Podcast Interviews

Beyond the Rut

October 11,2016 / Podcast / admin

Listen to the full interview here ( 41:00 minutes)


Full Transcript

Welcome to episode 58 of Beyond the Rut podcast, a weekly podcast about inspiring and equipping you to make your own path and live the life you’ve always dreamed of. Podcasting can help you market your own business, and that is why we have Tom Schwab, founder of interview Valet on this episode. Tom Helps small business owners, entrepreneurs, solopreneurs get featured on leading podcasts where their product specs are already listening to those shows, he shows business owners how to turn listeners into leads. He delivers entertaining and actionable information so that you can use that information today to grow your business. Tune in as we talk with Tom Schwab about what got them into this business of connecting business owners with podcasters, how he transitioned from Corporate America into being an entrepreneur himself. And how interview valet can help you grow your business. Here we go.

Brandon, how are you doing on this fine summer, fall day saying whatever season it is, it’s always been the majority of this, Christie, it’s always hot down here. There you go. Just living the dream. Uh, so and, and you brought to us a great guests. And why don’t you go ahead and tell us about who we’ve got on board today? Well today we’ve got Tom Schwab and, and it’s so funny because I met his wife through some internet or some email exchanges to set up our previous guests, Matt Miller and she told me about her husband and the things that he was doing and he started this company on suitable than we got to get him on. And so Tom, thanks for joining us. We’re thrilled to death. You’re here with us today. Well Brandon is great to be here and I guess Jerry, you hit both of us here because it’s always summer in Texas and now we’re starting to get into fall here in Kalamazoo, Michigan.

So I guess it’s where you are depending on what season it is. Yes, very good for us. Our fall feels just like our summer now. When you see that on the news, it’s the first day of whatever season you’re like, yeah, that’s irrelevant to us. It doesn’t apply. We get three weeks of winter and we get cool and we get hot. So that, that’s Kinda what we got it. It’s so funny, Tom, we were talking prior to the episode about, uh, our, our service in the military and where you came from and where I came from. It turns out Tom and I were both in the San Diego Bay over 25 years ago. He was on the Abraham Lincoln and I was on the coast guard cutter, Boutwell and it’s so funny to see how close in proximity to people are that didn’t know each other. And now 25 years later we’re on a podcast together so that, that’s an interesting story.

He loved that and the wonder of wonders of the Internet to, to bring us back again like this. Absolutely. In Kalamazoo, Michigan and Corpus or on the air today. So that’s, that’s really exciting. Tom, the reason I wanted to bring you on was because as your wife was talking about the business and she was talking in the context of finding people that we should interview and beyond the podcast, but she started telling me about you and, and I said, well, that’s a real beyond the story because you’re somebody who started this company but you didn’t start it because you’re just really, really smart one at a business. You started it a little bit out of necessity, right? Because you just didn’t like the life that you were living. Well, at one point, uh, there was a couple smaller companies between a interview valet and what I was doing before.

But, uh, yeah, I look back on it and I was in the corporate world for about 15 years and, uh, I, uh, most of my years were spent, uh, about 50,000 miles a year driving. Uh, I had lots of windshield time. Uh, I was probably the biggest, a listener of podcasts when they first came out because I could listen to lots of them. Uh, but, uh, I, I called it my profitable distraction because I was making money with it. It was like the golden handcuffs, but it was a distraction because it was not the life that I wanted to lead. It’s not what I wanted to do, but it paid the bills. And uh, it’s a, it’s a bad place in your life where all you’re doing is thinking, well, how many more years do I have to do this before I can retire? You know, now I’m 50 years old and I love what I’m doing.

Uh, I considered myself semiretired because, you know, if you told me I could retire tomorrow, I still get up and do the same thing because I enjoy doing it at that. And also if I, if I just stuck around the house, a drive, my wife crazy and my golf game is never going to get good. So, you know, this is, this is my hobby, this is what I love to do. I love to meet people, introduce people and podcasts are just such a great medium here. And uh, I think we’ll get into that. And Heck, if you’re listening to a podcast, you already know what a great medium it is. That’s true. And I’m blew right past Jerry’s ice breaker question, which is really one of my favorite parts of the show.

