Podcast Interviews

Sailing to Success

December 22,2017 / Podcast / admin

Listen to the full interview here ( 39:48 minutes)


Full Transcript

When you’re listening to the sailing to success podcast show where we share practical tips and strategies to help you be more productive, boost your profits, and grow your business. I’m Lyndsay Phillips, founder of smooth sailing business growth, and I’ll be your host and captain for this 30 minute excursion. So today you’re gonna hear from guest Dan Moyle of interview valet where he shares his insight on podcast interview with marketing. So you’ll learn how to be a great guest and tips on how to have a successful podcast. So let’s set sail.

Hey everyone. As I introduced, um, we’re talking to Dan Moyle who promotes helpful, engaging marketing over interuptive advertising and coming to marketing from the TV news business. Dan brings a wealth of knowledge from writing to video production to multimedia content creation. And he says that he’d rather help someone reach 50 ideal customers rather than $5,000 passive viewers. And I highly agree with that. And, um, he’s a believer in servant leadership and you can be found behind the scenes at work with organizations like talents. I would honor flight and interview ballet, which I have worked with, lifting others up with service and a strong worth ethic. So thank you so much for joining.

Oh, Lens. It’s a pleasure to be here on sailing to success with your listeners. I love it.

Awesome. Now I was kind of intrigued by a couple of the terms that you have and one of them is interrupted by advertising. What do you mean by that?

Uh, you know, to me it just, it’s the basic were also tired of being interrupted when we’re watching TV or if we’re listening to the radio or I go to check my mailbox as if we still get junk mail, but it’s that idea that I’m going to say to you, hey, hey, stop in what you’re doing with life and look at me, look at me, look at me. That to me is interruptive advertising. So it’s, you know, ads pop up ads, banner ads or whatever.

So do you hate popups for websites?

Do I do the same work? Because the data shows that I know will always rely on data. Not your opinion. Now I know, I know,

but I totally get you and it’s funny like on being on one side of the fence from marketing and then as a consumer we have a different opinion, right?

Absolutely. Got to wear those two hats, you know, go back and forth.

I know. And what do you mean by servant leadership?

Oh Man, I love servant leadership. It’s to me, you know, being a leader of people, you have to inspire them and lift them up and empower them to be better than what they are right now in order to help whatever you’re doing, move forward. Right? And so to me, servant leadership is all about serving those around you to make them better. Um, you know, and, and I’m, I’m a faith guy, so I take my cue from my faith and my Christianity that Jesus came to serve. So I’m going to serve right? I take my cue from leaders who like Simon Sinek leaders eat last. It was one of his books and the same kind of thing that I’m going to serve my team in order to make them successful.

Yeah, that’s true. And I, I think that’s becoming more and more prevalent over the years, you know, versus, you know, 20 years ago it was, I don’t know, just so much sales based, you know what I mean. And now we’re, we are a little bit more focused. I hope some people are still lagging behind, but I’m more focused on me. Yeah. Like serving people, giving them information and building relationships. It’s just a totally different approach.

Yeah, absolutely. And when you take that idea into the leadership realm and you look at a team, you say, okay, I don’t want to just push down my orders to team, I want them to be invested, I want them to have ideas, I want to give them all the tools they need to be successful. I mean, that to me is a mark of a true leader.

Yeah. I couldn’t agree more. I mean, honestly, it’s like sometimes you can’t see the forest for the trees as a leader. Right. And someone’s that’s on the front end. If they see something that can work a little bit better, I’m like, please tell me. Um, yeah. Anyway, to fix the situation. Now I know you’re heavily involved in, um, you know, inbound marketing to grow your business and of course for me, for my business, I focus on content marketing. Can you explain the difference? Like what is inbound or what is the, you know, how do you define inbound marketing?

