Podcast Interviews

Introvert Business Growth

January 26,2018 / Podcast / admin

Listen to the full interview here ( 36:55 minutes)


Full Transcript

Hi and welcome to episode number 46 of the introvert podcast to show where I talked to introverts who grow their business and make a difference. As usual, I’m Sarah’s and approach and I’m so happy that you’re spending this time with me, with your earbuds in your ears, walking in the forest hopefully or otherwise working out or cooking or whatever you’re doing. When you’re listening to podcasts today, I’m talking to Tom Schwab and Tom knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom Helps small business owners, entrepreneurs and solopreneurs get featured on leading podcasts. They’re prospects are already listening to den. He shows them how to turn listeners into customers. I look forward to share this conversation with you, but before I like to take two minutes to tell you about a new seven day training for introverts that I have coming up on February seventh, and it really fits with today’s podcast because it’s all about delegating.

Getting you featured on podcasts is just one thing that you can delegate so you can focus on your business. There are so many other things that you could outsource to free up your such precious time. Personally, I outsource a lot of things. Um, starts with accounting. Thanks Mel. If you’re listening, my social media scheduling thanks to Mara, my website management. Thanks to mark in Australia, some of my admin. Thanks Beth. Special projects. Thanks Silvie, my podcast editing. Thank you so much tim, for editing all my podcasts. So outsourcing all of these tasks allows me to free up time to focus on growing my business and yes, also to kind of gave myself the time to go for forest walks or, or do yoga on Wednesday mornings if I want to. But this problem with that is that often people just don’t know how to get started with delegating.

They want to, they, they liked the idea who would not like the idea, but they think that it’s just easier and faster if they do the tasks themselves because they’re like, well, if I have to spend time explaining it to somebody, might as well do it myself. And yes, especially introverts, they also kind of struggle with the, you know, letting go of the control. Oh, but it’s just better if I do it myself or yeah, the person I tried once, but it didn’t really work out because they didn’t do it exactly the way I wanted. Well yeah, but then you’re really bound young to your business and that’s not really why you started your business. Right. So that’s why I reached out to Lisa wells who is really a pro at delegating and teaching people how to delegate. And so she’s a fellow introvert. She’s been interviewed on this podcast in the early episodes and so we decided to come up with this a seven day training.

So it’s another one of the series of the seven day trainings and we called it delegating for introverts. And in this seven day training you will learn the five steps to effective delegation so that you can have more me time, how to scale your business so that you can serve the people you are meant to serve. A simple process to figure out what to delegate will break it down step by step. How to create a high performance team that will give you even more freedom and this is going to be super helpful if you’ve been burned out then the past and finally a simple tool you can use with your team that will streamline communication, safe time, and limits, the constant interruptions, so it’s a seven day training program which starts on February seventh and ends on February 14th and you get to attend two live training calls with me and delegation expert Lisa Wells. Get daily delegation prompts by email and access to our private facebook group for accountability. So please stop trying to do it all and learn to delegate and grow your business and if you are interested in this training and you should be, can go to Sarah Santa Croce.com forward slash delegate and reserve your spot and we would really look forward to working with you and spending these seven days together with you. Now, without further ado, onto my conversation with Tom.

Hi Tom. How are you?

I am doing wonderful, Sarah. Yourself? I’m good too. Thank you. In the green room, within even kind of letting each other know where we’re based. I’m based in Switzerland to know you’re somewhere in the US, but I forgot to look up exactly where I am. I’m about halfway between Detroit and Chicago in a place called Kalamazoo, Michigan. Yes. It really does exist. I’m not sure I will remember it if you ask me again after the podcast. Excellent. Well thank you so much for being here. Let’s start with your story, Tom. I always read the official intro, the official bio in the intro, and so I’d like to do the unofficial story and listeners know who you are and what they’re really interested in is you know, you’re introverted itself in kind of how that relates to what you’re doing today, how you got started with what you’re doing today. So why don’t you take us there.

