Digital Marketing Expert

Tapped into a new channel and created valuable content

Dallin Cottle

Dallin Cottle is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. His expertise in digital marketing and advertising allows him to elevate other business owners with big personalities to grow their brands. As a strategist and consultant, he leverages his own experience of leaving his corporate marketing job to begin his own entrepreneurial journey when founding ROAR to now help other blossoming entrepreneurs, providing them with the tools to effectively use digital marketing themselves to get their business off the ground.

SUMMARY EXECUTIVE

Like many of his caliber, he is an expert in his field but creating content came as a challenge. He thrives in conversation with others, but writing and producing marketing copy is not the best use of his time or resources. Understanding that content is a key component in marketing, he decided that podcast interviews were the best way to get the material he needed to fuel his brand-building strategy. Which resulted in more content than he initially anticipated while enhancing other areas of his business.

oUR STRATEGY

In order to help business leaders grow their brands using digital marketing and build a better future for all through entrepreneurial pursuits, Dallin needed to get in front of his ideal customers. Being a digital marketing expert, he recognized the areas in which he excelled and where he could use outside help. He came to Interview Valet with two primary goals to create brand awareness for ROAR Media with higher quality prospects and content creation. He also wanted to diversify his lead channels, looking for ways that build value, something that paid ads typically do not produce.

Understanding his goals and industry nuances, we used a brand builder approach for his interview campaign, where he did nearly 20 interviews over a six-month period. This consistent trickle of interviews allowed Dallin to craft the articulation of his message from different vantage points, which resulted in extensive content. Content that he could easily repurpose into various media, such as blogs, video snippets, and social media copy.

Having the right partner like Interview Valet has made a huge difference. To be able to articulate my story better. It has helped us craft and understand how we actually talk about our business and what we do in different ways.

Dallin Cottle

FEATURED ON

Practice of the practice marketing a practice podcast

RESULTS DRIVEN

RESULTS DRIVEN

Podcast guesting provided Dallin with more content than he ever imagined, with other unexpected added benefits like opportunities for greater creativity, wider reach, and improved storytelling. By leveraging the strength of his personality and expertise, podcast interviews proved to be a valuable strategy in meeting his goals, such as:

Improved articulation of his story and a better understanding of how to talk about his business.
Created a library of valuable content to repurpose across various platforms and media.
Greater impact and reach for ROAR Media by showcasing his expertise with listeners and quality prospects.
Sparked creativity in his approach to content creation and the many ways it can be shared and repurposed in ways that matter to his target audience.

Podcast interviews provided tangible results in terms of improved messaging, increased content assets, and expanded reach. Helping Dallin better to position himself and his brand as an industry leader and connect with his target audience.