The Age old question of our times right now, right? Joe Pulizzi versus Brian Halligan, I call it inbound marketing mostly because I was a hubspot customer for a long time. Still dig up spot fan. Yeah. But I’ve also been to content marketing world. Love what Joe Pulizzi does. I’m so content marketing to me is still very powerful as well. The, I think there’s a slight difference in my mind though, that inbound marketing, it includes content marketing, but it also could include other, you know, a little bit about advertising. It includes a little bit of the, um, the definition of, you know, attract, convert and delight. Whereas to me, you know, content marketing always has seemed to define itself by, by content, not necessarily versions but about content. So, you know, but, but I do think that content marketing has evolved to be really a lot more like inbound, so they’re really interchangeable to me for the most part.

Yeah. When I think inbound, I think of it being the lead capture part, like mocking them to attract them into the funnel. Whereas content marketing is more broader where it’s all those stages from that beginning, that moment that they get in, so to speak and then nurture, you know, have your sales funnels and convert them. But yeah, that was always my sort of thoughts anyways. I don’t know if that’s or not, but that’s okay.

Yeah, I like it. I mean, yeah, I like thinking of the content is all everything but as the inbound is bringing them in, so that’s a great way to distinguish it.

And why do you love him? But I’m working so much.

Um, you know, it’s funny because I think back to why, why I love it so much is because when I was in the newsroom as a news producer, I’m of a morning show in TV news. I kept thinking, you know, I really want to use content and storytelling to do something different. The world, not just tell news, but I want to bring it to a company and I want to help with pr and media relations and anything to do with their, their communications and bring people to the right, not, you know, not just shove it down their throat but, but bring people to them. So I really fell in love with that idea before I even knew what it was called about using content and social media and all these different tools now at our disposal. And so I just love that part of it.

And the other thing I love about it is that, you know, rather than trying to interrupt someone’s day with commercials or billboards or radio ads or banner ads or whatever, even search ads, I can’t stand, um, you know, I’d rather bring them to me so they get to know me. They like me or the business and then trust us. And then you do business with people you have a relationship with. Right. You know, with the exception of huge retail or just transactions. So much of our business is based on relationships and that to me is what inbound really is all about, is relationships.

Awesome. I love that. And I love the blog that you have on the inbound evangelists.org as well. Oh, thank you very much. And of course you have a podcast as well, called a little bit about that.

Um, well, um, I actually don’t have a podcast yet. I’m working on that. I’m hoping it’s funny because. No, that’s fine. It’s, it’s funny because people think I do because I get to go on so many podcasts, but I’ll be honest, Lindsey, all the work that you do on your podcast, I don’t have the, the, the, the work ethic for that just yet. That’s why I love podcasts. Interviews is because I can just be a guest and, and get to talk to you and reach your audience and you, you trust me enough to bring value to your audience that I get to just be here and hang out and that is so much easier.

Right? And of course a huge part of content marketing and building relationships and serving people is podcasts. And it’s growing so much and I love the term that you have, um, podcasts, interview marketing. So can you explain that to the audience for those that wouldn’t understand that?

Yeah, absolutely. You know, we as marketers, we have so many things at our disposal when it comes to a toolbox of everything we can use, right? Um, you know, obviously advertising, promotion, owned media, earned media, did native advertising, all these different things. We can use social media, search engine optimization. To me, one of the newest tools is going to be or is already podcast interview marketing. So we think about social media marketing, you think about search engine marketing, email marketing, whatever you want to call these things. This is one more tool and it’s basically, it’s being able to tell your story and, and, and offer value to your potential buyers through podcast interviews. We are such a consumers of podcasts now, you know, 400,000 podcasts was the latest number from itunes. Wow. You know, a thousand every week or something like that. Of course, out of that thousand, how many stick around, you know you’ve got quite a bit of a plethora, a library of a podcast yourself, but you’re not.

Not everybody has that kind of staying power, so. So even though there’s a thousand every week, there’s a ton of podcasts. Some of them do go away now with that said, now with that said though, we’re so hungry for podcasts and for content and it’s such a beautiful medium because it’s intimate. I think as you and I sit here and talk, the listener is sitting there with earbuds in or they’re in their car or at their desk and they can just just listen almost as if they’re listening to a conversation at a coffee house or a bar or whatever. Right?

