Listen to the full interview here ( 35:01 minutes)

 

Full Transcript

Welcome to Pyp, where we celebrate the glorious, imperfect and courageous pursuit of leadership excellence, using the metaphor of an American football game to drive conversations and discover new insights about how to lead a more exceptional life. Each episode is designed so you can score more game winning touchdowns and the areas of your life that matter most to you. I’m your host, Mary Lou Kaser. Let’s take this show into the end zone. When people come and say, can you help me get on a podcast? And I’m like, well, if you want better answers, you need to ask better questions. And the question is, is can you use podcast interviews to grow your business? Yeah, we can help you with that. So I really think it’s, it’s learning or refining and then also having a system that, you know, one of the things I mentioned early on was my first job out of college was running a nuclear power plants in the navy.

Now the average person that’s running a nuclear power plant in the Navy right now is 21 years old in high school educated. You know, they’re, they’re highly trained, they’re highly motivated, they’re great people, but they didn’t design that. They were given a system that they can follow the culture, all the rest of that. So when people start to say, well, you wouldn’t understand or it’s, you know, um, I, I can’t systematize this, or it’s art or it’s magic. It’s like, no, it’s got to be a system. And that’s one of the things we really focus on is to have the fundamentals there and have a process that goes through so that we know each time that it’s going to be a predictable, predictable output.

Alright. Alright. Team PYP. Mary Lou Kaser. Here it is. Game Day. I am excited as always because I have an incredible guest to share with you. His name is Tom Schwab. Tom, are you ready for kickoff?

Oh man, I heard the crowd. The hand is up. I’m just waiting for it to drop so we can kick this off.

I love it. So team, here’s some things that I want to share with you about Tom and Tom. Here’s what I know about you. You know how to build an online business and have done it successfully several times these days. You’re helping others find online success with podcast, interview marketing, and you do this because you believe marketing at its heart is starting a conversation with someone who could be an ideal customer. In fact, you are a podcast interview marketing pioneer and I love that you help thought leaders, people like coaches, authors, speakers, consultants, and emerging brands get featured on leading podcasts their ideal prospects are already listening to. Then the interview valet system comes along and helps them turn listeners into customers and I know a lot about interview valet because it serves the podcast. Tom, I’m so excited to talk with you today. Again, welcome to the show,

Mary Lou. I am thrilled to be here.

Yes, it is. It is thrilling. So we’re going to get right down to it is game day. Tom And you are today starting quarterback. Describe for listeners what it’s like to be you and play your current position.

Well, I love my position. I think everything in my life up to this point has built up to that. You know, every, everything is, I look back, you know, my initial first job out of college, run a nuclear power plants in the navy, you know, learning that engineering in that systems, the sales and marketing. I did the attra preneurial background, all of the pieces come together. You know, all of that training has come together for, for this game day. And I’m having more fun than ever know. There’s a lot of problems in the world, but Mary Luther is no better time to be alive. There’s no better time to have a business, you know, the, the tools that we have and most of them are free. You know, the big guys there’s couldn’t have afforded 10 years ago and uh, you know, they weren’t, didn’t even exist 20 years ago. So really they’re so, you know, a great time to be alive and be in quarterback of your life.

It really is a, you saying that, that it’s such a great time to be alive. I just was fortunate to see a production of Hamilton here in Portland and there’s a lot. There’s a song in that show that says, look around, look around. Look around and see how lucky we are to be alive right now. And I just think that too. I, I agree. You know, 10 years ago, to your point, what we’re doing was still within the imagination. Yes, the, some platforms were beginning to emerge, but it was, I mean, you think about how quickly things have changed and I have a question about that. That’s going to come a little bit later, but I would like you to talk also about what is hard about playing your position right now. It is a great time certainly to be alive, but we, we do all have challenges. What keeps you up at night, Tom?

To me it’s the focus right there. So many things that we could do, but what should we be doing next? You know, that sometimes having more opportunity doesn’t help you. It just confuses you. So for me it’s like what is the, the one thing that I should be working on now? We talked about it early on was that, you know, time is our most limited resource. Uh, that’s the same. But it was a 100 years ago with the same way it will be 100 years from now, so it’s like really what are, what’s going to move the chains in this in this next period of time because that’s what’s really gonna make the difference.

It’s true and no one who has succeeded in life and been able to play at their highest level has been able to do it without the help of a coach or mentor in some people actually go out and find productivity coach or mentor because time is such a hard thing for them to manage. Could you tell us about how you have personally benefited from working with a coach and slash or mentor and who that person was? Who has you to play your current position?

