podcast interview marketing
Congratulations! You just received an invite to be a guest on your dream podcast. Making sure it’s a success starts way before the host hits record. Not only do you need to prepare for the topics being discussed in the interview, but you also need to be prepared for when the interview goes live. No, we’re not talking about promoting (but don’t get us wrong, that is just as important). Today we’re talking about welcome pages.
What Is A Welcome Page?
A welcome page isn’t a landing page.
A welcome page is a page on your website that you create prior to the recording so that you can direct listeners there by plugging the URL during the interview. This gives the lister a place to connect with you and it also shows the host that you’re serious about podcast marketing.
We have identified 7 key elements every podcast interview welcome page should have. We always recommend starting with an easy to remember URL. Typically a host will include the link in their show notes once the show is live, but you won’t know what the link is until the show is live. You need your URL to use during your interview. It’s still a good idea to make it something easy to remember–usually the show’s name or an abbreviation. Here’s an example:
What Should You Include On Your Welcome Page?
Your page should open with a large headline welcoming listeners from that specific podcast to establish familiarity. Even more important than the headline is the podcast’s artwork, this gives the page viewers a trust seal, immediately reassuring them they are in the right place. You’ll always want to include a welcome message that references the podcast. Again, this will ensure the listener knows they’re in the right place.
Oftentimes, podcasts are listened to through audio only so you want to include your headshot. This is likely the first time they are seeing a face to go with the voice they just listened to on the episode. Next to your headshot should be your contact information, email and social media accounts, so they know where to reach you.
Arguably, calls to action are the most important part of a welcome page. Contrary to popular belief in digital marketing, our data shows that when it comes to podcasts, audiences respond well to three options. You never know where listeners are on their journey and the goal here is to meet them where they are, not where you are. We call it the three Yeses, a small yes, a Medium Yes, and a BIG YES. These offers will look different for everyone depending on your audience and business. The small offer is a freebie, a small report or guide. Your medium offer is a small investment of either money or time for them, like a free copy of your book. And the big offer costs both you and the reader a time or money investment, like a paid course or phone consultation.
Are Welcome Pages Necessary?
Short answer is no. They aren’t a requirement. If you follow the other steps of doing a good podcast interview on a right fit show and do what is needed to properly promote the episode, you will still see results. Welcome pages are a valuable asset but they account for only one of the primary factors we see when conversions from your podcast interviews are lackluster. But data shows they are an effective way to move passive listeners to active visitors on your website who are self-motivated to take action. They are a great way to turn leads into sales and definitively track your return on investment (ROI) from shows, which is why we always recommend them to our clients.
Looking For More?
Here are some other great resources.
If someone told you that you had to give a talk in front of 1,000 people tomorrow, how would you feel?
Would you be up all night tossing and turning, scared about saying the wrong thing or maybe scared that you wouldn’t say enough?
One of the biggest fears out there, other than death, is the fear of public speaking.
About 40% of the US population is introverted, meaning they prefer minimal social interaction and gain their energy from being alone. So how do you prepare to give a talk when your nerves get the best of you?
First of all, historically, the most memorable speeches weren’t the ones that went the fastest or had the most words in them. Martin Luther King’s “I Have a Dream” speech was around 1,400 words. The Gettysburg Address at 272 words is shorter than most podcast introductions.
So, to nail the podcast, you don’t have to jam your interview full of words and ideas. And you definitely don’t have to speak at light-year speed. In podcasting, less is more.
While you won’t be directly speaking to 1,000 people when you do an interview, you can assume that you will have about 1,000 (maybe many more) listeners over time. There are three major areas, when done well, that will help you establish authority, trust, and genuine connection with your audience – and make it sound like there was never any stage fright in the first place.
3 Ways To Establish Authority With Your Audience and Overcome Podcast Stage Fright
1| Speak to a Person, Not a Podcast Audience
If you’ve taken a phone call, you can do a podcast interview. Yep, it’s that easy. Do you get super nervous when talking to your aunt Dora on the phone? No? Good!
In fact, thinking of the interview like a phone call is the ideal attitude to have about podcast guesting. You want the interview to be as personal as possible. What’s more intimate that a one-on-one call with someone? It should feel like you are overhearing two friends talking at Denny’s.
Have you ever been talked about while you’re in a room? People don’t like to be talked about when they are right beside you. It feels even weirder to not even acknowledge the person in the room that you are talking about. It’s a bit off-putting. But many times, this is how guests address the audience. They talk about them like they aren’t right there listening.
For example, the podcast guest is talking to the host and they say, “Your audience may be interested in my book.” News alert: although the audience isn’t typically there with you live, it feels live for them when they listen to the recording. For the audience, it feels as though they are in the room with you listening. There’s a better way to address them.
Instead, treat it like you are connecting with someone one on one. Use words like “You may like this book.” Rather than saying, “Your audience may be wondering,” say, “You may be wondering how to do this.” Those subtle nuances in language are very beneficial to aiding your stage freight and making the audience feel like they are being talked to, not at.
This also helps with your mind-set that you aren’t talking to a large audience. Using “you” phrases when you address the audience makes it feel as though you’re only talking to one person right in front of you.
Sometimes it’s a bit nerve-racking sitting there waiting for the host to hit record, imagining all the people that you might potentially be talking to. The reality is, you aren’t talking to anyone other than the host. So, keep your conversation focused on that. Keep your statements personal and not geared toward a larger, more general audience. Which brings us to the next point.
2| Make It Personal
When in doubt, use “you.”
Make all of your statements personal. Don’t talk about “them” or “they” or “those people in the world.” Talk to “you.” Using the general “you” directs your message to whomever is listening. That’s what the listeners want to hear.
Remember, when a listener puts the earbuds in their ears to listen to a podcast, the relationship is intimate. It is simply the podcast host, the guest, and the listener. So keep that in mind while you are speaking.
Want to take the personalization to the next level? Say “we,” “us,” or “our”. These pronouns bring the listener and host closer together, making the problems, struggles, and victories being discussed universal.
For example, here is a good line: “Maybe you’re just like me and we both need this to get our podcast interviews out there.”
Remember, talking to the people here and making each statement personal grounds you in the moment. It’s a reminder that what is seemingly a big interview is simply a personal conversation with a friend that is later shared with others. If you think about it this way, the stage fright and the nerves start to subside.
An interview isn’t something that you “don’t know how to do.” An interview is a conversation, and you’ve probably had plenty of those throughout the day of the podcast. You are experienced. You know how to do this.
A personal conversation, not an impersonal blast to the masses, goes a long way.
Reframing the interview this way can give you the confidence you need to overcome stage fright.
3| Slow Down!
