retirement. And so that was his paradigm and probably the paradigm that I grew up in. So then I started with corporate. We’re working for a fortune 500 medical device company and it started in engineering, then what to operations. And I wanted to go into sales. So I took a straight commission sales job, uh, in the medical device industry. And at that time my dad told me I was a dang fool or words to that effect. And he’s like, you can’t leave corporate, you know, a steady job if you’re married, you’ve got a wife, you’ve got kids, you’ve got a mortgage now, how can you do this? And I said, well, it’s where my heart is. So I went, I, I sold straight commission and this same company that I was working for before, after about 18 months, they said, wow, this guy can really sell.

So they recruited me back into the sales area, did sales, did marketing, built up a distributorship. And at, uh, as we went into the recession of 2000, eight of the manufacturer said, you know, it would make a lot of sense to go direct and to cut out the middleman and made a lot of sense to me too. But I looked in the mirror and said, hey, I looked like the middleman. And so we had a, uh, a small sideline business. And at that point I looked at it and said, you know, the true job security that I’m going to get is that having one customer but having multiple customers. And up to this point, I had one customer, you know, the, the corporation, the navy and things could happen outside my, you know, my control that just things happened in the world that could change that security.

So with that, I started to go the entrepreneurial route and um, have never looked back. And I love it. I’ve, I’ve learned more in that first five years of being an entrepreneur than I ever did at any other time in my life. And that includes, learned to run nuclear reactors. That’s brilliant. And, and, uh, you know, when you first did make that big step, some of the k fees that, that you faced at the time, you can go back to the. Yeah. I think part of that is being a beginner and learning over again. You know, by the time I was doing that I was uh, oh, probably late thirties, early, uh, late thirties. And with that, you know, I was pretty much at the top of my game, right? I’m, I knew this stuff. I was the person that people came to ask and it was humbling to start over and start a new and start to learn things.

Again. It was, it was fun, but in the same way, it was humbling that you had to, had to keep asking people, keep learning. One of the great things, so is that if you look at it now, it’s never been easier to learn, right? If you’re ignorant, um, it’s, it’s probably by choice of, because there’s so many great resources out there you can, you can just pretty much about google anything and find an answer. There’s enough online communities, enough mentors, enough people out there that want to help you. You know, one of my favorite quotes is, what’s ordinary to you is amazing to others. No matter what you were doing in your life, there’s somebody else that’s probably done it. And I always believe it’s better to learn from their mistakes. And all those people that say, oh lord, from your own mistakes, I’ve done that. It’s painful. I’m, I’d rather learn from somebody else’s. So let me ask, you know, if I don’t know, and uh, how do you do this? How do you do that? And it’s, it’s fun. And the people that are two steps ahead, uh, they appreciate giving that advice back to.

Yeah. And around mentors, how do you go about pIcking the right mentor for you?

Um, I look at somebody that has my same core values. I mean they don’t have to follow every political, religious dogma that the, that I might have. I don’t even follow by owners as well as I would like to, but you know, somebody has got that same world vision, uh, somebody that’s got that same vision of where they want to go on abundance mentality as a scarcity events as opposed to a scarcity mentality. Somebody that thinks the best days are ahead of them, not behind them. Uh, somebody thinks, hey, this is just a problem to be solved, not the end all problem. And so I look for that because those are the people that inspire me. Um, and then I look for people that have actually done it before and just ask them the question of what did you learn from this? What am I missing? Um, and I think sometimes it’s not only looking for mentors that are ahead of you, but looking for peers, right? We’re supposed to surround ourselves with good people. That doesn’t just mean people ahead of us, but peers have to bounce ideas off of. And then also to give back people that, you know, maybe where you were a younger people, uh, sometimes the questions they ask, uh, can cause me to rethink my answers or to relearn it. So there’s all kinds of people out there, uh, and mentors out there. I don’t think it has to be, you know, a formal mentorship program.

Great. And look, we’re going to go into the build section now. and the first question is, now someone comes up to you and says, tom, what do you do? You know, what do you do for a living? how do you answer that?