Sure. I could point back to many of them. One that comes to mind is Aaron Walker. You know, we both know him and you know he’s. He’s always focused on what’s the next thing that you’re supposed to do. I’ve even got some mentors in my company. I love our chief marketing officer, Dan Moyle. He always asked the question, is this what you should be doing? So from the standpoint of not only is this what should be done, uh, but are you the best person to do that? And I think that’s a question that we all need to ask ourselves, but ask each other on the team, you know, is this your best role in that? And so from that standpoint, I think everybody needs to be a mentor, needs to have a mentor, needs to have a coach, needs to be a coach. Because the thing is, is that one thing that we are all missing is we can’t see our blind spots. You know, I can, I can always. It’s easy for me to look at someone else objectively, but it’s really hard for me to look at myself objectively. I guess if I’m, if I could see them, they wouldn’t be my blind spots.

It’s true. So what do you think, what is one characteristic that makes someone a great coach?

I think it’s really understanding where the goal is right there. So there’s some people that, uh, that focus on just the activity and the activity is important, but I think the coaches are the ones that can say, okay, realistically, where are you now, where do you want to get to and what is standing in your way there and give you a, a path to go there with a coach. Often the answers are already inside you. You’ve just got to ask the right questions. And sometimes I think that’s the difference between a coach and a consultant consultant may not the end and just say, alright, well here’s the framework followed these steps and do it. A coach is the one that really honors what you know and brings out the best in you. Uh, you know, that’s, that’s the other thing that I’ve realized is the older I get, you know, if I haven’t changed in the first five decades of my life, I’m not going to change in the next five.

So I, I need to play my strikes and you say I’m the quarterback. Well, I was born without depth perception, you know, um, there are certain things that I will never be able to do. I could, I could practice basketball as long as I wanted to, but I guarantee you half the time the ball’s going to go in front of the net and the other one is going to go over the back board and it’s not due to a lack of practice. It’s just, that’s not the way God built me. So it in football I was a much better lineman then I was a quarterback or receiver.

Yes. And play to your strengths. That’s such a great reminder for all of us as we live in a time. Certainly where we are bombarded those of us who choose to play in the arena that we play in Tom, we’re bombarded with messages about, you know, hustling and getting out there and overcoming obstacles and all that. That those wonderful messages and those reminders are important. But I want to go back to what you said about what makes someone a great coach and that is the ability to help the player focus on the goal rather than the activity. And it’s so easy today, isn’t it? To get caught up in activities. We, you know, I’m busy, I’m busy, I’m busy, but are you really making any forward progress? And my next question has to do with moving the chains, you know, literally getting into that end zone where you do score the points when you do achieve something that that’s the whole point of the game of football is to get as many touchdowns and points as possible. Right. So could you tell us a story about a time when you found yourself playing out of position or when things didn’t go according to your game plan? Maybe you were sacked, you threw an interception or you fumbled the ball. What? Give us a paint that picture of what happened. And then how did you recover from it?

Uh, I would have to say the vision that I have been my mind right now, Mary Lou is me running east and west on the field the entire time instead of north and south are from sideline to sideline. And with that, I think the rest of the other team wouldn’t even sack me. They just stood there and watched and it’s like if you’re going to get tired sooner or later and I see that it’s so many times in business, you know, and marketing especially. Right. Okay. So we’ve. So we’ve got to do everything. I’ve got to be on Instagram, I’ve got to be on facebook, I got to be on linkedin. I’m, I’ve got to do all of these things. I’ve got to be everywhere for everyone and I’m just running back and forth, just being busy but not making any progress. And I think the competitors look at it and go, what’s he doing?

The customers look at it and going, what’s he doing? You know, he’s not making any forward progress. He does a little bit here, a little bit there. And so really that is getting back into what he trying to do and for me, marketing, like you said at the beginning is starting a conversation with somebody could be a great customer. So I think at times I just looked at said, what are my strengths? You know, for me, writing a blog is homework. I can do it, but I’d rather clean my desk then arc for me, my strength is talking and I love to be on podcast interviews. So that’s what I do. I play to my strength and that’s how the ball down the field. Now there could be other people on the team that come alongside and say, Hey, well let’s transcribe this podcast and make a blog out of it.