Okay, okay, okay. So when we have stage fright, the number one thing we do is speak faster. It doesn’t build authority; rather, it oozes insecurity and the audience will notice. It shows that maybe you have somewhere else to be. Or maybe you just want to get it over and done with. When our voice speeds up, it also starts to waver.
The first thing to understand is that most podcasts are listened to sped up. Most listeners are playing at 1.5x or more normal speed, which makes it extremely hard to hear what you are saying if you are already talking too fast.
Besides, going too fast, racing from point to point, isn’t a good look. In the military, even when you’re late, you walk. Walking embodies more confidence and authority than frantically racing from one meeting to the next.
When you slow down, you also get more vocal awareness and power too.
Speaking faster lets you fit more words into your interview, but more words don’t get you understood. Do you yell to get someone to understand you? Or do you slow down, look people in the eye, and talk slower, softer?
If you think of the movie Dirty Harry, you can probably recall one of Clint Eastwood’s most famous lines: “Go ahead, punk. Make my day.” This line isn’t famous because of the length of his line or because he yells the phrase. The way Clint Eastwood says this line is deeply intentional. This line stands out, not because there are a lot of fancy gestures. It stands out because it’s said slowly, smoothly, and with intention. That’s what gives him the authority in the moment, and that’s what makes this line memorable for all of the viewers. Speaking slower has the power to make what you say more impactful!
Podcasting is different from radio. It is a conversation not bound by a clock, whereas radio is bound by time—limited segments and commercial breaks. So, podcasting allows you to really take your time (radio doesn’t). Sink into each word, sentence, and idea you share. You aren’t hurried by the next commercial break. There is nowhere to go.
When you are talking quickly, it sounds like a pathetic plea, not a conversation with a friend. We don’t use that frantic speed and tone when talking to a friend or family member. Don’t destroy the truth and authority you’ve built throughout a podcast by going fast or panicking at the end. Plus, your rushed speaking will be more pronounced against the podcast host, who likely doesn’t share in your stage freight. Or they at least have more practice in hiding it. Matching your rhythm to theirs will make the interview feel more genuine and natural to the audience.
While these three points won’t directly kick your stage fright to the curb, they will help you hide those fears from your audience. You will sound like a professional and exude confidence. And when we are able to repeatedly show up with an air of authority and ease, the things we once feared—like big speeches—actually become a lot easier.
Don’t let stage fright keep you from being the best guest, the guest you know you can be.
Looking For More?
Here are some other great resources.
After many years in the podcasting industry, we have cracked the code on what makes a great guest–it’s someone who not only shows up prepared and on time, but also someone who understands the importance of promoting an interview. Because if you thought your obligations ended after the recording finished… well, you thought wrong!
Treating an interview like a one night stand and ghosting the host after the show doesn’t benefit anyone, especially guest.
When a host invites a guest onto their podcast it’s because they think the guest has useful information for their audience. They are inviting you into a scared space they have built and continually work hard to maintain. Essentially, they are inviting you into their virtual home and the polite thing to do is to show your appreciation by promoting the episode before and after it goes live. Podcasting is a two-way street that is mutually beneficial to both parties, which is why the host and the guest need to promote to ensure the episode is as successful as it deserves. After all, the more ears on an interview, the better!
Three Ways Promoting Your Podcast Interviews Are Beneficial That You May Not Have Considered
Outside of the obvious benefits podcast interviews can bring like speaking directly to your target audience, gaining exposure, and establishing your authority on the subject, there are some some more subtle benefits to adequately promoting your interviews.
Promoting episodes is not only a great way to develop a relationship with that show host but other hosts in the future. Oftentimes when you are making introductions to podcasts, they will look at your content online to see how you have promoted your pervious interviews. If they can easily see you have done your due diligence to promote past interviews, it increases the likelihood they will say yes.
Secondly, promoting is also a great way to get invited onto more shows. If the hosts see you’re serious about your commitment to promoting your interviews it helps the chances they will introduce you other podcast hosts they know. A third benefit is if they see that you’re out there consistently boosting the episode, it gives you favorability that they’ll air your episode again over a seasonal lull, like summertime or over the holidays when they aren’t producing as much new content.
What Does Good Promotion Look Like?
Oftentimes, they will send you some promotional material, so you don’t have to make your own. We have seen our hosts give the guest unique episode graphics to use as needed, sample headlines, show transcript, and even entire email mockups. But if you are creatively inclined, you can create your own materials like sizzle reels and audiograms.
A really easy way to promote your episode is by talking about it on your social media platforms. If you have an email list, don’t be afraid to send a quick blurb out. Writing a blog on your website is also a great way to promote your podcast interview. Some guests will even change their email signature block to highlight the episode. And the great thing about promoting in these manners is that it can be done before or after the interview.
Taking interview promotion seriously is the best way to stand out as a great guest. Don’t be afraid to let a host know about your desire to promote an episode. In fact, being transparent from the beginning about your intentions to promote the show is the probably the best thing you could do at that stage of the relationship. We aren’t just telling you this to add more work or give you homework. Our experience getting guests on over 50,000 interviews over the last eight years has shown that the promoting your podcast interviews have a significant impact on your results. Which spurred the launch of our new Commitment to Collaborative Promotion program. This isn’t just fluff, its backed by data.
Looking For More?
Here are some other great resources.
How to launch a bestselling book—without paying a big PR firm
There’s one ugly truth authors don’t like to hear: if you write a thought-provoking and captivating book that your mom loves, that doesn’t mean that other people will read and rave about it.
The biggest problem today for even the best authors is obscurity. There are millions of books and authors in this big world of ours, which is a blessing and a curse. So how do you cut through the noise and get your book into people’s hands?
That’s the thing, oftentimes when people try to “cut through the noise” in reality they are adding to it. They aren’t actually distinguishing themselves; they are just making the noise louder. Writing a book is a big deal, and you want to make sure people read it after you write it because that is how you will help the most people.
The best way to get your book into the world after you write it, is to do what has always worked, but in a new way: a virtual book tour.
Book tours are a tried-and-true way to sell a book. Authors go to bookstores locally and nationally reading excerpts from their books and signing copies. This approach is great, but it takes a lot of time and money. For busy people, spending weeks on the road touring just isn’t feasible anymore. And let’s face it, traveling isn’t what is used to be. But we’re here to tell you there’s a way to do all of this without leaving your home or office.
Virtual book tours where you go on a variety of different podcasts allows you to connect with people all over the world without even leaving your house. Podcast interviews are proven to have a 25-50% conversion rate. That’s because the listeners have self-selected to hear for material on that specific topic. They have already opt-in and are curious to learn more on the show’s primary focus. Which means the answer to connecting with more people while doing less is podcasts.
