Podcast Interviews

Online Marketing Podcast with John Lagoudakis

December 18,2017 / Podcast / admin

Listen to the full interview here ( 36:16 minutes)


Full Transcript

Hi, welcome to online marketing with John Lagoudakis, where we talk about how to set up and run a successful online business all the way from registering your first domain to setting up your website, Seo sales funnels and sales copy, social media, lead generation, free and paid traffic methods and much more. I hope you get a lot out of today’s episode.

Hello and welcome to the podcast. Want. It’s great to have you here. Thank you so very much for joining us as special guest today is Dan Moyle. Thanks for. Thanks Dan for joining us. It’s a pleasure to be here. John, I appreciate you making time for me today. Let me tell you all a bit of Dan. So Dan will promotes helpful, engaging marketing over interrupted advertising, having to marketing from the TV news business. Dan brings a wealth of knowledge from writing to video production to multimedia, content creation. And one of you saying, which I think is fantastic is I’d rather help someone reach 50 audio customers rather than $5,000 passive viewers. Uh, and what we’re going to talk about with Dan today and what we’re going to focus on is inbound marketing, which is, I’m sure many of you have heard of the term, maybe even know a lot about what it is.

It is something really important that it’s something that I’ve definitely tried to do in my business, which is why I have a podcast, but we’ll talk more about that. But before we do, and I think I mentioned this dance, I might be putting them a little bit on the spot. What I like to do with our guests right at the beginning is get to know a bit about the person who is dead moral. And I’d love to know, I’m sure those listening would like to know. So Dan, tell us a bit about yourself. The person said, tell us a bit about where you grew up, family life upbringing, um, maybe some key things that happen early on in your life that sort of helped you or took you to where you are today.

I’m a family man. I have a wife. We are a blended family. So this is the second marriage for both of us, so we have, we each have a daughter that we brought into the marriage, so there’s four of us. I grew up in southwest Michigan, so I’m based in the US. I’m not too far from a town called Kalamazoo, which is fun to say, but also a kind of known for things like craft beer. Um, uh, the Gibson Guitar was created in Kalamazoo, so there’s a lot of stuff around us here at Kellogg is not too far from us in battle creek. So southern Michigan is where I’m from. I grew up in a great family, man. I, I, I credit my parents for raising two boys who, I have two girls now and men don’t know how you could raise boys. It’s a, we, we were, we were rambunctious to say the least.

But um, but yeah, I just, I grew up in a great family that supported me. I’ve always considered myself a writer, so I can remember as a kid just kind of writing. I get into fifth grade area in elementary school and started to write some poetry and short stories. And my parents always encouraged it no matter how bad it was or how weird they were. And so I’ve always been a writer and I was able, I was fortunate to turn that into a career in TV, news journalism for awhile. Almost a decade of that. And when I got tired of that, you know, and, and I’ve always considered myself not entrepreneurial, I’ve come to learn about myself. I think I have that entrepreneurial spirit because every six years or so I want to reinvent myself and find something new to bring to the world. So I spent almost a decade in TV news and I loved the writing part of it.

I love the video part of it and telling a story to an audience was watching us everyday. I’m live TV was absolutely phenomenal. I love doing that. But the writing part of it was really what moved me and I realized at one point was sitting in my, in my little cubicle and the newsroom and I’m surrounded by concrete and a few windows and a bunch of police scanners that I wasn’t all that happy. But I thought, man, I’m being paid to be a writer. There’s nothing greater than that for me. So how else can I do that thing? And um, you know, after it was nine years, uh, actually at time I was eight years. But anyway, I’m almost a decade, you know, I just, my ego got in the way and I thought, man, I a big company like Kellogg over in Battle Creek, Michigan or striker, a big medical company or one of these manufacturers here in town, they’ve got to want me.