The first thing I do is say, do you ever listen to podcasts? It’s amazing. Um, I used to jump right into the answer and still 60 percent of the us population doesn’t listen to podcasts. I know it’s amazing. Sixty percent do not. and I found out that you can’t give an answer if they don’t know what the foundation is. So I’ll say, do you listen to podcasts? And if they say say no, I’ll say, well, it’s like an online radio show. And basically what I do is I introduce inspiring thought leaders, people that are coaches, authors, speakers, emerging brands. I introduced them to thousands and millions of their ideal customers by getting them featured on targeted podcast interviews that their ideal customers are already listening to. I help them not worried about breaking through the noise, but getting in on the conversation.

Yeah, look, uh, that’s great. And um, and, and sort of locking it a bit, tom, to we talked about apple versus pc before we went live and not lock into it a bit like that. There’s sort of the people that listen to podcasts and this is one donor and if you do your absolute addict and you love it to death and then I think that shift is, is slowly coming across. Do you see it that way? Like you see that 60 are going to be down and what will it be down to?

We’ll go down, but I think we live in such a great day, paul, that you can create the content anywhere you want and consume it any way you want. I remember somebody asking me, well, what do you think that, you know, 100 percent of the population will listen to podcasts and I’m like never, you know, you didn’t get 100 percent of the people that would read a newspaper or watch television. You know, in the us, still 10 percent of the us population is hearing impaired. So guess what? They’re not going to be listening to podcasts. So I think there’s always those people that are audible learners. Like for me, if I, if I read a book, I probably listened to it on audible. I just, that’s how I learn. That’s how best what works best for me. So I think they’ll always be that portion of people that think, you know, allow, I’d much rather listen to this then read.

It will always be the people that are, that are readers. Um, so you could take a podcast interview and transcribe that, make it into a blog and heck, there are certain people that would just rather watch two people talk. I don’t understand it, but you look at, there’s podcasts out there, um, uh, the gary v show, he’s got a podcast and then he’ll run the video of basically himself talking at the same time and there are people that go on that and on youtube or facebook and they’ll watch that. So I think, um, you want to give it to people which ever way they want, you know, let them choose.

I totally agree. And as far as, uh, you know, the trains, a lot of people talk about podcasting can be a bit of a black hole. It’s hard to measure sometimes it’s hard to really know your audience, etc. Not like other mediums, you know, do you, how do you find that? Do you see any changes in that in that area?

It is, and that that can be the, the handcuffs and the blessing on podcasting, right? Because the analytics aren’t that great. It’s not like a facebook ads or tv or radio where they can really give you all a numbers. So that scares some people away. But the blessing in that is, is a scare some people away, right? The customers that we have, especially like software as a service companies, I love working with them because they know their numbers down to the penny for each channel so they know what their cost of lead acquisition isn’t a cost of customer acquisition and talking with them. They tell us their numbers are fantastic. In fact, I remember talking to one, um, softwares and service company and they told us what they were paying per lead and they said, do you think you could beat this on podcast interviews at ball without, without thinking.

I told him you could show up drunk on a podcast interview and, and beat that number. And they laughed after the first quarter. They doubled down on their investments. They could be on more and they still keep joking that someday they’re going to show up, drunk out a podcast interview just to test hypothesis. So I think if you look at it advertising dollars, they just, it was a report that came out that advertising dollars really spiked and grew in the, uh, in the last, uh, year, at least in the us. I think they almost doubled for podcast advertising. So I think the smart people are come in and, and even without the analytics are starting to invest in that, uh, you know, one of the biggest investors in podcast advertising is audible, which is owned by amazon. I guarantee you, amazon, just making their decisions based on numbers and a third doing it. I think other people are starting to come in there and say, wow, we should try this because like any other medium, it’s going to get more mature, more competitive. And I think that, uh, you know, in five years is going to be a whole lot more expensive to advertise on podcasts, interviews,

and uh, I know you work with some of the biggest podcast is in the world. And like you said, help people get on the show. What, what are some of the key things that they’re looking for to select whether a guest is right for their show?