Let’s put some b roll footage over it and repurpose it and make it a video. Maybe if Tom talks long enough, he’ll have a 140 characters of genius and we’ll make it. So all of those things. But the debt, that idea of what’s your goal, what are you trying to do? You’re trying to communicate with your ideal customer. So don’t listen to everybody else that these are all the things you have to do, you know, it’s like if you listen to, if you listened to 20 different coaches and take all their advice, you’ll be running back and forth from sideline to sideline, listened, listened to one that understands you and file them.

Oh my gosh, it’s so true. Context is everything because what works for person will not work for another. It just because the context is different. And social media I think is a perfect example of that. You nailed it. So just write center on that. The head of the nail about this intense feeling of I have to be on all these platforms and you end up spreading yourself pretty thin or every platform has the same message. Well we all know that twitter’s audience is very different than instagrams and facebooks vibe if you will, is different from linkedin’s. And if you’re just putting the exact same thing on all four hoping well something might stick it. It could end up hurting your brand.

Oh, and I think when people give you the advice, they mean well, right, but it’d be like Mary Lou, me telling you yesterday I went to the grocery store and lane to that. That’s the one that moved fastest. So when you go to the grocery store you need to go to lane to now I’m trying to help you, but there’s a couple things. One, it’s a different market and it’s at a different time. So instead of just saying, Oh, Tom says I’ve got to go to lane to well ask, well why do you think lane to what? What did you see? Well, you know there was a trainee cashier on, on the other lanes. Oh, okay. So I’ll look for that. Or there was some people with kids and in the arms and stuff like that, and they slow down the other lane. So tell me why it happened in your market and your time and let me learn from that. As opposed to just go. Just say, well it worked for them in their market and their time. So I’ve got to do the same thing.

That’s right. And that’s why there’s a growing consensus that these blueprint type approaches are not necessarily going to be the best return because what worked 10 years ago, five years ago, the conditions have changed so much that this wonderful blueprint, we have to be constantly adapting and that’s what a good athlete does. That’s what a great coach sees is they’re able to call those audibles and the players are then able to adjust on a dime based on the conditions of what the bigger picture is. Right? And that’s what you guys do over at interview valet is when we were talking in the pre chat, you were describing some of the lessons that you have learned personally, Tom, as a podcast guest and now also being an instrumental part of this interview interview Valet team where you’re sending thought leaders that the coaches and the authors and the high profile guests out to people like me to have conversations that add value to the marketplace rather than just fill up space. Right? For the sake of spelling, filling up space. And because the world has changed so quickly and because we do have to have that mindset of what that lane to yesterday is not going to be the way lane two is today. Could you talk about from your vantage point, what do you believe has had the greatest impact on how all of us are showing up to play our these days?

I think it’s being nimble and, and learning, you know, I always say as a business owner, I’ve got an opinion. A consultant comes in, he’s got an opinion, but it’s really the customers that have the answers. So we’re always learning from them, you know, uh, we’re always testing things, refining things, and saying, well, how come you know, this podcast converted for a client and this one didn’t. And so that we can always improve on that because you’re right, the world is changing so much on that. And you know, the people that work with us, they’re, they’re not just looking for a publicity or an ego. Now they’re looking for, you know, real business results. And so that’s what we focus on. You know, when people come and say, can you help me get on a podcast? And I’m like, well, if you want better answers, you need better to ask better questions.

And the question is, is can you use podcast interviews to grow your business? Yeah, we can help you with that. So I really think it’s, it’s learning or refining and then also having a system. Uh, you know, one of the things that I mentioned early on was that my first job out of college was running a nuclear power plants in the navy. Now the average person that’s running a nuclear power plant in the Navy right now is 21 years old and high school educated. You know, they’re, they’re highly trained, they’re highly motivated, they’re great people. But they did design that. They were given a system that they can follow a culture, all the rest of that. So when people start to say, well, you wouldn’t understand, or it’s, you know, I can’t systematize this, or it’s art or it’s magic. It’s like, no, it’s got to be a system.

And that’s one of the things we really focus on is to have the fundamentals there and have a process that goes through so that we know each time that is going to be a predictable output, you know, it’s like a recipe baking a cake. If you leave out a couple of the ingredients, you’re not going to get the same results or you know, building an engine, uh, you can build a car, but if you leave out the transmission, I don’t care how good the engineers, you’re not going any place. So that’s what really focus on is the fundamentals, building a reproducible system and then always taken that feedback and learning to get better and better.

Yeah. So what you’ve had, you’ve been, you told me you’ve been on over thousand podcasts, you’ve done just a tremendous amount of work. What makes a podcast a great vehicle for guests to grow their business?

