Listen to the full interview here ( 41:19 minutes)
The Tom would show episode 506.
I prepared a set fire to the index card of allowable opinion. Your daily dose of Liberty Education starts here. The Tom would show, don’t let opportunity pass you by the Internet is
you opportunities on a silver platter with Code School. You could learn a skill that’s in heavy demand in your spare time, namely web technologies and web development, and learned it enjoyably and cheaply. Get your free account@TomWoods.com slash code. Welcome to episode 506 today. We’re talking entrepreneurship and all the opportunities that are available for you online in your entrepreneurial journey, all the opportunities that you have to take an idea and bring it to life or take an existing business and grow it. There are so many ways to do that online, and I want to talk about this subject today with Tom Schwab who is CEO of a company called goodbye crutches. You can visit email@example.com. It’s a product that, as you can tell, as an alternative to crutches where you have to support your own weight. Well, here’s a product that makes it a lot easier for you to get around during a time when you would normally need traditional crutches, but what’s interesting about him is not just this product, but how he took his company from just a regional company into a national leader and he did so in a very clever and interesting entrepreneurial way, but Tom Schwab is also a speaker.
He’s an author. He’s a coach. He’s an entrepreneur himself, and he talks about how small business owners, how entrepreneurs can use the power of the Internet and and not just generically. He’s not just going to give you a lot of fluff. He’ll give you a specific things you can do to improve your business and to become a more successful entrepreneur. So even if you’re not a business owner, even if you’re not an entrepreneur, you’re still going to be interested in this conversation because what a tremendous opportunity we have as individuals right now to do what we want to have the career we want to be doing. The kind of work we enjoy. And it’s a wonderful testament to what the market economy makes possible for all of us. So you’ll definitely want to tune in, but make sure you stay tuned after my conversation with Tom Schwab because I’m going to tell you about some freebies.
These are new freebies. This is not, not my free Ebook, so you can still get those, but I have a few things I think you’re going to be interested in, so please, please, please stay tuned for the very end. Here we go. Tom Schwab, welcome to the show. I am thrilled to be here. Tom. There are two aspects of what you do that I want to talk about. One is your own personal business story because on some level it seems to make no sense. On the other hand, I want to talk about your advice and your insights into entrepreneurship in general, particularly given the power of the Internet. We hear that a lot. Oh, you got the internet and so on and so forth. Everything is possible, but a lot of times people are short on specifics, but there are a lot of specifics and this is a topic that you and I both find very interesting.
I, I freelance completely at this point. I don’t collect a salary from anybody, so whether I’m able to support myself depends on how good I am at this, so I’ve been forced as through a trial by fire to learn my way around and grope my way around until I figured out how to really make things work. Let’s start off with your business. You are CEO of goodbye crutches and I want you to tell me first what that is and secondly, how it’s possible that you could go from being just a regional player to being a national leader in not even three years and you had no marketing department and no sales department. I want to know all of that. Tell me, tell me that story.
I would first say that you know goodbye crutches is we help people that can’t bear weight and can’t bear crutches. You never want to be one of our customers because that means that you know, you’ve had a foot or ankle injury and we started as a sideline business and uh, here in Michigan and we were selling orthopedic implants to the hospitals for manufacturer and when the economy turns, you know, they, the manufacturers wanted to cut out the middleman, which always makes sense to you to look in the mirror and realize I’m that middle man. So we sold back the distributor ship and we have this sideline business and what we noticed was that most of the units were rented and half of them would come back with thank you notes. And we said, we are making a difference in people’s lives. How can we do this better and how can we use the tools here to expand this out?
And we live in an amazing time. There’s a whole lot of problems out there, but the tools that we have today, we wouldn’t have dreamed up five years ago. You can talk directly to your customers and connect with them. And really that’s what we did. We went out there and you know, started answering people’s questions with content, you know, nobody likes to be sold to, but we all like to buy because when we’re buying we’re solving a problem or a need we have. So we used content which really is content is the fuel that drives our online engines right now and that content can be blogs, infographics, social media posts, podcasts, any of that. And we just started to, to people ask questions. We would put a blog post up there and you know, what we found out that, that really worked, that if you helped people that you built that trust, that authority, that thought leadership and so with that you got people to find you to, you got visitors, they engaged with you and ultimately they purchased from you.