We’re really, it’s right for their show, right? Content is king, but context is god. So it could be, you know, a, a nobel prize winning scientist, but if it’s not the right fit for the show, um, it’s not, it doesn’t bring value to the audience. The other thing that I’m really seeing is that people that can have a conversation and not just go off talking points. Um, I think podcasting is an interesting medium in that it’s a very raw and very real conversation. um, I, I say the best podcasts are like if you and I were sitting down having breakfast at the diner just drinking coffee, this is the same conversation we’d be having and people get to listen into it. And I think guests that are too scripted that don’t want to be authentic, don’t want to be transparent, they just, they just don’t do as well.

Yeah, I think that’s quite potent. And, you know, just do lots of things in my, in my day to day job that, you know, I have to do, but there’s one thing I love to do and that’s actually have conversations and podcasting. So yeah, I feel blessed as you said before, I feel blessed being alive at this time where I can just talk to people like you brilliant people anywhere in the world from the comfort of my home in Australia. Like got, I remember I first worked for the coca cola company and you know, we just didn’t get the chance to fly to Australia to the us as often as we’d like. We just couldn’t. It was really difficult even to coles from, um, from overseas beside difficult. Whereas now, you know, the technology is just so easy.

Oh, we were tAlking about this the other day. Have, you know, I’m old enough to remember when you, uh, before you made a phone call, you looked at the time because what, you had to wait until the rates dropped down at a certain point and you know, calling overseas, wow. you, you just wouldn’t do that. It was so expensive. And now you look at it and the free technology we have, we can video conference overseas for free. It’s just, you know, there’s a lot of problems in the world, but there is no better time to be an entrepreneur.

yeah. And look, some people say no. The flip side of that is that, you know, there’s so many podcasts, so many more releasing every day that mr. Boat is too light. You know, why would someone listened to my podcast and there’s already such great content out there. What do you sign when people, when you hear people say that

I would, I want to remind them of television. Remember when there was three major television networks. And then the fourth one came in with fox and cnn and all of a sudden, by the time there was like five networks, they said, well, uh, you know, I sort of missed the boat on there. And then you went to cable and you know, you got all of a sudden 400 channels and those 400 channels, people were watching them. And so it jUst started to, not everybody was listening to the big, big three anymore and you look at it out, anybody can have their own television network by putting it up on amazon or amazon or youtube. So it’s that democratization out there and yeah, you might not get 10 million views, uh, you know, every thursday night. But you know, those people that are watching you or listening to you that they are going to be doing it by choice. I don’t think that you need millions and millions of customers anymore. You just need, you know, those, those ideal customers of those fans, those people that resonate with what you’re doing. And there’s always room for somebody else’s opinion. Somebody else’s voice, as long as it’s, it’s, there’s, if you try to be, I’m going to be a copy of this other show led always exist. The world doesn’t need another copy.

Yeah, no, that’s great advice. And I know we’re in a new and noteworthy. There’s, you know, a bit of contention at the, with some people’s site that’s really important. Other people say it’s not an honest. Suppose that links to you, your comment about raving fans, but what’s your view on that one?

Oh, new and noteworthy is so messed up right now, right? It’s supposed to be what the, the first 90 days of a podcast or that you’re eligible for that. I’ve seen podcasts on there on new and noteworthy for over six months. So it’s like the algorithm is not working and to me, I still think the best place for people to listen about to find new podcasts is listening to podcasts. Have, you know, cliff ravenscraft who’s known as the podcast answer man here in the us. Uh, he’s been podcasting for probably 18 years and I remember at a conference somebody said where’s the best place to find podcast listeners? And he responded listening to podcasts. And it was true because a lot of times we think, well, you know, go out and advertise on facebook. Well, if we know that 60 percent of the us population doesn’t listen to podcasts, you’re advertising at 60 percent of the people have no idea what you’re talking about. So a great strategy for podcasters to build their own podcast is to go on other people’s show, you know, shows that have a, a, a similar audience because it’s not a zero sum game. You know, if I listened to one show doesn’t mean I’m not going to listen to another show. I get introduced to it. I’ll probably listen to both of the shows.