Everything said and done, there is still a system to generating a successful virtual book tour with podcast interview marketing, and there are three big mistakes authors make when they’re just starting to promote their book on podcasts.
Most podcast listens occur during the first 30 days, you can optimize that by making weekly posts on your social media platforms. It helps to create and keep the buzz going. After that first month, you can recycle your posts sporadically over the next year, hence the evergreen part.
1| Wasting time and not getting on the right podcasts
This is huge. Anyone can go out there and get on a podcast in the next hour. BUT getting on a podcast is not equal to getting on the right podcast for your book and your market. Don’t waste your time trying to appear on the biggest and best podcasts, or every single podcast known to earth. Neither of those strategies are going to work for two reasons.
We can’t say this enough, bigger is not better, better is better. You could get booked on the biggest and greatest podcast tomorrow but it they aren’t your target audience it will be a bust. Yeah it may have a lot of listeners who like to read, but do they enjoy reading books like yours? Getting in front of an audience is only as valuable as the number of people from that audience who want to click on the link and buy your book. Think about it this way – An audience of 100,000 may only have two people who are willing to buy your book, while an audience of 1,000 may be home to 900 people who want to buy your book.
The other issue is thinking more is better. Remember, only better is better. While download numbers are important, the most important thing is ensuring the podcast and its audience is a good fit for you and your book. The best way to know it by listening to a few episodes, research the host, look at their social media accounts, and go to their website to verify if your book would be a good fit for their audience. Vetting a podcast before you appear on it is the best way to ensure your time is well spent.
2. Not having a system
It’s one thing to throw spaghetti on the wall and hope it sticks. It’s another thing to know what has worked for other people and calculate which spaghetti you’re going to throw at which wall. A system is one thing that makes getting on podcasts much more fruitful for the host as well as the author. It is a definite way that you can ensure your time spent will be worth it.
Before considering a guesting on any particular podcast you must first consider: their audience, how you will present your book, how you will foster trust with listeners, how you will promote the episode once it’s live, and which systems have worked for authors similar to you in the past. If you haven’t aren’t doing that, then you haven’t thought this strategy through its entirety. You can’t just hope your hard work and efforts will pay off, you have to be sure that it does.
Remember our success is proportional to our systems. And using proven systems by other authors before will accelerate your success.
3. Not honoring the podcast and the audience
You’ve spent hours preparing to go on your first interview. You have the perfect things to say and the best summary of your book. You’re sure that you can’t go wrong. Here’s the thing, you can prepare yourself for a podcast but if you aren’t paying attention to the podcast and its audience then your preparation could all be for nothing. It’s important to think about what this audience wants to hear about. For example, it’s nothing short of embarrassing when a host has question that ask each guest and you’re caught off guard because you’ve never listened to a single episode. Most successful shows follow a flow and has a common question that makes it fun for the audience to hear with each episode. It’s very clear to the audience and host that you’ve never listened to the podcast if you’re not prepared for their signature question.
Also, the best way to sell your book isn’t to come on a podcast and give a sales pitch. Christopher Lochhead has said the worst thing you can do on a podcast is to come off as overly salesy. People tune out when your message starts to sound like an infomercial. The best way to sell your book is to garner respect and trust from the audience, and which doesn’t come from monologuing your sales pitch every time its your turn to talk. Instead, it comes from real relationships and genuine conversations that engage and intrigue the listeners. The best podcast interview will almost make you feel like you are eavesdropping on two close friends conversing about a topic they are both experts on. At the end of the day, you can’t outsource your interview. You must know how to engage your listeners through your experience and specific anecdotes.
The key here is to remember that once you land the interview – be real, be prepared, and leverage the systems you know already work.
When you’re thinking about “How can I make this a hit for the host?” and “How can I engage the audience,” you are moving in the right direction of producing a killer podcast interview. Remember, selling your book isn’t about you. It’s about providing value to the listeners. You wrote your book to be of benefit to someone. And in the same way, the podcast isn’t about you. It’s to be of benefit to someone. So, at every phase, be sure you are providing value to your audience, not for yourself.
Looking For More?
Here are some other great resources.
Podcast interviews have proven to be a powerful marketing tool to grow a brand and your business. Leveraging other people’s audiences with podcast guesting can be used to drive sales, lead generation, and business development. Over the last 8 years, we’ve worked with over a thousand nonfiction authors, high-level coaches/consultants, and leading brands to drive results. My observations are based on this data.
Too often I see well-meaning guests on podcasts make fundamental errors that surely compromise their results. After all, their goal is not to get more interviews but to get more results from every interview.
I urge them to improve their process before they invest more resources:
- If you were fishing and didn’t catch anything, would the answer be to do more fishing?
- If you ran Facebook Ads and didn’t see conversions, would you just spend more money?
I’m baffled when I hear guests whose podcasts aren’t converting. They aren’t getting results and think the solution is to do more interviews or to get on bigger shows.
They say the definition of insanity is doing the same thing and expecting different results. In the Navy, we just called it “doubling down on stupid”.
This article is meant to help you identify and fix the one or two issues that is keeping you from turning their listeners into your customers.
Which is why I wanted to share the 10 fundamental mistakes I often see podcast guests make. As you read this, reflect on your interviews to see what you can do to get more from every interview instead of just doing more interviews. More is not better. Better is better.
1| Wrong Audience
A common practice is to start pitching big shows on a list. This could be a list from Chartable, Spotify, or iTunes. It could be a list you find when you Google “best podcasts for coaches”.
Just remember the old adage: You can’t say enough of the right things to the wrong people or the wrong things to the right people.
Data on podcasts is not as rich and detailed as other media like TV, radio, and print. This is partly due to the fragmented ecosystem (there are dozens of major podcast players compared to most videos being played on YouTube). It is also a factor of the nature of RSS feeds (the heart of podcasting), agreements between hosting companies and the podcast hosts do not allow the public sharing of show or episode data. While third-party data has drastically improved, the new iOS update could reverse that.
As a general rule remember, the audience is like the host or aspires to be like the host.
- Younger hosts attract younger audiences.
- Female hosts tend to attract female audiences.
- Ph.D. hosts tend to attract Ph.D. level, or those who aspire to be, audiences.
If the host doesn’t reflect your ideal buyer, chances are the audience won’t either.
A prospective client wanted to target Fortune 500 CEOs. We can, and do, target that audience for clients. He then shared that he wanted to be on “Entrepreneur on Fire”, a great show on the HubSpot Podcast Network that is heard consistently by over 40K people. Popular podcast, large listener base, but not their target customers. EO Fire talks to solopreneurs, side hustles, non-funded startups, and small businesses. Look through the interviews and you’d be hard-pressed to find anything of interest to a Fortune 500 CEO. Appearing here would be as futile for them as fishing in a swimming pool.