I was just so fascinated by the fact that we were in San Diego. It’s like the, I normally don’t let brandon talk on his show this soon in the show, but I was like, I want to do it differently while you are listening to this version of Zig Ziglar’s car university. And I do love to hit our guests with a, an icebreaker just so we get a little bit deeper dive into, um, you know, beyond the, the, uh, don’t want to say that we were. But yeah, just, yeah, the you behind repaired bio. So in any case, here’s the icebreaker. I’d love to ask you a, I’m on a personal mission to convince the world that brandon is a huge renee Zellweger fan. Uh, all because he brought it up in a conversation went intoxicated one time. That’s all it takes, man. Uh, so, uh, let’s see, we’ve already had somebody, we had Matt Miller let us know his, his favorite Renee Zellweger film. Uh, it was Jerry Maguire. Yup. Uh, we just had Rena Chong tell us, uh, her favorite, Renee Zellweger film. Uh, but what I want to do is change it up a little bit. So Tom, if you yourself or were renee Zellweger, what piece of advice would you give my friend Brandon here?

Well, first of all, I just want to go on record saying I was trying to google her name really quick on. I have no idea who that is. And then when you set Jerry Maguire, like, oh, I know that you had me at. Hello, you had me at. Hello. Why didn’t you just say that? I was, I couldn’t spell the name. So you can just get clothes. The advice that I would give to brandon, Renee Zellweger. Yes. That what you know is this amazing to other people as what I do is amazing to other people. We’re all amazing in our own way. So with that, if you ever see me in real life speaking this, renee just come up and say hi, I’d love to meet you. Awesome. I would love to think she feels that way. That’s, that’s really good advice. Advice. If you ever see me, please come up.

Absolutely. Now for all my smart Alec Friends, whenever he asked me, Hey Jerry, where’s Tom? I’m just going to send you the link to this episode right here now. Now you’ve got an answer to that question. So He’s right here. So Tom, we have established a little bit that, you know, you were in the navy and uh, you went to the Naval Academy. So what did you do right after college that you talked a little bit about being in the corporate world. What did you do that, that convinced you that that was not necessarily the lot that you wanted to live? Well, it was interesting that, you know, when I, I grew up in the midwest and a was always that thing of get a steady job, get a, get a stable job. And so, I mean, what’s more stable than being in the navy? Right? So went to the naval academy and you know, anybody that’s old enough to remember, 1992, something happened and it was sort of peace breaking out.

The Soviet Union dissolved overnight and when your arch enemy goes away, they start to do cutbacks there. And with that I just looked at it and said, okay, well, you know, I’ve done all the fun stuff that I want to do in the navy. It’s taken a toll on my family and you know, it’s not the career that I thought it would be. Now with all of these changes. And I think a lot of people are seeing that right now too. There’s a lot of great service men and women that have done amazing things, but there’s military cutbacks and they’re just not needed anymore and there. So with that, you know, I, I sort of looked at it and thought, wow, this wasn’t as secure as I thought. I know I’ll get a job in corporate America. Right. That is secure. And it really was for me, you know, for, for 15 years, I, um, I did great.

I got promoted, got to go from engineering to operations to sales and marketing. And then in 2008 it where, you know, everybody remembers that one. And Michigan really led the nation into the great recession. And the manufacturers who, um, I had a distributor ship for, um, they decided that we should go direct, we shouldn’t go through distributors anymore, we’ll cut out the middleman. And it was a great, great business decision for them. But then I looked in the mirror and I thought, wow, I looked like the middleman. Wait a minute, hold on, don’t me. And so they did. They did right by me. And you know, I would’ve done the same thing in their position there. But one of the things that really struck me is that your job security comes from your ability to serve people. And if you’re only serving one person, a corporation or company, boy that’s, you know, that’s, that’s pretty tenuous.