Yeah, spot on. And you know, we’ll probably go to about 30 yelling at any one time and uh, you know, listening to two and a half time split, I can really chew through them and you’re right, that’s my case source of finding podcasts. And a lot of people say, well, you know, a valet service or an interview valet service for podcasts. What does that actually mean? So how does just take us through briefly how the process works.

Sure. and I would say our best copywriters are customers and early on had a customer that came to me and he said, I love working with you because the natural only sang. And I was like, okay, thank you. what’s that mean? He’s like, well, he said sinatra realized his best return on investment of his time and his resources was doing what all the, he could grab that microphone walking out on stage performing and then being finished with it. And he said, that’s why I like to work with you because you let me be the guests and you take care of all the rest. And I’m like, wow, that’s an interesting way to look at it. So we’re doing, we’ve got a team of 14, uh, here at based out of the us and we’re the ones that are going out there prospecting, finding those ideal pod podcast we’re pitching to hosts, getting the host to say a energetic yes, we’re doing the preparation both for the host and the guest to make sure it’s a great interview.

Now the, the actual performance, that’s the one thing that can’t be outsourced, but we, um, we train all of our clients on the best practices and then finally we help them with the progression, how to get people to move from being just a passive listener to enact a visitor and an engaged leads. So with that, our whole idea is that our clients, you know, the coaches, the authors, the speakers, um, emerging brands, they’re the ones that were the roadies. We do everything for them and set them up so they can walk out a great digital stage. I’m amazed the audience and then move on to the other things they do in their business.

Go ahead and actual number one, source of new business or late.

No, it’s really broken down almost into thirds. So about a third of our clients come from hearing be or chief marketing officer on podcasts, you knoW, works for us to about a third of our customers come from referrals from existing customers. I love those. And then about a third come from what we call critical business relationships. And that could be pr firms that we work with, marketing firms that we work with or even podcasters that here a guest and say, man, this person would be great on pine guest interviews, but they just need some help. Scale it up.

okay, great. And is the demand, like we sort of talked before that there’s 60 percent that don’t listen, but are you seeing the demand for podcasting increasing?

Very much so. And I think paul, one of the things that is even hurting us is calling it podcasting right now. My two youngest girls, I asked him one time, what does the pod stand for in podcasting? And they rolled theIr eyes and said, I don’t know dad, what’s pod stand for? The thing is they’ve never seen a world or don’t remember it with an ipod. For them it’s always been, you know, I’m a smart phone and now podcast can be downloaded straight to a dashboard. So is that still a podcast? There’s a lot of podcasts that are repurposed onto sirius xm or local radio. So from that standpoint, I think the nUmber of people listening to podcasts is even higher. They just don’t realize it. And so for me, I think that demand of people of audio content, the old days of radio, that’s what it is. Um, so I really think that the man will continue to expand, uh, but we’ll adhere it as a true podcast. Will they hear it other ways? I don’t know that that really matters as much if they just hear it.

Yeah. And I know that there’s been a lot of talk about, you know, cause that, uh, as it becomes more easy to listen to the bluetoothing and different techniques in cars that, that also

push push through.

Um, is, is, are you saying that, is that, do you think that’s also going to be a bit of a wife that, that comes behind this?

I think so in the easier it is for people to listen to this, the better, you know, anybody that remembers early podcasts you had, they were mp three files. You had to put the wire in, downloaded to your computer, then, you know, put a wire to your, your device. And it was tough. I mean is you have to be technical to even listen to them and, and now you can listen to them without even knowing that. I think of a couple of years ago, a couple of buddies of mine from Arizona, uh, called me one day and there are separate calls and they said, hey, I didn’t realize you were in town, let’s get together for dinner tonight. And I ended up having to call them back and saying, no, I’m not in town, why don’t you do think that? And they’re like, well, we heard you on the morning drive this morning on radio and we just figured you were in town and it, I, I did some investigation. It was a podcast that I had recorded probably a year before that got picked up on local radio and just run asset but was live. So from that standpoint where those guys listening to a podcast, I don’t know, but they were listening to me.