Ask YourselfAre you talking to nice people or nice customers? These two are not mutually exclusive.
2| Confusing and Losing
Most guests have a wide area of expertise. They are interesting. They can talk about their business, background, travels, relationships, and opinions (we can all talk about our opinions for hours), but how does this support your goals of being on the show?
“Who am I and why am I here” is how Admiral James Stockdale started his Vice Presidential debate. He knew it’s what the audience wanted to know BEFORE they could or would care to connect to his message.
Does everything in your suggested introduction support what you are there for? It may be interesting that you enjoy running, have 4 kids, 2 grandkids, and 2 miniature donkeys. (Which I do.) But if it doesn’t support what you are trying to accomplish, leave it out.
Pro TipA great question a guest can ask the host before they hit record that will ensure both are focused and know the direction of the conversation – What are your goals for this episode?
GUEST: I’m excited to be here. I want to bring as much value to you and your audience as possible. What are your goals for this episode? What are you trying to get out of this interview?
Starting with the end in mind, the host will often detail their audience and identify what they are most interested in. Then…..wait for it…..they will most likely ask the guest what their goals are.
If the host doesn’t ask the guest about their goals, your follow up can be, “I will definitely deliver on that [the host’s goals]! Here is what I’m looking to get out of this interview…”
ADHD Theater, as Christopher Lochhead of Follow Your Different Podcast describes it, can be entertaining, but if you aren’t clear on who you are and why you are there, don’t expect the audience to figure it out.
Ask YourselfWould every listener clearly understand how I can (or cannot) help them? Put yourself in the listener’s shoes.
3| Lack of An Emotional Connection
No one cares how much you know until they know how much you care.
There are two ends of the spectrum when it comes to this fatal flaw.
The first is the person who wants to prove just how smart they are. They focus on impressing the audience with facts and figures. They tout (and often exaggerate) their resume. They seek to impress the audience, but often alienate them instead. They become unrelatable, unmemorable, and uninspiring.
On the other end of the spectrum is the pitch man. The guest who seems to have ABC tattooed on their arm. The conversation turns into an infomercial. Podcast interviews are a great place to gain the know-like-trust trust but an awful place to sell.
As Rand Fishkin said “today the best way to sell something is to not sell anything but to earn the awareness, trust, and attention of those who might buy.”
If you think you might be selling too hard, you are.
The great speech coach Pat Quinn teaches that people connect with you in this order
- Head – he’s smart, he knows his stuff
- Heart – he understands me, he’s like me
- Hands – he’s asking me to do something
- Heart – he’s trying to help me
Pro TipOur client Arthur Joseph is the speech coach for countless celebrities and the NFL for decades. Through his Vocal Awareness program he taught me the need to slow down to connect.
The last question on any interview is often “How do people get in touch with you?” or “Do you have any final thoughts?” Often people rush through to get one last plug in fearing that they will be cut off by a mysterious clock. Podcasts are not radio. There is no “news and weather on the 5s”. If people have listened for 30 to 45 minutes, they’re invested. They are enjoying the guest (Head). If not they would have left. Be intentional – Take a deep loving breath, lean into the microphone, drop your voice. Then remind people why you do what you do (Heart), what they can do for the next steps (Hands), and how you believe in them and their future (Heart).
Ask YourselfDoes my closing connect with my ideal customers and easily move them to the next step?
4| Lack of Fresh Engaging Content
Have you done a dozen podcast interviews or have you done one interview on a dozen podcasts?
I’ve often said the best podcasts are like listening to an interesting conversation at a coffee shop. It would be rude to interrupt, but the voyeur in us can’t turn away. Real conversations are compelling. Interviews are boring. Asking the same canned questions and getting the same canned answers is mind numbing. As our client Erik Weihenmayer once said “the world doesn’t need more bullshit.”
Don’t believe me? Would you rather sit in the coffee shop and listen to friends in a heartfelt conversation or listen in as the assistant to the manager interviews a dozen potential busboys?
We generally advise clients:
- Don’t do less than two interviews a month. There is a sweet spot with two interviews. Our clients have told us when they do less, they never get in the swing of it and it feels like a chore.
- Don’t do more than one a week. Make each interview special, focused on a key topic, promote it, and repurpose it.
Remember our company gets paid per podcast and I’m advising you not to do more than one great interview a week. That’s because it isn’t about more interviews, it’s about more results from every interview.
Pro TipJeff Madoff came to us to promote his book CREATIVE CAREERS: Make a Living With Your Ideas. Initially, many hosts turned down the opportunity to interview this amazing man because their podcast wasn’t focused on careers or creatives. Once we broke down each of the dozen chapters it began to gain traction. The myth of the lone creative was applicable to business, entrepreneurship, and leadership. Plus every interview stood alone and could be repurposed. Sure when he was featured on Tim Ferriss, he talked about the book in its entirety, because it made sense for that show.
Ask YourselfIf an ideal client heard you on an interview and started to binge your episodes, would they be bored and stop or be impressed and engage with you?
5| No Compelling Next Steps
Did you ever see the movie Jaws where they start chumming for sharks? They put out the bait and the sharks gather round the boat.
This is how I picture far too many podcast interviews. Great performance. You’ve attracted them, but where is the hook? Sure maybe one will jump in the boat or find you online, but without some good hooks you are frustrating your prospects and yourself.
Notice I said hooks (plural).
Every digital marketer will tell you one call to action. I don’t disagree with them, but our testing has shown that for podcast interviews three calls to action always convert best.
- small yes – something that doesn’t take much time or money. An assessment, checklist, etc…
- Medium Yes – something that builds the relationship. A book, video, course, case study, small purchase.
- HECK YES – They have a credit card in hand and are ready to sign. Let them purchase or schedule a discovery call.
You are talking to a wide range of people at different parts of their journey, you need to meet them where they are. Which is why the three yeses convert the best for this medium. This is not cold traffic from a Facebook Ad, this is hot traffic that has listened to you for 30 to 45 minutes. They have gotten to know you somewhat and they want to know more.
Pro Tip“Whales don’t click and big fish don’t swim through funnels.” We learned this from Bill Troy on his virtual book tour for CLICK SAND: How Online Marketing Will Destroy Your Business. If you are talking to a high level executive or offering a 6-figure consulting engagement, a $7 trip wire product on a ClickFunnel page will kill every sale. If they come with a credit card in hand wanting to talk with the wizard, let them talk with the wizard.
