Podcast Interviews

Entrepreneur Way

April 20,2016 / Podcast / admin

Listen to the full interview here ( 41:39 minutes)


Full Transcript

What you can do right now is called R and d and everybody you know thinks r and d stands for research and development. I always say it is recognized and deploy, so recognize what’s working in somebody else’s business and say, how could you deploy this and in my niche,

he’s the owner with neil ball, unlocking the secrets of successful entrepreneurs seven days a week and subscribe to our podcast on twitter at Neil de bowl that the power of the mastermind is the driving force to discover how you can unlock the potential in your business using the power of a mastermind. Go to mastermind unlimited. Don’t call, and now here is your host, Neil Ball.

Hello, it’s Neil Ball. Thank you so much for joining me today on the entrepreneur way. The entrepreneur way is about the entrepreneur’s journey, the vision, the mindset, the commitment, the sacrifice, failures and successes. I am so excited to bring you our special guest today, Tom Schwab, but before I introduce you to when I have a quote for you, Lou Holtz said, I never learn anything talking. I only learn things when I ask questions. The entrepreneur way. Ask the questions so we all get the insights, inspiration, and ideas to apply in our businesses. So welcome to the show. Are you ready to share your version of the entrepreneur way with us? Deal? I am thrilled to. It’s not a straight way, but I’ll share you share the way I used find cures for coming on the show. Tom Tom Schwab is an accomplished inbound marketer, speaker and entrepreneur at the peak of the recession in 2009.

Tom Transformed his business from a regional player to a national leader using an inbound strategy as one of the earliest ecommerce users of hubspot. He also realized he had a passion for empowering entrepreneurs, solopreneurs, and small business owners. Tom, can you provide us with some more insights into your business and personal life to allow us to get to know more about what you do and who you are? You know, I, if you look back, my first job out of college was running a nuclear power plant. I’ve run a nuclear power plants and I’ve run a small business and I always say one of them was easy because it came with a manual and I started out in life as an engineer and I think that really showed how I looked at life. I look at it, everything is a problem to be solved or a challenge or a systems to be built and it’s from that standpoint, I just love being an entrepreneur because you’re always new challenges

and you can always learn new things and drawn other things. Uh, so to me it’s the, it’s the best job in the world. So how were you making money for what you’re doing right now, Tom? Sure. What I’m doing is helping people get their message out now. Marketing. I went back and got my mba in marketing and spent way too much time and way too much money to find out a very simple thing that marketing at its core is starting a conversation with somebody that could be an ideal customer. And so I’ve done it with inbound marketing, which is sort of that permission based marketing. And over the last year and half, two years, what we discovered that, you know, blogs are getting more and more saturated, but if you want to connect with people, if you want to talk with them and, and tell them your story and why they should work with you, a great way to do it is through podcasts and anybody that says doing a podcast as easy as either never done one or never done it well, and Neil, my hat’s off to you on this, but you know, what we do is we help our customers get on other people’s podcasts, people’s podcasts that have large listeners of people they would like to speak with and we help them go from obscure to acclaimed by telling their stories, a podcast guest and having a lot of fun and meet a lot of people while they do it.

You mentioned being an info marketer in your, in your bio. Can you just talk about that a little bit more? I mean obviously you talked about permission marketing as well, but can you just explain what is sure at. I always say inbound marketing’s a buzz term so people can charge more, but uh, what it is when most of us here marketing, you know, there’s that shell that goes down your back and it’s like, oh, it’s, it’s can be slimy where it’s interruption. So Neil, I have something that I’m going to sell to you. I want to sell it to you. So I’m going to interrupt your favorite sporting events with the commercial. I’m going to interrupt your favorite TV show with the commercial as you drive to work. I’m going to put a big ugly billboard that says buy my stuff. And it’s all about pushing stuff outbound.