Oh, I love, I love that. I know when I’m listening to podcasts and I actually prefer the ones where there’s two people having a conversation versus the one where it’s just one person speaking. That’s my own personal thing. But yeah, you do feel like your kinda hanging out with them and you’re listening to the conversation. Absolutely. It’s as powerful. It is. Now what I mean for anyone that’s starting out and wanting to start a podcast, what do you.

I think the goals they should have stepping into it, one of the biggest goals is to figure out what your goal is, right? I mean if you really want to drive sales to your business, if you know, if you have a marketing agency and you want to bring people in and be a thought leader than creating a podcast where you are that thought leader and bring on other thought leaders. Now you know what your goals are. Right? You know, for me it’s my goal is to spread the message about podcasts and every marketing and to begin to develop a network of people that I can, you know, at some point help and maybe even rely on a little bit, you know, for things like speaking gigs, you know, book sales, I guess. I mean, I don’t, I don’t care if my book sells. It’s more of a business card to me.

You know, that’s kind of the modern era, right? But you know, defining your goal should be your first goal. That I think the second goal should be dividing your defining your buyer persona. You know, where, where are the people you want to reach, where are they, you know, are they going to be your tribe that listens to your podcast? Okay, great. Then start a podcast. Are they going to be beyond that and you need to get on other people’s podcasts in order to reach that audience that’s engaged. Great. Look at that. And what podcasts are they listening to? So

yeah, that’s so true. And I find, I don’t know if you’ve come across this, but when you were talking about some that start a podcast and then don’t necessarily carry it through. I think some of them to me have a, maybe they don’t have a goal or they, they want to do it and they don’t know. They feel that they don’t get a customer in two months or so. They bail or their goal is strictly for monetizing and infrastructure sponsorship. Um, I mean it’s, it’s not a short term marketing

strategy as you were saying. That word picture kind of popped into my mind of, of podcasting is like a marriage. It’s not something that you’re going to a you should enter into just because you kind of feel like it. Right. It’s like this person’s attractive. I’m going to marry him on a first date. Wait, hold on a minute. And same thing with podcasting like, well this sounds fun. I can do this, this, this’ll be great. This’ll be easy. You start it and you realize, oh, it takes a lot of preparation, content, you know, all these things. Production. I mean, you know, pre production, production, postproduction, right. So it’s, yeah, you have to set your goals up and then be patient, be in it for the long haul, not just the short term. Oh, that was fun. Let’s move on.

Totally. And I find I just, some people have the wrong expectations or. Yeah, the wrong goal. I think people should be aware of that. And really when it comes to a lot of different marketing strategies and avenues, it’s not the cheapest one. I imagine it’s just not. But that’s okay. I mean, I personally have gotten a lot from it. Not only me personally, um, relationships, networking, gotten clients from it. No, not in the first couple of months by any stretch, but it’s done well for me. So, um, and honestly I just enjoy it. Half the reason why I do it is just for, for me really. That’s awesome for my own guilty, um, you know, needs of meeting with different entrepreneurs and picking their brain. I love it.

Right? Yeah. It’s almost, it’s almost like, you know, I’ve heard from other hosts that it’s almost kind of selfish, like you get to sit down and talk to people who have been through it, who had things to offer when normally they wouldn’t give you the time of day, but they get to reach your audience so you get to hear it. It’s awesome. I love it.

I know and I get to ask questions that I have. You Go. Awesome. Now what are some of the do’s and don’ts if you are taking podcast interview marketing on?

I think you definitely have to, um, think of every podcast interview as a media appearance. Right? You know, I, I like to say it’s come up recently in some conversations of like, well, you know, it’s just a podcast. No, no, no, it’s more than quote unquote just to podcasts. This is a serious media appearance. Treat it as if you were going on, you know, good morning America or the today show or something, because to me it’s, it’s a respect thing. Number one, know your audience. Your audience is very invested in what you’re doing, right Lindsey? I mean, you’re invested in, you know, the sailing to success show is a great show and people love it and I need to treat it with respect and I’m gonna. Treat it as a media appearance. Um, the other thing is, you know, itunes doesn’t give you any information, uh, you know, as an outside source of like how popular is this podcast?