Yeah, look, I was still getting, you know, podcasts I did two or three years ago. I’ll get some, a little. So, you know, just listened to your podcasts or what was it? And I said yeah. And then three years ago, evergreen content and you know, and you talked about, um, conversations. Nope. I’ll look at it like, you know, we’ve had, you know, over 5,000 downloads a recently and that’s just 5,000 conversations I’d never be part of my guests wouldn’t be having around the world if it wasn’t for this. One quick technical question on podcasting is audible where you can actually tag and you can make notes is if you come across any podcasting apps allow you to do that?

I have not yet, and that’s, that’s, I think there’s a lot of advancements that we’re going to see in, in podcasting and the advancements are going to follow the money, right? I’m, part of the biggest problem with podcasting right now is that apple can’t figure out how to make money off of it, right? The itunes store, they figured out how to monetize everything else except podcasts and podcasts. I love that. You know, it’s free content. Um, so from their standpoint, it’s hard, I would guess for them to invest a lot of money and something that will never have a return on investment. Sort of like the red headed stepchild. But I think there’s other people that are jumping in and helping with the analytics and um, you know, making the user experience so much easier. You know, I don’t even listen to podcasts now on the native, you know, apple, I’m player there a because there’s other ones that I enjoyed better. Like you said, you listened to two and a half speed. I listened to two times speed as I run at halftime at half speed.

And, uh, wIth dip, dip perception, uh, uh, challenges, I would definitely recommend that to a damn. Cost is the one that I use, but I think that’s great. And I think what will happen in the future too is that in app purchase, I think that’s got to be a massive opportunity where you can hear something on a podcast, just click and then buy it, you know, that’s got to be, just opens up a world of opportunity for brands. So you just said

not very much. So they’ll figure out a way to do that, to make it seamless for the customer to make it easy. Um, and you know, just, uh, every, every market emerges. And I think we’re still at the very, very early stages of this, uh, you know, when people say, well, there’s, you know, 400,000 podcasts too late, we’re just so early in it right now on that. I think now is the perfect time doing it, doing it five years ago. That was really hard and really a lot of work. And even from the standpoint of being a podcast guest, you know, maybe if you did it five years ago, you could be the best podcast guest out there, but there wasn’t nearly as many people listening so it wasn’t going to be as effective, sort of, you know, uh, now is the time.

Yeah. And talking, you have things at a tough, biggest challenges. What are the biggest challenges you face in running interview valet at the moment?

Patience. Patience is a virtue, but it’s not one that god has me a. I often pray, god, give me patience and give it to me. Now. um, I, I just, you know, I’m, I’m that type type a quick starter. Um, I always, uh, want the want. The next thing we want to be better, want to deliver better things for our clients and it’s a process. Um, and uh, just so for me that patients who have looking back and seeing how far we’ve come in the last few years, how alive, how far we’ve come in the last quarter and how much we still have to do. So for me it’s, it’s patients, but it’s also what gets me up in the morning and keeps me up late at night.

Well, before we go into the next section, I would like to mention our community, which helps corporate, a skype base just like tom to build, leave and gave you get direct coaching by myself and access to hundreds of vetted suppliers. Just go to bail j, boost.com to find out more. So the next section, tom, is leave. So what are some of the daily habits that keep you on top of your game?

Oh, mine would be gratitude and I think amazement also. So, uh, being grateful for what we have. Um, a few years ago, somebody pointed out this out to me and that it’s a mantra that’s always stuck with me, that a bad day for my grandfather was when he buried a child of bad day for me is when the internet goes down. So we live in a blessed life from that standpoint. The other thing is amazement of my, Uh, blessed with two wonderful grandchildren. I can’t call them great grandchildren. My wife gets very upset when I call them great grandchildren. Um, but, uh, uh, I’m just in awe of them and I’ve learned so much from them and they don’t look at the world like, well, it’s always been like this. They’re amazed by everything. There are amazed by a flower. They’re amazed by, you know, ants. They’re amazed by how bees can fly ’em they’re amazed by technology. They’re always learnIng. And I try to keep that view also of amazement of all the things that are out there. And that inquisitive thing is not trying to judge but to learn. Uh, so, uh, I want to be more like a more like a four year old because that’s the smartest person I know right now.