And we had a sideline business at that time and it, it accounted for maybe five percent of our income, but we were renting out products to people that were recovering from foot or ankle surgery. And when we get these back, you know, half of them came back with thank you notes and my wife and I, we, we thought about it, we prayed about it and said, you know, we’re making a difference here. We’re serving people. Could we do this to go from being, you know, a, um, just a Michigan based company to be in a regional company and, you know, so we, we went out on that and using Internet marketing and inbound marketing and specifically blogs. We built our company up from a regional player to a national leader in about three years. We’re able to sell it and then help other people do inbound marketing.

And really that’s where we got into podcasting because podcast interviews are the ultimate in content these days. Uh, you know, our studies show that they convert 25 times better than blogs and heck, there are a lot more fun to do exactly what we do. There is no reading and podcasting and that’s always good. The only problem with, with blogs is you have to actually read the blog, but that’s the brand and I love that you recognize that you had a product and it was going to be successful, but you found a nugget in that product and that was the marketing side of it. What caused you to want to focus on the marketing side of it? Out To me, uh, you know, the marketing is the key. That idea of if you build it, they will come. His never worked one time in an hour cornfield. But other than that, it’s never worked.

It’s an, it’s an interesting movie. But business has ever seen it. And I think a lot of times people now with the Internet and they’re like, oh, you know, the, the rules have changed. Now the rules are the same for, for our grandparents and our grandchildren. Um, just because the technology has changed, doesn’t change the rules. So I really looked at it and thought, you know, marketing at its heart is starting a discussion with somebody that could be an ideal customer, so how can we do this? And really the strategy hasn’t changed. It’s really just the tools that we have today. It just makes it so much easier, so much faster and so less costly. I love that analogy too, about the tool to heard one time, you know, with the invention of the big tractors that farming is still the same. You still have to plant in order to reap the benefits of that.

The, the tool you’re using the plant or maybe reap those benefits may have changed, but you still have to plant and you still have to water and all of that in order to get the benefits from it. That’s true. It is. It’s not the tool that makes the magic happen. Right. So I could have a tractor that’s twice as big as yours, but if I have no idea how to run it or to farm, you know, all I’m going to do is make a lot of mess. I never get anything out of it that the analogy I always use is that, you know, tools only amplify our strategy or our stupidity. And I, I, I used the example, a buddy of mine, Dan Miller had a, uh, a tree that died in his property and he had an artist come in with a chainsaw and that artist was able to carve and eagle into their beautiful.

Well I took a chainsaw and a couple of years ago was cut firewood and just about cut my leg off. It’s just, it’s the same tool. All it did was, you know, amplify somebody’s artistry and amplified by stupidity, right? So, uh, I always tell people it’s not the tool, it’s the strategy behind it. We’ll just go around and say, my ego looked very different than the other guys. More about it was bloody dead bird. I think facebook is a great example of that. It, it can either make, amplify your product or it can amplify your stupidity depending on what you use it for everything, a podcast email, you know, email can be a great connector or it can be a way to send spam and it’s not the tool, it’s the user. So what made you decide that podcasting was really the next big thing? Because I know sometimes in our world we think everybody’s heard of podcasting and everybody does it, but we’re still such a small, small market because most people still don’t even know we exist, but it’s growing exponentially lately.

What made you see that at an early stage as the next great thing? Well, one of the things I looked at was that, um, you know, podcasting that was holding it back was the technology, you know, that you had to have an ipod. I remember early on I had to plug it into my computer, download things and it was a hassle and now it’s become so much easier. I mean, there are people right now that are listening to this podcast that never owned an ipod. There might be something, I don’t remember what an Ipod is really, it’s gotten to be on demand radio and you can download it directly to your car, to your phone. Um, and what you talked about before, not being able to read a blog, you know, while you’re doing other things, podcasting is the only medium that you can multitask on.