I mean, I’ve got almost 10 years experience in pr and news and writing and video there. That’s where the world is going in marketing now. And this was back in 2007, 2008. Uh, you know, I joined twitter in 2008 and discovered how social media can be used to connect. And I thought, man, this is the future of marketing and advertising. And little did I know at that time inbound marketing was beginning to grow and get known. And so it, it just kind of worked out that I was able to find a company that wanted that, a much smaller company. Now one of the big ones, I don’t have a marketing degree or a big background in that before this. So yeah, it was. So it was, it was a great turning point for me to kind of discover that, that inbound marketing and content creation

and inbound marketing. Then as I mentioned at the beginning, it’s, I think for a lot of people it’s a relatively new to, I mean even one myself, but I heard it tossed around to the last few years, but I didn’t really sit down to think about what did it mean and do I use it in my business. So can you tell us Dan, for those that are not sure what inbound marketing is, can you use a definition of inbound marketing?

Yeah, I like to break things down to simple. I’m a simple guy. I, I don’t like super complicated formulas and things and, and, and jargon filled, you know, descriptions. So when I look at inbound marketing is, first of all, it’s not, it’s not new in the sense that people have been doing this for years, I mean content marketing, which to me is part of inbound. They go together. One isn’t necessarily part of the other, but they go together very symbiotically. They’re almost kind of the same thing. But you know, content marketing. I mean John Deere was doing it back in 18 hundreds when they created the furrows magazine and it had nothing to do with selling tractors, but it was a content that brought farmers to them, which then endeared them to that, to that brand, right? The, they get to know, like, and trust John Deere, they’re only going to buy John Deere tractors.

So the furrows was, you know, probably not. That probably wasn’t even the first content marketing, you know, piece of content. But, um, but so inbound marketing isn’t new. But what it is to me is, you know, over the years we’ve gotten into this habit of shouting and others and you know, either physically shouting at them to get our point across or interrupting their day through TV commercials, radio commercials, all these different things. And certainly there are great commercials that are good content. But when you interrupt my day, you interrupt my life. I don’t want to listen to you. And so inbound is being there when the buyer is ready to discover you. And so rather than, let me use an example here, um, I worked for a mortgage company, uh, as the, as the director of marketing. And rather than go around to a apartment complex, has a knock on their door and say, hey, you should buy a house.

Here’s a mortgage pamphlet. You know, uh, we wanted to create content that when people began to think about, man, I’m kinda thinking about buying a house, but I’ve heard it’s complicated. How do I buy my house? How do I buy my first house? How do I finance a home improvements that I want to make on a house that I’m buying? Those kinds of things, inbound is the content creation that that brings them. There it is. Then the content that turns them into a leads and customers and then delights them to become evangelists for you because as a, as a, as a Cmo, now the less marketing I do, the better because I’m a lazy guy, but what it comes down to is our. Our, our customers are delighted. Customers are those who go out and do the marketing for us, so that’s. That’s inbound. You draw them in with content, you move them through the process. You get them to know, like and trust you, and then you don’t have to sell to them. They want you. They want to be partners with you and give you their money to get your service or product. Then they become evangelists for you and it’s mostly digital, but certainly you can do it in the. In the real world too, so to speak.

And that example they gave, let’s say mortgages, because I have some experience with that and it can be a boring topic, but to turn it into a exciting content or content where people want to consume, to create the inbound traffic, the inbound marketing examples of that would be, might be what you give us a few examples of what types of different content you can create for these inbound mark. Yeah.

Our [inaudible] when I was, when we were first starting off our Golden Chalice are, our big dream was um, and, and the one that worked the best was a digital guides. So ebooks, White Paper, digital guides, pdfs, whatever you want to call them, you know, about a dozen pages. So it’s not real in depth but enough information that it makes them feel empowered. And when they would download that through a form, of course I made on a landing page, um, you know, had a forum there. They had to give me their name, their email. You would then put them into a, an email marketing campaign. But it wasn’t, you know, everyday. I mean, I get stuff now from companies where it’s like everyday or twice a day and stop, but it was, you know, five to eight days and we would vary it back and forth, you know, I send you the initial thank you for downloading our guide to buying your first home.