It’s what I’ve got to sell. An inbound is a little bit different. It’s the understanding that people use the Internet now to find answers to problems in A. nobody goes on there to buy things. They go there to solve their problems and most of the time they end up buying something to solve that. But when you go onto google, you put your questions, your problems that you have looking for answers. And the idea is that those people that provide those answers and they’re helpful, they get the know, like, and trust, they build the authority, the thought leadership, and ultimately they’re going to build the trust that leads to a sale and leads to a lifetime value. And that content can be anything that contact could be social media posts, it could be blogs, it could be ebooks, it could be videos, or could even be a podcast like we’re doing right now.

People are listening to this as they’re trying to become an entrepreneur, thinking about it, trying to learn from other people. So Neil, what you’re doing is an inbound strategy to help people with their, um, with their questions so that it builds the trust and, uh, uh, they come back to, to think of you as a thought leader. So what you’re hearing right now is inbound marketing at its best. Thank you for explaining that. Um, what do you enjoy most about what you do? I love podcasting and talking with podcasters and, and guests, uh, ink magazine called podcasting the new networking. Um, think about it. All the people that you get to meet from this is just amazing. You know, we used to talk about the six degrees of separation. To me, that’s like y two k, that is so long ago now. You can connect with people anywhere and you know, Neil’s new UK, I’m here in the states and we’re able to talk now I’m in, in Kalamazoo, Michigan.

Doesn’t matter. The time difference, the um, the, the distance and you know, in one of these days our paths will cross, you know, we’ll, we’ll see each other at a conference or something like that and we’ll already consider ourselves friends before we even meet each other in person. So that’s what I love about, about podcasting is, and dealing with the guests and hosts is just all the friends you make from it. Yeah. Yeah. You talked about the six degrees of separation, which is obviously a lot of people have talked about in the past, but my experience of that look under my wing center currencies that I’m about within two to three degrees of separation of virtually anybody who’s on linkedin. It’s amazing. And you very much the. So I think that’s reduced with social media, has an o it, it has been before we even started to record here, um, you asked about, uh, one of my friends and uh, that had been on your show before and so it’s just that, that connection and an in a half hour interview, you really get to know somebody and even people that are listening to you on a podcast, they get to know you.

Um, we’ve worked with people that have been on television and what they say is that when they’re on TV, like on news reports or commentating, they might get two to three minutes to talk and people get a sound bite here or sound bite there. But boy, when you’re on a podcast, it’s 30 to 45 minutes for somebody to get to know you. They get to, um, to interact with you. And you know, if they, if they relate to you, it’s great. You can take it to the next step. But if not, that’s fine. They just move on. So it’s, it’s just a wonderful medium, uh, even more so than video because I think it’s the only thing that we can do without our hands or our eyes. So you can be running a or your customers can be running as you’re talking to them. They can be making dinner.

So many different things. I will drive in all the huge amounts of things, isn’t it? So what is it that drives you? Tell them? Um, to me it’s a, a level of service that I just see that there’s so many people that I could help and I could serve. My Dad passed away when he was young, 62. And I always say that I’m going to still live to 100, but I think deep in my heart I realized that, you know, I’m 50 right now and I want to make an impact as much as I can. So every day that drives me, um, that, uh, you know, somebody wants to told me that, um, if you’re coasting, that means you’re going downhill. And so I still want to take that entrepreneur’s way and keep battling up that hill because I know the view is better from up there and I get to meet a whole lot of neat people along the way.

Less crowded as well. True that are here. How do you relax when you’re not working in your business? I think this is the toughest question you ask people nail because I relaxed with time with my family, with running, but I would say some of the things that energize me the most is being around like minded people. Um, I just spent three days down in Texas at a mastermind group with 40 other likeminded people. And I tell you what, that, that was better than a week vacation in some Caribbean island because I just got so many ideas. Got So energized. Um, so I could say, well, it’s a business expense. I was talking about business and life. Um, but to me that was, that was a vacation. Yeah. So you, you mentioned the maximum mastermind. What do you get out of masterminds? To me, it’s the idea of crosspollination, um, that, you know, I think back, I was a, a kid that grew up in the suburbs.