Right? So I listened to a podcast this morning when I was running, um, I can be, you know, um, uh, fixing dinner tonight and, and still listen to a podcast and the other things, I think that podcasting is so intimate and honest and unbelievable, like we’re just talking and we would be talking the same way if the three of us were sitting around having lunch and you’re listening to it, like you’re sitting in the next table over and you don’t see that in blogs. You know, when you were write a blog, well, you’ve done a couple, takes a couple edits on it. Even with video, you know, while you can see somebody, you know, it could be cute cute cards, we could be reading off teleprompters and you’re not quite sure is this the first take or the third take now podcasts are real and we actually started seeing the results.

We had a, uh, a client that was writing some blogs and you know, he’d spent three or four hours on a blog and at the end of the day would convert like every other blog, you know, about one to two percent of the readers would turn into leads, meaning they gave an email address for something and he had a great message. He had a great voice. He sounded a lot like zig ziglar. And we thought, boy, I wonder if we could get them on podcast interviews because we knew that doing a podcast was hard. You know, anybody that says doing a podcast as easy as either never done it, never done it. Well. And Brandon and Jerry, you know, my, my hat’s off to you for all the work that you put into this, but we were able to get him on a podcast. Have him share his story, talk to people that he could help.

And we were just amazed the traffic that came from that, the conversions. Um, it was just like a amazing. And so we looked at that and said, is that just for his personality is just for his industry? And so we tested it over and over and found a, no, this is really a strategy that works. You know, my background’s being an engineer, I just tested everything to optimize it. And what we found is that, uh, you know, we could get a system out of this. And really that’s, that’s where it started from. Wow. The, and I love the fact that you just saw something in his voice that he needed to get out in a different way. He, his blog was probably a great blog, but it couldn’t get out to the masses. And I do the same thing you do when I run, I listen to podcasts.

I don’t listen to the radio because I get bored with the same songs over and over. I loved to listen to podcast when I drive. You can’t read a blog when you drive. I’ve had too many wrecks trying to do that doesn’t work. You shouldn’t do that, but you, you didn’t actually do a podcast, right? You just really liked listening to them. Is that correctly? Exactly. I looked at it and you know, I, I have great admiration for people that do the podcast, but it’s a lot of work from, you know, setting it up the website, setting up guests, the production. Um, I’ll try not to say um, or stumble too many times with Jerry doesn’t have to cut all those out, but, and then the promotion and so it’s sort of like that, you know, I feel sometimes it’s like the, the Tim Ferriss four hour hack or spend all this time doing a podcast or you could be a podcast guest and in some ways, uh, you know, it’s a quicker too from the standpoint of you already go to established audiences, you get to go to different audiences, um, and, and tell your message from that standpoint.

And it’s a lot of fun to get to meet great hosts. Right? That, that’s awesome. So when you did this first one, is that where the idea for interview valet came from or did it kind of evolved from there? Now I always say I’m not the smartest guy in the world, but if you tell me the right answer, log enough, I’ll understand it. Right? And with that, you know, I think our customers are only experts. You know, we all have ideas about our business. You can hire a consultant that has an idea about your business, but it’s just an idea. The true experts are the customers and those are the ones that, that vote with their, their actions and their dollars. So originally we were just working with a handful of clients working the strategy and as we had more and more of them, uh, people said I’d love to learn the system.

So we put the system together, we’re teaching it and people loved the system. But what they came back and said was that, you know, there’s a lot of parts to this, you know, it’s like a recipe. You’ve got to use all the parts if you want to get the same results. And they said I would love for somebody else to do it. And the true, the true telling was when, uh, one of our clients came up and told me Sinatra only saying, wow. I’m like, well, what does that mean? Once again, you know, not the, not the sharpest. He’s like, well, Sinatra only saying he had someone else doing all the other things. And he says, I want to do the same thing. I want to be the guest and you guys take car of all the rest. And I’m like, oh, that’s a good tagline.