You know, Gary Vaynerchuk is big in the social media world and he’s got a book out. That call is called Jab, Jab, Jab, right hook. And I always look at it is serve, serve, serve, serve, ask. And really the Internet allows us to do this with our tools, um, where it doesn’t cost us anything more. It doesn’t cost you more to, to talk to me than it does for tens of thousands of people to listen into us. So that kind of power that we have is just amazing. And, uh, we did it five years ago with blogs and today there is so many more ways to get your message out. You know, your customers are out there searching for answers and the question is, are they gonna find you? Are they going to find your competitor?
That’s the key question because a lot of people have a lot of ambitions about what they’re gonna do on the Internet, but if nobody visits you, it doesn’t matter how beautiful your website is and how impressive your sales copy is. If no one gets there. Now you’ve just given us a good start toward understanding how people drive traffic to their site without any fancy seo knowledge, without a gaming the system in one way or another. And that, that key way is by delivering content consistently that people appreciate it. In fact, I more or less replicate that on this show. I’ve done over 500 episodes of the show. Everybody can listen to it for free every day and after a while people realized, Hey, this guy’s delivering pretty good value to me every day, and so then when they want to make a purchase on Amazon or something, they know that an easy way to say thank you to me for doing 500 episodes is just to use my Amazon link on my website and it doesn’t cost them anything extra and that’s the way they pay me back or they buy.
One of my products are one of my courses or whatever. Just to say I appreciate what you’re doing and so I don’t have to be in sales mode all the time. Sell, sell, sell, you know, 98 percent of my show is just me talking to people and it has nothing to do with selling anything but yet people want to buy because they’ve come to like me. They’ve come to trust me because of the content I put out and it sounds like that’s what you’ve done. Now at the same time, there are all kinds of traffic gurus you can find out there who’ve got all kinds of tricks to drive traffic to your site and those are not all bad ideas. Some of them are good ideas. So maybe there’s a balance here between you produce a lot of good content, but then you also try to educate yourself about other ways to drive traffic to your site. Do you have any insights on the all important traffic?
Yeah, there’s two ways you can get traffic. You can buy traffic or you can earn traffic. So with that, you know, there, there are different tricks out there. And what I’ve always warned people is that if you think you were smarter than the Google engineers and that you can trip the system, um, you’re, you’re lying to yourself. You know, we’ve got a free market system here, um, where especially like on ad words, you know, you can get in there and try something. But the one thing you know is with supply and demand that your cost of customer acquisition is going to continue to go up. You know, you may have heard of a trick that somebody used, you know, to grow their business. Chances are that trick is old news and they used it and now other people have gotten into it and it’s gotten saturated, so don’t look so much on tactics.