I always that I’m a functional introvert, so being around people does it energize me. I’ve got to get away, but I love connecting with people. I love meeting people and I think that really goes back to my childhood. I grew up in the suburbs of Chicago

and my world was pretty small. I hadn’t been more than probably 100 miles from my home by the time I was 17 years old. Then I had the opportunity to go to the US naval academy and within a year I got to go around the world and see so many different people have so many different experiences that I love that I’m a lifelong learner to as time went on, you know, I worked in the navy running nuclear power plants of all things and when people say they can’t standardize their business or their business is too complicated to put a process in place, I just scratched my head and go and they make nuclear power so that you know, 20 year olds in the navy can run it effectively. We can definitely systematize your business and that’s what I’ve always done. One of the things is that after I left there, then I worked in corporate America and once again as an engineer, I was naturally an introvert and a comfortable place for me to be was behind a desk.

But the exciting place for me to be what’s out there, and so I always pushed myself into more uncomfortable situations. I knew that I needed to break out of that and the company I was working for, sales was a big thing, so it scared me to death, but I went out and sold and really enjoyed it. I enjoyed the time in the car between, you know, alone time that would get me energized to go into the next sales call. And so I built my way up through there in the sales and marketing, ran my own company, sold that back off to the distributor, had a small sideline business selling durable medical equipment and it was just here in Michigan. But one of the things I loved is that the tools then right around 2008 were such that you could sell without having to go face to face with a lot of people.

So from that standpoint, that was a book called inbound marketing written by two smart guys out of Mit, Brian Halligan and Dharmesh Shah. They went on to form a company called hubspot and we really use that and use the power of the Internet to connect with people to attract them, engage them. At that time, when we first started out, we were using blogs. Now people use more videos and really podcast interviews. That’s what we’re using now and we’re helping people use because at the heart of it, marketing is starting to conversation with somebody that could be an ideal customer for introverts. That can be tough and especially if you’re starting a conversation with 100 or a thousand or 10,000 people, but the technology exists now that we can use these tools. Right? Well, you and I are just talking, which is easy. It’s fun, but you can leverage that to reach out to hundreds, thousands, tens of thousands of people.

I always say there’s a lot of problems in the world today, but Sarah, there is no better time to be alive when an introvert can talk to tens of thousands of people and be comfortable with it. How great is that? Totally right, and yet I still hear so many people struggling with not finding a job and I just wish I could tell everybody, you know, go on the Internet cell something come up with, you know, just something rather than just being. Yeah, depressed and frustrated. So you’re right. But at the same time I feel like not enough people know about it, you know, even in the Times that we live now, there still, I know traditionally Switzerland is kind of, you know, behind everything always. But yeah, here people, when I tried to explain to them what I do, they’re like, why would you want to just sit at home order from my neighbor always says, oh, so when the kids were finally grown up, you can finally go get a real job.

My real job, some of my neighbors and I live in a rural community, hardworking people. I don’t think they know what I do, but I think work now is what you do that where you go. So when people say, where do you work at thinking, well, where do you go? Where do you commute to? And I love it because you know, I can connect with anybody from my home and the commute is never bad and I think the world has changed too. I always say the worst business advice I ever got was from my grandfather and it was the only wrong thing that old Irishman ever told me. I was about 17 years old and he told me, choose carefully who you drink with because you can’t choose who you work with now for him, he was a mechanic in a small town and that was his reality.

It’s not really our reality, right? We’ve got access to billions of people and what we’ve got right now could help people, you know, a product or service. We just have to find those people. And I think the biggest problem all businesses have and especially smaller businesses, is that were obscure. We could help people if they only knew about us. So I think that’s really where we focus on how can you not just try breaking through the noise, but how can you get it in on the conversations that your ideal customers are already having? Yeah. So tell us more about that, tell us more about what you’re doing today and how you got into this type of business and how you generate revenue for that. For sure. And I always say the smartest people are your customers. They’ll tell you the right answer. You just have to listen to them.