We’re going to use that. And so that’s what we’re really focused on, is that helping our clients be the guest and then taking care of everything else. Um, you know, the finding, the podcast, the coordination, the scheduling, helping them with hot, how to have a great podcast interview and then doing the things afterwards, you know, setting up that special welcome page and promoted it on social media. Because for most of the people that we work with, you know, the speakers, the authors, the coaches, the franchises, the brands, they’re the ones that really just want to maximize their time in order to, to get out there and spread their message. I love that. I know this is the, the second time we’ve worked with your company, the first time was Matt Miller, but just, just the ease of it. It was probably three or four. Well, I’d say it’s probably about six or seven emails, but three or four of those were just me trying to figure out what exactly I was, questions I was asking.

But once I understood it, um, what, what was going on? I thought this is brilliant because like you said, Sinatra just saying the concept of I will just be on at 1:00, we’ll talk and then I’m dying. I don’t have to do anything else. Is such a huge benefit for people who, especially business owners are thinking, you know, every minute that I’m not making money, I’m losing money. There’s no such thing as a zero sum at any point, you know, I’m either making it or losing it, so to be able to sit down and do this and then go back to what it is they do best and let you do the things that you do best is just a great idea for a business. I love that. And from the standpoint of, um, it doesn’t take as much time, you know, you can do it from your home, a place, any place that you’ve got a good Internet connection, you can, you can do a podcast interview.

I’ve done it from hotel rooms, from home, from work. I mean, just to be transparent, fully behind the curtain. We’re doing this on a Saturday afternoon and I’ve got three podcasts, interviews scheduled will this afternoon, are also scheduled around the football game. There you go. In three hours, I’m probably talking to tens of thousands of people and with that, you know, we’ll talk to clients and ask them, you know, uh, what you get on a plane to talk to a thousand people? And they’re like, yeah. And I’m like, no, just stay at home, you can talk to them, uh, being a podcast guest. And the thing with his podcast too is unlike live television or live radio, like you’ve got to be on right then and there to catch it or it’s gone forever. And even with like Dvr Tivo, I mean eventually that programming gets archived somewhere and it’s not out there for public consumption.

Whereas a podcast, we’ve got the show on Itunes, we have it on stitcher, on Google play music. We have it on our website beyond the red.com. And so we could always come back to this and share the link with somebody, our listeners, you listening, you can take the link from this episode and share it with a friend, a family member, that neighbor across the street, you can this. We’re going to keep this content out there. And that’s one of the beauties of being a guest on the show too, is that your content is always out there too, that your, your evergreen message is impacting people. Months, years, maybe, hopefully a decade down the road. Jerry, you are so right on that. We’ve had clients now that are out three years and they still get traffic from podcast interviews they did three years ago. In some ways I have to be careful because I made the joke about, you know, it’s a Saturday and it’s football season.

I guarantee you there’s somebody that, you know, uh, it’s, it’s the middle of spring, uh, in 2020 and they’re listening to this the first time and they’re thinking, well, what do you, what do you mean it’s football season. There’s somebody else down in Australia right now. Um, that I think I said football season. And they’re like, oh yeah, I got to watch a soccer game too. It’s so powerful. These, this media, that’s what we did about a year ago to was, uh, you were talking about going from the inner ear, the standard podcast to the interview kind of concept back in January are really about this time of the year year. We decided we were doing this podcast, but it was just another guy, Sean and eye on it. And we were getting bored of each other. Basically. We didn’t have enough content. We, we laugh about it too, is just like, I’m Kinda tired of listening to you.

You’re tired of listening to me, so all these people must be tired of it too. We didn’t have enough, so we decided let’s change it up a little bit and go to an interview, a concept, and uh, we did our first interview and we were like, wow, that’s crazy. It was, it was Sarah Mcdaniel and she was just phenomenal and we’re like, we gotta do that again. And we found such energy from interviewing people because like you said, you’re going to talk three times today, but the, the audience that you’re reaching have never heard you before. Maybe at some point have, but most of them haven’t. So this podcast becomes fresh for that. To me, that interview concept is what changed our whole podcast. Brandon, I think it was ink magazine last year, talked about podcasting, being the new networking of the people that you meet at.