So we like to tell our clients don’t focus on, well, this is the biggest podcasts ever. You know, I’m not going to get you on NPR, but I’m getting, going to get you in great shows where you have an engaged audience, right? Because if you’re going to reach 2 million listeners, okay, you might be able to say that you reach 2 million listeners as, as a, as a guest, but did they take any action? So you need to really make sure that you are looking at the right metrics, you know, um, this kind of thing. So be, be realistic in those expectations to write. Um, and some, some don’ts I would say don’t take yourself too seriously, don’t. Gosh. Well, what else do I like to work in? The more that do space. So,

um, uh, you know, doobie professional, have professional equipment. If you’re going to use podcasts, interviews as a way to do your marketing, invest in a nice microphone. We actually send all of our clients at interview Valet. A microphone is part of their welcome packet. So yeah. Um, so we just want to make sure that you sound professional, you act professional, that you show up early, um, you know, help promote the show afterwards. Really Hammer that into our clients. Have, in fact, we even help our clients do some of that promotion afterwards through social media channels and then a different automation. So yeah, it’s just, you know, it’s, it’s taken seriously. I mean, it’s an important thing, but have fun with it too. Right?

I know. And it’s like, it doesn’t have to be perfect. It’s like you mess up, you stumble on your words, you might ask a stupid question every now and then. And if it’s okay.

Absolutely, man. Right. It’s like, it’s a conversation.

We’re all human now. Explain for those that don’t know what interview valet is.

Uh, yeah. I mean the short answer is we help our clients get on a relevant purposeful podcasts to spread their message. Right? So it’s Kinda like a media agency, a PR agency. We work with clients like authors, speakers, business coaches, life coaches, uh, emerging brands, software as a service companies, uh, any kind of client that is involved in either business or faith or health and wellness. That’s kind of our, our zone of genius. And we connected them with podcasts that the audience would be, would want to hear their story. Right? So yeah, and then we just teach them how to do some of this inbound stuff of like, you know, links and social media promotion and all that, and there’s a whole system that we use that helps them bring in new leads and clients and stuff. So

that’s awesome. Now what makes a good guest? You’re looking at to, you know, hey, you know, I want to call it interview valet, our love to be on gas, on other people’s shows. I mean, some people are cut out for it and some people are not and there are certain things that you shouldn’t do, right?

Absolutely. Um, I think that a good guest is prepared and professional. Uh, they, they know their story and they know why it resonates with, with people, you know. Um, you don’t have to be the best story teller ever, but you’ve got to be at least a little bit of a storyteller. Right. You know, if I’m going to talk with you about, you know, inbound marketing, you know, and we talk about specific successes, I’m going to have those numbers that we talk about, the story about the from, from the evolution of, of a news producer into a marketer, know I’m going to know that story. Um, you know, be able to be able to converse and go off the cuff too is a big one. Um, you know, it can be an infomercial and if I got it here and just kept answering every question with, well it interview valet, you know, like,

come on, nobody wants to hear that crap, right?

You know, but just, just be conversational and be able to, to have that conversation also, you know, focus. And that’s tell you what we, we did this survey when I first started with interview of La. It’s been five, six months now that I’ve been with the company. Um, and so when I first started, the question was how do we make new connections with podcast host? And of course the team is meeting and a lot of great ideas that have great opinions. But, but at one point, Tom Schwab, the founder of the company looked at me and we’re on, we’re all remote, so he’s on the zoom call with me and he looks at the camera and he goes, well, Dan’s got this look on his face. What are you thinking, man? And I said, great opinions and great questions, but has anybody ever asked the podcast host what they want?