Look at strategy from the strategy of how can I serve my customers and you know too often now we look at what’s the newest trick that we can do tricks. Don’t build businesses. You can. You can chase a transaction and it’s never been easier online to to sell something, but it’s never been harder to make a profit doing it and actually building a business and a brand, you know, some ways. I think our grandparents were better set for the future than we are because too often we’re looking at what’s the next facebook ad that we can try and they just looked at it as how can I help people and that’s what we’re doing with with content here and the best content strategy I have ever heard his answer to the question. You know, if one customer or one client has a question, we’ll go ahead and answer it for everybody because if one person has it, another person probably has it too, and it doesn’t cost us anything more to share it with everyone. Um, and what we have found is that through all of the tricks and the Seo gimmicks that people have, I’m using content. We have never been punished by the Google Algorithms and we’ve always been rewarded for it because it’s the natural sharing. You know, if you could create content that people like, they’ll share it, you’ll get the back links, you’ll get the, the first or the higher ranking in Google. Um, so trying to focus on the overall content strategy as opposed to what trick am I going to try this month,
just in case some people don’t know what Seo is, it’s search engine optimization. It’s a series of practices that are, that are not, by the way underhanded necessarily mean there are good seo practices everybody should use regarding headlines and key words and so on. That will make sure that the search engines are going to find your site. And that you’re going to appear toward the beginning of the search results, because if you’re on page 28, no one’s going to find you. Now, of course your product is not crutches. It is, it’s your company. It’s called goodbye crutches. But people probably find your product by doing searches for the word crutches. So when they do that, now it seems like there must be so much competition in that field that no matter how much content you produce, if I type in crutches, I’m not necessarily going to get your company right off the bat or Ama not
really, I mean, because you don’t focus on what the key word is that you’re trying to sell. You know, nobody wants to buy your product. I had a customer tell me one time, we’re all selling preparation. H right? No one wants the product you’re selling. They want relief from the problem they have. So we focus on, um, the struggles they have, you know, a, a great blog article or content article is, you know, um, how to make dinner. I’m on crutches. How to, how to, um, take care of your kids will have free guides, you know, we’ve got one that’s the motivated mom’s manual to doing everything on one foot. So that is so smart and we’re not, we’re not trying to sell, hey, want to buy our crutch alternative? No, we’re saying we can help you. We can help you through this six week period of recovery after surgery and here’s some solutions and that builds the trust, the, um, the knowledge and it educates the people so that when they come to you, um, they know what they need, they know what they want, they trust you as opposed to just putting up a picture and a price and saying, buy this now.
Because a lot of times people don’t know what they want and you know, they know they have a problem. And your job is to help educate them on solutions to the problem and how you can help them.
You know, it took me years to really get that through my head. Even though these days, every copywriter and Admin will tell you that that’s how you even, that’s how you write your sales copy, is that you don’t say, here’s my product and look at all the great things that can do. You start off with this is the situation. I bet your in and boy, that’s difficult and I’ve been there too, and you, you have a story and you describe what they’re going through and then they identify with you. They get drawn in, they’ll read long ad copy and for years I did the wrong thing. I was saying, look at all this great stuff I’m offering you. Why wouldn’t you take it just, it’s so hard because you feel like wouldn’t the direct approach be best? But oddly enough it’s not.
Well, if you do that, you’re going to compete with people that are buying on a picture and a price and know exactly what they want and that’s a dangerous place to be because um, you know, that’s they’re buying on Amazon for the cheapest price. You want to differentiate yourself by offering advice and service and then really setting yourself apart as an expert. And it’s a helpful person or company as opposed to just selling on a picture and a price and you know, what is it? Facts tell. But stories sell, uh, one of the best things we’ve ever found is not using ourselves to write the copy. Know the most, the best content you can ever put out there is once that comes from users of your customers right now, the stories they tell, they will resonate more with other customers. Then you as the business owner ever will, uh, so those people that tap into that user generated content and can tell the stories. They’re the ones that are, are really leveraging the power of the Internet.
I want to talk to you about some tools that are available to entrepreneurs if they’re just, if they’re alert, they can get out there and use them. And these tools are often free or very inexpensive. Before I do that, I want to tell you one quick thing. When I was writing the ad copy for a page, a landing page I developed for a homeschool curriculum. If I had done this two years ago, my headline would have been something about how great this homeschool curriculum is wrong, wrong, wrong. The headline that I’m running is, this is@RonPaulhomeschool.com. The headline is, if you’re a homeschooling parent, you’re probably working too hard. That’s a good headline, and then later on they’ll find out about how wonderful my curriculum is, but I can’t imagine there’s a homeschooling parent in this country who doesn’t feel like he or she is running themselves ragged. They. They all feel that way and that’s the. That was my pitch. All right, so when you talk to groups of entrepreneurs or people who are just getting their feet wet on the Internet, they don’t know where to get started, but they know there’s a lot of potential. Where do you steer them? What are some tips and strategies?