Here’s that guide again, if you didn’t see it on that page, a download at say this email, you know, this kind of thing. And if you have any questions, hit reply. I’m a real human. I’ll talk to you. That was one of my keys to um, and then just every, every few days you’d send them something new or something word a little bit differently than it was an ebook because let’s be honest, you know, when, when we look at content, whether we watch video, we read something, uh, or we hear it from somebody, you know, we hear about, we, we take in about a third of what’s given to us and we remember about a third of that. So if you think about that as one ninth of something that you create, they’re going to remember and take with them. So if I give you content a few times that’s a little bit different, but says the same idea, you’re probably going to remember it better and it’s not going to be as repetitive as what the Creator may think.

So that was a great, you know, uh, a digital guide with an email follow up. Uh, one of my favorites though was our video content strategy. We began to create videos. You know, when I, when I first joined the company, I came out of the newsroom. Like I said, I was a producer, which means I was behind the camera. So I know I was never in front of a camera. I didn’t get in front of people and talk. I just, I created the content that others would, would use. And so I asked the, the bosses, the founder of the company and, and his, uh, one of his vps. I said, uh, so who, so I have the camera, you bought me the equipment, I have the camera and have the space to do this thing. I have the sales folks that are going to be the interviews that this is great.

Who’s going to be the host? Well, you are A. I don’t think so, but I, I did, I took that challenge on and I enjoyed it and I love that kind of thing now. But it was, we created a top 10 questions at first time homebuyers asked and they were answered by the mortgage consultants that people do talk to everyday. So it was folks that have the answers that know how to speak a little bit of jargon, but they actually got, I got them to speak even less just by talking to them and say, okay, well what does that mean? Uh, this kind of thing. And so we had 10 videos that we put out over the course of a couple of months that brought in viewers and man, I’m telling you it as boring as a mortgage maybe. And, and nobody wants to get that mortgage bill, right?

I don’t want to pay my mortgage or talk about paying it, but boy, I want my home. I love my home and I want to know how to keep my home. I want to know how to find the right one. How to find the right financing for, I don’t want to talk about mortgages. There’s a fine line between talking about mortgages all the time, but understanding the financing part of it so that I, I can, I can afford to still live and not be house poor, this kind of thing. So those videos were huge. I love video marketing as a couple of examples of, and you know, using it on Youtube, uh, having youtube hosted. Youtube is owned by Google. So Seo is, you know, when you do it well, that’s one of the search results that comes up when you search for certain terms. And so that was a real inbound moment for us.

They’re really good examples that you gave and, and so you’ve got reports which you can, you can offer the people on your own website and you can even just trying to think other places you could offer reporting. If you don’t have a website, you could go us, I would like lead pages or click funnels and create a specific landing page to give that away to people. Maybe even on your facebook page,

uh, the videos, as you mentioned, you can put them everywhere. Videos, put them on facebook, they, even, instagram now allows videos. Linkedin’s allowing video just the other day. Um, so youtube, I think you, you mentioned, so there’s lots of videos. Fantastic is amazing and yeah, put it on your own website as well. And um, and we talked before we got on here, we talked about podcasting and that’s fantastic too. Um, audio. So you’ve got the three things. You got the written, you have the video, the visual, and you’ve got the podcasting audio, all great avenues to, to get your content out, to reach the people when they’re ready, like you said. So why then, why should people focus on inbound marketing though? I mean, is it, I mean, how much better is inbound marketing compared to just going and shouting at your message? Uh, as you, as you mentioned before,

you know, we live such a digital lifestyle now that the first thing so many of us do when we have any kind of a question, uh, a, a consumer question, just a random question. We go to our phones, especially in, so mobile’s huge, so we go to our phones and we ask Siri, we ask Google, we ask Alexa and our homes, whatever it is. And so when you start to think about something that you want to solve, you know, you, you go to the Internet, right, you go to, to those search engines and any problem we want to solve typically ends up being a transaction, a business transaction of some kind, right? Whether it’s a deep relationship like buying a home or buying a car maybe, or it’s a simple transaction like refilling my laundry detergent, you know, I can do that through the Internet now.

