Paul McManus, Founder & CEO of Short Book Formula, has spent over eight years helping financial advisors transform their expertise into published books that attract ideal clients. As a best-selling author, podcast host, and authority in the financial services industry, Paul knew that speaking directly to his target audience was essential for growth. While his podcast delivered value, he sought a more efficient way to reach high-quality prospects and leverage the credibility of established platforms.
Executive Summary
Paul turned to Interview Valet to expand his reach and attract premium clients through podcast guesting. His primary goal was to get in front of the right audience, high-value financial advisors, without the time and resource demands of building his audience from scratch. Interview Valet delivered by securing appearances on targeted, high-credibility shows, including one that proved to be his “Oprah/Joe Rogan moment.” The results included 60 high-quality appointments in just three months and hundreds of thousands of dollars in new business, with long-term credibility benefits that continue to fuel his marketing efforts.
Park Howell, a veteran in brand storytelling and the creator of the Business of Story, helps leaders in sales, marketing, and L&D harness the power of narrative to grow their businesses. With decades of experience and a reputation as “The World’s Most Industrious Storyteller” and running his own agency Park&Co, Park leverages proven storytelling frameworks to transform complex communications into compelling stories.
Executive Summary:
Park Howell engaged Interview Valet to strategically expand his visibility through targeted podcast guesting. His goals were to boost SEO, drive traffic to his online storytelling courses, and attract new enterprise training clients. Interview Valet’s precision matchmaking connected him with podcast hosts and audiences aligned with his mission, resulting in increased exposure to key decision-makers in sales, marketing, and learning and development.
Aaron Marcum, a seasoned entrepreneur and leadership coach with over 20 years of experience in the home healthcare industry, found himself drawn to a new mission: helping fellow entrepreneurs overcome burnout and achieve sustainable well-being. With a background in positive psychology and a personal journey of rediscovery, Aaron launched his book, EntreThrive, and began coaching leaders to balance success with fulfillment. To amplify his message and connect with the right audience, he turned to podcast interview marketing.
Executive Summary:
Aaron Marcum partnered with Interview Valet to strategically leverage podcast guesting as a platform for business development, launching his book EntreThrive, and expanding his reach within a community of entrepreneurs struggling with burnout and work-life balance. Through expertly curated podcast placements, Aaron reached targeted audiences aligned with his message, building credibility, increasing engagement, and driving book sales by up to 30% during his launch window.
Mickie Kennedy is a seasoned PR strategist and founder of eReleases, a press release distribution service that helps small businesses, startups, and nonfiction authors secure real media coverage without big agency costs. With over 25 years in the industry, Mickie has helped thousands of entrepreneurs punch above their weight by making media access more affordable and effective. He turned to Interview Valet to scale his message and build brand awareness through podcast guesting, sharing his knowledge of PR with audiences eager to grow and get noticed.
Executive Summary
Mickie’s mission was clear: help small business owners understand the value of public relations and teach them how to leverage press releases to grow their credibility and reach. Having booked over 80 podcast interviews on his own, Mickie knew the power of the platform but needed a partner to streamline the process, ensure podcast quality, and save him time. Interview Valet provided that support and more, landing him on top-tier shows that matched his goals. The result? A measurable increase in SEO rankings, an influx of new customers, and lasting brand credibility as a trusted PR expert.
Luis Scott is an attorney, bestselling author, and the founder of 8 Figure Firm Consulting, a company dedicated to helping law firm owners scale their businesses with proven systems, strategy, and leadership development. With over 20 years in the legal profession and as a former managing partner of a multi-8-figure law firm, Luis launched his consulting business to replicate that success for others. To elevate his visibility and establish deeper authority in the legal space, Luis partnered with Interview Valet to strategically share his message through targeted podcast interviews.
SUMMARY EXECUTIVE
Luis knew that to grow his consulting brand, he needed to reach a wider audience of law firm owners and decision-makers, those beyond his immediate network. Interview Valet helped him strategically land podcast interviews that aligned with his mission: helping legal professionals build the firm of their dreams. The results exceeded expectations. Luis generated a 20x ROI, connected with ideal prospects, dramatically increased his visibility, and became a highly sought-after guest, further solidifying his position as a leader in the legal consulting industry.
Andy Buyting is the Founder & CEO of Tulip Media Group, a leader in integrated content marketing for B2B organizations. With a proven “Three Pillars of Marketing” approach that blends print, digital, and interactive tactics, Andy helps businesses accelerate growth without expanding their sales teams. To further promote his latest book and reach new ideal clients, Andy launched a Podcast Interview Marketing campaign in partnership with Interview Valet.
Executive Summary
Andy Buyting co-authored Double Sales / Zero Salespeople to introduce a proven marketing strategy that drives top-line growth without adding sales staff. Through podcast guesting, Andy aimed to amplify his message, expand Tulip Media’s visibility, and generate new business leads from industries like insurance, healthcare, and professional services. Partnering with Interview Valet allowed him to appear on aligned shows and reach decision-makers across North America. As a result, Andy saw measurable success in new leads, elevated brand positioning, and increased demand for his marketing expertise.