Anybody that’s stuck in a Rut right now. I want to share something with you. It’s crosspollination, right? The only way in nature that we get bear fruit is through crosspollination. You know, one tree’s gotta have the pollen shared with another one and the same thing I believe is true in, in life. The problem is, is that we’ve got to do it intentionally. You’ve got to go expose yourself to new ideas, new people, and um, you know, if you’re driving around from place to place or you know, in a remote place, a, you’ll say, well, how could I do that? Well, from podcast, from ideas, from reaching out to people that you hear on podcasts, that is a great way to get new ideas, new connections and, you know, really move beyond that. We’re at, right. That, that’s so true. And everyone that we’ve either heard on a podcast or in some way is associated with podcasts that we’ve reached out to with the exception of one that she’s going to answer any day now and another one that he’s answered, but he had some issues that he had to work out before he could be on.

They’ve all been really gracious and said, absolutely, I’ll do it. Tell me when. And uh, and it’s, it’s funny, we have one coming up in a, in about two, three weeks we’re going to do and it’s a girl that my daughter told me over dinner, she was like, y’all need to interview this girl and, and hear her story. And I was like, well, who is she? And I’m looking her up online and she’s got like millions of followers on her youtube channel because she’s a Vegan and she talks about all this great stuff and she’s just a real inspiration. And I sent her an email while we were at dinner and uh, she responded before we were even done and said, cool, send me the podcast. I’ll check it out. And that’s the response we’ve gotten. It’s amazing. We’ve got a quite a few clients that are regularly on television.

I can think of one that’s a, a Fox News contributor and he’s probably on three times a week. I just saw him the other night on, um, on the Riley factor, he was down for about five minutes. But with that, he still loves going onto podcasts. And the reason is, is because on television he says he gets, you know, maybe a five minute spot, maybe a three minute spot where he gets to talk maybe two minutes and he also has to drive an hour there, hour in the makeup room, our back. So he says, you know, for two or three minutes he asked to invest four hours at time, he goes onto a podcast and, you know, he can do it from his home, he can talk to all these people and talk for half hour, 45 minutes. And really they get to know them a whole lot better.

So I think everybody’s starting to see the power of podcasts and it’s just a great way of getting your message out there. Well then I would say, uh, when we’re done here, go tell Karen to send me that information and we’ll have him on. But I mean, how many clients does interview valet have now a word about 50 clients right now. And, uh, we’re very selective. Um, you know, one of the, uh, uh, the worst pieces of information I, our business advice I ever got was from my grandpa and who knows, we may be, we may be related. My grandpa Cunningham was, the only thing he ever told me that was wrong was he said, choose carefully who you drink with because you can’t choose who you work with. And the thing is nowadays we can choose who we work with. So I don’t want more customers, I want more raving fans.

So we talked to them, a lot of people, but we make sure that we, we know and are certain that what we offer can really help them. And so we do a lot of coaching through that and uh, you know, let them help them with their message, their market, the machine they have is so that they can get the maximum results from, uh, from every podcast interview. And we really focus on three niches or three verticals. Business by far is the biggest one. Our second one is faith and Christianity. And then the third one is health, nutrition and wellness. And it’s not so much aware. You are the speaker, but where your ideal customers could be right. To me, that’s what I really enjoyed about your company was and we’d been approached by other companies similar to set up interviews for you and do that kind of thing.

We’ve always just kind of blown past them, but what I really enjoyed about yours was the was the professionalism of it, of just every kind of like the. I love the analogy of Sinatra sang because it really is that easy, not only for the person being interviewed, but for us it’s just like everything is done it. It’s very well set up and it’s not just a throw you into the fire and hopefully you do good. You know, I mentioned our first interview was with Sarah Mcdaniel and God bless her. She had no idea what to expect and we didn’t have much ground to explain to her what to expect because we had never done it before, but it turned out really good and we just told her it’d be really fun. Yeah, it’d be really fun. Don’t worry about it. And so that, that’s been a really good learning curve for us and I’ve a resource that I’ll share with everybody.