So it’s, it’s all digital. And so being there when, where the consumer is so important, but even more so it’s um, you know, think about when I wanted to build the brand of the mortgage company. That was at first, uh, you know, I started looking into TV commercials of course, coming from the TV world I thought, well, hey, people still do watch tv a little bit, but maybe we can do this and it’s so expensive and it’s so hit or miss, you know. I remember one of the most frustrating things about being a TV news producer would be the, the comments we’d get back of people saying, well, you never covered this story now actually we did. We ran it in this newscast on this newscast. You weren’t watching or during the newscast you would set up and gone away from the room and weren’t watching.

So we did actually cover it. And that just kind of got me to thinking that same thing with commercials, right? If you want to try to interrupt people’s days and get them to, to understand who you are, know who you are. It’s going to take a lot of money, like a lot because it’s gonna take a lot of saturation on the airwaves. Many different channels or shows or all these things. So to try to do that, you know, just giant approach to everything. Let’s get more laser focused and say, okay, when people are looking on Google for the solution that I have for the problem that they have, why don’t we connect that way? And so doing it through search engine optimization, having a social media helped to promote you that way and people give you reviews and build you up and this kind of thing, that whole digital sphere of bringing people to you by getting them to know you and unlike you hopefully, and then trust you, that’s so much better than just constantly trying to shout from the airwaves.

Um, and you know, you look at something very traditionally outbound, like a billboard, um, you know, there’s, there’s a huge movement right now to get us to stop texting and driving. Right? But let’s be honest, when we’re in our cars, are we focused on the road around us and these billboards? Most likely not. We’re with the person in a car with us where so many people looking at their phones still, we’re not looking at those billboards and we’re not thinking about that buyer’s journey. Typically, unless you’re on a freeway somewhere and you’re hungry and you see a billboard for a restaurant, maybe I’ll pull off of that, but I think in general you know that that traditional advertising has lost its luster on our psyche and we just, we just don’t see it anymore. So being there where the consumer is and when they’re ready is so much more important.

Really hit too when you’re talking about people get to know, like and trust you and that’s what marketing is all about. The inbound meaning they’re contacting you so they’ve come across your content and if it’s got to be quality content and copy, just content for the sake of having content out there, you know, kind of just make videos like making videos or white stuff. So it’s got to be your best stuff and it doesn’t have to be everything you’ve got, but whatever you release, it’s got to be top quality content. You’ve got to educate people that build a relationship with people. So the thing, hey, you know, if it’s the lower of a, one of the laws of reciprocity stuff, but you know, when you give someone a lot of value, they think, hey, I’ve got to, you know, they feel like they have to do something for you as well.

Um, and, and that, like you, so they’re happy to do business with you because they trust you, they know you, you know what you’re talking about because you’ve given them that valuable content. So then tell us how does someone get started with inbound marketing? Let’s say, you know, we’ve got people listening right now. They’ve got the online business, so they’ve set the website, they’ve got the product ready to sell a TV, maybe even go free free content, like a free report available on their website or got some great videos, but they got to funnel set up that want to sell the products. Could be physical products, digital products. How do they get started attracting people through inbound marketing? What was some tips

you can give? Um, you know, I like to go back to basics. I mean things are changing so fast right now that a lot of I’ve heard in the last three months we’ll blogging’s dead. Nobody reads anymore. I don’t believe that blogging is still very much alive. And so setting up a blog on your website to answer those questions. And, and I, I credit my friend Marcus Sheridan, they ask you answer as a book that he wrote and he’s been beating that drum for a long time. And I, I was, I was beginning to do that at Amerifirst and when he came out with that whole movement, I mean I just, I’ve been into that one heart and it’s such a simple concept. You talked to your and if you are the owner of the salesperson that everything, then you know the, the questions that your folks are asking.