No, the first one is to identify who you want to talk to. The world is so big and we’re so connected with people that you don’t need to talk to the $330 million people in the United States. For example, there time, you know, for homeschool parents, you just want to talk to those people that are homeschooling their children, so identify who they are and then identify where they are now. One of the things that we used to do five or six years ago was last start a blog and I’ll start blogging to it and that’s still a great tactic, but you know what, there are so many blogs and the more people I talked to, they’re really not reading as many blogs over the last year. One of the things that we found that converts better traffic, in fact, it’s couldn’t show him to convert with our customers 25 times better than blogs is being a podcast guest, you know, just like I’m doing here.
Um, because you could go ahead and get on a podcast that focuses on homeschooling. You could talk about the stories, the people you’ve, you’ve helped, you could talk about different solutions you have. You could drive them back to your website for free resources. And all of a sudden you’re connecting with your ideal listener. Now most people would say, would you drive five hours to go talk to 100 potential clients, ideal clients? And they’re like, Oh yes, I do that in a second. We’ll take 30 minutes to talk to 10, tens of thousands as a podcast guest because you can tell the story, you can provide that content and you can give chance for people to know, like, and trust you. Then they can come back to your site and engage with you. It’s such a powerful medium and I think we’re just at the verge of that. Um, so if I was telling somebody right now, uh, where to put their content, I would focus on being a podcast guest
and not necessarily having your own podcast by the way, because that’s a lot more work than it seems like people think, oh, I tune into tom half an hour a day. And it’s a lot of fun. You know, there’s a little bit more to it than that. I’m not saying don’t ever do it. It can actually be a tremendous asset for your business, but you’re right about the potential as a guest. I’ve had a lot of success with that because I can I get the emails from people saying, I heard you on such and such show and I came by and visited you and now I’m a lifelong listener, and so on. Now with the question then would be, how do I become a guest? Do I have to go around and track down among the thousands of podcasts, ones that would fit my niche and even if I wanted to, where would I find them?
Sure. First, put yourself in a position of the of your ideal listener. If you already have customers, just ask them what kind of podcasts do you listen to? If not, get that vision of who they are and then start looking for podcasts that they might listen to, and the thing is is you don’t right now, there’s a 186,000 podcasts out there. You don’t need to be on everyone. You just need to be done. The ones that your, your listeners are, your ideal customers are listening to. So find three of those. Reach out to the host, explained to them why you can provide content to them, you know, they’re, they’re looking for an engaging guests. They need that so you’re doing them a benefit as well as helping yourself. So reach out to them and um, you know, to your point, doing your own podcast is tough. Anybody that tells you that it’s easy either has never done it or never done it well, it’s almost like a swimming pool. You could build your own or get invited onto other people’s. And once you get onto a podcast, it’s not just having that appearance, but you want to make sure that you give a helpful message. Give them ways to connect with you. Let them take the next step with you. So it’s part of an entire process, not just a one time appearance.
Tom, let’s pause for just a minute for this message. I was in Dallas last weekend for the Misa Circle in Dallas and somebody came up to me and said, I’m so glad you’re promoting web technologies as a career choice on your show and that I’m promoting code school through Tom Woods.com/code. He said, this is a career path where you can be very happy. You can do very well financially, and there’s always demand. He said, I always have trouble finding qualified people so you don’t have to worry. You’re going to be out in the cold, so it’s definitely worth checking out. Tom [inaudible] dot com slash code. You can learn web development in a way that is not boring. You can feel like you’re playing a game instead of sitting in a class and you can learn it systematically and you can learn it at your own pace and you can learn it cheaply. This is what the Internet is all about, teaching you marketable skills easily, cheaply from the comfort of your own home. Get your free account through Tom Woods.com/code. When you deal with issues like this, talking to entrepreneurs and explaining all the things that are available to them, are you doing this on a coaching basis? Is this a side business for you or is this just a, an unreal Muna rated passion.
