When the economy became funky Juliana knew she needed to broaden her marketing channels to generate steady lead generation that lead to sales. But the approach needed to be effective by placing her in front of her target audience, established marketers and digital agencies who are experiencing issues in scaling their business. Having used subscription-based podcast bookers in the past, she found it only created additional work with little ROI. Spending time preparing her own brief sheets and scheduling, only to find her calendar filled with a random assortment of shows that yielded inconsistent results that were not worth the effort. Being an expert in scaling your time and business herself, she knew there had to be a better way. She knew podcasting had better potential, but it needed to be consistent and reliable.

A friend referred her to Interview Valet and found the experience to be much different, relating it to a partnership where she was an extension of the team. Looking to take a steady long-game approach, we found that a Brand Builder campaign would be ideal in gaining exposure for Juliana. From onboarding to introductions, the process was seamless and finally effective, noting that the show selection was in alignment with her goals and ideal clients. The ongoing support from her Client Account Manager allows for feedback in real-time to maximize her interview results.