podcast interview marketing
If you’re asking what kind of microphone is needed for going on podcasts, you’re moving in the right direction. It’s a question we’re asked at Interview Valet often. Whether it’s our own Certified Guests™ or hopeful podcast guests, sounding good tops the list of priorities for those thinking about podcast interview marketing.
You have a ton of choices for great microphones out there. However, not every one is ideal for each setup. Let’s start with the basics.
The two main class of microphones are: Dynamic Microphones and Condenser Microphones
You see performers use dynamic mics when their mouth is close to the microphone. For most podcast guests these mics work well. They don’t tend to pick up background noise from other room, fans, clocks, pets or the outdoors. Some of Tom Schwab’s best and biggest interviews (he’s been on more than 1,000 shows) have been done in a hotel room with a dynamic microphone, a computer, and a strong internet connection.
In our experience, we’ve found the ATR 2005 USB a great dynamic microphone. The professional grade mic plugs into any computer with a USB port so you don’t need a mixer. We’ve found it to be much better quality than the cheaper commercial grade ATR-2100 USB where the on/off switch fails at an annoying rate for us. It also comes with a much better warranty.
Sometimes appearance matters. If that’ the case, the Heil PR-40 is also an excellent microphone. You can find this beauty online for less than $400. This looks like a recording studio mic, so if that’s important to you it looks impressive.
Note: If you don’t have a mixer, you will need to purchase a separate XLR to USB cable with the Heil PR-40.
Your recording set-up will play a part in determining what kind of microphone you’ll want. A condenser mic is built omnidirectional, so it picks up all of the noise in your room. That’s fine if you record in a quiet studio or with multiple people near each other. However in the wrong setting, they can provide terrible audio.
Blue Yeti is a great condenser microphone you can find online for $125. Current models have settings for how the mic picks up sound, so it can actually have the feel of a dynamic mic.
Finding your style
What kind of microphone should you start with as a podcast guest? It depends. The microphone you choose will depend on a few things. Style is one factor, as is cost. Brands like Shure, Neumann, MXL, Rode, Behringer and more.
As a podcast guest, quality is important. However, keep in mind that your interview lifespan may be limited. Spending all your budget on a microphone may not be the wisest move.
As you explore podcasting and maybe decide to launch your own show, you may end up with an upgrade. Until then, consider your recording space, your style and your budget.
When you want to be a podcast guest, you’ll need to keep a few “dos and don’ts” in mind. Check out the short video with 5 things to avoid to be a podcast guest.
Transcript: Hey this is Dan Moyle, the Inbound Evangelist with Interview Valet. And today we’re talking about how to be a podcast guest, and the 5 things that you need to avoid.
1) Don’t have an ego
Number one: Don’t have an ego. You might be a bestselling author in your niche; that doesn’t mean that everybody in that niche knows you. It doesn’t mean that anybody outside of that niche knows you. So don’t pull that, “Do you know who I am?” card. Act with humility. That’s a great rule of thumb in general, but especially for podcast hosts – they may not know who you are and that’s OK.
They may ask for a pre interview chat and that’s OK too. Maybe they will. No problem. Well look you know shows like Jimmy Fallon and Jimmy Kimmel and you know big shows, Good Morning America. The producers often asked for pre-interview chats and just so that they could get to know you have a couple of stories that complot for the host this kind of thing. And if the podcast host asks for that. No worries don’t go in with the well I’ve been on 100 interviews don’t you know who I am. It’s no big deal – 15 minutes to share a couple of stories get to know him that’s going to make it a great interview.
2) Don’t worry
Number two: Don’t worry. You see these podcast hosts want great content and you are the subject matter expert you know your story. This is not “gotcha” journalism like we used to see on like 60 Minutes. This is a podcast host who wants the great content. You have your story for their listeners. You’re going bring value to them with this kind of thing right. So they’re going to ask you about your story. And who better to tell your story than you. So don’t worry so much.