Ask YourselfHave you given the passive listener a compelling reason to go to your website?
[HINT: Today, no one wants another newsletter.]
6| Making It Hard To Connect
Donald Miller from Storybrand says “If you confuse, you lose.”
Too often I hear people kill a good interview by answering the last simple question wrong. “So where can people get in touch with you?”
They forget that 70% of people are listening to the podcast episode sped up and they are likely multitasking: Driving, jogging, cooking, working….they do not have a pen and paper in hand to take notes. Still, I hear people give their email, phone, LinkedIn, Facebook, TikTok…..heck I’ve even heard someone give their physical address.
Do you really think people will remember any of it, much less take action?
Our studies from over 8 years show the best place to send them is a dedicated page on your website. We call it a Welcome Page. This is an evergreen page to send evergreen traffic. Evergreen means it retains relevance, it’s not time sensitive and continues to drive traffic long after it’s initially published. A Welcome Page page will not change over time, so even if someone hears your interview years from now they will see what they expect to find. This is unlike your homepage on your main website that hopefully will get updated routinely.
It’s also not a landing page or a squeeze page. Landing pages are missing a key element of the Welcome Page which is they are typically missing the navigation in the header or footer. If someone comes to your Welcome Page after hearing you on an interview, and they want to explore the rest of your website, by all means you want to give them the opportunity.
Sending traffic to a dedicated Welcome Page also allows you to attribute the traffic so you know exactly what came for each appearance. Making it great for ROI tracking.
Making a Welcome Page is relatively easy. You create the template one and duplicate it for each interview, making only a few minor changes:
- Host name
- Podcast art
Also make sure you tell the search engines NOT to index these pages. You don’t want to get traffic from any other source. The only way someone will find this page is by hearing your interview.
7| Transaction or Relationship?
As a guest, you (or your agency) have worked hard to get you in front of an ideal audience. If you find that audience valuable, why wouldn’t you want a relationship with the leader of that community?
Too often I see guests appear on a podcast, then treat it like an awkward one night stand. They never thank the host, engage with the community, or nurture the relationship.
If it was important for you to access this audience once, it should be important to stay in front of them. A little effort goes a long way. Send a physical thank you note or at least one via email. When the host posts the episode make sure to comment and engage with the audience. Some savvy guests will even run paid advertising to the group for the first month knowing that 80% of the listens come within the first 30 days.
Pro TipA client came to us wanting to do a podcast interview campaign for a new product just like she had a couple of years back. In our due diligence, we reached out to some of the podcast hosts who had interviewed her. All said they would NEVER invite her back. She had completely ghosted the shows after her last round of interviews. Her actions destroyed important relationships.
Plus, your reputation can, and likely will, follow you. There are more than two millions podcasts right now but it’s still a small community. Podcasters talk with other podcasters. Which meant leveraging podcasts for her product launch was no longer a viable marketing strategy.
Ask YourselfIf I reached out to a podcast host a year after the interview would they remember me?
8| Not Promoting The Interviews
If a tree falls in the forest and know one is there to hear it does it make a sound?
If you are on a podcast and no one knows about it, does it make a difference?
Promotion is not just the responsibility of the host. It is a two-way street. Both parties should be committed to collaborative promotion. In fact, this is one of the biggest complaints we get from podcast hosts. Going back to that feeling of being ghosted. Podcast hosts invest a lot of time and money into their shows. They work hard to gain and retain their listeners. When a guest comes on their show to leverage that audience but do nothing to reciprocate the promotion it leads to feeling used and abused. At a minimum, it isn’t difficult and doesn’t take much time at all to repost and share posts from the hosts.
This is YOUR interview so take the time to craft social media posts, mention it in your email blasts, put it on your website. Doing so will only benefit you and optimize your time investment.
Pro TipAs a guest ask if you can record the interview for a backup copy. The host will appreciate the professionalism. Plus this will also allow you and your team to start crafting social media posts, blogs, videos, etc. and be ready when the interview goes live.
Ask YourselfDoes my community know about every podcast I’m featured on? If not, is it because I’m not promoting it or that I’m not proud of every interview?
9| Not Making The Most Of Every Interview
Podcast interviews are rich with compelling content. Studies from Edison Research report that 51% or the adult US population listens to podcasts. So what about the other 49%?
Today it’s easy to create in the way that is easy for you while almost making the most sense to your ideal clients. Remember, it’s about meeting them where they are. You want to provide your target audience with content in the way they prefer to consume and is easy for them to share.
Podcast interviews can be turned into blogs, articles, videos, social media posts, and sizzle reels. There are online tools, agencies, and even freelancers that can repurpose your new and existing interviews.
As a guest myself, the best part of this for me has been that it doesn’t take any more of my time. It can be systemized and delegated.
Take a little bit of time to map out a plan. How can you promote your interviews in a way that makes the most sense for your business and your audience? What is your plan of action around for promotion each interview? Who will create these pieces? You only need to create this system once. It will make each interview you do going forward easy because you have a system in place to effectively distribute it. You aren’t recreating the wheel each time.
Ask YourselfAm I getting a month’s worth of content for every interview?
10| Are Your Decisions Based on Feelings or Data?
At Interview Valet we are proud to be a human-centered company that makes decisions based on data.
How do you know if your interviews are working? If you can’t attribute the traffic, leads, and clients you can not make data backed decisions.
There are three major ways we’ve seen to better attribute traffic and results from podcast interviews:
- Welcome Pages for each interview are the only way we’ve found to positively and automatically attribute traffic.
- Asking on forms is a classic approach that serves its purpose well. “Where did you find out about us?”
- Asking in sales conversations. Often people won’t know the exact podcast or the first touch point but they will remember the most important one.
Pro TipRand Fishkin, the Founder of MOZ tells the story.
Someone heard him on a podcast.
They put his name into Google and arrived at his website.
Google claims all the credit.
Now the visitor gets distracted and leaves before completing a purchase.
Thanks to retargeting, Facebook gets them back to the site to make the sale.
Facebook claims all the credit.
Was it Google, Facebook, or the podcast interview that drove the sale?
In reality it was an entire marketing system, but because traffic from the podcast interview lacks data it will rarely get any credit.
If you read all of this, thank you. But sorry, your life will not change. Your results won’t improve just by reading this article. You’re more informed maybe, but not changed.
Knowledge is not power, it is the potential for power.
The biggest lie I’ve ever heard is on my ring from the US Naval Academy: Ex Scientia Tridens – From knowledge, seapower.
The smartest Navy doesn’t rule the sea. Just like the smartest business doesn’t get the sale.
It’s the one that learns AND applies.
