In the ever-evolving world of business and innovation, category design has emerged as a game-changing discipline, redefining how leaders position their brands, products, and ideas to dominate their markets. To celebrate the pioneers and visionaries shaping this transformative field, we’ve curated a list of 20 must-listen podcasts that dive deep into the art and science of category creation.
Featuring thought leaders, industry disruptors, and seasoned strategists, these podcasts highlight the voices driving bold ideas, fostering creative disruption, and inspiring a new generation of category designers. Whether you’re an entrepreneur, marketer, or strategist, these podcasts will expand your perspective and equip you with the insights to lead and innovate in your industry.
Great Podcasts For Category Design
| Marketing Expedition Podcast
The Marketing Expedition Podcast is for business owners and marketers seeking practical strategies to grow their brand and drive measurable results. Hosted by Rhea Allen (President and CEO of Peppershock Media, adjunct marketing professor, and industry expert) the show delivers actionable insights on content marketing, social media, AI-powered tools, storytelling, video, and digital advertising.
| Digital Trailblazer Podcast
The Digital Trailblazer Podcast is for entrepreneurs looking to build profitable, sustainable online businesses without hype or gimmicks. Hosted by Todd and Leah Rae Getts, the show features in-depth conversations with successful founders who share the real strategies they used to grow from day jobs into six- and seven-figure online businesses.
| The Better Leaders Better School
Better Leaders Better Schools is a top-ranked podcast for bold, forward-thinking education leaders committed to driving meaningful change. Hosted by Daniel Bauer, the show features weekly conversations with leadership experts designed to help school leaders think differently, grow professionally, and elevate their impact.
| B2B Agility with Greg Kihlström™
B2B Agility™ with Greg Kihlstrom is a podcast for B2B marketers navigating the growing complexity of modern go-to-market strategy. Created by the team behind the award-winning The Agile Brand podcast, the show explores how B2B organizations become category leaders by aligning strategy, marketing technology, e-commerce, customer success, and sales.
| On Brand with Donny Deutsch
On Brand with Donny Deutsch is a podcast for leaders and curious listeners who want to understand the power of branding in today’s culture-driven world. Hosted by Donny Deutsch (former CEO and Chairman of Deutsch Inc. and a veteran media and political commentator) the show features candid conversations with influential figures across business, entertainment, media, and politics.
| Essential Ingredients
Essential Ingredients is a podcast for founders and change-makers committed to building purpose-driven, regenerative businesses. Launched by socially minded founder, connector, and philanthropist Justine Reichman, the show features conversations with multi-generational startup founders, thought leaders, and industry experts.
| The Unified Brand Podcast
The Unified Brand Podcast is for founders, marketers, and business leaders who want to build brands that stand out with clarity and purpose. Hosted by brand strategist Chris Outlaw, the show explores brand building and brand strategy through practical, easy-to-understand conversations that help organizations unify their messaging across every touchpoint.
| He Said, She Said: Razor Branding™ Podcast
He Said, She Said: The Razor Branding™ Podcast is for entrepreneurs and business leaders focused on building strong, differentiated brands. Hosted by Jaci and Michael Russo, the show explores entrepreneurship, B2B marketing, and clear messaging through the lens of brand strategy.
| JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
| The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we–the listener–learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
| Follow Your Different
Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas, and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, ni-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star — a quasar across the sky.”
| Hitting The Mark
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
| The Logo Geek Podcast
Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!
| Brand Story
This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers.
Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
| NerdBrand Podcast
The NerdBrand Podcast is at the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
| Branded & Booked
| Becoming Preferred
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael’s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today’s turbulent and competitive marketplace.
| Branding Matters
In a world consumed by fierce competition and endless noise – THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters.
Branding Matters is ranked in the top Branding Podcasts worldwide. It’s one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it’s the only podcast to ever be listed on PPAI’s #Online18 for 2022 as one of the Most Influential Social Media Voices.
| Brands, Beats & Bytes
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
| The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts – now they’ll help you become a category king.
The Difference Engine – Disrupting Tech Strategy
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“Interview Valet is the clear category king in Podcast Interview Marketing. If you want to grow your business they are the partners you need.”
CHRISTOPHER LOCHHEAD
Co-Creator Category Pirates, 3X Silicon Valley CMO, & Podcast Host
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