My Dad grew up in, in Chicago, in the big city, so when he moved us out into, into the suburbs, uh, the first thing he did on this little postage stamp lot was plants, all these different trees and he had an apple tree and a cherry tree, a pear tree. And I didn’t like it because it took up the entire back yard. But he was frustrated after a couple of years he was like, we’ve never gotten any fruit from this. And well, one of the neighbors was an old farmer that had moved into the suburbs and he just shook his head and he said, well, if you don’t have like trees around it, they’ll never cross pollinate and you’ll never get fruit. So luckily the, uh, our neighbor bought similar trees and the next year we both had fruit. But I think that’s a great metaphor for our own lives to that if you want fruit out of your life, out of your business, out of your relationships, you need to intentionally expose yourself to new ideas.

So that’s what I get in a mastermind is that, um, it’s likeminded people, but they come from different places, different ages. They just see things at different, different ways and um, you know, they see things that I don’t, we share ideas. And to me that’s the Dutch, the big part of it. Um, so I, I get that and while I say it’s a business mastermind, it’s helped me throughout everything you know, business, personal life, spiritual life. I highly, highly recommend. It’s one of the best things I’ve ever done. And what a great metaphor to describe what a mastermind is I live. Do you have any entrepreneurial role models you don’t. I think we all look to, to big entrepreneurial role models, you know, it’s the, it’s the Bill Gates and, and, and, and the Elon musks and all of those. And I have a problem with those from the standpoint.

I always look at them. And, you know, there are 100, maybe a thousand steps ahead of me and he just sort of see what the media tells. I try find in my, my role models, um, nearby, you know, the people in my mastermind that I look up to that are ahead of me in some ways or behind me in some ways, but working really hard. Um, you know, I look at one, I’m in a mastermind with Dan Miller to to 48 days to the work you love and Dan is 68 years old and he’s more excited about the next decade of his life than any other one before that. And so I try to find real role models, people that I know and I understand their challenges and their desires too. And I mean he’s a role model for me. I’m thinking I can’t wait till I turned 68 and I’ve got that much experience and energy and it gets me excited for the future. It’s like I look at him and say that’s retirement. That’s what I wanted to be doing at when I retire, is growing as a business. Doing the things that I love. Yeah. So can we talk about the time before you were an entrepreneur? What difficulties did you have to overcome when you started your business?

Every difficulty I had was between my ears. Um, and I would have to say the biggest thing was this idea of security. And like I said, I was an engineer. I went to the US naval academy and when I got there, the idea was, boy, you know, all you have to do is graduate, spent 20 years in the service and then you can retire, you know, it’s a secure job. Well, in, what was it about 1990, 91 when the Soviet Empire fell? Well, that was a bad time to be in the US military because when your arch enemy leaves then they start to cut back. And I looked at that and thought, wow, you know, it’s nothing that I did. It was just the geopolitical situation. Then I went to another secure job in a fortune 500 company and I did great with them. I went from engineering to operations to sales and marketing.

Ultimately had my own distributor ship there that, uh, that I had gotten and when the economy turned in 2009, the great recession here, Michigan lead us into that in the states, the manufacturers, they wanted to buy back the distributor ships. So we ended up selling it back to there and I thought, man, I’m going to retire from doing this, you know, where’s the job security? And really what it came to me was that your own, you’re only job security comes from your customers and what you can provide your skills. So I think from an entrepreneur standpoint, I think a lot of people say, well, I, I don’t want to go that because it’s not a secure route. There’s no such thing as a secure route anymore. And I, I would rather be at the, at the helm of my ship then just being a passenger on somebody else’s ship, at least you feel in control of it and not a victim. And I’m, my biggest regret is an entrepreneur is not starting 20 years earlier. Remember Greg, did you have any doubts that delayed you starting Your Business?