I started out as a passion and it’s turned into a business. I still own goodbye crutches, but I’ve taken more of an ownership role in there than a management role. And I started to work with different, um, uh, different entrepreneurs, solo preneurs small businesses to help them get their word out. And as my time was more limited, um, I started to do this more through, through courses, through speeches, a book this coming out on how to turn a listeners into leads and really trying to leverage it because it’s, it’s amazing. Uh, the tools that we have out there right now, um, we wouldn’t have dreamed of five years ago. Um, so that you can, you can do this system and you can learn it on a online webinar that we have back@tmSchwab.com. You can take the online course, um, or you can try and figure it out on yourself, but really it’s just a matter of how fast you want the results with that.
How about youtube? What should people which had business leaders or let’s say say a small business person, what should that person be doing in connection with youtube? Is it important for them to have a channel? Do they themselves have to be on camera? A lot of people are scared of that. What do you recommend on that?
I always answer that with I have an opinion and the business owner has an opinion. There’s only one person that’s the expert is called the customer and they vote with their dollars and their time. So ask the experts. So, uh, my daughter one time came to me and she said, dad, you need to be on instagram. And I said, well, why? She said, because everybody’s on instagram. And I said, well, who is everybody? And she said, me and all my junior high friends, well that’s not where my customers are. So find out where your customers are and then look at at the data that they’re telling you, they’re always telling you what they love and what they love. So if you go onto youtube and put some videos on there and you don’t see that you have much engagement with your customers, probably aren’t there. The flip side is if you go on to a podcast and you get all kinds of engagement where your customers are telling you we loved that and even on your, on your website, look at what pages they resonate with, what, what things that you talk about, they resonate. They’re telling you I love this, I love this. And so with that, just be smart enough to listen to the experts double down on what they like and stopped doing what they don’t.
Well, you know when I asked You about the coaching and now you say that you’re offering courses and so on. When I was trying to tease out here was to find out if you’re offering digital products these days because it seems to me that’s where you really want to be if you’re on the Internet. I mean, everybody wants to be on the Internet, but I sure wouldn’t want to be in retail days. It seems like profit margins are razor thin and it’s super competitive, but with digital products, a lot of times digital product sales are based on the trust that the audience has in the content producer and at this point, if I haven’t built up the trust of my audience, you know, after all these years it’s never going to happen, and so I can sell digital products and digital products. I don’t have to have an inventory because every time I create a new one, here’s a new copy of my course. It just comes out of thin air. I have no inventory, I have no overhead it. It’s the marginal cost of creating a new one is basically zero. Now it’s, it’s tough to crack into a field like this to get to a point where you can sell products like that, but if you can then I think you’ve really hit the Jackpot.
I wouldn’t disagree or argue that is that. It’s tough to do that. Oh, I think it’s tough to hit a home run your first time at Bat, but I think you should be focusing on hitting singles. So let me tell you exactly how we put this product together. This course, we had people that were asking us, hey, could you help me do this? And I just looked at it, I don’t have enough time to bring on other clients, but here, let me help you. And so I took everything that we were doing with our current clients, all the worksheets, the forms, um, put it together and shared it with them and they came back and I always asked two questions, what questions do you still have and what resources do you need? So every couple weeks I would go ahead and take their feedback and move that back into the course.
So I would answer their question, but then I would add it to the course. So that in a matter of about six weeks, it went from version one point, oh, to version six, point zero. And each time the course got better and better. So for example, we’ve got a list in the course right now, um, while it’s got all the, the checklist that downloads the emails, the templates that we use, we started out with a list of 100 different podcasts that are looking for guests just like you. And as that grew, it’s over 400 right now. And that was really just from getting the information, the questions, the resources from current, um, people that were taking the course. They will tell you what you need to do to improve the course. So start out with version one point. Oh, and at the end of every section, just keep asking what questions do you have, what more resources. And with that, this course has grown to be a seven videos, two hours of training, and every question, every worksheet that you could need and stepped through in a very logical step. The biggest feedback we’ve gotten is we always told people that, uh, you could get results with this strategy in 90 days and what they came back and most of them that have said, no, you can get it in in 30 days. I’m using that. So on one of those where we try to over promise, under promise and over deliver.
