When you want to be a podcast guest, you’ll need to keep a few “dos and don’ts” in mind. Check out the short video with 5 things to avoid to be a podcast guest.
Transcript: Hey this is Dan Moyle, the Inbound Evangelist with Interview Valet. And today we’re talking about how to be a podcast guest, and the 5 things that you need to avoid.
1) Don’t have an ego
Number one: Don’t have an ego. You might be a bestselling author in your niche; that doesn’t mean that everybody in that niche knows you. It doesn’t mean that anybody outside of that niche knows you. So don’t pull that, “Do you know who I am?” card. Act with humility. That’s a great rule of thumb in general, but especially for podcast hosts – they may not know who you are and that’s OK.
They may ask for a pre interview chat and that’s OK too. Maybe they will. No problem. Well look you know shows like Jimmy Fallon and Jimmy Kimmel and you know big shows, Good Morning America. The producers often asked for pre-interview chats and just so that they could get to know you have a couple of stories that complot for the host this kind of thing. And if the podcast host asks for that. No worries don’t go in with the well I’ve been on 100 interviews don’t you know who I am. It’s no big deal – 15 minutes to share a couple of stories get to know him that’s going to make it a great interview.
2) Don’t worry
Number two: Don’t worry. You see these podcast hosts want great content and you are the subject matter expert you know your story. This is not “gotcha” journalism like we used to see on like 60 Minutes. This is a podcast host who wants the great content. You have your story for their listeners. You’re going bring value to them with this kind of thing right. So they’re going to ask you about your story. And who better to tell your story than you. So don’t worry so much.
3) Don’t skip the prep time
Number three on how to be a podcast guest and don’t do these things: Don’t skip the prep time. Even though you know your story go in with some preparation right. Make sure you understand first of all their audience. They call them something special. Make sure you know what kind of an interview it is. If it’s 20 minutes you may have to tell more concise stories if it’s 45 minutes. You’ve got a little more time to fill right. So prep time is very important.
Make sure maybe you know you have a few tips and tricks laid out. Because if they they ask you what you want you give our listeners. You don’t want to sit there and hem and haw and think “OK what do I need to say?” or whatever. So, know the show going in and be prepared. In fact one of the nice things is to know you listen a couple episodes or have a brief scene or something from that show that you know maybe they always ask one particular question. If you go in with “Wwell gosh I’ve never thought of that,” they know right away that you didn’t prepare so don’t skip the prep time.
4) Don’t skimp on the equipment
The fourth tip on what not to do in order to be a podcast guest don’t skimp on the equipment look amateur equipment. You know you’re buds with a microphone or a Bluetooth microphone, like Airpods sitting in a cafe. It’s not going to work right. You want to have a nice microphone like an Audio-Technica microphone or something like that – something kind of decent. The one I’ve got right here is nice it’s only like $25, maybe $30 – not very expensive. You just want to make sure that you have good headphones now and that you can use maybe your ear buds but have a good microphone right. You need to be able to hear the host.
And finally a great Internet connection. If you go in with bad wifi and it’s all garbled they’re not going to like it. So be a good a great podcast guest by having professional equipment.
5) Don’t forget the promotion
Onto the fifth “not to do” tip here for you to be a podcast guest: Don’t forget the promotion. Like once this interview is all done and wrapped up in its live make sure you promote the heck out of it OK. Use Twitter, LinkedIn, Facebook, your email lists… ask your friends and family ask people to go and rate and review your episode and the podcast itself this kind of thing right. Some syndication platforms can do that. Make sure that you share the crap out of it OK. The promotion is so important not only does it help you with your episode but it helps the host and it gives that good feeling and a good connection with them right and then maybe they’ll want you back where they’ll tell their friends about it. So be a great podcast guest, by sharing those shows.
Again I’m Dan Moyle with Interview Valet, we appreciate you watching. Here’s to podcasting together. Cheers.
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What am I doing wrong? Why can’t I get featured on podcasts?
It’s a frustration for many speakers, authors and other thought leaders with a message. You have a story to tell, but you can’t find the right podcasts to share that story on.
Maybe you already understand that podcast interviews, much like other media appearances, can bring major value to your marketing and promotion efforts. It’s possible that you’ve heard stories like Craig Cody’s experience that led to a 600% return on investment (ROI) with new clients from around the country. (Read the Craig Cody case study here)
If you’re all ready to take on the world of podcast interview marketing, but you’re not funding any success in actually getting on podcasts, let’s explore some possible reasons, and solutions to help facilitate change.
A stale marketing strategy with tactics everyone else uses can be a death sentence to growth. Doing “the same old thing” not only makes your marketing stale, it bores you, your team and anyone involved. Rather than trudge through the day to day monotony, think about injecting something new: get interviewed on podcasts as a guest expert to build awareness, trust and business.
