Kate DiLeo is the CEO and Chief Brand Architect at Kate DiLeo Branding, a consulting firm that helps organizations build brands that win more work. She has partnered with more than 300 C-suite executives, founders, and small business owners to help them craft authentic, purpose-driven brands that effectively gain them prospects, leads, and customers. She also hosts collaborative workshops and accelerator programs worldwide to help startups establish core brand foundations.
Given Kate’s own experience in marketing and branding, she understood how important getting in front of the right audiences were to increasing sales. It’s done through increasing your visibility, connecting with new audiences, and sharing her knowledge with others. She began podcast guesting as an avenue to promote her upcoming book but has continued to leverage podcast guesting as an ROI generator in her business. Now that her book successfully launched and became an international best seller, she is now using podcast interviews to expand her authority position in the industry and prepare for future product launches in her business.