There’s never a good time to do it. It’s like planting a tree. The best time to do it was 20 years ago. Um, the second best time is today, and that doubts that that haunted me then and sometimes still haunt me, is that I don’t know how to do that. You know, I know what kind of company I want to build, but I don’t know how to do that. And somebody pointed me out out to me that if you knew how to do it, you’d have already done it. Now that it’s supposed to, you learn one step at a time, you know, and you might be able to see the mountain in the distance that you want to get to, but you can’t see the entire path right there. All you know is that you follow along one step at a time. It might make some wrong turns you double back, but always having that vision and the future of what you’re trying to get to.

Um, so, you know, we’re all making it up as we go. You know, even the, even the president of the United States or the prime minister of the UK, you know, that first day in office, that’s the first time he’s ever done that job. He’s never done it before, but he’s smart enough to realize he could surround himself or she can surround himself with good people and uh, and learn and do it. So I’m a buy my thing has always take action and learn. What mistakes did you make slowed your journey? Um, I would say pride is probably the biggest one where I didn’t want to admit that I didn’t know. Um, and now I’m the first one to put my hand up and say, Hey, could you explain that again? Or why did that work? Why didn’t it work? And if you look at it, none of us, none of us wants to be a thought, is not knowing at all.

But the person that tries to know it to seem like they’ve got it all together and, and know it all. Sometimes people are just looking for them to fail. But that person that says, Hey, can you help me? How does this work? That’s the person that people want to help. So I think at times it was my pride that slowed me down than anything. Yeah. What are some of the things that you did before you started your business that be helpful? Tips to some of the listeners who haven’t yet taken the first step on the entrepreneur way. The, what you can do right now is called R and d and everybody, you know, thinks r and d stands for research and development. I always say it is, recognize and deploy. So recognize what’s working in somebody else’s business and say, how could you, um, uh, deploy this and in my niche.

So Neil’s got a great podcast here, focused on, on entrepreneurs. Well, could you do something similar for your niche? You know, maybe it’s, it’s beekeepers, you know, maybe you’re the, uh, the that’s your niche that you’re serving. Well, could you bring that community together so you don’t have to reinvent the wheel. I’m, a lot of things have already been done. So just look at it and say, how could I change that a little bit or change it or copy it and use it for my audience? Um, and so I think that’s something that you can do even before you start your entrepreneurial journey, just start learning from other smart people. Can we now talk about the entrepreneurial journey? Let’s a bit more, Tom, do you think culture is important from the beginning in a business? I think it’s vital, but I defined culture a little bit different.

Um, you know, some people will say what’s the culture of this company is they’ve got pinball machines and um, and you know, an entertainment center and Xbox and everything at their office. Well, I think that’s sort of an outlier of culture. I think in any business, people won’t follow the leader unless they know what the leader follows. So I think culture really goes down to I’m the leader and setting that and saying what’s important to you as a leader? And showing that through that. So do we value the stock holders? Do we value the customers? Do we value innovation? Do we accept excuses? Are we trying to be mediocre or, or do we want to excel? And you know, when people say, well, just do this and culture takes care of itself. I don’t see that happening. Um, as an engineer, there’s a second law of thermodynamics, which is entropy always increases.

Now, the explanation to that for most people is that if you think things are messed up today, just wait till tomorrow. That’s what entropy means. So with that, I think you’ve got to be very specific when you’re culture that the leader has to be very clear, this is who I am, this is who I follow, this is, this is what I see of where we’re going. And then people can either follow along that with that. And if they don’t like that vision, well they’re free to move to another. But I think if you just leave it to chance, everybody will go their own way and make their own culture. And ultimately as an entrepreneur, it’s your business, it’s your, it’s your way. You’re, you’re the captain of the ship, you’re going setting the course. If people don’t want to stay on the boat, that’s fine.