And everybody kind of went, oh, that’s a good idea. So we, we did a survey and we talked about, you know, how to, how to pitch hosts and all these other things. And then, and then that developed into a survey of the state of podcasts, interviews. And one of the things that we did is we asked, uh, everybody that responded to give us a piece of advice if you’re a host, give advice to guests. And then vice versa, right? One of my favorite, um, uh, categories of quotes was about focus. And you know, one person said, for God’s sake, don’t typed during the interview, another person said, put, put away the jar of m and m’s on, on, on your, on your desk. Don’t, don’t be messing with those, um, you know, focus on the interview itself. Again, it’s a conversation, don’t have a bunch of tabs open and be checking your facebook feed and whatever and like, you know, live tweeting during the interview, focused on that interview. That’s a big one for me.

That’s crazy to me. I know I can multitask like that. There’s no way it’s bad enough. It’s bad enough that my kittens around their cat tree kind of distracting me. But you know, other than that, I’m good cats though. That’s like, that’s all good. Molly is a laying on the ground beside me here. Isn’t that great? We end up with a work from home and have your. No, I actually saw pictures of you on one of your blogs and it um, and you had a couple of weeks. I’m a, you’re a cat guy. You can’t be too bad. Exactly. Gosh, you know, being, I think too, you know, you need to know what you’re going to talk about upfront and, and how to position yourself and how to pitch yourself a little bit. Um, so tell me a little bit about the all important one sheet because it is important,

you know, we’re all so busy that we really need to have things broken down to its pretty simply, right. Give me bullet points, give me a paragraph or two and give me some interesting things. And, and we have found through our research that hosts really love it. When we got on that one sheet, we give them, suggested a interview topics. So certainly you can use those as a word for word. Let’s talk about this. Or You could look at it and go, oh, what does that make me think of? So it’s up to you, you know, it’s up to you. But yeah, that, that one sheet as so important. I mean we, when, when we bring a client on a, I spent about an hour a on what we call a kickoff call that they’ve submitted information into forums. We sit there and talk and then from that we write the Bio p between that and a bio they might send us or their website or whatever.

And we create this, you know, two or three paragraph bio that really positions them as the subject matter expert in whatever it is they’re talking about, right. Whether it’s a book or an online course or some kind of a philosophy or strategy, you know, that that’s super important. And then a couple of bullet points, like I said, the suggested interview topics, you know, a photo, I mean, Gosh, you know, how, how often do you talk to somebody that you’ve never seen them or met them or anything when that photo was the only connection to have to them. Right. So being able to picture that person in your mind. I mean, that’s, that’s important. So

wow. One sheets and they have like, topics possible questions. Yeah. I might not use them all, but it’ll get my head, turn it in like, oh, we can talk about this topic and then I naturally have questions about that topic anyways. Um, so yeah, it’s so helpful.

Yeah, we did. We took our cue from PR agencies, they make media media kits and that’s great. We keep ours a little more simple. It’s going to be, you know, one or two pages, maybe a video link in the pitch email, but we really try and keep it simple because we know everybody’s so busy.

I know I, I’ve had some pitches where it’s like, it’s too much information. I’m like, just give me your one sheet where it has the list of topics and what you’re an expert on. Exactly. You know, I check out their website and stuff like that obviously, but I’m used to kind of get a feel for them and what the content is. But yeah, to me it’s more about what they’re going to talk about and what their topic is. I mean, I don’t care how many followers they have. I don’t know. I don’t even look at that. I know some people ask, you know, I guess it’s like I don’t care. I just want to know what’s inside their head. Like I extract some of those great strategies and use it.

Well that’s good because then you wouldn’t, you wouldn’t have let me down with this few followers. I know.

I honestly, I don’t even look. I was just excited. A because you’re, you know, obviously with the interview of ballet and I love podcasting and the fact that, you know, with inbound evangelists that you’re, you’re focused on that inbound marketing, so which is a passion of mine, so I knew we gel now, so once the podcast is all said and done and the host and the guests are all, you know, been chitchatting and had a good interview. What are some great news or have to use once it goes live?