My challenge to you:
- Grade yourself on all areas that could be stopping you from moving people from being passive listeners to active visitors to engaged leads.
- Next, put in some type of system to track your results. Without it you will have no gauge if the changes are helping or hurting your business.
- Now start working on the lowest score first as you have the biggest opportunity for improvement.
Continue to perfect your conversations and your conversions.
Once you are getting consistent results that provide an acceptable ROI of your time and money, then crank up your activity. Do more podcasts, talk to larger audiences, invest more in podcast guesting.
You can take an online assessment here and have a free no obligation conversation with our team. Here you can gain from our experience of over 8 years helping 1000+ people like you get on over 50,000 interviews.
Stay strong, the world needs to hear you now more than ever.
Via press release today, we made the announcement of our initiative to ensure our Certified Guests are doing their part to promote their podcast interviews.
“One of the biggest complaints we hear from podcast hosts is their frustration that the guest disappears after the interview. They never promote the interview. Many are pitching shows just to use their audience. These takers look at it as a transaction, a one-night stand, not a relationship. Interview Valet is different. Relationships are core to our values.”
-Tom Schwab, the Founder and Chief Evangelist at Interview Valet.
Our continued dedication to listen to the needs and concerns of the podcast industry for both guests and hosts sparked the need to develop this initiative.
The best gift you can give someone is by introducing them to a new person or a new idea, which is ultimately the heart of podcast guesting. It’s about making genuine connections, building relationships, and aiming to gain optimal value out of each interview. Optimal value for the host, the guest, and most importantly the listeners.
Plan of Action
We aren’t focused on guests doing more interviews, we’re focused on our guests doing better interviews.
Going forward Interview Valet Certified Guests who are Committed to Collaborative Promotion will have this seal on their one-page media kit so they can be clearly identified as such. Our team will train our Certified Guests on how to effectively promote and repurpose their interviews. Our hope is that podcast hosts will learn to quickly identify this seal and rest assured episode promotion will not be a one-way street.
Tom Schwab & The Interview Valet Team
Looking For More?
Here are some free additional resources you may find helpful.
Want to be a podcast guest but don’t know where to start?
Don’t worry! That’s what we’re here for. We can help make sure you’re the best guest the host has ever interviewed. And when we’re done, they’ll be begging you to come back for a second interview!
Why and Who?
First there are two major components you need to get really clear on. Your why and your who.
Podcast interviews are rarely the goal. They are the pathway to the goal. The biggest obstacle most business owners face is overcoming obscurity. We know that exposure brings opportunity. You can’t serve your clients and customers if they don’t know you exist. But you need to get solid on your why. If you aren’t clear on your why, then how will you know if your interviews are serving their purpose?
Why do you want to get on podcasts? What do you hope to get out of it?
Some of the most common reasons we see are:
- Great practice for speakers
- Getting SEO backlinks
- Build brand visibility and awareness
- Gain credibility and authority
- Leveraging other people’s audiences
- Let your audience get to know you better; who you are, what you do, and what you stand for.
Next is figuring out the who. Who is your target audience? Who exactly are you looking to reach? Make sure your message and expertise is clear so you can properly convey it to the host and listeners. You’ll also want to research podcasts through the lens of your ideal customer. What shows are they listening to? Once you find those shows, avoid sending a mass-produced email request. It’s better to establish a connection with each individual host. Comment on episodes, leave them a review, follow them on social media, and share your favorite episode on your own platforms.
What Is A One Sheet and What It Says About You
Next, you should consider creating a professional one-sheet to include in your introduction email to the podcast show. Oftentimes your one sheet is your first impression with the host, and you don’t get one shot to get it right. Your one sheet should be clean, concise, and easy to read. Hint: most hosts print out your one sheet so you want it to be printer friendly. Avoid dark background with light text.
A one-sheet is a carefully compiled document that highlights who you are and what you do. It has boiled-down highlights of you and your business. It illustrates why you are interesting enough to be interviewed. These sheets typically include your picture, social media links, contact information as well as your bio, a suggested introduction, and interview topics you would like to discuss.
Mic check. One, two.
Once you score the coveted invite, are you ready to show up looking and sounding like the professional you are? Having the right equipment to record high quality audio and video is extremely important. Listeners will notice right away once you are paired against the podcast host, who likely has great studio level equipment. But don’t worry, it doesn’t have to break the bank. There are a lot of great budget friendly options for those starting out. Here is the equipment we recommend to our clients when they start out with us.
Turn Passive Listeners Into Active Visitors
One last thing you want to do before going live is creating a welcome page on your website to direct your listeners to. A welcome page is a customized page on your website for that specific interview. Podcast interviews are evergreen, and evergreen content deserves an evergreen space on your website. It is the number one way to turn those passive listeners to active visitors on your site. These pages should include the podcast artwork, a short introduction, your headshot, your contact information and three, yes three, calls to action.
You will need to create this page prior to your interview so that you can direct the show and listeners to the page throughout your interview. Oftentimes at the end of an episode the host asks you to share how the audience can get in touch with you. A welcome page is not only the best way to definitely track your interview ROI but it always shows the host you are serious about your interview and came prepared to promote it. The only way someone will land on your welcome page is by listening to your interview.
Thank You & Promotion
Your job isn’t done once the interview is done. There are still two very important things you must do: properly thank your host and promote your interview once it’s live. Show your appreciation for the host by giving them a proper thank you. It’s not only polite, but it will also leave a lasting impression that could potentially lead to another interview or even a partnership. Mailing physical thank you cards is not an outdated custom. If anything they have more value than they once did because most don’t do this anymore. A one line text or email saying “thanks for having me” can leave a bad impression. Podcast hosts are sharing their valued listeners and reputation by having you on their show, make sure they know you’re appreciative of that.
Lack of promoting your interview is the number one grievance we hear from show hosts. After an interview wraps there is often some short conversation on the air between the host and the guest. Let them know your excitement and intentions to promote the show. Once you get the notification your show has gone live, share it across your social media platforms, include it in your regular marketing emails to your list, turn it into a blog on your website. There are tons of creative ways to promote your interviews!
Looking For More?
Here are some other great resources.
Congratulations! Your first podcast interview has gone live! Now what?
Your message is officially out for the whole world to hear. BUT now is not the time to sit back, relax, and watch all those new leads pour in. You have to get the word out. If you don’t let people know you did an interview, who will? It is just as much your responsibility to promote your interview as it is for the podcast show.
Just one podcast interview can create a great deal of evergreen content. It’s evergreen because, as we all know, once something is online it’s there indefinitely. You never know when someone will find your interview, it’s not unheard of to have someone reach out after listening to an interview you did years ago. So you really want to make sure you do your part to promote your interview and maximize its reach. Ensuring you create that long tail effect, generating traffic and leads for weeks, months or even years to come.
