Podcast interviews rank as the best return on investment (ROI) when compared to Facebook ads, email marketing and other marketing tactics. Podcasts also topped the list for marketing plans over the next year, beating out video and blogging. These results and more came from the first ever State of Podcast Interviews report. Interview Valet sponsored this inaugural survey.
“We all have an opinion on things like the current state of an industry,” says Interview Valet Founder and CEO Tom Schwab. “But when you ask over 10,000 podcast hosts, podcast guests, and marketers you get answers. We are happy to release this comprehensive report with actual answers, great analysis and terrific advice from hosts and guests alike.” (more…)