3) Don’t skip the prep time
Number three on how to be a podcast guest and don’t do these things: Don’t skip the prep time. Even though you know your story go in with some preparation right. Make sure you understand first of all their audience. They call them something special. Make sure you know what kind of an interview it is. If it’s 20 minutes you may have to tell more concise stories if it’s 45 minutes. You’ve got a little more time to fill right. So prep time is very important.
Make sure maybe you know you have a few tips and tricks laid out. Because if they they ask you what you want you give our listeners. You don’t want to sit there and hem and haw and think “OK what do I need to say?” or whatever. So, know the show going in and be prepared. In fact one of the nice things is to know you listen a couple episodes or have a brief scene or something from that show that you know maybe they always ask one particular question. If you go in with “Wwell gosh I’ve never thought of that,” they know right away that you didn’t prepare so don’t skip the prep time.
4) Don’t skimp on the equipment
The fourth tip on what not to do in order to be a podcast guest don’t skimp on the equipment look amateur equipment. You know you’re buds with a microphone or a Bluetooth microphone, like Airpods sitting in a cafe. It’s not going to work right. You want to have a nice microphone like an Audio-Technica microphone or something like that – something kind of decent. The one I’ve got right here is nice it’s only like $25, maybe $30 – not very expensive. You just want to make sure that you have good headphones now and that you can use maybe your ear buds but have a good microphone right. You need to be able to hear the host.
And finally a great Internet connection. If you go in with bad wifi and it’s all garbled they’re not going to like it. So be a good a great podcast guest by having professional equipment.
5) Don’t forget the promotion
Onto the fifth “not to do” tip here for you to be a podcast guest: Don’t forget the promotion. Like once this interview is all done and wrapped up in its live make sure you promote the heck out of it OK. Use Twitter, LinkedIn, Facebook, your email lists… ask your friends and family ask people to go and rate and review your episode and the podcast itself this kind of thing right. Some syndication platforms can do that. Make sure that you share the crap out of it OK. The promotion is so important not only does it help you with your episode but it helps the host and it gives that good feeling and a good connection with them right and then maybe they’ll want you back where they’ll tell their friends about it. So be a great podcast guest, by sharing those shows.
Again I’m Dan Moyle with Interview Valet, we appreciate you watching. Here’s to podcasting together. Cheers.
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The most successful entrepreneurs are always improving, always learning. One way to learn constantly is to learn from others in your sphere. Podcasts can help your learning for a couple of reasons. First, you can listen to shows while multitasking – like as you run or while you’re traveling. Podcasts take listening, not watching or reading, so you can listen on the go. Also, podcast interviews often dive deep into specific subjects – as niche as you want to be! So if you’re sold, you’ll want to find the best podcasts for entrepreneurs.
Whether you’re a seasoned veteran or serial entrepreneur, or you’re starting your first business, many of the following podcasts have something for everyone. From Gary Vaynerchuck to Chris Brogan … from Christopher Lochhead to Zig Ziglar’s legacy … there’s something for every flavor of entrepreneur. Whether it’s inspiration, education, entertainment or something else, you’ll find what you need in this list.
Sit back and enjoy our picks (educational, inspirational and more) – and let us know who else should be on this list of best podcasts for entrepreneurs! (more…)
Why does inbound marketing with podcasts beat guest blogging? First, let’s look at why guest blogging is in our sites.
One tenet of inbound marketing that worked very well for a lot of marketers over the years has been guest blogging. It’s genius, really. You create quality content that’s hosted on another site, linking back to your site with specific anchor text. This creates an SEO link and helps you reach a new audience that already trusts the site they’re reading you on… guest blogging helped a lot of marketers move the needle on visitor and lead goals. However, life moves on and strategies evolve to keep up with changing consumer behavior.
Podcast interview marketing is one tool in a marketer’s tool box – or anyone wanting to reach a new audience. Having the host of a podcast interview you, bringing your message to their audience, can prove powerful for many folks. You get to tap into the trust the host has built with their audience, gaining credibility with a group of people with which you previously had no ties. However, getting an interview on podcast shows isn’t just a matter of snapping your fingers.