The two biggest things I would say for to help me packets, interview marketing is a real success for each person is number one, you got to have a place for listeners to go quite often, you know, the interviews and with no, how can I, how can I look you up kind of thing. And we know we might talk about find me on twitter here. Facebook there, you know, here’s my email, here’s my fax number now. Just kidding. Anyway, but you know, really having that one place to go. So we, we help our clients create what we call welcome pages so that, you know, as we’re talking and I can say, yeah, you know what, this, you know, if you want, you want to look at my book that I wrote and get a free chapter, you can just go to interview valet.com forward slash sailing for your listening and that actually exists.

That’s there. Um, so that’s one important thing. Send them back to a very specific page. You know, our, our homepage might change 100 times between when we record this and last live and when people find out a year from now, right, it’s evergreen. So, so having one page is a great thing. And then number two, promote, promote, promote. My Gosh, again, going back to that survey that we did with the state of podcast interviews report, so many people said, please promote the show after you’re done. And I got to believe that they, they ask it because nobody did it, right? It just, it blows my mind how, why, you know, I tweeted, I think it was yesterday, I tweeted that I was excited to be on your show and you know, fortunately, you know, you empower your guests by saying, Hey, here’s a quick click to tweet if you want to, the tags me and we’ll share the social media thing.

And so I did that and I, I would do it anyway. But the fact that you empowered me to do it made it so much easier now getting that email from bell was, it was awesome, but, you know, we, we talked to our folks and say you need to promote, you need to promote. And, and we had that as a service. We have, we connect with their twitter accounts and help them do some automation. Um, but yeah, gosh, it’s so much fun to be able to look, you know, three months from now, six months from now and see, you see yourself mentioned that, uh, you know, here’s Dan, he was a great guest and blah, Blah Blah. So I got to believe that it’s great for the host to see that thing to have while they’re still excited is to be on the show. That’s awesome.

I mean, it’s evergreen content, right? Like, share the hell out of it. It’s funny how many people will post, whether it’s a blog or a video or a podcast a couple of times just like gathers dust, you know, especially with twitter and the beads go so fast these days. It’s like just, it’s great content. You know, someone a couple months ago that maybe wasn’t even following you back then I wouldn’t have seen it. So.

Oh. And we definitely take the Guy Kawasaki approach, you know, with twitter. I just tweet constantly. Yes. Bang the hell out of it. Yep. Exactly. Now here’s a question

for you. So, um, and I’ve had this conversation with a number of different people in my field. So with Instagram, of course you can’t share links and a graphic. I’m not necessarily audio related, but do you have any tips for promoting podcasts within instagram?

Yeah, I actually found a great company that we may end up offering as a service in some way to interview valet is that, um, I was at podcast movement in Anaheim a few months ago and I came across this guy, we started talking and he told me about this service, this company that he works for, it’s called audiogram. Oh yeah. Okay. Have you, have you heard of them? I have it. It’s incredible. You can download the podcast and create an excerpt and it actually creates a little mov file or mp four or something like that visual file. And of course, you know, instagram has video now, right? And it has a quote on it that you can put in there from your excerpt and then it plays the excerpt and then from there they have people to go search for it or whatever it is. Right. You can’t, you can put it the link in the obviously the post, but yeah, put it in, put in your bio kind of thing.

So yeah, audiogram is a great way to promote those things. Um, and it’s cheap too. I forget what the cost is, but it’s really cheap. Um, I’ve used it a couple of times and I really like it, but um, but that’s one of my favorites right now and then, and then I think just, you know, again, it’s, it’s using the medium in its natural way, you know, so if, you know, if you can do a nice little photo with a quote on it and then just say, you know, look in my, in my bio for links to all my podcasts, you can send them, send them to, you know, a podcast page. Right. That’s, that’s a great way to, a pretty easy way to do it.

Yeah. I mean I’ve seen Gary v a ton just like, hey, a new episodes released and it’s just more, I guess informing them that hey, there’s a new one out there and it’s about this. And,

and if you have loyal followers that they’re going to find it. Yeah, absolutely. That does not. Everything has to be clickable. Sorry for the marketers out there that think it does.