So your course is talking about how people can take advantage of internet resources, particularly podcasts as guests, as a way of building more leads for their business. You’ve done this through a webinar slash online course. Do you also teach people how to do an online course like that? And if not, what would you recommend?
I have not taught at that, but that could maybe be the next product that we do. Um, what I advise people is going back to something I learned in college, uh, I was an engineer growing, uh, in college and I’ll never forget the, the paper that I had that had the letters atf, or excuse me, eight atfq written on it and it was answered the freaking question. And if you just do that, if you’ve got people that are asking you a question, Tom, how do I do this? Will answer it and start building the course around that and do a, a minimally viable product at the very beginning. It can just be self shot videos. It could be some resources that you already have, put that together as a Beta test and tell the people that’s what it is in charge accordingly. I’ve got one client that I’m working with it wanted to have this great excel course out in February and he was going to work six months on it and charge $500 and I said, how do you know somebody who will buy that? Let the market decide, so start out with a product that you would be happy to sell. Pretend dollars asked for their feedback and in two weeks later go ahead and add that feedback to it. Make the product better, and now charge $25 for it. Get the feedback and keep getting a better and better product on there. I don’t think that you’re going to hit a home run the first time of that.
Well, that’s excellent advice. Now I’m going to do a do as I say, not as. I do think eventually I will do this. I’ve just been too busy to to try it, but you can also get your feet wet by giving something away for free and if you say, well, I don’t have time for that. Well I don’t have time really in some ways to do 500 episodes, but I find the time you’ll find it somewhere. Do a do a do a little mini course just just you know, a few lessons and offer it for free and see how many leads you get from that. How many people opt in to get that from you, and then once you assess that, okay, I mean if, if this many people are willing to do it for nothing, then a smaller percentage would do it for seven bucks, let’s say.
So the idea would be over the next few weeks you gently email those people and you say, I hope you’re enjoying my free course and I’m glad to answer any questions. And then you know, again, you’re offering them tips. You’re not selling them anything. Offering them some tips for a couple of weeks. Then in the third week you say, all right, now listen, if you want to really, really master it, I’ve got this a much bigger course and it’s only seven bucks or some outrageously low amount where you might even given the amount of time you put into it, you might even wind up losing a little money to some degree, but what you’ve done is very important. Psychologically. You’ve converted this person from a Freebie into a paying customer, and so psychologically, now there’s a difference in your relationship and then you can pitch to that person. Well, here is the super deluxe model. You know, a few weeks down the road, I mean, this is the one if you really want to be successful, this is the one to take. And eventually, I mean, this is the concept of the sales funnel. You throw customers in at the top and then at the bottom, sales start coming out. I mean, uh, you get a lot of people who want the free thing. Fewer people who want the lower price thing. Fewer people want the big thing, but that’s how you do it. You don’t immediately say, everybody I have this $500. Course doesn’t work
that way. I hate the word the sales funnel because I think that applies.
Do you? I like that term. All right, but I’m very happy to be corrected, but what’s your thoughts?
Because it implies that I’m going to take all these people and I’m going to push them down this funnel to get something out of it.
I know as I was saying, it just now I felt slightly guilty thinking of human beings being stuffed into a
bottle. I would call it the buyer’s funnel, which is a slight different thing and I would say that when those people start coming in there, they might not trust you enough to buy a $500 product. They might not trust you to buy anything, but they may trust you enough to give you their email for a free download. Okay. Now that’s still a transaction, so now they get the value and start to trust you more and see what you have provided there and they’re like, okay, well with that I’ll buy a $7 product from you. So they trust a little bit more and you’re helping them along solve their problem. Now maybe that $7 course they need more help with that and they’ll say, you know, I would really like to join that coaching group, a mastermind group that you’re doing, and so they take it down to the next step and certain people will say, you know, I’ve gotten so much value from this that I want to do one on one coaching and they’ll bring along their. So they’re moving along and you’re helping them move from stage to stage, but it’s always their decision. You’re just making that opportunity available. You’re not trying to push them through because there’s one thing I’ve learned is nobody likes to be sold, but we all love to buy things that will help us solve our problem.