If you’re ready to address a new audience and turn listeners into leads, you need to understand the 7 secrets to getting an interview on podcast shows. (more…)
The most successful professional speakers look to improve and find inspiration as they grow. Check out this great list of the best podcasts for speakers. Some of these offer tips and information to become a better speaker. Some of the podcasts inspire. And some simply have great speakers as hosts or as guests, to help you become a better public speaker.
Getting that first podcast interview is crucial – and not always easy. The good thing is that once you’ve put that first interview behind you, you’re on your way to more. The reason is simple: one way to land more podcast interviews is to make great interview connections with podcast hosts!
The podcast world is a small, tight-knit community. If you’re making a good impression, you’re building a reputation. Making those first connections is important. Here are a few examples of making great interview connections in your network can lead to more interviews, helping you to meet those business goals.
The host who knows other hosts
“That was great. I have a friend with a show I think you’d be perfect for – I’ll introduce you!”
Many podcast hosts know other hosts, and “run in the same circles.” They may not have a secret meeting every week (or do they?), but they do connect with each other. Whether it’s through live events where they meet for dinner and drinks, or it’s through professional groups, podcast hosts seem to know each other; most of them also love to see their friends succeed.
From the show prep to the interview to the follow through, making great connections in your interviews means being professional and kind. Showing up prepared, engaging with the host and bringing great value to their audience, plus following up with a thank you and promotion of the show can all lead to a host saying “You’d be perfect for my friend’s podcast.”
The podcasters who listen to other shows
“I heard you on another show I listen to – would you be willing to go on my show?”
When you love the craft, you often steep yourself in the world. A lot of podcast hosts listen to other shows. When your interview connection is gold in one show and they hear it, they may want to invite you onto their podcast. After all, if you’re bringing value to one audience, you’ll bring it to their listeners.
The more podcast interview marketing you do, the more interview connections you make and more other hosts will hear you. Even their listeners may hear you and send them a message about you. Building your brand and driving awareness takes time, and it takes effort. Making a great connections with hosts and audiences helps move that journey forward.
The podcast show producer who produces other shows
“It was a pleasure working with you – you were great. I produce several shows and I think you’d be great on this other show.”
Some podcast producers work on multiple shows. As they look to book guests on their other projects, and you’ve made a positive connection, you will be much more apt to receive invitations on their other shows.
A producer of a marketing-focused podcast may also produce a sales-focused podcast, or maybe they have a side project that talks about faith in business; when a producer likes you and sees a crossover for you to another show, your network becomes more powerful. When you build your network through podcasts and a valuable reputation, your business will flourish.
The podcast producer who searches for great guests
“I was searching for guests for the show I produce, and your name kept coming up. I have to have you on this show!”
A big part of podcast interview marketing is the inbound marketing strategy involved. Links to your website from the shows you interview on help drive your SEO strategy, bringing more people to your website through organic search. For those podcast producers looking for great guests, the more interviews you’re on that connect with the host and audience, the more opportunity for your website to receive links and rise in the ranks of search.
Show producers often work to find guests, so as they search for the kinds of guests they want, and you fit their needs, the better of your marketing strategy will be. Make those great connections for SEO, and as they listen to the shows you’re on, they’ll hear the value you bring.
Social media and the power of networking
“I saw someone share a podcast you were on and I loved it. I think it was in a LinkedIn group or Facebook group… wherever it was, I thought you’d be a great fit for my show.”
Social media promotion is important for many reasons. Besides promoting the show as a thank you to the host and a chance to build their audience and yours, it also means connecting with other like-minded individuals. Facebook and LinkedIn groups are often made up of similar people – or avatars. This means the great interview you had on one show that you or the host shares in social media could land you another interview and more. Interview connections made through great appearances an help build your brand.
When you’re ready to start the journey and get on your first podcast, download our “9 secrets to getting booked on your first podcast interview” below. Happy podcasting!
