The Category King in Podcast Interview Marketing
Interview Valet is the concierge-level podcast guest marketing service providing the fastest way for executives, businesses, & thought leaders to maximize the benefits of podcasting.
Our premium white-glove solution takes care of everything but the speaking to reach your ideal audience with the least amount of snags or hassle.
Interview Valet's all-inclusive system empowers clients with interview preparation, Certified Guest™ training, and personalized attention that ensures you, the podcast guest and host, the best experience in the podcast industry.
This is the first and best service of it's kind, and the way it works is revolutionary. If you're looking to get your podcast off the ground with fantastic guests, or if you want to get booked as a guest on as many great shows as possible, this is for you. I highly recommend it!
Author, Speaker, Host of The Ray Edwards Show
Where it all began
At its heart, Interview Valet is an Inbound Marketing Media Agency focused on using podcast interviews as the content to drive your online sales and marketing engine.
In 2014 when we realized that blogs weren't working as they had been, we hypothesized that targeted interviews on established podcasts could be used much like guest blogging.
The goal of the podcast guest strategy was to:
- Tap into an existing audience
- Share in the trust and authority of the host
- Drive relevant traffic and sales-ready leads
The results exceed our wildest dreams:
- Traffic from a single interview was immediate and has continued for years
- Visitors converted to leads over 25 times better than blogs
- Natural backlinks from the podcast provided valuable SEO trust signals
Over the next two years, we tested, optimized and validated the process to what we currently use with all of our clients.
Tom with Michael Stelzner, host of The Social Media Examiner Show
Tom with Michael Port, host of the Steal the Show Podcast
Just do everything for me but the speaking
In 2015 we began teaching the system. While everyone called it genius, our best clients were busy business owners: authors, speakers, business owners, entrepreneurs. They wanted to be the guest and have us do the rest.
As one client pleaded "Sinatra only sang." Others did the rest of the important behind the scenes work. He wanted to be the guest, and have us do all the rest:
- Finding the perfect shows
- Scheduling and coordination
- Preparing the guest for each interview
- Making the custom welcome page for each interview
- Promoting the interview on social media
In the winter of 2015 beta testing of the concierge level white glove service known as Interview Valet began. In the spring of 2016, it was fully launched to the joy of clients and podcasters alike.
Working with Interview Valet has been an incredible ROI. Their team is stellar. Their process is proven. It's magical! Tom and Interview Valet are the Fairy Godfather of podcast bookings.
Author, Speaker, Coach
Tom with Yann Illunga, host of The 360 Entrepreneur
Tom Schwab - Founder & Chief Evangelist Officer
Tom’s first job out of college was running nuclear power plants in the Navy. He’s run a nuclear reactor and a small business. One was easy because it came with an instruction manual.
Tom’s passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales.
Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists).
Tom interviewed by Scott Beebe on The Business on Purpose Podcast
Tom with Robert Mallon, cohost of The Rusty Lion