Well, really it comes back to the fundamentals, right? Marketing is starting a conversation with somebody that could be an ideal customer. And I think today it’s never been easier to do a transaction online. I mean, all you have to do is be a penny cheaper than the next person on Amazon and you’ll sell something, but that’s selling a transaction is not the same thing as building a business. It’s never been harder to build that loyalty, to build that repeat basis, to build that lifetime value. And in a lot of people talk about breaking through the noise, the Hail Mary Lou. I, I’ve, I’ve come to the realization, I’m not breaking through the noise I’m adding to it. It’s like being at the superbowl and yelling, nobody here, nobody hears you and you’re not breaking through the noise you’re adding to it and you just walk away. Horse. So to me it’s like, let’s get it on the conversation that’s already going on.

And I think, uh, you know, people look at, you know, how can I reach a million people? Well, why not just reach those ideal customers? And that’s something we talk to our clients about. It’s like, would you rather have five minutes to present at the superbowl or 45 minutes, you know, in front of a thousand ideal customers. And some of them would go, I’d rather have five minutes at the superbowl and I’m like, nobody at the superbowl cares about you. They want to get back to the game, right? Those people that are are, are sitting there listening to you because they choose 2000 people. That’s gold. You know, most people would, would fly across the country to speak to 100 ideal customers and with the podcast interview, heck, you considered home as long as she got a microphone into us and an Internet connection you can talk to, you know, thousands and tens of thousands of people. So really that’s, you know, one of the things we focus on is, you know, what are the fundamentals, what are you trying to accomplish, what’s the, what’s the goal line? And then what’s the simple reproducible system to move the chains to get you there.

That’s wonderful. What a great explanation of the value that you provide. And also helping people really think through. It’s so easy to get caught up in numbers, right? We think, oh, five minutes of the Super Bowl, I’m going to be in front of billions of people because every, you know, round the world, but you’re absolutely right. I mean I’m thinking I’m a huge sports fan. I watched the superbowl, I can barely recall maybe one ad and I think about how much money each of those companies dumped into creating an ad that lasted 30 seconds to entertain me and you know that my fellow billion viewers and yet what I remember more is the length of the program. You know, the, the overall experience of the Super Bowl, which yeah, you had to slow down a little bit, maybe took a little bit longer, but I think that’s such an interesting differentiation there.

And I know a lot of team pyp are people who either are thinking about building a business or they’re just getting started or that they are business owners and all of us want to gain one new insight, right? About what might we do slightly differently to get a little bit better result. And I think you just described something really valuable is asking yourself the question, would you rather have five minutes in front of billions of people or 45 minutes in front of a thousand, but they’re much more targeted to who you are. And I think that gets us thinking about it, stopped with the numbers, you know, stopped is focusing on, oh, he has a million twitter. Yeah, probably three quarters of those are bots. I mean it’s just, it’s context. Again, it’s context again.

And people want to do business with other people. Right. We paid their work with a lot of softwares and service companies, you know, big, big companies. I can think of one that’s, you know, a publicly traded company. At the end of the day people want to know what’s the story behind this? Why do they do what they do? Who Do they serve? You know, the, there’s been studies that say that about us page is highly linked to a buy page, right? Because people want to know who they’re working with and at the end of the day they don’t want this nameless, faceless company and wonder, wow, I wonder if they’re out of some third world country. Is this a scam? You know, for some Nigerian prince, no. People want to know who they work with. And I think that’s really the lifetime value and building the business. So if you can go onto a medium, could be facebook lives, it could be video, it could be having your own podcast or being a podcast interview and let people know, hey, here’s who I am, here’s what I do, here’s, here’s who I help. You know, there’s a great tweet by Rand Fishkin from a company called Maz and he said, the best way to um, to sell something today is not to sell anything but to learn to earn the trust, the awareness and the respect of people who might buy. And really that’s what we’re trying to do here. However it is, getting back to that whole thing is, you know, marketing is starting a conversation with somebody. It could be an ideal customer.

[inaudible], I just love that because I hear at Pyp, I’m so about the conversation. As you know, Tommy, again, we’ve been in each other’s worlds for a while now and it all started way back. I mean over 100 episodes ago when I had the good fortune of talking with Aaron Walker and Erin like you as a pioneer in this space and saw that podcasting was on the rise, that it’s a medium more and more people are enjoying particularly because we all carry a smartphone now and the. It’s so easy to listen. I mean, I don’t listen to the radio anymore. I listen to podcasts. That’s how I’m growing and learning and I probably listened to two or three podcasts episodes from other people a day when I’m at the gym, when I’m driving. I mean I just constantly. It’s like it’s that old. What did they used to call it back in the nineties and I’m dating myself, but it’s kind of like your mobile library when you’re in your car.