The more ways you place your interview online, the more likely your ideal customer will find it.
When To Promote?
Um… yesterday! It’s a great idea to start promoting the week leading up to your interview going live. This builds anticipation to the audience you already have and shows them how excited you are for your new venture into podcasts.
Most podcast listens occur during the first 30 days, you can optimize that by making weekly posts on your social media platforms. It helps to create and keep the buzz going. After that first month, you can recycle your posts sporadically over the next year, hence the evergreen part.
Where To Promote?
LinkedIn. Facebook. Twitter. Instagram. TikTok (if you have the dance moves). Make sure you focus on the social media platforms your audience prefers, not just the ones you prefer.
Social media posts are an easy way to get information out to the audience you’ve already curated. It also shows new followers that you’re really passionate about what you do and providing quality content to your industry. When you make these posts, don’t forget to tag the host and show. It’s a nice gesture!
You can also create blog posts on your website, which is great for two reasons. First it solidifies your evergreen content by giving it a place on your blog and the backlinks give you search engine optimization (SEO). Which is a fancy way of saying search engines like Google will show favorability to your site because you are linking external resources to your page.
How To Promote?
As easy as it would be to just tweet a link to your interview, that’s not very creative or memorable. Consider using the podcast’s artwork or creating a quote image of something mentioned in the interview. Since most podcasts use video, you can create a sizzle reel or audiogram (short video) of the content to get your audience hyped up.
Some more traditional methods are blog posts like we discussed above, or LinkedIn articles. LinkedIn articles are great because that site has great SEO favorability.
Many who have done many interviews or do them often will have a dedicated page on their website that lists all their podcast interviews. This makes it easy for your page visitors to see all the shows you have been featured on, which is great at establishing credibility and authority through affiliation.
A space that often goes ignored is the email signature block. Think about it, how many emails do you send in a week? Using the episode artwork or creating your own graphic, and placing it below your email signature turns every email into a subtle promotion. Everyone that sees your email will know about your latest interviews. Make sure to link the episode to the graphic so they can listen to the interview if they are interested.
A lot goes into producing a podcast and the same goes for being a guest. Don’t let your time investment and research go to waste. Give that interview the promotion it deserves!
Looking For More?
Here are some other great resources.
Once a podcast is recorded, it is out in the world forever.
Podcasts are one of the best ways to interact with potential clients—without actually having to interact with anyone every day—because it captures your personality and makes it accessible to anyone.
Once you record a podcast, it can be listened to indefinitely, meaning in one day, in three months, or in five years, people will still be able to listen to your podcast and take action on it.
The word forever can be a little nerve wracking at first, especially when preparing for your first, or maybe even 100th, guest appearance. But forever is what makes podcast guesting so valuable.
Before you pull your chair up to the table and speak into the mic, prepare with these nine common questions. These questions are guaranteed to not only knock your listeners socks off but also make the hour of your time incredibly valuable—for you and your business.
9 Common Podcast Interview Questions—And How to Nail Them
1| Tell Us About Yourself
Many inexperienced podcasters will start off the show with this simple question, and if you haven’t prepped ahead of time, your mind may start racing through every single thing you have ever done in your life. Your opening to a podcast either allows you to tee up a home run answer or fall flat on your face in the first 60 seconds. The truth is, no one really wants to hear about you. What the listeners really want to hear an answer to is, why should I listen to this?
They want to know what insights and value you are bringing to the table. Everything you share should focus on the topic of the episode. You don’t need to mention your parakeet Bob or the vegetable farm in your backyard—unless it is a farming podcast. Keep it relevant. You want to only talk about how your experience is relevant to what is going to be discussed here today. Spoiler alert: no one cares what you majored in.
Great ways to start this question is with a strong statement.
Try using this formula to guide you:
I believe _____. [Let them know your point of view, how you’re different.]
Because ________. [What gives you the authority—expertise, training—to believe what you do?]
I know that_____________ can also do it. [Describe the listener and your ideal customer here.]
This focuses on the listeners. And notice how you don’t have to mention the adorable kittens you have or your high school teacher Mrs. Thomas. This question is easy to overthink, but it’s always done best when you keep it simple. Talk about how you are relevant to the present conversation.
2| What is the one (to three) things you want people to take away today?
This question is your golden opportunity to reiterate the main thing you want listeners to know. And remember, always make it relevant to the listener.
Try something like this:
If you are _______ [Help them self-identify; describe the person you are mainly talking to today.]
Who struggle with ___________ [Restate the problem. What are the people who you are helping today struggling with the most?]
You can __________ [Give them hope. What can they do? What will they be able to do after listening to this podcast interview?]
3| How can people get in touch with you?
Guests lose listeners on this question all the time. First, imagine your listener. About 60% of listeners are listening to you on their way to work, or maybe they are driving, cooking, or working out. None of these people have a pen to jot anything down. Everything they hear is going to have to be remembered. Also, about 70% of listeners have you sped up. This question is not an invitation to give them your email, phone, IG, FB, LinkedIn, and Twitter.
Give them one place to go. Make it easy.
The best practice is to send them to your website (don’t send them to your book on Amazon and your Facebook page; those sites get enough traffic already) and let them know all of your contact information is there.
Say the address, say it slow (remember, they are listening to it sped up), then repeat it again.
4| Where should people go to get more information?
Again, remember your listener is likely multitasking. Make it easy for them. Give them a place to get more information and what they can expect to get from that site. The simpler the URL, the better.
Unfortunately, “Sign up for my newsletter.” doesn’t work today like it once did. I mean, how many newsletters are you signed up for?
Of course, sending them to your website is great, but it isn’t personalized to them and the place they found you—that specific podcast interview. You need to create a bridge between your new listener from the interview and your website. Your website is too broad. The site you send them to needs to make sense for them and be concise. From our testing over the last eight years with 1,000+ clients and 50,000 interviews, the best thing to do is to meet them where they are.
If this podcast contains an audience that would be a little interested, offer something to get them back to the site. For example, you could offer an image, a checklist, or an assessment. This is a quick win and doesn’t require much time or money from you.
If you believe the listeners are a bit more invested and interested, use books, videos, or a low-level course to drive people back to your site. This requires a bit more time and money on the listener’s part.
What if you know the audience is a “Heck yes!” These are the listeners that are ready with credit card in hand. If they are to that level, you don’t want to offer a free report or a copy of your book. This slows them down. Offer them your Big Yes offer, like a free consultation call.
If you can offer one of these things for each person, you are giving everyone a reason to head to your website. But again, keep it simple.
