Writing a book is a labor of love. It’s months–possibly years–of stressing over word counts, edits, and deadlines. And unless you’re a superhuman or a robot, there were definitely tears. But you persevered and you finished it! Ok, now what?
Reaching Your Readers
Whether your book is being traditionally published by a publishing house or you’re self-publishing it yourself, there’s a lot to be done to ensure it gets in the hands of readers. It’s been our experience, from working with hundreds of authors over the last eight years that podcast guesting is a highly effective way to reach targeted audiences no matter the topic.
It’s safe to assume the goal for any author is get their book in front of as many people as possible. Leveraging podcast guesting into your marketing plans is an easy way to get the word out about your book to the masses. Podcasts are a great way to drive sales with preorders, break into new markets, and land paid speaking gigs. The best part? It’s a book tour without having to leave your house.
Have you considered help?
There’s a lot that goes into finding podcasts with your ideal audience, reaching out to them, and ultimately scheduling the interview. It might seem like a daunting task to someone who is unfamiliar with the industry or someone who has a full-time job that demands their attention. This is where Interview Valet, a podcast booking agency, comes into play. We’ve built a database and fostered relationships with thousands of podcasts that put our clients in front of their ideal audiences. After our clients go through a brief onboarding process to ensure we have their audience down, they begin working with an account manager who takes care of all the details. They’ll approve the podcasts a client gets introduced to and then send them the invitations to schedule.
As we always say: you be the guest, and we’ll take care of the rest!
Want to learn more about Podcast Guesting For Non-Fiction Authors?