Yeah, that’s absolutely true. Absolutely true of me. And basically have everybody else. Well, I think you and I could have a great conversation pretty much forever on all these things because it sounds like you’re like me that you know, you didn’t start off in this area, but once you discovered it, just the possibilities are so thrilling and exciting. You’re dying to tell people about it all. So let’s, uh, let’s drive people to your site. Once again, tell them what it is.
Sure. If you go to tm Schwab.com and just go a forward slash Tom Woods and I’ll make a special page there that talks about the things that, that we’ve had here today. There’s still a free webinar that you can access right there that talks how to take people from listeners to leads. There’s the infographic. I’m basically, it’ll explain what I’m doing here. And when we first started talking, you know, the libertarian bent on this is that these are all tools that you can use. You don’t have to ask permission from anybody to do this though. The ones that are going to take action on this and really start serving the customers are the ones that are gonna win on this. So if you’ve got a business, if you’ve got a passion, if you’ve got something that can help people, make sure you get out there and start talking to them so they at least know that you exist and start that conversation because really as all marketing is, is starting the conversation with somebody that you can help.
And I’ll say one thing to wrap up, I think some people get hooked on buying a self help courses and they go to a lot of webinars and that’s very important. You need to know what to do but then they don’t do the other half which is to then do something they think if I just absorb a lot of instruction somehow I’ll snap my fingers and magically everything will be okay. You have to take action based on what somebody like Tom Schwab is going to teach you otherwise forget it. And, and there are a lot of people I think who have a paralysis when it comes to actually taking the ideas and then doing something. I mean, for instance, even just starting this podcast, I knew it would be a good idea to do it, but boy, it took me a long time to pull the trigger on it or I’ve put out free ebooks and so on. I mean, no one’s telling me to do that, but I finally thought, well, this will help me in, in different ways, so I’m just going to do it. But there is so many things holding you back, a self doubt or laziness or routine. And that’s what you’ve really got to break free from any party. I don’t want to. I want to leave you with the last word.
We can talk about this for a long time. The, the, uh, the Latin inscription on, on my ring from the Naval Academy is knowledge is power and I always hated that because knowledge is not power. Knowledge is the potential for power, so you can learn, but you have to apply it. And uh, that’s really the difference between people that, that make a go of this and don’t. And as far as as fear, I’m being on your first podcast is scary and I can guarantee you the first podcast you do, the first blog you write, the first Webinar you do will be the worst one you ever do, but you will only learn from that and get better. Um, and so, uh, take action, you know, um, and uh, if there’s anyway I can help, I’m more than happy to help your listeners. That can follow all my, my information@TomSchwab.com or on twitter at Tom Schwab.
Okay. I’m going to link to all this on the show notes page also, so people have multiple ways to reach you. Tom Woods.com/five zero six. I’ll link to everything you said, including your twitter. All that’ll be there. Incidentally, I’ll tell you next week I am actually co hosting my first Webinar and I’m glad to know Tom Schwab. It’s going to be the worst one I ever do. Just not the last one that it. Indeed. That’s right. That’s right. Thanks so much for your time today, Tom. We appreciate it. Thank you. All right, everybody makes sure to visit firstname.lastname@example.org. He has a special page. Tom Schwab.com/Tom Woods. You can also check it out on the show notes page. I’ll have the stuff that we were talking about today. Tom was a com slash five. Oh, six. All right. Here’s what I want to tell you about a few things. First of all, Contra Krugman is live the recruitment podcasts that I’ve been promising it went live.