Podcast interview marketing can help you if you’re an emerging brand, an author or speaker, a coach, an executive at a business … the list goes on and on. But don’t just take our word for it. If you want to get interviewed on podcasts and inject new life into your marketing strategy, take a lesson from a couple of experts on it. (more…)
If you’ve realized the potential ROI as a podcast guest for your brand or business, you may be struggling to actually get on podcasts a a guest. How do you “get out there” in front of hosts? Which shows do you try for? What do you do to ensure you build momentum and get featured on more interviews? It can feel insurmountable. It’s not.
The podcast interview journey begins with research. Check out a few of our popular tips to getting interviewed here. Once you’ve completed your research, the following 5 tips to get on podcasts as a guest will take you to the next chapter in the journey.
1) Be real.
Authenticity is a hot topic right now in marketing and advertising. While the buzz word may annoy you, the real-world application still applies to you and your marketing. This applies to your interview, but more importantly it applies to your prospecting and your pitching.
As you’re prospecting and researching which podcasts to ask for an interview, consider your buyer persona. Understanding where your potential clients/customers receive their information is key here. From there, be real about your level of “fame.” Some podcasts may be out of reach initially; that doesn’t mean you can’t build up to them though.
Even the most famous bands in history took to smaller stages as they built their careers. Plus, it’s better to be on a podcast with an engaged audience of your buyers, than a giant podcast with 5 Million listeners who don’t engage at all. Laser-focused… that’s the name of the game.
Finally in this tip, be real in your pitch. Use your own language, while weaving the lingo of the show into it. If you’re someone who doesn’t use “big words,” using them in your pitch and your media kit will only backfire. Be authentic.
2) Be engaging.
A podcast interview is not an infomercial. Your story is engaging; you don’t need to sell. Interact with the host and engage with their listeners.
3) Be respectful.
Showing up on time and prepared means you respect the podcast host, their show and their audience. Developing a positive reputation in the small world of podcasts is important to keep you busy as a guest. Treating a host poorly could get you labeled as a pain, which makes it very difficult to keep getting booked.
If you want to continue to get on podcasts, you’ll also want to make sure you sound professional. A professional microphone and solid internet connection is vital. Don’t call into a show in the middle of a cafe on your cell phone.
4) Be generous.
Social media and email promotion – it’s a vital step in the process. Share the episode you’re on, follow the host’s social media if you hit it off and consider leaving a review for them on iTunes/Stitcher. The generosity of your promotion and gratitude will go far to building a reputation, and could lead to the host suggesting other shows to you or making an introduction on your behalf. The podcast ecosystem can be a very powerful network if you take good care of it.
5) Be patient.
This marketing tactic is not a sprint. It’s a marathon. If you’re looking for a get-rich-quick marketing hack, you may want to try somewhere else. Yes, results could be as great as what Aaron Walker or Craig Cody saw, but it will take time. The simple fact is that you may record a show on the first of the month, and it may not go live until 3 months later. Building the momentum is vital.
Get more tips at the resources below:
When setting out to tell the story of the state of podcast interviews, we asked each respondent to give advice to the “other side” of the podcast equation. Hearing from guests on how to be a better host, and understanding from a host how to be a great guest, helps make the podcast world a better place. After looking over tons of advice for podcast guests, we put together some of the great nuggets for you.
Check out 77 pieces of advice for podcast guests from hosts: (more…)
After you’ve decided podcast interview marketing is good for your business and you’ve scored that podcast interview, you may be wondering how to impress the host, be a great podcast guest, and build a reputation to secure more interviews. Building on each interview will help you develop that reputation. Becoming a great guest is like honing any skill – it takes a plan and it takes work.
Being a great podcast guest is more than having a great story
A great story will only get you so far as a podcast guest. Sometimes the key to success is following some simple tips that have no connection to your story or your personality.
In a recent study of over 500 top podcast hosts, we found the best way to get interviewed on a podcast was with a personal introduction. More than just name-dropping, it’s a way for a host to have a sliver of instant trust to start a conversation. Personal introductions also help hosts to get an idea of you through the people introducing you.
Podcasters judge you by your associations
This is true in other areas of life too: (more…)
The world of podcasts has grown over the years to a pretty significant number. About 400,000 podcasts exist, with subjects ranging from faith to business to music to movies to very niche interests. Many of these shows feature guests who have stories to tell and services to sell. So if you’re a writer, a speaker, a coach or some other type of thought leader… what exactly is the key to getting interviewed on podcasts? (more…)
Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join the conversation rather than yell above it. (more…)
Setting the right expectations for podcast interviews is in a major factor in success. As a guest, you have to know what you’re going into, what to expect from the experience and how to measure it. Measuring is important because you’re investing time, talents and treasure into this strategy of podcast interview marketing. Even if you’re not working with an agency like Interview Valet or a publicist, you’re booking yourself and investing time into it. Regardless of your personal set-up, podcast interviews take time and effort at a minimum.
Here are a few common hopes for podcast interviews: (more…)