But if you have a sales team, go ask your sales team, go ask your customer service team who asked the folks who talked to your customers, what do customers ask? And just go answer it. You know, whatever question it is, how much does your product cost? What is the, your product versus the competition, um, how do I x, Y, Z, because that will be what your product actually solves or your service, right? Um, so if you write those titles and write those blogs out, it’s very simple. And blogging, even just twice a week is twice as often as a lot of folks are. So you’re going to get some traction from them, but be patient. The second thing is don’t be afraid of video. A, like you said, John, why video is everywhere, right? You can go to facebook, you can go to youtube, you can, I can, I can use video in my emails.

You can use two tools like loom and there’s, there’s a bunch of others and you can go in and you can use that to just do a quick message. One of my favorite folks right now on, on twitter is a guy named George B Dot Thomas and he actually works for the sales lion. And when he tweets back at somebody, I could hit ’em up and mentioned them and say, Hey, Georgia was great to see you in Boston last week. And he, he’d hit me back with a video as he’s walking through an airport or whatever he’s doing and he’ll use video to just communicate a short message rather than typing it out. So don’t be afraid of video and do the same thing with video that you did with the blog articles. What I used to love to do is I’d take a video and I created and I create it and publish it in Youtube.

I would then embed that into a blog article and use basically the transcript as the blog article. Then I would use that in facebook and the social media and tweet it. And that’s that. And so you can use content across all platforms. Um, but yeah, getting started with blogging, let’s say twice a week, create one video every two weeks, so twice a month maybe. And just see how that feels and how that starts to work. And hopefully you can ramp it up a bit and use social media for promotion. Obviously also engagement, you know, thanking people when somebody shares one of our, one of our articles on twitter or they share one of our, um, our memes or whatever, uh, I, we thank them, we retweet them and we thank them. It’s kind of thing. So making it a more human interaction rather than just bots. Bots are great, but we need to be ahead of human interaction too

in the den and a real gym that you gave right there was repurposing content. Then I’ll do the same thing. It’s, it’s because it can be overwhelming if you, if you’ve got to come up with content just for facebook and just for twitter just for your blog, for youtube, you can think, well, what am I going to do? All that. But like I said, if you, if you make a video, which is not hard. And, and for those listening, if I’m not a video type person now one is, but there are maybe a few people that are, but none of us are. I remember the first video I made, it was terrible. It was, I looked and sounded nervous. Uh, but it just, you just get used to it over time. Um, you get, you know, you get over yourself, just be genuine. You will have some energy you want to small but be genuine.

And so it’s easy to create a video, especially when your knowledge of multiple on a topic. You can make a video, talk about a specific topic. And then lucky you said, yeah, you take that video, put it on Youtube, transcribe embedded on your blog, uploaded to your facebook page. Um, that transcription becomes an article. You can, you can even take a series of videos and articles and if you plan it out, we’ll create a book I’ve done that have done like a of, of thought. Okay, I want to, I want to publish a book on Amazon on kindle electronic will. So one of it was a plan the book in advance, the different topics. So I created a video for each one transcribed the, that became the article and I was posting all these articles on my blog. So like those, like 16 of them maybe or something.

And then put it all together, made a book as well, so you can do so much with the same content and say providing a lot of value and you keep getting. It’s just getting yourself out there aren’t chief if you keep doing, if you consistent, if you just everywhere, everywhere. As, as time goes on. The great thing about all this, all these properties that we’re talking about, and I heard someone refer to them as bullets. Every, the more you do that, they stay there, they don’t then go, why is he put them on Youtube? And you’re putting them on your blog, for example, the there and over time, as you create more and more and more, you just get more and more traffic if you’re doing podcasts and they’re fantastic. They’re always, they’re bringing you in traffic all the time. Um, then we talked. Uh, you know, we talk a lot of great things about inbound marketing. Is there anything you feel we need to talk about inbound marketing that we haven’t covered yet?