So my background was an inbound marketing, you know, we built our business up using blogs about five years ago. We could see that blogs weren’t working nearly as well and we had one client that we worked with, great coach, he had a great stories. He had a great voice, sort of sound like zig ziglar. He’d write a blog and spent four hours on it and you’d read it and go, Yep, that’s a blog. Now keep doing this for two years and maybe you’ll get results. And we saw that podcasting was starting to take off really? But you know, doing a podcast be tough, right? Anybody that says doing a podcast is easy, has either never done it or never done it well, Sarah, the great ones just make it look easy. And so one of the things we thought was in the old days, you know, 10 years ago, to get a blog out there, sometimes we would guest blogs.

So instead of putting it on your own site, we will put it on, you know, one of the big sites, Huffington Post, fortune, whatever, the big site that your customers were reading. And we thought, could you do the same thing on podcast? So instead of starting up your own podcast, could you go in on podcasts that were already established, you know, tell your story, get that, know, like, and trust and use that as a way to connect with customers. And we were just blown away at, at first I thought it was, well it’s just his personality or it’s just his niche. But no, as we tested it, as we refined it, we realized, you know, this is really a system. And as we understood it more, it’s like this idea of trying to break through the noise, how’s it work? Right? Because if I’m trying to break through the noise and apple’s spending money on advertising and I’m spending money on advertising, I’m never going to be louder than them.

It’s almost like going to a concert. You’re not breaking through the noise, you’re just adding to the noise when you yell. So what we thought is, Hey, can you get in on podcast interviews and get in on the conversations that people are already listening to, and so that’s what we do. We help inspiring thought leaders, so coaches, authors, speakers, brands get featured on podcasts that their ideal customers are already listening to help them with the best practices to move people from being just passive listeners to active visitors and engage leads. You know, we focus on our clients, they’re the talent’s there, the guest, and we take care of all the rest. No one of our clients said snatcher only sang. He said, I want to be the performer. You guys take care of all the rest. So that’s what we really focus on. We’ve got a US based team of 10 people and we serve customers and clients throughout the world.

Excellent. I got to say, I mean the reason we connect it is the part that I really like about your business module because not only are you helping these thought leaders to be featured on other people’s podcasts, but you’re also helping podcasters get them in touch with guests because being on that side is not easy either. To always find the right podcasts guest, oh, very much like how you also help the community and kind of give back and say, hey, we kind of do this matchmaking thing, but the podcasters don’t pay exactly. While we serve the podcast, host our clients, the one who pays us is the guest, so that avoids any conflict of interest and it just makes it easy for a podcast host to say yes to an interview valet guest and we did a study last year. It was called the state of podcast interview marketing and one of the we asked podcast hosts was, you know, how many downloads they got?

And then another question was how often do you say yes to cold pitches? And it was interesting to look at those numbers together because the bigger the podcast got, the less likely they were to say yes to a cold pitch, right? Because podcasters, they want to have their friends on, they want to have people they trust people they respect. So the better the podcast, the harder it was to get on there. Unless somebody could introduce you. We do that for our clients. We go to, you know, all the podcasts meetings, at least in the US, we’re going to start going to ones overseas. So we have that relationship with the podcast host. So we can look at say what guests are best and then introduce them to somebody like Sarah and say, Hey, you know, we think, you know, from the, the 80 guests we have, we think these three would be ideal for you.

And from that standpoint, it’s just a great introduction. I have to laugh because my mom loves me. She’s proud of me, but she doesn’t understand what I do. I wrote a book about a year ago and I gave her a copy of it. The whole book explains podcast interview marketing. And at the end she said, honey, I read the book, I still don’t understand it, but I’m proud of you. So the way I explained it to her as mom, I introduced people to other people that they should know for the mutual benefit. And she’s like, oh, okay, I can understand that. That’s nice.

Well, when I was wondering when I signed up for your service as a podcast or write to get great guests and immediately, you know, Karen, your assistant. Oh I know the best guest ever. It’s our founder Tom Shop. And so here we are today. What I was really wondering is, I think it could be pretty easy to find topic related guests, right? I don’t know, a specialist in finance or, or, or a specialist in coaching. Well, that’s pretty easy to match make, but I was wondering, hmm, I wonder how they’re going to figure out that this is an introvert or an extrovert because that’s what I’m struggling with because people don’t usually always necessarily say that on their website. Right. Because my stories, the stories I bring to you, the community is about the person and it’s about being an introverted entrepreneurs. I’m. I’m really curious to see how our collaboration evolve into it. Maybe you already have experience with something like that.

The thing is is afterwards were like, Huh, I wonder if that’s a question that we should ask people straight up when we meet them and start working with them, but our concierges, who were the people that work with the clients, each client is assigned one of our 10 concierge so they get to know them. They talk with them and sort of get a sense and realize, oh, this person is high on the extrovert and other people. You can just tell the other much more introverted reserved and so they know them from that standpoint and sometimes it’s just the questions that people ask or the responses they give. Some people are more open to being on video when other people are more reserved on that. One of the things I always point out to clients is like, would you drive across town to get in front of 10 ideal clients? Would you drive across state to get in front of 100 clients? Would you get on an airplane to go present to a thousand clients and you can tell the ones that are inverted are introverted. They’re like, uh, I don’t want to talk to 100 or a thousand, but with all of those were like, you don’t have to go anywhere. You can sit at home, you can sit at work and talk to thousands and tens of thousands on a podcast interview.

That’s great. That’s true. It all depends how they answer. So let’s switch gears a little bit and I like to call them the introverted superpowers. So kinda like what’s your biggest strength as an introverted entrepreneur is something that you think. Because I’m an introvert and because I, you know this well, that’s why I thrive in business.

I think it comes back to listening. There’s a study out there called the Gallup strength finders and there’s different talents and they rank those. One of my high wants is called individualization. It’s sort of that ability to remember certain things about certain people. My wife always laughs and she’s like, I remember the weirdest things about people I may not remember their name, I’ll remember like where they went to school or where they grew up as a kid, things like that. And I think that ability to connect with people on that, they think, wow, that’s, you know, tom understands me or he remembers me and it’s like, I don’t remember your name, but uh, you know, I’ll ask how things are going at your work and because I’ll remember the name of the workplace. So I think that ability to listen and remember those things really puts people at ease. I look at it as sometimes I think introverts half better relationships because they’re deeper. I always laugh at people that say they have, you know, 10,000 friends on facebook or 10,000 friends on twitter. And I’m like, no, you’ve got connections there. Those aren’t friends. And I would much rather have, you know, 50 friends because a friend is the person that you can talk to or call on when you need something. 10,000 twitter followers won’t help you when you’re broke down at the side of the road, but a few good friends will and to me introverts have deeper relationships sometimes. Then the extroverts.

Yeah, that’s true. We might take a bit longer to get an introvert to be your friend because they really need to be able to trust completely and so they are a bit slower I guess to open up, but once you do have an introvert friends, it’s pretty much your friend for life. Like you said, you can only have really that many really good friends. I think 50 is already pushing it. I definitely don’t have 50 really good friends.

I think in some ways that’s why like podcast interviews work well to get that know, like and trust out there because if somebody can’t get to know you in a facebook ad or even a one or two minute video, they need to know your heart and I always say that, you know, podcast interviews are an awful place to sell, but they’re a great place for people to get to know your heart, know why you do things, who you serve, and ultimately no, like and trust is how people move forward in a relationship if that’s a, a personal relationship or a business relationship. So trying to figure out how you can best do that. Not only how it works best for your potential client or your customer, but also for you. Like me personally, I wouldn’t feel comfortable getting in a room packed full of people

or I’m not a writer by natural. Right? If you told me I had to write a blog, it would feel like a homework assignment, but if you told a Sarah and you get to talk this morning, perfect. I can talk to somebody. And so from that standpoint, you can produce it the way you’re most comfortable with and then repurpose it so we could transcribe this discussion that we had, cut some things out of it, add some things, cleaned it up and make a blog post out of it. You could take the video and put some b roll footage over it and you could make a video out of it. So the technology today is so wonderful and that you can produce in the way that’s most comfortable to you and repurpose it into the way that’s most meaningful to your clients.

Yeah, the sky is the limit in terms of content re purposing. Excellent. Yeah. So you mentioned listening, I think that has to do with empathy, deep relationships. So these are all kind of strengths. Let’s talk about challenges because obviously being an introvert also comes with challenges. So what would you say is your biggest challenge?

For me, it’s live events and it’s one of those things that we have to do, you know, we have to go to conferences in order to be seen there and myself as the face of the company. I need to be there. Well, if you’ve ever gone to a conference, especially if you’ve got a booth or you’re sponsoring it, you realize how long those days can be. Have a breakfast with clients and then go into the booth talking to people, having dinner in the evening and at the end for one conference I was at in California, that was speaking at the conference too, and I knew to ask them, can I speak in the morning, what? I’ve got some energy with the time shift. It was three hours later. All the sudden we were going out to dinner and my phone gave me a, um, an alert that said, it’s time to go to bed.

I’m like, aw, I wish I could, you know, but I still got to go to one more thing with that. I’ve gotten better now where I realized that no, I need some time away. So if that means to take a few hours in the afternoon and go for a run and take a shower, if it means just as go sit in a quiet place, that I’m better for the hours that I’m there. If I take time to recharge myself as opposed to quantity of as opposed to quality of time, I used to feel bad. It’s like, well, won’t people miss me? No, they won’t miss you from an entire conference if you’re gone for a few hours. If I come back a better person, they’ll appreciate that more. Okay.

Of course, because like we said initially that there’s a lot of extroverts, you know, these conferences, they give them energy so they’re completely energized. They’re happy, do spend all day networking so they won’t notice that you’re gone for a couple of hours. They’ll just have more people to talk to. Yeah. Conferences is something that the last conference I went to, I came home when I was sick a few days because it just drained me so much. I haven’t gotten it yet since that was two years ago, but if I do go again, I really need to plan and recovery time and I’m not talking about recovery time on the conference, but actually after as well, just to kind of. I can breathe again. Definitely understand what you’re talking about.

I’ve even started that where I will add an extra day at the conference. I used to think, oh, you know, if I catch the red eye flight home, fly overnight, I can get home and come home and start to be productive. And what I realized is I’d come home, I’d either be sick or that next day I’d call it my hangover day. I felt like I, you know, I was drunk even though I didn’t drink anything because it was a wasted day. So it’s like if I’m someplace I’d, I’d much rather not fight to get out of there, add an extra day to sort of, okay, follow up on some things, absorb what did I learn, what am I going to use with that? And then go home after that. So

insist information overdrive. It’s information that you’re learning from the conference and then it’s all these people’s stories and for me, because we go deep in these relationships and even if we’re not going so deep, but we’re talking to these people and their stories, they impact us much more, I think than extroverts. And so we come home with a head full of these stories where we’re like, oh, you know, shut up, please. Voices shut up. Totally need to recover after conferences. Well, let’s talk a little bit about an Aha moment. Take us to a moment in time where, you know, something just makes sense. Whether it had to do with introversion or business or anything.

I think one of my biggest Aha moments is when I realized what’s ordinary to you is amazing to other people, right? We all think that our lives, everybody knows what we know. It’s just ordinary. And I remember that even in the military, I was stationed on an aircraft carrier that first few days that you were there, you’d go up and you’d watch the planes take off and land and it was just the most amazing thing that, or a few days. It’s like, I’m not walking all the way up there to see that that’s ordinary now. That was an Aha moment that struck me after I got out of the military. It was probably in my late twenties that I realized that everybody’s got their own amazing story. If you can pull out what’s ordinary to them, it’s amazing to you and you know, especially now in this digital age, everybody knows a little bit of something that could help somebody else and that’s one of the things I love about, you know, podcasts is that you can get pearls of wisdom from other people.

You can learn and you don’t have to do it yourself or learned the mistake yourself. So I always look at every person that there was something amazing that they think is ordinary that could change my life. I don’t care who it is. It’s like, why am I supposed to meet this person? What am I supposed to learn from them? And I think going into that interaction, it makes it more fun too. It’s like, okay, this is a puzzle. Did faith God, the universe of bringing us together here. And I always look for what’s ordinary to them but amazing to me.

I really like that. It’s interesting. It kind of helps me because I have this schedule, the flow of the podcast and as I started doing the shows again in 2018, oh, maybe I should change it. Maybe people are getting bored. It’s always the same questions, but you just said, kind of told me, you know what? Every story is different and so what if the questions are the same? Everybody has another story and and it’s not ordinary. It’s extraordinary. So

yeah, that makes a lot of sense. That’s ordinary to me is my own. That’s why I don’t listen to my own podcast. Your voice sounds the same, Sarah, but the mindset is really weird.

I never listened to my own podcasts either. Let’s talk about some tools that like to call them, the three golden nuggets as my audience are introverted entrepreneurs, online entrepreneurs, I always like to share, first of all, a personal habit that you think contributes to your success.

To me, it’s got to be getting up early. I’m an early riser and if I get up before everybody else, typically I get up about five or 5:30 and I just loved that time to get energized, to get the plan of the day, to do some reading and I feel like I’m investing in myself. I’m filling up the energy there before the world starts to take it away. When I have to wake up on somebody else’s agenda or to a crisis, then I feel like I’m behind from the very beginning of the day and I’m very fortunate. All our kids are grown up so I’ve got a little bit more flexibility with that. My heart goes out to all those people that wake up whenever the baby starts to cry and have to react accordingly.

Yeah. I had another guest couple of episodes ago. She had the same morning routine and what I said is very true, but at the same time I think it just has to do with respecting your energy because if you’re an evening person, I don’t think that would contribute to your success to get up early the morning. Right. So

you would just have to switch and come up with the a schedule that fits your energy. It’s funny because I’m a morning person, my husband is a night owl and 20 years try to change them, just doesn’t work. So I think we really need to respect your energy. Take those moments when you have that energy and that is so right Sarah, because what works for one person won’t work for another. So figuring out what works for you and I, we say, you know, if your mother couldn’t change her husband and the first 18 years you won’t do it in the next 20. Exactly. All right, let’s talk about an internet resource. Something that you use online maybe for podcasting or something we’re using right now is zoom, zoom.us. This stuff is magic. I mean, companies couldn’t afford it this 20 years ago as we wouldn’t have dreamed of this as kids.

The ability to have a call with somebody, you know, it’s free for up to 45 minutes to have a video call audio call. You can do podcasts over it, you can do conferences over it. You can do masterminds over it. It’s so easy to use. To me, that’s my magic tool. I love talking with people over that even more so than just over the phone because it’s easier when you see somebody. So much of communication is visual and to be able to see somebody. There’s a lot of times I’ll tell somebody that’s a thousand miles away, let’s jump on and have a cup of coffee in the morning. It just sit there for a half hour and connect over zoom, so I highly recommend zoom. Totally agree. Love it. Even for Webinars, I’ve tested it and it works perfectly fine. Highly recommend you check that out and indeed that’s what I’m using for podcasts.

