A Certified Public Accountant based in New York was able to gain clients from around the nation by appearing as a guest expert on targeted podcast interviews.
Craig Cody is a Certified Public Accountant (CPA), Certified Tax Coach, Business Owner, and former NYC Police Officer who wanted to expand his services to clients beyond his New York neighborhood. Appearing as a guest expert on targeted podcast interviews allowed Craig to increase his visibility, establish his authority as an in-demand tax expert, and gain clients from around the nation.
SUMMARY EXECUTIVE
Craig’s services include tax reviews, tax preparation, tax strategy coaching, and virtual part-time CFO services. Knowing these services could benefit potential clients beyond his neighborhood and he sought to break through his geographic restriction. He wanted to build his list of potential clients and expand his brand and network nationwide, and a series of targeted podcast interviews provided him with that opportunity. Garnering him over 600% ROI in the first year, and doubling to 1200% after two years working with Interview Valet.
A View From the Top
Aaron Walker is a professional life and business coach. With 30 years in the brick and mortar businesses, online marketing was new to him. While he started with blogging and social media, he was frustrated by the slow results. In the Fall of 2014, he began to use podcast interviews to grow his business. With incredible success.
Summary Executive
Solopreneur business and life coach used podcast interviews as a marketing strategy to connect with his ideal listeners. Starting in August 2014, he sees the immediate increase in website traffic, leads and customers. Demand is so strong that he increases prices and adds paid group masterminds and paid online community. After 18 months his efforts have resulted in a monthly recurring revenue more than $40k/mo. Podcast interviews also resulted in affiliate opportunities, online course, book and speaking events.
Jacob Vanderslice is Principal at VanWest Partners, a Denver based real estate investment firm focusing on acquisition and management of self-storage centers and other opportunistic real estate throughout the United States. Jacob and his partner’s success is driven by a commitment to deliver an expertly-executed, adaptable strategy with an institutional investment approach.
SUMMARY EXECUTIVE
VanWest Partners aims to raise capital and provide investment education and services to its target clients. Jacob was looking for a way to gain brand awareness and establish authority with this target audience that lead to quality leads. He reached out to Interview Valet after his marketing manager recommended podcast guesting to do that. Three years later he is still using this strategy because it works to consistently bring in qualified ideal clients to the firm.
Kevin Monaghan is the Founder and Director of Intuitive Compensation Group, working with business owners to recognize and develop their All-Star employee who is key to running the organization, improves the bottom line, and would be extremely important to a buyer if they were to sell.
SUMMARY EXECUTIVE
Kevin partnered with Interview Valet to book speaking engagements alongside the podcast appearances, and to gain national attention and clients for Intuitive Compensation Group. He wanted to reach small business owners with a partner or partner candidate (son, daughter, up and coming employee). Kevin had a solid understanding of the goals we wanted to accomplish with podcast guesting, which prompted him reaching out to IV.
How many people can say they’ve never worked for anyone else? For Jeffrey Shaw, selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey helps self-employed and small business owners gain control of their business in what seems like uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see through a different lens with strategies to compose the often-chaotic pieces of life and business into sustainable success.
SUMMARY EXECUTIVE
Jeffrey is passionate about helping business owners gain far more control over their businesses, and destiny, than they ever had before. To bring value to business owners and entrepreneurs, Jeff leveraged targeted podcast interviews to conduct a virtual book tour to promote his book and his two-day online self-employment summit. Time shifting the release of his interviews allowed him to be everywhere at the right time for a successful book launch.
Aurora Winter, MBA, is an award-winning, bestselling author. She is a successful serial entrepreneur, media trainer, creator of the Spoken Author™ method, and founder of Same Page Publishing. She left her lucrative career as a TV executive decades ago to become a fulltime author, trainer, and entrepreneur. Using storytelling for business, she created a life of freedom, creativity, and contribution. Now she helps her clients turn their words into wealth, wisdom, and wonder.
SUMMARY EXECUTIVE
Aurora helps business owners, entrepreneurs, and anyone with experience write and publish a book in order to establish themselves as thought leaders. Looking to increase brand awareness and attract ideal clients, she enlisted the help of Interview Valet to help facilitate these goals. An industry thought leader herself was already known within her community but needed a better way to talk directly to her target audience and podcast guesting allowed her to do so.
Carla Fowler, MD PhD is the founder of THAXA and elite executive coach. Using an interdisciplinary approach of strategy, productivity, and psychology to leverage the best ideas from performance sciences to help high-level leaders around the globe pursue their own goals and achieve success. Her target clientele are CEOs, entrepreneurs, and senior leadership, including Fortune 500 technology companies, venture-backed startups, and innovative nonprofits.
SUMMARY EXECUTIVE
Carla sought to create new sources of high-quality inbound leads, creating more visibility and social proof, while simultaneously honing her speaking delivery to eventually land public speaking engagements. Looking to expand her reach beyond developing one coaching relationship at a time, podcast interview marketing allowed Carla to share her expertise and services to countless ideal clients at once, quickly and efficiently building the know-like-trust.
Chris Larsen is the founder and Principal of Next-Level Income, who dedicates his time to helping others become financially independent through education and investment opportunities. He values the importance of investment education first, which he has learned during his 20 plus years’ experience investing and managing real estate himself. He then began syndicating commercial property deals in 2016 and has actively been involved in over $1B of real estate acquisitions.
SUMMARY EXECUTIVE
Chris’ expansive knowledge and expertise made him an ideal candidate to leverage podcast guesting to grow his business and gain brand awareness. Looking to talk directly to high-income professionals, small business owners, sales professionals, and those interesting in pursuing real estate investing, working with Interview Valet allowed him to reach his intended goals. His interviews yielded several desired results in business like increased website traffic, establishing himself as an industry authority, and to reach a larger audience of his target clients.
Kate DiLeo is the CEO and Chief Brand Architect at Kate DiLeo Branding, a consulting firm that helps organizations build brands that win more work. She has partnered with more than 300 C-suite executives, founders, and small business owners to help them craft authentic, purpose-driven brands that effectively gain them prospects, leads, and customers. She also hosts collaborative workshops and accelerator programs worldwide to help startups establish core brand foundations.
SUMMARY EXECUTIVE
Given Kate’s own experience in marketing and branding, she understood how important getting in front of the right audiences were to increasing sales. It’s done through increasing your visibility, connecting with new audiences, and sharing her knowledge with others. She began podcast guesting as an avenue to promote her upcoming book but has continued to leverage podcast guesting as an ROI generator in her business. Now that her book successfully launched and became an international best seller, she is now using podcast interviews to expand her authority position in the industry and prepare for future product launches in her business.
Juliana Marulanda, founder of ScaleTime, is a business operations expert and speaker whose experience spans from Wall Street, the nonprofit sector, technology startups, and family-owned businesses. ScaleTime has served over 500+ digital agencies helping them to design high performance teams, systems and processes. Her invaluable tools work to improve her clients’ business, enabling them to scale their business and save an average of 30 work hours per week.
SUMMARY EXECUTIVE
Juliana has used podcast interviews as a marketing channel to generate consistent, quality leads for her business. Appearing as a guest on podcasts has allowed her to strategically reach established business owners in niche market. After becoming an IV Certified Guest, she was surprised how easy the process was and how well it worked for her business in generating quality leads that move into paying customers. Finding it to be a valuable marketing strategy to promote her business, increase her authority, and gain the trust of her ideal clients.
Sarah Greener is a business coach, author, and entrepreneur based out of New Zealand. Growing up in a family that ran on business and entrepreneurial spirit, she has a lifetime of experience of grounding in the fundamentals of what it takes to be successful and efficient. Her company, Sarah Greener Business Coaching focuses primarily on women owned small businesses to develop sustainable processes, systems, and teams that enable them to effectively work on their business, not in it. This is done through gained clarity, simplicity, and reignited passion by building a business that suits their life – not the other way around.
EXECUTIVE SUMMARY
Based out of a small rural beachside town in New Zealand, Sarah needed to find an avenue to expand her reach and find more of her ideal clients beyond the constraints of her geographic location. Podcast guesting proved to be a great way to expand that reach and visibility, while simultaneously establishing herself as a thought leader in her industry. She found that it was an effective strategy to drive more traffic and qualified leads to her business. Through her interviews she was able to connect with her target audience in a way that had otherwise been difficult to do, while also building a solid system within her business to capitalize on the process.
Peter Mutabazi is an entrepreneur, an international advocate for children, and inspirational speaker who uses his platform to deliver a message of hope and change the live of the most vulnerable children and teens. A former abused child and street kid who beat all odds and is now a single foster and adoptive dad to more than 30 children. He is the founder of Now I Am Known, an organization that supplies resources to encourage and affirm children and authored a book of the same title. Now I Am Known: How A Street Kid Turned Foster Dad Found ACCEPTANCE and TRUE WORTH.
EXECUTIVE SUMMARY
Peter loves being the advocate and voice for children in need like he once was. He has worked for more than two decades in child advocacy, personal development, brand partnership and collaboration, ambassadorship, and speaking for organizations all around the world. To further his mission, he understood he needed to expand the overall awareness of his organization and find more ways to connect and network with like-minded individuals. Targeted podcast interview connections established through Interview Valet provided him the opportunity to that. After only three interviews going live, he already found podcast guesting to be a valuable tool in spreading his message and growing his business.