Why would you not take that opportunity to infuse your brain with positive messaging, with learning something new, whatever it may be? I mean, I was, I was big Jim Roan Fan and I had memorized some of Jim Roan cds. I mean, again, dating myself. That’s what I listened to. I’d have. I had my little pouch of cds and they and I would just pop one in and it got to the point where I would just memorize, but I’ll tell you, that’s how we form new habit loops now. Neuroscience is that we can grow brain cells, that we can really reprogram this amazing computer between our ears and podcasting I think is one of the greatest ways to do that. When you find a quality conversation that isn’t just a bunch of, hey, buy my stuff. I mean those shows don’t last. You have to find stuff that’s really going to improve your life and conversations are where it starts

and we’ve even had a client, I can think of it. It came to us and he said back in the nineties there when he was selling door to door, you know, he said he found a great prospect when he’d walk into their office and there was books on the, on the desk. He says, I want to work with somebody that’s curious, that’s a learner that is looking for ideas, looking for help, knows that it can be done better, and I think that’s work you should have with podcast listeners. I mean, they’ll always be some people that are okay listening to classic rock and I do that at times, you know, but I couldn’t do that day in and day out. There are some people that don’t want to learn more things. That’s it. That’s the way they want to live their life. No judgment there, but no judgment. But if you’re, if you’re trying to reach people that are our learners that are, um, open to new ideas and you got to find a way to do that and you’re not going to find, you’re not going to find that probably, you know, advertising on television or a billboard or probably not even on facebook or social media. You got to get to them where they’re already listening to podcasts. Interviews, either as a, as a guest or a host is a great way to start that conversation.

I agree. I think the most intimate input that we have is through our ears. There’s just you’re hearing someone’s voice or someone’s like you and I together we’re talking so it’s back and forth and that is just a very special kind of relationship that a listener who could be an ideal customer is having. And so I just, I love your business model. I love how interview Valet frames what you do and I know that you’ve had some incredible winds, Tom. So we’re at the part of the show I called touchdown, which I love because I get to put you in the red zone and there are 30 seconds left on the clock. You are down by four points, Tom. It is third down and it’s now or never tell us a story about a time when you ran the ball into the end zone for that game winning touchdown.

Well, I’m not the hero here. It’s all over. It’s our arts. Our clients are at the customers, is the team. And so me, uh, to my mind is that if I’m the quarterback, all we’re doing is doing the defense and clearing the way for our clients to go there. So, you know, what I get most excited about is when our clients come back and say, hey, I just got this great speaking gig and that wouldn’t have been possible if I wouldn’t have been on this podcast or somebody reached out to me from a foreign country and now I’m working with them. It wouldn’t be available, wouldn’t be possible without the podcast or interviews that you guys facilitated. And you know, the biggest touchdown to me is the people that we get to work with. I learned so much from them. You know, we just started working with Darryl strawberry and uh, what, you know, I, I’d never would have believed that I would have gotten to speak with him for an hour on a video call that I’ve got his cell phone number in my, in my phone, just from the standpoint of he’s got a new book out.

It’s called a don’t give up on me. And he just realized that podcasts are interviews were such a great scalable way in order to get his message out, you know, we’re, we’ve all got limited time and he’s like, command if, uh, if you can hand me the ball and I can run it over the end zone and 45 minutes in an interview, there’s no travel, there’s no logistics, anything like that to him that scalable and there’s so many of our clients. So they’re just the same way and I’m not the quarterback taking it over the line. We just snapped the ball, gave it to, uh, to our guests and those like we clear the way for him.

I love it. You are such a team player and that’s really, I think, one of the secrets to winning in today’s workforce in today’s marketplace. You know, you’ve really got something special going on. And Tom, you have through your stories in our conversation already today, shared some great offensive strategies that listeners can use. But we, I always like to end the show with you specifically sharing one, two, three key offensive strategy straight out of the Tom Schwab playbook that team pyp could implement right away so they could move the chains of their lives, their careers, or their businesses forward and closer to that end zone. What would you like to share with you?