It’s a, it’s an infographic in just the six tips of getting booked on your first podcast. If you just go to interview valet.com, forward slash beyond the Rut. Everything that, uh, Jerry and Brenda and I talk about, I’ll put there on there. But one of the things we’re seeing for more podcasts hosts is that if they go through a, uh, an agency like ours, they know the quality of people that they’re going to get. I use the example of like Oprah, you know, I know she’s not on online or doesn’t ever show anymore, but there were great people that could have been great guests for her. But I guarantee you, she probably got pitched or her staff, you know, 100 times a day, she couldn’t take all those pitches. So they always went to the people that they knew. And I think we’re seeing that when podcasters to, because you know, you guys are invested in a lot of your time here on a Saturday afternoon and so you want to guest that shows up on time prepared sounding great.

And so that’s, we make sure that all of our guests are that way. Right? And there’s also an. I didn’t know this until he had done Matt Miller. There’s also a followup email survey to kind of give tips, have you know, did this work, did that work? Is there any kind of a, a positive or negative kind of feedback you can give on the quality of it. And, and that for me made me think, well next time he’s on somebody’s show, you want it to be better and make him better. And that’s one of the reasons we wanted to do interviews as we wanted to talk to people. We actually wanted to sit down and have lunch with not just the next person. Kind of like the oprah analogy. It’s not just the person that can sit on the couch, but is this somebody I would go sit down and have linked with an and if it’s not, I don’t really want to have an interview with them very, very much so.

And then, you know, even from the standpoint, are they committed to the interview as you are, you know, are they going to to promote it on social media into their network? Are they looking for a relationship and a partnership here or they just use looking at transactional. Well, let’s just get on quick interview and, and be gone. Right, exactly. Now you also wrote a book called, uh, and I’ve lost it here. Connect. That’s. So tell us a little bit about that and the online course. Yeah. So it’s really just explains how this strategy works and uh, you know, uh, it’s not a mystery, it’s not magic. It’s really just a process of following it through and Jones just like a recipe for a cake. If you follow all the steps and use all the ingredients, you’ll get the, you’ll get similar results. And then we’ve also had an online course, and we’re actually redoing both of these right now, but to the online course shows people how to do this themselves.

And for some people it makes a whole lot of sense just to do with themselves because of the, uh, their, their time constraints or they’re a monetary constraints. And then if somebody has it where they just, you know, want to want it done for them, uh, we’ve got that service also. And that really came from listening to the customer and giving solutions to each person. That’s great. Now if somebody wanted to sign up for this service, they can go to [inaudible] interview valet.com. What’s the process that they go through? Sure. So the process is those, first thing we do is we do an evaluation of your message, your market, who you want to talk to, and then your machine, you know, what products you have, your, your website, things like that. And we have a very consultative and will tell you straight out what do we think that you can maximize.

This will talk with you about that. Go through a free evaluation. Uh, if we think you’d be a great client will tell you that, uh, if we think there’s some things that you need to do to maximize this, we’ll say, hey, why don’t you go back and work on these couple of things here and then let’s start going forward here because we want a long, long relationship and we’ve got clients out that are out three years and they’re just seeing better and better results with this. So we want to make sure that everybody becomes not just another client but a raving fan. And I got a comment. One thing I’ve been really impressed of just in our dealings with interview valet is that your team has done their research on us and I’m still getting used to that. I’m used to us doing the research on our guests, getting to know them, give them the best experience possible.

I’ve never had somebody actually do their research on us and say, Hey, we love this about your show. We loved this about your show. We love the direction you’re taking here. We have some guests that will fit in here. Here they are. And here’s why. And we’re like, wait, did, did y’all just take the workout off our plate? And all we gotta do is pick from a menu. It was, it was so cool. It was like, uh, the, the folks who’ve contacted us given us like four or five people to choose from. And I just thought, wow, this is, this is so cool. And then I’m like, wait, we got to do research on them. We can’t just show up for a webinar on our end now. I just love it. I’m still getting used to it. It just, it’s kind of spoiling me in a way.