I used skype before and ever since Microsoft took over, it got a bit. Now I’m using, as you said it, I didn’t, but when I heard Microsoft was buying skype, I’m like a total mess it up and they did. What about a book that you would recommend to the interim of growth audience? You know, I read this book at the end of 2016 and it really changed my year. It’s called play bigger, how dreamers, innovators, and pirates create a dominate categories. It’s not about a brand, it’s how to come up with a new category and you can talk about it from a business standpoint, so not just trying to be a little bit better than the next person, but be different, but it also applies to your life to you’re not supposed to be the best. You’re supposed to be different, so if you’re always comparing yourself to different people or trying to be just like them, but better, you’ll always lose. One of the things they talk about in that book is that competition is for losers, right? Because if you try competing with everybody else, only one person’s gonna win and everybody else is going to lose. So the world doesn’t need another copy. I could never copy Sarah and be as good as Sarah because you’re the category king and being yourself. So I think that idea of the book’s called play bigger. It really changed the way I looked at myself and business.

Excellent. Do you remember the author?

There’s a number of authors. Christopher lochhead is one of them and it’s based around, okay. Silicon Valley, all of their studies are based around publicly traded companies in silicon valley, but the principles apply to lots of things and I think it was Burnham business is the publisher.

Wonderful. I make sure to linked to that. Wow. We had quite the conversation. Thank you so much for sharing your story and how you deal with business. As an introvert. It’s always, like we said, every story is different every year. Introvert is also different. What I noticed after looking at the NBTI kind of the different leathers again, I mean there’s an introvert and extrovert and introvert. I mean there’s so many different types, right? So it doesn’t necessarily mean that we’re all the same and yet often we do kind of share similar values, so that’s why I really appreciate having these conversations with other business owners like you. So thank you

Sarah. Thank you so much. Enjoy this. As an introvert, I still get popped up from talking with you and appreciate all you do and love listening to the podcast. I just have to say when I listened to the podcast though, you sound different because I always listened at one and a half times speed as I run it.

Well, I’m glad I don’t sound like that. I have one last question for you, Tom. What are you grateful for today or this week or this year? That just started

is what I get grateful for more and more as time goes on. It’s the relationships. I really believe the richness of your life is the richness of your relationships and Britches doesn’t have anything to do with how much money you have in your bank. You know, when somebody says they lived a rich life, they were talking about their bank account. And to me, I, I love the relationships that I have here locally, but even the ones that I’ve made with people over podcasts. What was it about a year ago? We had a, an awful tragedy, uh, very sick man killed about eight people in Kalamazoo, Michigan. And I was amazed the next morning I probably had a dozen people that had known me from podcast that reached out and said, I hope everything is okay with you and your family, and that was even before I knew the news of audit and I thought, wow, these are people that I had a relationship with the cared about that, that remembered that I was from Kalamazoo and they reached out even before some family did. So I am just so grateful for the relationships and the technology that we have today that I don’t have to go all the way to Europe for us to talk that we can talk here.

That’s wonderful. I appreciate you taking the time

and I hope we continue our relationship online. Look forward to connecting with you again. Thank you, Sarah. Thanks Tom.

That’s it for this episode of the Introvert Bis growth podcast. You can find out more about Tom and his company and services at interview Valet Dot Com. And you’ll find this episode’s show notes at Sarah Santa Croce Dot Com. Forward Slash episode 46. Please do check it out. We do spend a lot of time and effort making these beautiful pages with introvert quotes and all the links, so have a look. As you know, the links are also clickable in the description. If you’re listening to this podcast on your mobile device, and don’t forget to join us for delegating for introverts, which starts on February seventh, but spots are limited, so reserve yours now. Thanks so much for listening. Does a Sarah’s and approaches signing off from the introvert bisque growth podcast. Remember, you need to use your unique introverted superpowers in order to make a difference.