Congratulations! Your first podcast interview has gone live! Now what?
Your message is officially out for the whole world to hear. BUT now is not the time to sit back, relax, and watch all those new leads pour in. You have to get the word out. If you don’t let people know you did an interview, who will? It is just as much your responsibility to promote your interview as it is for the podcast show.
Just one podcast interview can create a great deal of evergreen content. It’s evergreen because, as we all know, once something is online it’s there indefinitely. You never know when someone will find your interview, it’s not unheard of to have someone reach out after listening to an interview you did years ago. So you really want to make sure you do your part to promote your interview and maximize its reach. Ensuring you create that long tail effect, generating traffic and leads for weeks, months or even years to come.
The more ways you place your interview online, the more likely your ideal customer will find it.
When To Promote?
Um… yesterday! It’s a great idea to start promoting the week leading up to your interview going live. This builds anticipation to the audience you already have and shows them how excited you are for your new venture into podcasts.
Most podcast listens occur during the first 30 days, you can optimize that by making weekly posts on your social media platforms. It helps to create and keep the buzz going. After that first month, you can recycle your posts sporadically over the next year, hence the evergreen part.
Where To Promote?
LinkedIn. Facebook. Twitter. Instagram. TikTok (if you have the dance moves). Make sure you focus on the social media platforms your audience prefers, not just the ones you prefer.
Social media posts are an easy way to get information out to the audience you’ve already curated. It also shows new followers that you’re really passionate about what you do and providing quality content to your industry. When you make these posts, don’t forget to tag the host and show. It’s a nice gesture!
You can also create blog posts on your website, which is great for two reasons. First it solidifies your evergreen content by giving it a place on your blog and the backlinks give you search engine optimization (SEO). Which is a fancy way of saying search engines like Google will show favorability to your site because you are linking external resources to your page.
How To Promote?
As easy as it would be to just tweet a link to your interview, that’s not very creative or memorable. Consider using the podcast’s artwork or creating a quote image of something mentioned in the interview. Since most podcasts use video, you can create a sizzle reel or audiogram (short video) of the content to get your audience hyped up.
Some more traditional methods are blog posts like we discussed above, or LinkedIn articles. LinkedIn articles are great because that site has great SEO favorability.
Many who have done many interviews or do them often will have a dedicated page on their website that lists all their podcast interviews. This makes it easy for your page visitors to see all the shows you have been featured on, which is great at establishing credibility and authority through affiliation.
A space that often goes ignored is the email signature block. Think about it, how many emails do you send in a week? Using the episode artwork or creating your own graphic, and placing it below your email signature turns every email into a subtle promotion. Everyone that sees your email will know about your latest interviews. Make sure to link the episode to the graphic so they can listen to the interview if they are interested.
A lot goes into producing a podcast and the same goes for being a guest. Don’t let your time investment and research go to waste. Give that interview the promotion it deserves!
Looking For More?
Here are some other great resources.