Yeah, I think it’s just, it’s a, it’s a mind shift, a mindset shift there that we have to have as, as businessmen and women and as marketers and as, as advertisers, as whatever titles we want to be. We are the business world, right? And I think it’s just a mind set shift of rather than trying to shout louder, just be more helpful rather than trying to create the next great. No, I call them sexy ads. Um, I don’t sell beer, I don’t sell sports cars or motorcycles. I don’t have the next Nike shoe that we’re selling, so I can’t create those sexy ads. Right. But what I can do is I can get people to know me, to like me, to trust me through that helpful marketing and is that, to me, it’s that shift of rather than trying to sell, sell, sell, and be everything to everyone and be amazing and viral and sexy ads, why don’t we just make great marketing that helps people, that draws them in the, that delights them and just helps the world around us.

You know, I just got, I’m not too far off of the, the inbound conference in Boston through Hubspot who is a big proponent of inbound marketing and I walked away thinking, man, I really feel charged up in this like philosophy of making the world a better place through marketing. And you know, a lot of my family’s like, yeah, no kidding. No, it’s marketing. You’re selling air. And uh, I just laughed, but, but it really is. I mean, it really is making the world a better place. If we can stop the shouting and the constant interruptions and the ads everywhere and we can give marketing and content and educational material that’s helpful, isn’t that, doesn’t that make the world a little bit better place? So that’s the way I look at it.

Yeah, definitely. I think something that we, we’ve sort of talked about, and maybe we haven’t addressed that specifically, but I’m assuming, I guess it’s sort of shaved is too, is that what we’re talking about too, with our marketing, the difference between inbound marketing and other marketing is that you’re not tooting your own horn and saying, hey, here’s my product. Check it out. So when, whenever we creating these, whenever we’re writing these reports that were given away or creating these video content, we were teaching people how to do something or something that’s relevant to us and now and now target audience, but it’s all about the target audience. It’s not necessarily, it’s about reaching the audience, not necessarily even talking. You might even not even talking about anything specific about your product. So you gave a great example then when you mentioned the tractors so that there were, it was appealing to the target market with the content, um, but not specifically talking about tractors.

And so that’s what inbound marketing is. You don’t go one about yourself and your product, but you provide value and again, you’re speaking to your target market or it could be the value could be related to how your product can help them achieve what they want. It’s not a bit, again, it’s not about you but what they want. Um, and what I wanted to ask you, Dan, is how do we then someone that’s wants to put this into practice, this type of education, marketing, relationship marketing in this inbound marketing. How do you, when you’re creating your content, how do you promote yourself then if you’re not directly saying, hey, come and buy my stuff. So Hailey, how do you do it?

You know, we just try to keep bringing more value. One of the things that we did an interview of La when I came on board was to create a. We created a survey to ask podcasters, podcast guests what the state of podcast interviews was. And we created a report about that. And so we put it out and you know, of course it has our logo on it, on the inside and this kind of thing. But, but the report really talks about the world of podcast interviews. It doesn’t talk about interview Valet, it doesn’t give us, you know, our, our service are our selling points. It just talks about how podcast hosts see the world of podcasts, interviews. And if you, if you have an interview show like yourself, John, you know, people talked about the value that it brought to them, this kind of thing.

And so by being that, and I don’t like the cliche of thought leader, but it really is. That’s what it is, right? And so it’s become a buzz word that’s overused, you know, for, for a lot of industries. But it truly is being that thought leader in the industry. You don’t have to talk about yourself, others will talk about you. You don’t have to talk about yourself because you’re solving the problem and you have to talk about your services and in your product at some point, of course, you know you should have a pricing page on your website. Most likely, excuse me, you should have, you know, your, your different product pages, this kind of thing. You should know. You should talk about what you have. Because if you know, like Chanel number five, if I see these commercials that are so weird, one more time, I’m just going to scream.

