state of podcast interviews
What exactly is the state of podcast interviews right now? In a word: positive. Many podcasts interview guests, a lot of niche podcasts exist and the growth of new shows continues today. The ecosystem and culture surrounding podcasts is one of collaboration, growth and excitement. In a survey sponsored by Interview Valet, more than 10,000 people had the opportunity to weigh in on the state of the industry. (more…)
Our mission here at Interview Valet is to personally introduce inspiring thought leaders to millions of ideal individuals they could serve, for the betterment of all. Our Certified Guests™ reach their intended audience through conversations with podcast hosts.
Because of our work, we decided to conduct the first-of-its-kind research on the state of podcast interviews. Hopefully this helps spread the word about podcasts to the masses. And we hope you find this information interesting and helpful.
We sent the survey behind the report to over 10,000 people to bring you as much data as we could, keeping this report relevant. We surveyed hosts and guests alike, asking them questions about podcasts and marketing. (more…)
When we launched the State of Podcast Interviews survey, one of the early questions we wanted to make sure we asked was whether podcast hosts had been podcast guests. Empathy is a powerful thing, and if hosts have been guests, they know what it’s like to be “on that side of the mic.” What we found wasn’t a shock, but it was a bit surprising as to the magnitude. (more…)
Setting the right expectations for podcast interviews is in a major factor in success. As a guest, you have to know what you’re going into, what to expect from the experience and how to measure it. Measuring is important because you’re investing time, talents and treasure into this strategy of podcast interview marketing. Even if you’re not working with an agency like Interview Valet or a publicist, you’re booking yourself and investing time into it. Regardless of your personal set-up, podcast interviews take time and effort at a minimum.
Here are a few common hopes for podcast interviews: (more…)
“How does being on a podcast actually help me with my marketing?”
Sometimes in talking with business leaders, authors, speakers and others, we hear this question. Essentially, people want to know what’s in it for them. How does being a guest on a podcast help them? Of course, telling your story in front of a new audience on podcast interviews is helpful, but what else do you get out of being on a show? (more…)
Podcast interviews rank as the best return on investment (ROI) when compared to Facebook ads, email marketing and other marketing tactics. Podcasts also topped the list for marketing plans over the next year, beating out video and blogging. These results and more came from the first ever State of Podcast Interviews report. Interview Valet sponsored this inaugural survey.
“We all have an opinion on things like the current state of an industry,” says Interview Valet Founder and CEO Tom Schwab. “But when you ask over 10,000 podcast hosts, podcast guests, and marketers you get answers. We are happy to release this comprehensive report with actual answers, great analysis and terrific advice from hosts and guests alike.” (more…)