I know and it’s. Yeah. And captivating graphics and yeah. Now that instagram is more with those short videos and audio Graham, I don’t know if it’s like, um, I had bear hall on my show a couple of weeks ago. He’s with Wave Dot Co.


So it’s, it’s, I’m assuming it’s a similar tHing where you pull a piece of audio, you’ve got a graphic and then it makes a little video of it kinda like a little preview of your podcast I guess.

Yeah, no, that’s cool. I’ll have to look them up.

Okay. So it’s kind of got a weird spelling, but yeah, I’ll check out audio graham a little further too. I love tools there are so cool. So, I mean obviously you were kind of talking about having a home for people to go and find your podcast because it is amazing how many podcasters just rely on libsyn or itunes and they don’t actually put it on their website. Can you talk about that a little bit?

Oh man. You know, It’s funny because I was listening to who phillip a couple of weeks ago, whatever it was, I’m talking about seo and you have to have phil singleton. Yeah. You have to have that home base right tomorrow. Facebook could go away and zuckerberg owns all your content and you’re done. Right? If you build your business only on somebody else’s platform. I mean, it’s really their business now, right? So lipson’s great and there, you know, I understand they’re a fantastic partner for a lot of podcasters and everything, but that’s the only place I can find you, you know? Yeah, there’ll be some seo behind it, but honestly you need to have your own website. I mean, you really do. You have to have that control and then use all the other tools to. For what, what they’re there for. Yeah. it’s. I think it’s, I, you know, when I was at the mortgage company before I was here, interview valet, I used to teach realtors how to do marketing the way I did it, a lot of fun.

I loved it. If I die, even had a couple of state approved continuing ed classes that I taught and a lot of fun, but I would always tell them, look, if you’re going to build your business only on a facebook page, you’re going to lose. You have, you have to have that home base. It’s like, I used to use the analogy because the other realtors, hopefully they get it. Having a website is like having a home. Having a facebook page is like having an apartment. You rent it, you want people to buy a home. Right? And they’re like, oh yeah. So yeah,

that’s good analogy. I like that. And so out of curiosity, everyone has different opinions. I know, but do you prefer podcasts to have like a summary transcripts full on show? No. Which one do you like better?

Show notes are great. Um, I, there, there are some new tools out there though that do great work on transcription and for a pretty low price. You know, if you can transcribe and use that as an article, I think that’s, I think that’s the best way to go. Really. I’m, you know, and then have, you know, maybe above that have the show notes where there’s some bullet points, a couple of links. Here’s what we talked about so that if I am in a hurry, I can just look at that, right. But as you know, search engines and everything else that are out that are out there that bring people to you, having that transcript I think is, I think it’s still very important. Um, so if you can transcribe it, that’s a great, that’s a great tool to, to add to it. It’s, you know, it’s repurposing content is using things and multi faceted ways.

Um, you know, you can have a blog article with the, uh, show embedded into it that has your show notes, right? And then you can do another article that has a link to it, um, rather than embedded. And that can have the entire transcript maybe, you know, so there’s different ways you can use it. You can get a transcript as an ebook of the top six interviews that I’ve done in 2017. Well there’s all of a sudden an ebook that somebody can download and it’s all transcribed in so they can read it. So it just depends on how your, how your people, uh, you know, kinda taking content.

That’s true. I know. I always call them my peeps go. But yeah, it’s true. Some people like to listen to me. I’d like to read some people like to watch the podcasts on youtube if you publish it there. Yeah. You got to think about what they’re listening and stuff.

Yeah, absolutely. Yeah. If you, if you, if you know that your buyer persona loves to read deep content, you’ve done your research and stuff. I mean why wouldn’t you transcribe it? Right?

Absolutely. So what is your favorite podcasting tool?

Um, my favorite podcast? Yeah, for sure. Um, you Know, my, my favorite tool really I think probably isn’t even a tool, it’s more of a strategist. There’s this podcast, interview marketing in general. I just love having conversations. You know, you said it earlier, lindsey, you, you get to talk with people and pick their brain. I get to go on podcasts and talk, talk to people who are doing this for a living and doing amazing work and I feel very blessed to be on those podcasts. Um, you know, and, and have that hopefully drive business obviously for my company, drive some interest in my personal brand, my audience, the inbound evangelist. So that’s the tool that I love most is the actual category of podcasts, interview marketing.