I have no idea what they’re selling me other than at the very end. It’s like, Oh, here’s our name, okay, whatever that means. Um, so you can’t be so ambiguous that I don’t know who you are, what you do, but to sit there and say we are the best and this is so great and this is all we ever talk about. Yeah, you’re right. I, I love what you said, John, I need you. That doesn’t order if that’s not inbound you. So to promote yourself. It’s about bringing that value and then using, you know, using the tools that are available. Things like reviews and testimonials to tell your customers story. Um, you know, for us, rather than saying all the great stuff that we do and we want to show our customers’ success, our, our certified guests that go on podcasts and do all these interviews and do a virtual book tour and you know, they have a 600 percent Roi on what, what they paid for our service. Man, that’s a huge, that’s a huge win for them. That tells our story rather than us just saying this is great and we know it. Um, so, so, you know, using those tools at your disposal is really important.

Yeah. That’s an excellent one that you mentioned. Successful case studies that says everything. I love case studies and so, and, and some of the ways that I do it is like let’s say articles for example, like blog posts that I do. I’ll have an about John at the end and so people can read about me and I’ll have a link like John owns a digital marketing agency and the words digital marketing agency will be a link to where they can go and find out more. Ben With digital market agency if they want to use my services in a video ways you can do it. You don’t even have to look, you can have something in the background that’s what your business name or your website or you can just mention that at the beginning or at the end, just very casually say, hey, this is drawn from John Lagoudakis.com. And today I’m going to talk about. So very, very simple podcast by the way. So, and just for everyone that’s listening said Dan will, um, he’s with interview valet.com. So if you want to get a and specifically actually has created a special url for everyone that’s listening. Interview Valet Dot com forward slash John l I’m Sophia. If you want to learn more about what the end doesn’t get in contact with them. Um, what you. Sorry I’m losing my train of thought a bit, but you mentioned you had something special for our listeners if they get it that url.

Yeah, absolutely. Um, I’ll put up the video marketing guide that I created, a nice little slide deck that’s there and also there’s a um, I wrote a book how I went from journalism into an inbound marketing career and certainly, you know, it’s obviously available on Amazon for a price, but there’s also, there’s an excerpt right there on that page that I’ve put up for your listeners and you can just go from there to my website to download the free pdf to. I put it on Amazon just to Kinda, you know, uh, have the ego look, I’m, I’m at Amazon mom, but you know, just like with all of our inbound marketing, it’s, it’s out there, man, you know. Uh, so yeah. So interview valet.com four slash Johnelle. You can get those, those downloads and people can connect with me on social if they want to. So

yeah. And so, and, and Amazon, and I think we’ve mentioned it before, you just mentioned that Amazon’s another quiet place. We, inbound marketing used to say you establish yourself as an authority, get you, it doesn’t cost you anything. You can publish your content on there, but so in the example of audios or podcasts, um, you just met, you could just mention at the beginning or at the end you can say, hey, this is what I am is what I do, but the main focus of the episode is going to be delivering content. Um, and so again, going back to what you do, Dan, why do you, why are you, why are you with interview Valet Dot Com? And why do you use podcasts in inbound marketing? And there’s lots of stuff you could do and I’m sure you do all the other stuff as well. Um, well, yeah. What’s, what’s special about podcasting?

You know, podcasting is such an intimate experience for the listeners. When I listen to a podcast I’m either either have in, so you’re in my head, uh, or I’m in my car with you. Uh, you know, it’s such a connection and I’m listening, you know, there are times when I may listen to a podcast on one point five speed because you don’t want to get through it and I’m, and I’m going for a run or something. Right? Um, but, you know, it’s such a connection to that listener and, and to that audience. And so I think it’s very powerful there. I think it’s, you know, it’s, it’s a lot of fun to be able to say, you know, I’ve got my show and this is going great, but at the end of the day, what it is, it’s driving those listeners back to your website.