And uh, you know, you talked about your dad before sort of saying you should just stay in a corporate or stay in the navy for 15 years, but what do you think you’ve been able to achieve for not taking that path?

Yeah. And with that, uh, my dad passed away 11 years ago, but he lived long enough to, to tell me that he was wrong and I was right. Um, and so with that I look at it is that life has changed, right? Not that, not that our parents, our grandparents were wrong. it was just, that was the world they lived in. but today I don’t look at that. I ever want to retire. I mean, I love what I’m doing. I hope that I live, you know, I’m well into my nineties and so this idea of that I’m going to work really hard so that I can retire early and then what am I going to do? I’m a friend of mine in high school. Uh, we, uh, we would joke around when we were both in the corporate world and we would count the days until we had saved up enough so that we could retire.

And then we started to joke and say, we’ll never be able to retire. Our wives would kill us if we were always around. So we joked and said our sets of retirement was going to do fun things with interesting people and write off all the prophets as business expenses. Uh, and brian passed away a number of years ago, uh, uh, life was cut, cut short and very quickly by liver cancer. And so when I turned 50, I started to think about it and I said, well, why can’t I say that I’m retired now, right? Because this is what I’m doing. I’m doing fun things with interesting people, uh, and writing all the profits off as a business expense. So, uh, that, that’s sort of what would I look at it riGht now of, of why I’ve escaped or why I’ve designed a life that I have right now.

It’s a life that I want to live and live for as long as I can, not one that I want to escape from. Right into carrying your wife. When she listens to these book costs, what would you lIke to say to her about all the support she’s given you? Well, karen is my catalyst. Um, this is my second marriage and I say that when I met her, um, my life started to take off. Um, she gave me the courage, the strength, uh, to explore, uh, my entrepreneurial passions to support me in the, in the good times and the bad to give me perspective on that. In chemistry, you can take all the elements together and you won’t get the reaction, but then if you put the catalyst in it, man, everything just takes off. And so, uh, she’s a, uh, she’s my catalyst in life and I always say that she is my proof that god loves me and wants me to be happy.

I have no idea What it means for her and her relationship with the almighty. But I look at her and say, god loves me, god In the next section. So what’s a, a closer community you’ll passionate about them lie? Yeah. For me, I’m, I’m very passionate about a type one juvenile diabetes, diabetes. Um, my son ian, who’s now a 27, uh, was diagnosed with it when he was nine years old and it was tough and it’s getting to be diabetes as a whole is going to be such an epidemic and the, the impact it can have on people’s lives, the quality of their lives, the length of their lives, you know, I can remember when he was first getting a direct or first early in it, he dId a science project and he wanted to map the or chart the blood sugar of a person, a functioning pancreas versus someone without a pancreas.

And I’m like, that sounds like a great experiment. Let’s do that. So he was going to test his blood sugar, whatever. It was like eight times a day. And I had to do the same ad. I was amazed how many times I forgot to do it or you know, the prick that his finger, what he has done his entire life now for over almost two decades. I would look at it and go, this is going to hurt, this is going to hurt. I don’t want to do that. So I’m type one or diabetes in general has always been near and dear to my heart. I hope we can figure out a way to, to, to, uh, limit the number of people that get it and then help the people that already have it.

The last section is the action section section. So I’ll just ask you some questions and just get some rapid fire answers. So, uh, the first one is, what’s your top three productivity tips?

Always be working on the next biggest thing. There’s a lot of things we can do, but figure out what the things are you need to do. So that’s one. The other one is for me, it’s getting up early. I’m a morning riser and I can get more done. Um, you know, before the phone starts going off and then the um, uh, the third one is wrapping up. At the end of the day, your day starts when you go to bed, right? To think of, what did I accomplish today? What were the good, what was bad, what were the wins, the losses, and then how am I going to use that tomorrow? So those are always, um, both in the corporate world and the entrepreneurial world helped me

tried. And you know, we talked about orderable and dan cast, but what are some other apps that you use on your phone or some apps you use on your desktop?

Yeah, one that I just love ’em is tammy. So there’s rev.com and tevye, tevye dotcom, t e, m, I, and rev is a transcription for a dollar a minute. And then the same company owns temi [inaudible], which is transcription for ten cents a minute. One is done by humans, the other ones done by artificial intelligence. But for me, writing, my penmanship is bad, my spelling is bad. Uh, but I can talk. So it’s so easy for me to get the idea for a blog. I’m in the shower that I can rant on it for four or five minutes, send it away to tammy and for fifty cents, get that transcribed and now I’ve got something to start from and then I’ll send that to somebody on my team. We’ll clean it up. We can make a blog into it. So once again, I produced the content in the way that’s easiest for me and then using technology, uh, to, uh, to make it accessible for other people.

Right. well, this might be one of the hottest questions. Will one of the guests that have a fun hardest to ask, but what are some of your favorite podcasts and why?

Oh, um, to me it’s always a new one that I would never listen to ’em and I listened to the first podcast interview of all of our clients just to give them feedback. And you know, paul, there’S certain ones that I listened to. I mean, I listened to your podcast. I enjoy it. It’s weird to hear you speaking this way because like I said, most of the time I hear you at two x speed to me. To me, the ones that are totally amaze me, or like I listened to one recently that it was the, uh, adoption. Now podcasts, I’m 53 years old. My kids are grown. I am not adopting any children. But to listen to that and go, wow, you can adapt fertilized embryos. I never knew that. And I think one of the great things about podcasting is we get to choose whatever we want to listen to.

I think the negative thing about it is that we can listen to anything we want to. And so a lot of times we’ll pick podcasts that just reinforce our world view and to prove that we’re right not to teach us something new. So I always tell people, you know, just pick one podcast at random and listened to it. It could be I’m a 20 something ranting about their life, you know, you got to learn something differently. Well, at least for me it at my fifties, I’m going to learn something new about how they think about life, what they look at. Um, and so from that standpoint, um, I always say, you know, my, my favorite podcast is

the next one I’m going to listen to. It ended up with some parting advice. Tell them that you love to give our audience.

I have one of my favorite quotes is what’s ordinary to you is amazing to others, right? We all underestimate what we know and the experiences you’ve had in your life could help someone else, their ordinary to you, but they’re amazing to other people and today it’s never been easier to share that with somebody who we’ve talked about, you know, mentoring, uh, and that, what that can mean. We can talk about, you know, being a podcast host of being a podcast guest, writing blogs. There’s so many ways that you could share what you know and it’s never been easier in life. So I would just challenge everybody on that which you know, what’s ordinary to you is amazing to others and could help people. So figure out a way to do that in a field. We can help you do that. As a podcast guest, I would love to talk to you and see how we can

be of service to you. Brilliant. And, uh, we’ll definitely have a, both, a free copy of a book and also a checklist which you can leave given our audience telmate interview, valet.com, forward slash escapes. We’ll have a link to that and everything else that tom’s given all that valuable information in the show notes as well. But tom, I just wanted to thank you for coming on and sharing your story, but also providing so many other of our community and certainly myself, the opportunity to be on other great podcasts and really share their knowledge and make the world a better place. So, uh, I, I love that you love your job and we love the job that you do. So, uh, tom, thanks for coming on the corporate skype podcast today. Thank

You paul. I appreciate you and everything you’re doing great. Thanks tom. Bye. Thank you for listening to the corporate escapees podcast, brought to you by the team at build live. Give. If you found this podcast helpful, please share it with other corporate escapees. If you would like to join a community of likeminded peers, please visit www.build live. Give.com. Until next time, thanks for listening and be brave.