But, um, it’s, it’s very, um, dangerous if all of a sudden everybody decides which directions they want to go because, uh, it, uh, you will not get to where you want to go doing that. I don’t think it’s a thing that lots of business owners have a grasp of. This is it. I think a lot of people don’t really, a lot of people who run businesses don’t really think about this and actually put some funding in place to make the option. Would you agree with that? I totally agree with that. And I would almost tell people that you’ll mess it up on your first one or two businesses. You’ll build a company that you don’t want to be a part of. And, and I, I’ve seen that and I’ve done it and where all of a sudden the culture gets away from you and you’re like, how did this happen?

Well, you let it happen and trying to get that back is so, so tough. Um, it’s almost like with kids, you can’t be a, be easy on them and let everything go, you know, until they’re, they’re 10 years old and then crack down. It’s like, no, you’ve set the rules, you’ve set, uh, how we, how we play this game and you can’t just change them so it makes sure that you know what the rules are. And I’ve seen a lot of entrepreneurs and friends that have gotten their companies to a certain point and they don’t want to grow it because they don’t want to grow their problems or they get it to a certain point and say, I don’t like coming into work anymore and they’ll sell the business. And really it was a culture thing that got away from him. Um, and I think that’s so fundamental, not only to the business but the kinds of clients you, um, that you get to the type of business that, that grows there.

And I’m not saying that one culture is good and the other culture is bad, but you can’t have all of them. And it should be the leader that decides what the culture is. Knowing what you know now, is there anything that if you’d known when you started, I would have to show the learning curve very much so. Uh, I would have asked a lot more things and have gotten more people’s input. Uh, one of the analogies that I use as a, as an engineer at heart, um, I find that by my mindset is I want to go into the garage and I’m going to build this car and when it’s perfect, then I’ll bring it out to show the world. Well, the problem is, is that it’s never perfect and I don’t know how to do everything. And the, what I’m trying to do now is I’m going to build it in the front yard.

I’m going to let everybody see it. I’m going to let people come by and you know, the lever make fun of it. Or they’ll say, hey, you could do this. And what I’m finding is that as I do that is I’m open with it. I’ve got people that come by and say, Hey, can I help you on this? Or Hey, have you ever thought about this? And the car that I ended up building in the front yard is better than I ever could have dreamed of building by myself at. It happens so much faster. It’s more fun to do because you’ve got other people around there. Um, so that’s, that would, if I would have done that, you know, 10, 20 years ago, I’m sure my company’s would have been more successful, they would have been faster, um, and I also would have a lot more fun in it too.

So as an engineer at heart, how does feeling influenced your decisions in your business? Sometimes it’s a good gut feeling. Sometimes it’s just an ingestion and we all had, even as an engineer, I’ll tell you that I think most people look at the data to support their gut feeling. Uh, you know, there’s the old line, uh, figures never lie, but liars soft and figure and you know, most of the time we rationalize things and we come to a decision and then we look for the data to support it. So I always try to, to sort of have a view of, I really want to look at the data, but I also go to other people and that’s once again going to the mastermind, you know, the Bible says there’s wisdom in the attitudes of many and there’ve been so many times where I’ve gone to my mastermind or trusted friends and I’ve got this business idea.

I’ve got the um, uh, you know, my gut feeling is telling me that and I’ve pulled all the data to support it. The data that doesn’t support it. I never show them that, but because I never look at it, but then I go to them and they just scratch their head and going, that is a crazy idea. You know, why you forgot about this, this and this. And, uh, uh, I think that my mastermind and friends have helped me. I’m from launching some very stupid ideas too. So, um, I never just go from my gut feeling, uh, I’ll, I’ll take that, look for the data and then, uh, and validated through just friends. Or have you changed in your approach to them? Very much, uh, very much so and once again, I think that’s sort of the pride thing of I, I know what I’m doing, I can make this work and it’s that same ego and confidence that allows us to be entrepreneurs and risk takers and go out there that sometimes can get in the way and so by, by stepping back and, you know, big companies have the almost have the advantage, you know, if you’re the CEO of a major, major company and you’ve got a great idea, well you’ve got to go through the board of directors first and they don’t have a good board of directors, will not rubber stamp something.