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What am I doing wrong? Why can’t I get featured on podcasts?
It’s a frustration for many speakers, authors and other thought leaders with a message. You have a story to tell, but you can’t find the right podcasts to share that story on.
Maybe you already understand that podcast interviews, much like other media appearances, can bring major value to your marketing and promotion efforts. It’s possible that you’ve heard stories like Craig Cody’s experience that led to a 600% return on investment (ROI) with new clients from around the country. (Read the Craig Cody case study here)
If you’re all ready to take on the world of podcast interview marketing, but you’re not funding any success in actually getting on podcasts, let’s explore some possible reasons, and solutions to help facilitate change.
A stale marketing strategy with tactics everyone else uses can be a death sentence to growth. Doing “the same old thing” not only makes your marketing stale, it bores you, your team and anyone involved. Rather than trudge through the day to day monotony, think about injecting something new: get interviewed on podcasts as a guest expert to build awareness, trust and business.
Podcast interview marketing can help you if you’re an emerging brand, an author or speaker, a coach, an executive at a business … the list goes on and on. But don’t just take our word for it. If you want to get interviewed on podcasts and inject new life into your marketing strategy, take a lesson from a couple of experts on it. (more…)
If you’ve realized the potential ROI as a podcast guest for your brand or business, you may be struggling to actually get on podcasts a a guest. How do you “get out there” in front of hosts? Which shows do you try for? What do you do to ensure you build momentum and get featured on more interviews? It can feel insurmountable. It’s not.
The podcast interview journey begins with research. Check out a few of our popular tips to getting interviewed here. Once you’ve completed your research, the following 5 tips to get on podcasts as a guest will take you to the next chapter in the journey.
1) Be real.
Authenticity is a hot topic right now in marketing and advertising. While the buzz word may annoy you, the real-world application still applies to you and your marketing. This applies to your interview, but more importantly it applies to your prospecting and your pitching.
As you’re prospecting and researching which podcasts to ask for an interview, consider your buyer persona. Understanding where your potential clients/customers receive their information is key here. From there, be real about your level of “fame.” Some podcasts may be out of reach initially; that doesn’t mean you can’t build up to them though.
Even the most famous bands in history took to smaller stages as they built their careers. Plus, it’s better to be on a podcast with an engaged audience of your buyers, than a giant podcast with 5 Million listeners who don’t engage at all. Laser-focused… that’s the name of the game.
Finally in this tip, be real in your pitch. Use your own language, while weaving the lingo of the show into it. If you’re someone who doesn’t use “big words,” using them in your pitch and your media kit will only backfire. Be authentic.
2) Be engaging.
A podcast interview is not an infomercial. Your story is engaging; you don’t need to sell. Interact with the host and engage with their listeners.
3) Be respectful.
Showing up on time and prepared means you respect the podcast host, their show and their audience. Developing a positive reputation in the small world of podcasts is important to keep you busy as a guest. Treating a host poorly could get you labeled as a pain, which makes it very difficult to keep getting booked.
If you want to continue to get on podcasts, you’ll also want to make sure you sound professional. A professional microphone and solid internet connection is vital. Don’t call into a show in the middle of a cafe on your cell phone.
4) Be generous.
Social media and email promotion – it’s a vital step in the process. Share the episode you’re on, follow the host’s social media if you hit it off and consider leaving a review for them on iTunes/Stitcher. The generosity of your promotion and gratitude will go far to building a reputation, and could lead to the host suggesting other shows to you or making an introduction on your behalf. The podcast ecosystem can be a very powerful network if you take good care of it.
5) Be patient.
This marketing tactic is not a sprint. It’s a marathon. If you’re looking for a get-rich-quick marketing hack, you may want to try somewhere else. Yes, results could be as great as what Aaron Walker or Craig Cody saw, but it will take time. The simple fact is that you may record a show on the first of the month, and it may not go live until 3 months later. Building the momentum is vital.
Get more tips at the resources below: