The Category King in Podcast Interview Marketing

Interview Valet is the concierge-level podcast guest marketing service providing the fastest way for authors, speakers, coaches, consultants, and brands to maximize the benefits of podcasting.

Our premium white-glove solution takes care of everything but the speaking to reach your ideal audience with the least amount of snags or hassle.

Interview Valet's all-inclusive system empowers clients with interview preparation, Certified Guest™ training, and personalized attention that ensures you, the podcast guest and host, the best experience in the podcast industry.

Our Mission

To personally introduce inspiring thought leaders to millions of ideal customers they could serve for the betterment of all.

Where it all began

At its heart, Interview Valet is an Inbound Marketing Media Agency focused on using podcast interviews as the content to drive your online sales and marketing engine.

In 2014  we hypothesized that targeted interviews on established podcasts could be used much like guest blogging.

The goal of the podcast guest strategy was to:

  • Tap into an existing audience
  • Share in the trust and authority of the host
  • Drive relevant traffic and sales-ready leads

The results exceed our wildest dreams:

  • Traffic from a single interview was immediate and has continued for years​
  • Visitors converted to leads over 25 times better than blogs
  • Natural backlinks from the podcast provided valuable SEO trust signals

Over the next two years, we tested, optimized and validated the process to what we currently use with all of our clients.

Tom with Michael Stelzner, host of The Social Media Examiner Show

Tom with Michael Stelzner, host of The Social Media Examiner Show

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Tom with Michael Port, host of the Steal the Show Podcast

Just do everything for me but the speaking

In 2015 we began teaching the system. While everyone called it genius, our best clients were busy business owners: authors, speakers, business owners, entrepreneurs. They wanted to be the guest and have us do the rest.

As one client pleaded "Sinatra only sang."  Others did the rest of the important behind the scenes work.  He wanted to be the guest, and have us do all the rest:

  • Finding the perfect shows
  • Scheduling and coordination
  • Preparing the guest for each interview
  • Making the custom welcome page for each interview
  • Promoting the interview on social media

In the winter of 2015 beta testing of the concierge level white glove service known as Interview Valet began. In the spring of 2016, it was fully launched to the joy of clients and podcasters alike.

Our Values

  • Relationships are the ultimate currency.
  • People remember how you make them feel.
  • In this digital age of automation, the personal touch makes the difference.
  • Our success is proportional to our systems.
  • Life is short. Work should be fun.
  • The only true competitive advantage is the ability to quickly innovate and execute.


Our Philosophies

aka Tomisms

  • Hope is not a strategy.
  • Only kids and clowns like surprises. We don't work with either.
  • Patience is a virtue, but not one we have.
  • Bigger is not better. Better is better.
  • Work is what you do, not where you go.
  • If you can't explain how you got the result, how will you ever repeat it?


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Tom with Yann Illunga, host of The 360 Entrepreneur

The People Behind the System

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Tom Schwab - Founder & Chief Evangelist Officer

Tom's first job out of college was running nuclear power plants in the Navy. He's run a nuclear reactor and a small business. One was easy because it came with an instruction manual.

Tom's passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales.

Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists).


Tom interviewed by Scott Beebe on The Business on Purpose Podcast

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Tom with Robert Mallon, cohost of The Rusty Lion