The last few questions they’ll make you prove it and it’s, it’s a great way. But as a, um, as a small business we don’t have that. And one of the things that I do with all my business is now is I’ll come up with, I call it an advisory panel and it might have a couple people in the industry. It might have a couple of our suppliers or distributors that might have some of our customers and bring those together and say, no, this is where I’m looking to go. What are your thoughts on it? And it’s just amazing that from that advisory panel of people that care for, you know, business or at least some part of it, the feedback you can get, um, and it’s, it’s a great way for even a small entrepreneur if you’ve got very, very little in sales, you know, you can get, you can get some friends together as an advisory panel and, you know, have a, a little skype call once a quarter or um, you know, meet them down at the local pub and hey, I’ve got an idea to bounce off of you.

And if they’re, if they’re good friends, they won’t just, um, uh, you know, a shake, shake their heads and not as the drinking the beer you just bought them. They’ll challenge you on it and it’ll make you better. What advice would you give to business owners who may be struggling? You’re not alone. Um, I think, I think there’s this, um, this view that everybody else has it together, um, and I’m the only one that does it. Um, what you’re seeing with everybody is what they want you to see. And very few people will be transparent with you and tell you the rest of it, you know, nobody goes on social media and, um, and tells their, their bad side, they just to tell the good side, um, when, when somebody has a project that doesn’t work in a big company, they don’t do a press release to say, you know, we messed up big time.

So what you’re seeing from other people is just all the good and realize that when you’re looking to mirror, you’ve probably seen more of your bad, then you’re good, you know, because that’s what we tend to focus on as humans. So with that, just realize that, you know, everybody’s struggling on this. Everybody’s making it up as they go. Um, and that everybody is the smart ones. Every time they get, do something that doesn’t work out, they learned from it so that they never do it again. You know, it’s so, it’s so wonderful right now that, you know, um, our customers will tell us exactly what they love and what they loath and so we just have to, uh, to listen to that. So when you spend money on an ad campaign and you get no return on investment, that’s your customers telling you they didn’t like it.

I would come business owners be more resourceful in order to grow their businesses. Um, there are so many resources out there right now that it can be overwhelming. Um, and I think one of the struggles that I’ve seen a lot of people have is they focus too much on the tactics and the tools and not as much on the strategy. And so they’ll jump from one thing to another. They’ll, they’ll read something about, you know, oh, facebook marketing, that’s hot, so I need to do that for awhile. And then they’ll see something else that says, you know, instagram, that’s hot, I’ll do that. And if I only had this tool, then my business would be, would be okay. And you know, tactics never win wars. It’s the strategy that does. And every tactic that you try has an expiration date on it. So just remember that, that, you know, that thing that’s working today that is so great.

I mean, podcast interviews work wonderful today, but in 10 years they could be like radio or television where it’s pay to play. Um, and so I always warn people when somebody tells you that this great tactic worked for them, just make sure it’s not like they’re telling you what the, the shortest line at the checkout counter was yesterday. Um, because it, it, it won’t help you. Um, so I think don’t, don’t chase the tactics and the tools. Try to figure out your strategy first, what you’re trying to do and then see if those support it and you can use them

[inaudible] and then you need to sort of become a master of it. Only really. I think that’s the thing, but of muscular rather than jumping around.