Awesome. And yeah, it’s like educating people and getting the word out. some people are like, they’re just starting out in the entrepreneurial world or they don’t really understand all about podcasts or how to get on interviews and all that kind of stuff. So Yeah, if we can, you know, if we can help only two people.


That’s true, right? Like, because I got, I don’t know about you, but it’s like, I remember starting out years ago and it’s like, where do you go for help? Like where do you go to learn how to do something or be inspired or um, like back then I never really even knew that podcasts exist years ago. You know what I mean?

Oh yeah, absolutely. Yeah. And now I’m trying to, I’m working on a project, a little list of the 50 best podcast for public speakers, so I just want to offer. I’m excited about. I love it. I just went off of that information of like, if you’re, if you want to be a professional speaker, here’s a bunch of podcasts I listened to to be inspired, educated, informed or whatever. And so I love the, that this new world is, is out there as becoming so much more mainstream. It’s exciting

just exploring it. It’s insane tO me. Oh, I’ve got one more question before we leave because I, again, I’m here to pick your brain. Absolutely. So obviously we, you know, we published to itunes and stitcher. Are there any other ones that we should be in the directories that we should be going to?

I listen to stuff on soundcloud. I like that. Um, you know, obviously itunes, stitcher, let lipson, uh, the big ones. I don’t use a lot of other ones and as much as it’s nice to be mean other than soundcloud, as nice as it is to be syndicated, so to speak, you know, and reach more of an audience. It’s, it’s creating your rss feeds, the most important part of it because spending a bunch of time uploading and maintaining directories, it just, people aren’t there. Right. I go, I go to itunes or stitcher and that’s it. And then soundcloud and that’s it. But you know, other people may, may be go to other smaller ones, but honestly it’s that whole category king idea that, you know, if you’re not in itunes, do you really exist?

I know I like um, I took, I switched my phone that I haven’t put it back on, but a republic was a good one that I liked their interface. But um, but yeah, everyone’s different.

Oh absolutely. And I know, I know there’s a bunch of other ones. There’s, you know, overcast is one anchors and other one I guess, but some of that is just a, um, instead of, you know, it’s man, what’s the word for it? Oh man, the opposite of creation is what not cultivation of curating. Yeah, there we go. Yup. Some of those are just curatIng from itunes or other places. So yeah.

Awesome. So if you had a message for my audience on podcast interview marketing, what would your final words be?

Be helpful. That’s the biggest thing, you know, help help others, whether you call it servant leadership, you know, helpful marketing, what, uh, educational marketing, anything you do from podcast, interview marketing to social media to inbound to content, just help others. Right? That’s just huge for me.

Absolutely. I couldn’t agree more. Thank you for that. And of course, you know, if you are looking to be a guest on other people’s podcasts and share your wisdom and your, your expertise, definitely going to interview valet.com. And so besides the interview valet.com, where can they find out more?

You know, honestly, that’s the best way to go. If your listeners go to interview valet.com forward slash sailing, they can find my social media there, my connections, my contact information. Um, there’s a sheet there, the nIne secrets to getting booked in your first interview and they download an excerpt from my book that I wrote, ha high went from journalism into inbound marketing. So, um, yeah, interview valet.com, forward slash sailing.

Perfect. And of course we’ll have that in our show notes too. So thank you so much for spending time with me and chatting. It’s been so much fun and yeah, I love talking about interviews.

Absolutely. It’S my pleasure, lindsay. I appreciate the time being on sailing to success. Have a wonderful day. Everybody listening.

All right, so thanks guys. That Is it for today. You of course can find in this interview and others@sailingtosuccesspodcast.com. And if you are looking to create a podcast show or you need help with your podcast production, don’t hesitate to go to smooth business growth.com and check out our services. So I wish you all a profitable and productive week and may the winds always be at your back.