Carrie Wilkerson is an award-winning, best-selling author, international speaker and sought-after television and radio guest. She has been featured on CNN and Fox Business News, in Success & Entrepreneur magazines, and named as the top small business influencer by Forbes. With more than 20 years in the business, she has consulted with Google, Dr. John Maxwell, and Zig Ziglar on growth strategies, productivity, and current trends. Even after years of working with high profile names and companies, she still mostly enjoyed helping ordinary people lead extraordinary lives.
Even with an international network and being a highly sought after keynote speaker, Carrie still values the unique exposure podcast interviews drives to her brand and business. She was already a best-selling author and paid speaker when she came to IV to relaunch her book, The Barefoot Executive. Saying that, “every interview is an asset. I have long been shouting that the fastest way to fill your stadium, build your audience, grow your list, grow awareness about you and what you do is leveraging other people’s audiences.”
Carrie was already a widely known author and speaker when she came to Interview Valet. But as she said, “anytime I need a radically visible approach, I go to podcasting!” Her book, The Barefoot Executive, was originally released in 2011, but she came to IV about a decade later to drive new awareness to the Barefoot Executive book and brand. But she needed do this without adding any additional things to her already full plate being coaching and consulting business owner and mother of four. Telling us that “as a one-woman business using only contract help here and there, I don’t want to add to my list of things to do, nor do I want to hire someone I need to manage. The Interview Valet team comes ready to plug and play into your work life and make things so easy it’s worth the investment several times over!” A series of targeted podcast interviews connected Carrie with new target audiences she was looking to reach during her current brand focus.
“Tom and his team at Interview Valet are the ‘Fairy Godfather’ of podcast guesting! As a colleague and client, I can wholeheartedly vouch for his experience and expertise! My list has grown 10x faster since being a Tom trained guest on podcasts than it ever did with paid advertising or my own efforts! Those are results y’all! It’s magical!”Carrie Wilkerson
This targeted strategy brought Carrie the brand awareness she was seeking, while having her to-do list taken care of by a professional team that brought more value than DIY or hiring (and managing) internally. “If you want to inspire trust and confidence with audiences, you really need to seem to be a bit of everywhere! Tom and his team totally ‘get this’ and are masterful at getting you seen and heard.”
Carrie says that there are 5 C’s of getting paid for every interview she has done. That is through: cash, contacts, contracts, content, or credibility. “The credibility, the value other people’s audiences bring when you leverage it in a really smart way is invaluable. You can still google my name and find interviews I did 20 years ago. If I am on a podcast that has also interviewed another “big name” that’s basically saying I was on the same stage with that person. So not only are you leveraging the podcast host’s audience you are getting notoriety from being associated with their other guests as well.”