In the ever-evolving world of business and innovation, category design has emerged as a game-changing discipline, redefining how leaders position their brands, products, and ideas to dominate their markets. To celebrate the pioneers and visionaries shaping this transformative field, we’ve curated a list of 20 must-listen podcasts that dive deep into the art and science of category creation.
Featuring thought leaders, industry disruptors, and seasoned strategists, these podcasts highlight the voices driving bold ideas, fostering creative disruption, and inspiring a new generation of category designers. Whether you’re an entrepreneur, marketer, or strategist, these podcasts will expand your perspective and equip you with the insights to lead and innovate in your industry.
Great Podcasts For Category Design
| JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
| Let’s Talk Branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let’s talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
letstalkbranding.substack.com
| The Futur with Chris Do
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we–the listener–learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
| Follow Your Different
Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas, and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, ni-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star — a quasar across the sky”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
| Hitting The Mark
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
| The Brand Builder Podcast
The Brand Builder Podcast show gives a behind the scenes look at some of the world’s most successful brands and gives you the keys to what is working right now.
This podcast is presented by Capitalism.com with host Max Kerwick.
| The Brand Strategy Podcast
The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!
| The Logo Geek Podcast
Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!
| Brand Design Masters Podcast
The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands – for yourself, your business and for the clients and customers you serve.
In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur – so you can build a successful creative practice, business and personal brand in the Creative Economy.
| Build Better Brands
The Build Better Brands podcast is to inspire small business owners and help them realise that they don’t have to be Nike to have a great brand, and the sooner they start to focus on making it better, the sooner they can improve their lives and the lives of others.
On the show I’ll be talking to business owners that have built brands from the ground up. Branding is how you present your best self to your audience consistently. And if they can do it, so can you!
| Brand Story
This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers.
Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
| NerdBrand Podcast
The NerdBrand Podcast is at the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
| Branded & Booked
Welcome to Branded & Booked! Your go-to podcast for small business growth and building a brand that embodies you. I’m your host, Kailee crafting brands through intentional design and empowering strategy so you can feel aligned and book more dreams clients. Come connect with me at www.eclecticdesigns.co and learn more about ways we can build your brand and Wix website.
Listen weekly for episodes with small business owners from around the world and tune in for insightful discussions with special co-hosted episodes with Tina Floersch from VISALFLO.
| Becoming Preferred
In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve.
The key insights and strategies discussed, come from Michael’s experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today’s turbulent and competitive marketplace.
| Lochhead On Marketing
Every week Lochhead on Marketing™ examines the mindset & strategies required to win.
This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies.
Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”.
| Branding Matters
In a world consumed by fierce competition and endless noise – THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters.
Branding Matters is ranked in the top Branding Podcasts worldwide. It’s one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it’s the only podcast to ever be listed on PPAI’s #Online18 for 2022 as one of the Most Influential Social Media Voices.
Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
| The SaaS Brand Strategy Show
As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, Mike Geraci, and Ryan Kopperud talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.
| Brands, Beats & Bytes
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
| Category Thinkers
Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its application is limited to specific situations.
| The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine helps founders and funders maximise business growth through category design.
Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies.
Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts – now they’ll help you become a category king.
The Difference Engine – Disrupting Tech Strategy
https://www.becategorical.com/
“Interview Valet is the clear category king in Podcast Interview Marketing. If you want to grow your business they are the partners you need.”
CHRISTOPHER LOCHHEAD
Co-Creator Category Pirates, 3X Silicon Valley CMO, & Podcast Host
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