Gerald J. Leonard is the Publishing Editor, CEO, and Founder of the Leonard Productivity Intelligence Institute, where he focuses on enhancing productivity and building better workplace cultures. He is also the CEO of Turnberry Premiere, a strategic project portfolio management and IT governance firm in Washington, DC. Using a unique application of music and neuroscience, he has revolutionized workplace productivity. As a leading figure in the field of productivity intelligence, he is a sought-after guest speaker on many notable platforms, such as NPR and TEDx, and has authored three books on the subject of music and team management.
SUMMARY EXECUTIVE
Although Gerald was already successfully leading multiple businesses and was a sought-after keynote speaker and performer, he recognized areas of his business that needed outside help. He views his partnership with Interview Valet as an extension of his team, allowing him to focus on the 20% of his business that will produce the most results while we manage his podcast guest opportunities. Allowing him to be the guest, and we take care of the rest. Gerald strategically utilized podcast interviews as a powerful marketing tool to exponentially grow his business. Guesting on targeted shows expanded his already vast reach and solidified his position as an authoritative figure in productivity, neuroscience, and workplace culture.
Bryce Henson is the CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. His nearly 20 years of Fitness Business and leadership development experience have allowed him to drive his company’s mission, to inspire fitness and change in lives. Overseeing the successful launch of hundreds of gyms and serving tens of thousands of clients, he has done exactly that. The unique business ownership opportunities have enabled him to pursue his personal mission: to support franchise partners with leadership development and to effectively grow their income through impact.
SUMMARY EXECUTIVE
With the incorporation of podcast guesting into their marketing strategy, Bryce successfully amplified his brand exposure through a series of targeted podcast interviews. Leveraging the power of other people’s audiences, he effectively communicated compelling stories of Fit Body Boot Camp’s successes and business opportunities to new prospective franchisees who were already interested in the topic of business ownership and fitness. This approach not only contributed to brand growth but also as an authoritative voice in the fitness and franchising space.
Jeff Bartsch is the founder of Story Greenlight, an online community that helps experts and professional advisors tell their stories, serve more clients, and expand their impact in the world. He spent two decades in Hollywood shaping content for major media outlets like ABC, NBC, Universal, Disney, and Apple, sharing his reputation as a talented storyteller and marketing strategist. The expertise he now employs to help other experts and professional advisors to elevate their communication to drive results in their businesses.
SUMMARY EXECUTIVE
As a strategic storyteller, Jeff knows that businesses thrive when driven by human connection. A connection that naturally occurs when a guest’s audience and message align with a podcast show’s audience and message. Podcast interviews proved to be an effective tool to drive business growth in his business. Recognizing the power of human connection and the transformation that occurs through conversations, he has found podcast guesting to be an effective strategy for elevating his communication and achieving impactful results…quickly.
Chris Tuff became the youngest partner in the 100-year history of Atlanta-based advertising agency, 22squared, where he turned a team of millennials from an “investment” to a major profit center in short order. A sought-after leader in the digital marketing space, he has been featured on the front page of the Wall Street Journal, The New York Times, Bloomberg, and Business Insider, just to name a few. He works with individuals and departments at several Fortune 500 companies to improve recruiting and performance. But his primary focus is on bridging communication gaps between generations in the workplace, which lead to authoring his book, The Millennial Whisperer.
SUMMARY EXECUTIVE
Chris set out to reach as many business leaders and HR professionals with his book, The Millennial Whisperer as possible. He came to Interview Valet to sell more books by speaking directly with his target audience to help them to better understand an often-misunderstood generation. A series of targeted podcast interviews strategically aligned with the launch of his book landed on the USA Today National Best Seller list. Additionally, the exposure Chris received on podcast interviews has driven sales, speaking invitations, and the launch of his consulting business signing a marquis of notable clients and major corporate firms.
Dallin Cottle is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. His expertise in digital marketing and advertising allows him to elevate other business owners with big personalities to grow their brands. As a strategist and consultant, he leverages his own experience of leaving his corporate marketing job to begin his own entrepreneurial journey when founding ROAR to now help other blossoming entrepreneurs, providing them with the tools to effectively use digital marketing themselves to get their business off the ground.
SUMMARY EXECUTIVE
Like many of his caliber, he is an expert in his field but creating content came as a challenge. He thrives in conversation with others, but writing and producing marketing copy is not the best use of his time or resources. Understanding that content is a key component in marketing, he decided that podcast interviews were the best way to get the material he needed to fuel his brand-building strategy. Which resulted in more content than he initially anticipated while enhancing other areas of his business.
Sharon Spano has a PhD in Human and Organization Systems. She is an author, corporate business strategist, workforce expert, professional speaker, podcast host, and former radio host of WorkSmart Live. She works to empower business leaders and entrepreneurs to maximize their performance, improve employee engagement, and increase bottom line results. As a Certified Professional Integral Coach, she is dedicated to helping others adopt new paradigms about time and money so that they can step into radical abundance in every area of their lives.
SUMMARY EXECUTIVE
Sharon had a thriving business with decades in the business, but still recognized she needed a strategy to gain awareness about the realize of her first book, The Pursuit of Time and Money. Targeted podcast interviews not only drove presales for a successful book launch, but the real time market feedback from podcast hosts and their listeners allowed her to pivot her marketing strategy and realize new business opportunities.
