There are many motives behind someone’s reasoning to do podcast guest interviews. We know the power and potential they can have in your business directive. We have it seen it work thousands of times over with our own Certified Guests. Through our exclusive data we have highlighted 10 specific ways consultants and coaches can, and have, used podcast guesting to grow their business.
1 | Grow Your Practice
Podcasting is a great way to grow your business! Utilizing an established platform will get your message and content in front of your target audience.
2 | Market Research
Listening to podcasts will key you in on what your competitors are doing in your industry. This can be beneficial in your efforts to diversify yourself from the competition.
3 | Raise Your Profile and Price
Once you’ve done enough podcasts to establish yourself as a thought leader in your industry, you’ve built up a presence that allows you to raise your prices. Your audience knows you have a compelling message or a great product and they will pay for it.
4 | Launch A Book or Program
We talk a lot about repurposing your content. Launching a book or a course is a great way to do that. Your voice is known in podcasting, which almost guarantees you the title of Best Selling Author.
5 | Land Paid Speaking Events
With mask mandates being lifted and more people traveling and gathering for events, podcasting is a great way to leverage speaking engagements. After all, who doesn’t like a stage and a room full of people?
6 | Attack Strategic Partners
It doesn’t always have to be a competition with your competitors. Podcasting is a great way to form partnerships with other people in your industry.
7| Launch & Expand Your Own Podcast
You’ve been on upwards of a hundred podcasts. Now it’s time to create your own. After spending all that time leveraging someone else’s platform, building your own is a great way to interact with interesting guests that will benefit your audience.
8| Expand Into New Markets
We’re lucky to live in such a large and diverse world. While you may live in a house in Ohio or a flat in London, your ideal customer could be in an apartment in Sydney or a house in Mexico City. Podcasting is global marketing. You’re going to reach audiences that span at least six continents. However, we can’t guarantee you’ll be a breakout star in Antarctica. It’s a very saturated market.
9| Disrupt The Status Quo
Podcasting is a great way to stand out–to do something different than what others are doing in your industry. Like we always say: what’s ordinary to you, is amazing to others.
10| Rebrand
Everyone wants to try something new. After establishing yourself as a thought leader in one industry, podcasting can be a great way for you to rebrand into something new. You’re a trusted voice that podcasters would love to have on their show.
Content from this blog was pulled from How Coaches & Consultants Can Grow With Podcast Marketing.