And so like, like you said, John, you know, as you mentioned it in the beginning and the end of the episode and the show notes, you’ve got links and it creates that content that they, when you have a conversation with somebody, you earn their trust and when your listener is listening to you and me talk, it’s almost hopefully it’s almost like read a coffee shop and they’re kind of listening over our shoulder going, yeah, I get that. Okay. I like that. But we’re giving them permission to, you know, we’re saying please come be a part of that conversation. Listen, listen to us, give us feedback. You know, I know you, you asked for feedback on, on your show notes, that kind of thing. And reviews. So it’s a very, you know, if you look at the history of humans, we started with stories, right? You think about, you know, the early humans around their, you know, their fires and they’re telling stories about their, their hunt that day.

Maybe you’re where they gathered these, these berries or whatever. And we told those stories to be able to continue to live. Right? It was about safety, but it was also about connection and so telling stories through through audio has always been there and we’ve always had our voices. We haven’t always had video nurses that we have our eyes, but we haven’t had video, we haven’t had blogs, we haven’t had a lot of things. Reading didn’t come for years later. Right. But we’ve always had audio and that’s just such a huge thing. So I love working with our clients who are inspirational thought leaders in their industries, subject matter experts and they want to reach those audiences. So I love how helping our clients get in front of those audiences that matter to them that are very direct rather than just, yeah, it was on npr last week and nobody called me.

Okay, well why don’t we get you on certain podcasts that reach your ideal audience and they get to see those results. And I, I really enjoy that. And you know, for anybody who’s thinking about starting a podcast, great start one. But think about this though too. Um, you know, I’m not against starting a podcast, but think about this, what you’ve done, John, over the years with, with, with your website and your podcast has taken years. It takes consistency, it takes booking guests and, and thought leaders and subject matter experts. It takes promotion, it takes a lot of work. If you’re thinking about starting a podcast, maybe it will be a guest on a pot, a few podcasts first, you know, pick, you know, 10 maybe that you want to get your message across to and you may find that you’ve, you already have an audience there for you that you can actually tap into and podcast hosts like yourself. John are so generous with, you know, for us, you know, and being able to talk to other marketers and other people interested in marketing. It was very generous to share your audience. So I respect that very much.

Yeah, and it’s quite having, well, because you bring a lot of value to the listeners. I think it’s so true. What you said about being the guest first be having a podcast is Brett have you own podcast, but it’s so much easier being guest. I do both. I have my own class and all I ask people to, you know, they’re weren’t asking me to be a guest on their podcast. Being a guest on a podcast is so much easier. It’s more enjoyable, it’s easier and you get great results from it as well. You get excellent results from being. Yes. So something I highly, highly recommend as well. Again, uh, so we’ve come with the end of that time with Dan today. Then more so against them all from interview valet and I’ll give that url once again if you’d like to learn more about what Dan does and what he can do for you and those great resources that you mentioned earlier. So this interview valet.com, forward slash Johnelle. Um, then any final words, anything that we haven’t talked about that you feel we need to talk about before we end today?

No, I think we’ve covered them and I appreciate all that time. Just, you know, my, my last thought always is just to share helpful marketing beats, viral marketing, beats, interruptive marketing any day, so just be helpful and be kind to others. I love that. Excellent.

Right way to close this show. Thanks again. Thanks so much Dan, and I want to thank everyone for being on today’s podcast episode.

Thanks John.

Hey, John Lagoudakis here. If you got something up today’s episode, make sure to subscribe to the podcast as each week on releasing valuable and uptodate content and interviews. Also, there is a transcript of today’s episode as well as links to all the resources we mentioned on my website, John Legere Darcus.com on my website. You’ll also find a lot of great free resources to help you get more traffic and leads for your business. As this is my specialty, I helping local businesses generate leads through facebook and adwords campaigns. My website again is John Legere, [inaudible] dot com. Thanks again for joining me today. I really appreciate it. This is John Lagoudakis signing off. I’ll see you next time.