Uh, I don’t know, maybe five days ago, something like that. So if you’re on my newsletter list, of course you knew before anybody. So of course sign up for that. Uh, Tom was.com. Click where it says notify me and you’ll know stuff like this before anybody else. So please head over to [inaudible] dot com. We already have three episodes waiting for you there. We got as high as number three on itunes, in news and politics. So please spread the word. Let’s get the audience up there as quickly as possible is. I know people want to listen to this show. When I was speaking at young Americans for liberty and national convention this year, I got a standing ovation in the middle of my speech when I mentioned the idea for contra crewman. People want this podcast, but they need to know that it exists now, so anything you can do to get the word out, I would appreciate.
Certainly when you go to [inaudible] dot com, please do subscribe on itunes or stitcher. That helps us out tremendously. Bob and I are very, very glad to do this show for free as a service, but of course we want to reach as many people as possible, so do please check that out. I think you’re going to enjoy it. Secondly, I am co hosting a Webinar next week. It’s October 13th, 2015, and it’s on how to build an email list because if you’re going to be an online business and an or an entrepreneur, you are going to have to have an email list. You’re going to have to have a list of people who are interested in what you’re doing, whom you can reach regularly and you may say, yeah, but I never opened those emails myself. Why would people open my emails? Well, write good emails is one answer, but the other thing to bear in mind is that even if, let’s say only a quarter of the people on your list open up what you have to say, these are people who took the time to sign up for your list.
These aren’t just random people so that quarter is still very valuable to you. How do you build up that list? It’s not enough anymore to say, sign up for my newsletter. Nobody wants to do that. Their inboxes are full of newsletters. They don’t want that. How do you get people to sign up so that you can write to them so that they don’t just visit you and you never see them again or they buy one product from you and you never see them again? You want that email list. If you want to be successful online, you gotta have that email is or if you’ve got a successful business, but you want to make it more successful, you need a bigger email list and I’ve been doing this for years and on this I’m. It’s absolutely free. I’ll have a link to it at Tom was dot slash five.
Oh, six. The show notes page today where you can check out the details. It’s going to be Tuesday, October 13th at 2:00 PM eastern time and I’m going to share with you what’s worked for me, what’s been successful for me and my friend Tim Paige who actually does the intro and the outro for the Tom Woods show who is also an expert on this is going to join me and we’re going to share industry best practices. We’re going to share what works for me and these are strategies you can put into effect. As soon as the Webinar is over. You don’t have to buy anything to put these strategies into effect. You can use them right away. It’s absolutely free. Do please join me though. I mean, this is to kind of test the waters, see are people interested in learning what I have to teach in terms of how you can become successful online.
This is a critical ingredient, so please check out this Webinar, make sure you can get registered for it. Over@TomWoods.com slash five. Oh, six. I think you are really going to benefit from it. Let’s see. I was mentioning in the show today by the way, about people using the Amazon link at Tom Woods.com/Amazon. If you go to tom was.com/Amazon, it redirects to Amazon, but it knows that I sent you and at no extra cost. You can help me pay the bills here. Well, there are a lot of bills from contract recruitment to have a really good website and to get a podcast graphic and get the thing launched and get an intro recorded and do all kinds of things. Get the get the site coded and troubleshot and all this other stuff. There’s a lot that goes into that, so if you felt like shopping at Amazon while keeping the Tom Woods show in mind, I would sure appreciate that Tom was.com/Amazon.
It’s always welcoming. It doesn’t cost you a single cent. Let’s see, what am I talking about tomorrow? Now, tomorrow. You are definitely not going to want to miss because tomorrow when we talking about a subject I’ve never broached before, and that is the whole anarcho capitalist and anarcho socialist thing. Uh, there are socialists who say that they are anarchists, but they also don’t believe in private property and they think that’s the correct anarchism. If you believe in private property, you can’t be a real anarchist. Oh yeah. So we’re going to talk about that. Why? How can we justify property? Isn’t property just more high hierarchy in society? Isn’t that a bad thing? So I’m going to talk about that tomorrow and I think you’re going to like him. So tune in,
see you then become a smarter libertarian in just 30 minutes a day. Visit Tom Woods.com to subscribe to the show for free and we’ll see you next time.