Exactly. And the thing is, is that you don’t need to do all of them. Men, you shouldn’t do all of them. Uh, you know, the people that say that they’re on every social media are, they’re probably not doing any of them. Good. And the thing is, if your, if your clients or your potential customers aren’t on that social media, you’ve got no business being on there. And I think back of to a few years ago, um, my daughter was in, um, in grade school and she came to me and she said, dad, you need to be on instagram. And I’m like, well, why? And she says, because everybody’s on instagram. And this was quite a few years ago when I asked, well, who do you mean by everybody? And she said, being all my friends and in her world, you know, 11, 12 year old girls, everybody was on instagram. Well, it would have been a total waste at that time because none of my customers were on instagram. It would have been a little bit creepy for me to be on Instagram, but yet there was a lot of companies out there saying, oh, this is the newest up and coming thing. We’re going to get into this too. I’m not even thinking through does that tool and that tactic support their strategy

so I’m alive is made of constant change whether we like it’s an art invite. You alluded to it earlier and then many people say the only constant in life is change. How do you try to keep up with change?

Well, I think you need to embrace it because if you want to go ahead of other people, you’ve got to keep changing with the change. And I try to do it through people I talked to. I’m more of a, an auditory learner, a visual learner than reading. I’m so going to conferences is a great way to do it. Um, I love podcasts and conferences because it’s amazing. You can, if you want to know what Seth Godin has in his next book, coming out, listen to some of the things that he’s talking about right now in interviews because he’s thinking it through in his mind right now. And in two years you’ll probably see it in print. So by listening to people and seeing what’s out there is a great way to do it. And once again, it’s almost like we’ve talked about cross pollinating, exposing yourself to new ideas and realizing that not everything that is in your industry is what you need to know. So I’m trying to intentionally cross pollinate yourself to new ideas.

What is your favorite book on Entrepreneurial Ism? Business, personal development, leadership, all motivation. And can you tell us why you have chosen it?

Uh, this one, it’s called Thou shall prosper by Rabbi Daniel Lapin. And it’s, it’s a study and it talks about how the Jewish people have have prospered throughout time, even though there are a small portion of the overall population and in many countries they’ve been discriminated against. And uh, you know, I’m, I’m not Jewish myself, but I’ve learned a lot from it just from the standpoint of how they look at money, how they look at character, how they look at business. And I think that mindset, getting that right was a great way. And it, it enlightened a lot of things that had been holding me back from my, from my mindset. So I’m rabbi Lapin always says, you know, everybody needs a rabbi and I highly recommend that book for you.

Everyone, when you have a busy life, listening to audio books is a great way to expand your knowledge in the time when you may be doing other things. So she was driving or when you were at the gym, we have a special offer for you. Have a free audio book of your choosing to choose your free audio book. Go to www.free audio book offer Dot Com. As long as you’ve not already signed up, then you will qualify. So what I’d like to do with you now is speculate about the future a little bit. What one thing would you do with your business if you knew that you could not fail?

Um, I would say, you know, doubling down on everything. And right now I always test things as we go along and that helps me know that I’m not gonna fail so that doing small experiments. So if I knew that I couldn’t fail, I think I would execute faster. Um, knowing that there was no risk of going with that. Um, the other thing is that I would focus down further and further instead of going wide, I would go deeper and deeper into a problem. Um, and I think that helps, you know, that helps not fail to because you’re always learning from what you’re doing. Yeah.

What skill, if you were an excellence arts, it would help me the most, the double your business

delegation. I’m the leader is always the limiting factor on, um, on the size and speed of a group and you know, I could delegate on the size business have right now, but I look at somebody like Sir Richard Branson and I can’t imagine how he could run a business that big or you know, Jack Welch when he was running Ge. That’s just blows my mind, you know, how many emails they must get, how much a different projects on that. And so I think the, one of the big differences is, is they know how to delegate. They know how to empower people. And I just realized that I’m a, that’s probably the thing that’s holding me back most in growing my business, either from the size and slash or the speed.

In five years from now, if a well known business publication was publishing an article on your business after talking to your customers and suppliers, what would you like to say?