5| What is your favorite (most influential) book?
This question isn’t an opportunity to talk about that one Stephen King novel you read over your vacation—again, unless that is relevant to the show and audience you are speaking to. The answer to this question should demonstrate your expertise in your field. You are aiming to position yourself as an expert, and audiences are curious what their industry leaders are reading or a book that held the biggest impact for them.
Make your response interesting. Tie a story in about the first time you read the book and the impact it had on your life. Mention the author. Giving credit to the originator of an idea does not take authority away from you but rather shows you are open to learning and your continued growth. Plagiarism is rampant online, and those who are educated will recognize it and lose all respect for you when you use it.
Make sure the book and lesson you tie in are what is being focused on in this interview. That’s the key.
If you are a person of faith, I commend you, but answers like “My favorite book is the Bible, the Torah, or the Koran.” seem trite and don’t demonstrate expertise for this type of setting. Be proud of your faith. You don’t need to hide it. If you want to promote your faith, consider mentioning a book that has a commentary on the Holy Word. Site the author and what specifically you learned from it that illuminated your experience. The goal here is to keep it relevant to the show, audience and topic.
6| Which person has been most influential in your life?
Your answer should support the topic at hand on the podcast. Share about the person who first introduced you to the topic you are discussing—a powerful leader or author, or even an early client/customer who helped you refine what you are talking about today. Sure, Marty McLaughlin saved your life pulling you out of a lake when you were 13, but where is the relevance building your brand and building your business? It’s a tangent that distracts the audience and confuses them about your focus and expertise.
Variations of this question often include, If you could have dinner with one person, dead or alive, whom would it be? These are always fun questions that allows your personality to shine through and let your listeners get to know you, but they are still an opportunity for you to give a focused answer.
7| Best piece of advice you’ve ever gotten
Much like the best book or most important person, make sure your answer applies to the topic you are there to discuss. An interesting flip is rephrasing it to be the worst advice you got. Oftentimes our biggest “ah-ha” teaching moments in life are when we see examples of what not to do. Reiterate what the majority think, how you disagree, and how you came to that conclusion: “Everyone told me to do it this way . . .. You may have been told this lie as well. This lie hurt my growth and slowed me down until I discovered it should really be done this way . . ..”
This is an interesting spin on this question. It grabs the listener’s attention. Remember, they are likely multitasking. Plus, it also allows you to speak directly to people who may have the exact same problem you overcame and shows you can help them too.
8| Thank You
You may be thinking, “But ‘Thank you’ isn’t a question?” You’re right, but while it is not a question, it can be an invitation for one last word. Don’t miss this opportunity by replying “Thank you for having me.” or “Thanks, I had a really good time.” Remember this podcast is not about you.
Instead, try this three part Thank You
Thank the host.
Acknowledge the work they do.
Encourage listeners to take action.
Here’s an example:
Thank you, Doug.
I really appreciate all you do here on the Nice Guys Podcast.
If any of this resonated with you, I’d encourage you to take action.
Take action, meaning direct them back to the site you invited them to visit earlier. This reminds them of the URL you mentioned earlier and ties the conversation up by bringing it full circle.
9| What can I do for you?
After the recording ends, there is typically some small talk with the host. This is your opportunity to ask them candid questions “off the air.”
But most importantly, there is one question you should always include: “What can I do for you?”
Remember, being a guest is about building a relationship. Often times, if a show goes well, you will get a return invite, so you want to show you appreciate the host’s time and are courteous. Then, be prepared with concrete actions when they politely ask the question back. Responding with “I’m good. I just appreciate the interview.” is insulting. This response can sometimes be taken that you don’t feel the host can provide any further value to you.
Here are some suggestions of what you can ask of the host:
- If you know any podcast hosts whom I could be of value to, I’d appreciate an introduction.
- Can you let me know when it goes live so I can promote it?
- Can you give me some feedback on how I could improve as a guest?
- Can we get a quick picture here? I’d like to share it on my social media.
- Can I get a copy of the recording so I can start repurposing it to promote it when it goes live?
- Can I get your mailing address? I’d like to send you a thank you gift.
- Can I buy you a drink or coffee next time you are in my city or I’m in yours?
The ask doesn’t have to be big. A lot of times people feel bad asking something from someone, but this question is key because it fosters a relationship with the host outside of the interview. Remember, at the end of the day, the relationships you are able to build with the listeners and the host will provide the biggest return on investment. If you have your listeners and host in mind, then you’re on the right track.
Looking For More?
Read more about podcast interview marketing with these resources.
At Podcast Movement 2022 we made a major announcement. We are proud to introduce Interview Valet Español.
Again, this year at Podcast Movement 2022 there was a dedicated track entirely for Spanish-speaking podcasts. There are currently over 380k podcasts in Spanish according to ListenNotes. While there are 5 times as many podcasts in English, the market is growing faster. Globally more people speak Spanish than English. It’s foreseeable that in this decade Spanish-speaking podcasts could outnumber English-speaking podcasts. While I heard experts debate how many years behind they are (ranging between 3 to 7), the Spanish-speaking podcast market is growing fast!
Based on the trends we’ve seen along with the growing number of requests, Interview Valet announced the launch of a Spanish-speaking division – Press release of Interview Valet Espanol.
Being a proud sponsor of the Latin Podcast Awards, the official launch of Interview Valet Español has been in the works for many years, and we now feel we are fully equipped to adequately serve the Spanish-speaking podcast market. We aim to help Spanish-speaking businesses gain increased exposure and the brand awareness needed to secure more customers and ensure lasting success.
Our goal with this expansion is to provide service to Spanish-speaking podcast shows and businesses; helping them gain increased exposure and brand awareness needed to secure more customers and ensure lasting success. We look forward to providing the same quality concierge service that has already helped thousands of other businesses since 2015. Interview Valet Español represents the first significant service of its type for the Hispanic market.
We pride ourselves in our globally diverse team, which spans across North America, Europe, and Asia. This geographic diversity has allowed us to serve our clients on a global level for the last eight years, and we are thrilled to expand our services to serve even more brands, coaches/consultants, and non-fiction authors. Helping them to connect with professional podcasters worldwide. In addition, their Certified Guests speak directly to their ideal customers on leading podcasts.
Being the most highly rated company of our kind, with more online reviews than all other competitors combined. We look forward to the opportunity to help Spanish-speaking businesses grow your brand and business by leveraging other people’s platforms with podcast guesting and Podcast Interview Marketing – it’s not a secret. It’s a system.
Tom Schwab & The Interview Valet Team
Looking For More?
Here are some free additional resources you may find helpful to get the most out of your podcast interviews.