Sharon Spano has a PhD in Human and Organization Systems. She is an author, corporate business strategist, workforce expert, professional speaker, podcast host, and former radio host of WorkSmart Live. She works to empower business leaders and entrepreneurs to maximize their performance, improve employee engagement, and increase bottom line results. As a Certified Professional Integral Coach, she is dedicated to helping others adopt new paradigms about time and money so that they can step into radical abundance in every area of their lives.
SUMMARY EXECUTIVE
Sharon had a thriving business with decades in the business, but still recognized she needed a strategy to gain awareness about the realize of her first book, The Pursuit of Time and Money. Targeted podcast interviews not only drove presales for a successful book launch, but the real time market feedback from podcast hosts and their listeners allowed her to pivot her marketing strategy and realize new business opportunities.
Although Sharon was a highly successful leading expert in her field, preparing for the launch of your first book can be stressful. Being a business strategist, she realized she needed to prepare well in advance of her book launch to create anticipation and drive presales. She enlisted Interview Valet for a virtual book tour with the intention to reach C-level business leaders, entrepreneurs, and small business owners.
Six months prior to the release of her book, The Pursuit of Time and Money, Sharon went on a series of targeted podcast interviews that allowed her to gauge audience interest while practicing her message. We recognized the virtual book tour was ideal for Sharon in other ways, in that she received real time feedback from hosts based on their questions and areas of interest. These insights allowed her to foresee a need from her audience beyond the book and lead to the development of a corresponding online course that was ready to launch by the time the book was released.
Interview Valet was such an important part of launching my new book, The Pursuit of Time and Money. The first-class team made the challenge of launching a book fun and exciting. Their systematic way of doing business allowed me to fully engage in the interview process with ease.
Not only did the virtual book tour drive a successful book launch the process made her realize a passion and pivot her business in the new direction. She narrowed down her niche by focusing on family businesses and later went on to launch a consulting practice and her own podcast, The Other Side of Potential, currently ranked in the top 5% of podcasts. The audience feedback allowed her to hear what her target audience wanted to deliver the quality content they wanted.
“Interview Valet was such an important part of launching my new book, The Pursuit of Time and Money. When I was preparing my launch strategy, I knew that podcast interviews were important to the process, but I had no idea how to access leading hosts. Interview Valet was an answer to that dilemma. From beginning to end, Tom Schwab and his team treated me with care and consideration. My Client Account Manager was the absolute best – patient, kind, and attentive.
“The first class team made the challenge of launching a book fun and exciting. Their systematic way of doing business allowed me to fully engage in the interview process with ease. Because of their efforts, I was interviewed by some of the best national and international podcast hosts. Along the way, I have made amazing new contacts that have greatly impacted my business beyond even the sale of the book. This team turned an overwhelming effort into a joyful adventure. Thanks so much to Tom and the team for being an integral part of how I continue to move my business forward.”
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