I’d like it to focus on that. The people that I helped, um, I’m not in this for the glory. My Mo motivation is not to be known, you know, I don’t want my name on buildings, but what I get the most satisfaction from is when people recognize me through the clients that I’ve worked with. And that’s how I want my story to be told. My legacy to be told that, you know, time and interview valet his company. They helped me do this. We were at a mastermind this weekend and somebody gave the compliment to me and he says, you know, if it wasn’t for you, I wouldn’t hurt. Have heard him on a podcast and you know, and this, this person that was a mutual friend of ours, Aaron Walker has made such an impact on this gentleman’s life. So that’s how I would want the store to be written, you know, find five people that I have just changed their business by helping them talk directly to their ideal customers. And um, you know, talk about all five of those and say at the very end, the one thing that they had in common was that they, you know, they worked with Tom Schwab, they worked with interview Valet and uh, that would make, that would make me proud.

We’re now with the politics of the show where you chef three golden nuggets servers. So what is your favorite quote and how have you applied it? That’s

  1. My favorite quotes comes from Derek Sivers in a book, anything you want, if you don’t know Derek, he started cd baby, which was the precursor to itunes. And his quote is, what’s ordinary to you is amazing to others. And I think it’s, it’s so true. And how I have applied that is, I’ve, I’ve done that with all of my clients, I’ve done it myself now we think that what we know, everybody knows, but they don’t. And I urge people, I challenged them to go out there and share it because by doing so or if you don’t do it, you’re, you’re holding back that knowledge that could help somebody. And in the same way, flip that around, realize that what other people have to say is amazing to you. So once again, throughout my entire life, it’s just trying to force that, that cross pollination comes, it comes natural to plants because the bees do it.

Uh, but first we got to do it ourselves. And do you have any favorite online resources that you can share with us? I do know there’s two of them. One, I, I am not a natural writer. Um, it’s, it’s probably the hardest medium for me to work in. So there’s two things. One is called Rev.com and for a dollar a minute you can speak and they will tend to transcribe. So when I write blogs, most of my blogs are thought of in the shower dictated as I drive and then transcribed by Rev. so that’s one. And the other one is a, uh, a program called grammarly, which checks all the punctuation, the spelling, all the rest of that. And uh, uh, that makes me a. grammarly makes me look like I’m educated. What is your best advice to over entrepreneurs?

The best advice is just, just take action and you don’t know everything you need to and you never will, but the fastest way to learn is to get in there and start doing it. Um, there are people out there that want to help you. Um, there’s resources out there. You know, the world we live in today has its problems, but there is no better time to be alive. And if you don’t take an opportunity to have this, I think you’re going to have a great regret on your deathbed and saying, I should have, you know, we are at. We’re in a golden age here that, that, that people never dreamed of. And we’ve got the opportunity and don’t be, don’t let fear stop you from taking that opportunity. Everyone, if you didn’t manage to get to know Tom’s favorite resource or his favorite book, you can find the links on our show notes page.

Just go to the entrepreneur where you.com and search for Tom, all Tom Schwab in the search box. So is there anything else that you’d like to add about your business? You don’t kneel. I, I, so much enjoy being on here and if there’s anybody that I can help or wants to learn more about what I do, how I help people market their business by being a podcast guest, you can go to linkedin. I’m the only time, Schwab and all of Kalamazoo. You connect with me there or you can go to our company which is interview Valet Dot Com. We’ve made a special page just for the listeners here. So if you go to interview valet.com, forward slash the way, uh, you’ll have here all the resources that we have available there. There’s a checklist of six secrets to getting booked on a podcast. There’s a free hour or half hour training there, a video training if you want to see how it is done or if you want to work with us, we’d love to talk to you about that also. Thank you. So, um, so, um, it’s been an absolute honor having you on the show. You really have provided us with some useful insights into the entrepreneur way and you’ve inspired us all. So thank you so much for coming on the show. Thank you. Deal. You welcome. So thank you. Thank you for listening to the subscribed to on podcast followers on twitter at Neil de bowl.