Ah, the first one is checklists are written in blood. Make sure it’s somebody else’s blood. People would say learning from your mistakes is good. Now, learning from your mistakes is painful. And so I always say that I’ll make a mistake, but I’ll never make it twice. And so with the, you know, the thousands, I think we’re up to over 5,000 interviews that we’ve coordinated. Whenever we find something that could go wrong, we added to the checklist and the checklist I readily share with everyone. So go through other people’s checklists to learn from their mistakes. The second one would be realize that what your strengths are and that you can’t do everything. Uh, one of our clients came to us and he said, I love it. He’s like, I get to be Sinatra, I get to perform you guys do everything else. You know, we can all, we’re smart people.

We can figure it out, we can do it, but that doesn’t mean we should be. So the, uh, the older I get, the more I realized that I work in my zone of genius and then I, I bring on people for their zone of genius. And so our zone of genius is podcast interview marketing. People come to us and say, hey, this has worked. So I like working with you. Can you help me start a podcast? Can you help me build a website? And I’m like, you don’t want us to do that. That’s not, that’s not our zone of genius. So I would focus on that. And then on the third, the third one is God made you uniquely and average doesn’t stand out. You don’t want to be like everybody else. You want to let your personality show your company show. And the biggest problem that we all faced right now is obscurity. There’s people out there that you could help with your product or your service. They just don’t know you exist, so find some way today to get out there and get known by your ideal customers. It could be putting, putting yourself out there on a facebook video, it could be putting yourself on a, on a podcast interview, it could be starting your own podcast, but it’s never been easier and there’s people out there that you could help. So, uh, a step up and walk out of your comfort zone and let them be known by you.

I love it and I know they’re going to be people who want to know more about you and interview valet and all that good stuff. So what is the best way for people to connect with you, Tom? Online?

Yeah. And Mary Lou, thank you so much. And one of the things we’ve learned is that you’re multitasking so you don’t have the time to write everything down. So we make it easy, right? So just go to interview valet.com forward slash pyp and everything. Mary Lou and I talked about ob there. So I’ll put the checklist there. Um, I also wrote a book called a podcast guest. Profits is basically the playbook that we use. If you want to go to Google, you could buy it, but I give more books away than anything. Just go to interview valet.com forward slash pyp and you can get a free download of that and that finally, it know we can help you in any way if we can. If we can let you be the guests, you’re Sinatra and we take care of all the rest. Well please reach out to us@interviewvalet.com forward slash PYP and I would love to chat with you and see how we could help you and let you know all there is to know about the podcast or to be marketing.

Yes. And team. You know that you can go directly to that link and that will also be on Tom’s show notes page over@Pyppodcast.com. And also if you are listening to this via your smartphone, there is a link right there on the little description of his episodes so you could just poke it and it’ll take you right there. And you can learn about this tremendous service and just get a bigger view of the world of podcasting and how it might open doors for you and Tom. Before we say goodbye officially, I’d like to ask my guests, who is your team? Who are. What are you watching on either Saturday or Sunday?

All right, here’s the truth. I’m a die hard bears fan growing up. So a bears or my fan. And then with college football, which I love is always navy, which is my alma mater. And who’s ever player who’s ever played notre.

Yes, that is terrific. I am with you on the. Anybody who’s playing Notre Dame bandwagon. It’s as a college football fan myself. I just get so tired of the Irish and no offense to any, you know, fighting Irish fans out there. Love you guys. But during the season, not so much and we still have a few months to go before our beloved football season starts again. But you know, it’s spring. It’s time to get out and move around and enjoy and listen to more podcasts. So Tom, you have been a tremendous, tremendous gift to team pyp today. Love your enthusiasm, love what you’re doing with interview valet. I wish you so much success moving forward and just have a wonderful day to day. Thank you, Mary Lou. How can today’s companies doubled down on their existing talent pool to drive innovation and forward progress? One way is to offer your team timely and relevant leadership learning experiences so they show up with more creativity, curiosity, and authenticity. Big Wins for everyone. Well, I spend a lot of time here behind the Mike at Pyp. Speaking is one of the ways that I can share these ideas in person with you and your team. Think my message might be a good fit for your event or organization. Get in touch at PYP podcast.com/speaking again, that’s Pyp podcast.com/speaking, and let’s see about running the leadership ball of your company into the end zone.

Thanks so much for listening to another episode of the play your position podcast. While you were listening to today’s show, what moved the ball into the end zone of your mind, your heart, your spirit, or your soul? Consider sharing this episode with just one friend or family member who could use it. Inspirational lift this week, someone you think would benefit from the stories and insights you heard so they too can join in the celebration of that game-winning touchdown.