Our Answers To Your Questions
"Our success comes from our systems" This is one of our core values.
We have a great team of talented, driven and motivated individuals around the world. They all work the same systems, have access to the same proprietary database, and work together to deliver results. You are the guest, we take care of the rest.
Our entire process is detailed in the book PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. Called the bible of podcast guesting by Christopher Lochhead, the host of the #1 Marketing Podcast. It was written by our Founder and Chief Evangelist Officer Tom Schwab (Linkedin). Click here to get a free copy of the book.
How do we get results?
- It's not a secret
- It's not a mystery
It is a reproducible system that has been refined and tested with over 500 clients on tens of thousands of interviews.
HERE ARE THE STEPS
We find the ideal podcasts that will positively impact your business based on our proven algorithm that looks at four factors
- Podcast: Does it have the right audience, longevity, consistency, ratings
- Website: The value of backlinks that are vital for Search Engine Optimisation (SEO)
- Reach: Promotion to email lists and the right social media audience
- Experience with past clients
It's a bit of science, a bit of art, and a whole lot of experience.
We personally introduce our Certified Guests™ to the right podcast hosts. We NEVER Robo pitch or mass email. It makes everyone look unprofessional. We have established relationships and introduce clients via the medium the host prefers and that has produced results: In person at events, phone, text, social media, video, or email.
We want to ensure the best ROI (Return on Investment) of your time and money. That is why our clients are fully briefed on every show. This online resource provides background on the host, show, audience, common questions, and social media links. This saves time and ensures the best results with every interview.
This is the only part that can't be outsourced. We provide a professional-grade microphone (if needed), interview checklist, and training on the best practices.
How do you move people from being a passive listener > to an active visitor > to an engaged lead? It's a science we have tested and refined. Unlike other digital media, testing has shown that giving listeners 3 ways to say yes always converts best. The yes, Yes, and YES! We can also help our Certified Guests™ with dedicated Welcome Pages on their own site. that helps conversion and provides attribution.
The entire process starts off with the Certified Guests™ Success Set Up.
Over the first week our team provides:
- Professional grade microphone (if needed)
- Professionally designed One Sheet media page
- Prospect for Ideal Shows
- Personal online dashboard
- Custom Welcome Page Template on your website (if needed)
- Practice Podcast Interview
This only takes less than 90 minutes of the Certified Guests™ valuable time
We have served over 500 clients so chances are we have experience with someone similar to you.
Here are a few case studies along with some of the nearly 100 books we've helped promote with a Virtual Book Tour
How do you want to communicate?
We can work with your systems and preferences.
Common channels include:
Every client has access to their own secure dashboard where all of the current data is available.
We love to communicate with our Certified Guests™ but when you just need answers about your specific interviews you can access it day or night on your online Dashboard.
As of April 2020, we have 19 team members
Our team is distributed into thirds:
- Podcast Relationship Managers who focus on one-to-one relationships with their assigned top podcast hosts
- Client Account Managers who focus on one-to-one relationships with their assigned Certified Guests™
- Support: Accounting, Graphic Design, Sales/Marketing
Why are we structured this way?
- Everyone wants a personal relationship, one person to connect.
- No one wants emails from 19 different people.
- Everyone wants the power of the largest team in the industry.
We believe in diversity of age, ideas, background, and experiences
- 20's 26%
- 30's 47%
- 40's 16%
- 50's 11%
- Female 89%
- Male 11%
Some Experiences include
- Military Veteran
- Military Spouse
- Oprah Singer
- Ironman Triathlete
- Published Author
- Wallstreet Alum
- Clinical Psychologist
- Bilingual (Spanish)
We have a very low turnover and are proud of our reviews by current and past team members on GlassDoor.
Time with Interview Valet
- 4+ years 21%
- 3+ years 26%
- 1 to 3 years 21%
- 6 to 12 months 11%
- 0 - 6 months 21% (new expansion positions)
We focus on 3 verticals. This is not necessarily where our clients are, but where our client's clients are
Business is our largest vertical and includes:
- Non Profit
- Real Estate
We have a geographically remote team. To us, work is what you do, not where you go.
Podcasting is a 365 24/7 business. Our Certified Guests™ and hosts are around the world and so are we.
- California (2)
- Florida (1)
- Georgia (1)
- Indiana (1)
- Massachusetts (1)
- Michigan (3)
- Mississippi (1)
- New York (1)
- South Carolina (1)
- Tennesse (2)
Canada (US Ex-Pats)
- Toronto (2)
Europe (US Ex-Pats)
You will find Interview Valet at all of the major podcast conferences. We are there presenting and sponsoring the event. We feel this is vital to support the industry, build relationships, and introduce our clients to the podcast hosts.
In 2019 you saw Interview Valet at:
- She Podcasts
- Sound Education (Harvard)
Our team of 19 has built relationships with over 3,500 of the top podcasters. We have established relationships you can tap into.
We NEVER Robo pitch. It would make us both look unprofessional.
Our team is tracked by the % YES Rate. As a company in 2019, 29.3% of the guests we introduced were invited to be interviewed. For some senior team members this rate is over 50%. We are always reaching out to build relationships with new shows. For shows we have had relationships for years the rate is >80%.
We serve the Podcast Host making it easy to say YES! to our Certified Guests™ but everything we do for them is FREE.
Sure, we could double-dip and make more profit charging both sides, but we are focused on long term relationships not maximizing how much we make from every connection.