And I just love it. I said, well, I’ll be totally transparent here, Jerry. They do the research for me on, on you also. So 10 minutes before this interview, I pulled up the email and it had all the, um, the bio for both of you. It had the, uh, the background on who your listeners were, who the, what the podcast was about some different little links to listen to it. And then the questions that, uh, you know, the work or the, the, the flow of the interview. So from that standpoint, from a very busy person that wants to do a lot of these interviews, um, you know, if you’re going to be on somebody’s podcast, you should probably listen to two or three of the episodes before you get on to understand what’s going on in there so you can be prepared and we make it easy.

So all you really have to do is go through that to get briefed very quickly. And then the other thing we do for all of our clients is give them a checklist because now we’ve got an experience with over three podcasts and they say the checklists are written in blood and I must admit that a lot of the blood is mine and you should never make the same mistake twice. So, uh, you know, we’ve got the checklist and just before I jumped online with you guys, I did a quick microphone check to make sure everything was good. I turned off the sinking on my computer. I was on one interview and it was going great. And then all the sudden somebody on my team sent me a video that I had been asking for, it started to sink with my dropbox and all of a sudden the skype connection got really, really bad.

So all of those little things that we can do for our clients just to make sure that they have a great interview and it helps them and it helps the podcast host too. That’s great. It’s funny you say checklists because we developed one after a matt interview, I think it was that the batteries in are a recorder went out, it started flashing and the look on Jerry’s face, he looks at me and then looks down and it’s like a the batteries and they’re just flashing. He had two batteries in his hand. It wasn’t met the guy before. And so he’s looking at me with these two batteries in his hand going through. There’s only one way to get them back in there. And that is to stop this for a second. So we had a small little break in the action there. But having that checklist would have helped us kind of prevent that. But we didn’t go through the checklist prior to that. Uh, it’s always, it’s always good to learn from other people’s mistakes. They’re going to add that to their checklist. If you have recording, check your batteries. So Tom, tell us, uh, is there any, any last word of advice that you would give the, the podcasters? Not only listening, but then potential may be people that want to be interviewed. They want to get their message out, but they just don’t know how. And this point you’re giving advice as Tom Schwab, not renee Zellweger. Yeah.

Well, I’ve got, I’ve definitely got a face for podcasts. So I guess my advice would be if you’re listening to this, you know what the power of podcasting is, you know how engaging it can be and you know that it’s growing. You know, right now, only 30 percent of the US population still listening to podcasts, but that’s going to be growing. And in the future, your customers, your potential customers, your ideal clients, they’re going to be listening to podcasts. And the only question is, are they going to be listening to you or your competitor? And there’s two ways that you can answer that really, you can either start your own podcast or you could be a guest on other people’s podcast, or I guess you could do both, would be a sell an option also. Uh, but, uh, you can definitely see where the trend is going and you don’t want to be on the wrong side of that answer.

Absolutely. That’s such great advice. Perfect. So how do people get Ahold of you? They support you and get involved in what you’re doing? Oh, sure. I love connecting with people. One of my favorite quotes is, what’s ordinary to you is amazing to me. We’ve all got something to share. Uh, we’ve got different stories and so please, if you’re interested in any way about learning more about what our company can do for your business, what you can do with this strategy or how even you could implement it yourself. I’ll put that page together just at interview, valet.com, forward slash beyond the Rut. And everything that Brandon and Jerry and I talked about will be there. There’ll be the six tips to get booked on your first podcast. There’s a, a little 30 minute training on how to use this system and there’s, I’ll even put that checklist that we talked about.

That’s always a good thing. That’ll be there to. Great. Thank you so much for joining us, Tom. And uh, again, all you smart Alec Friends of mine when you asked me. Where’s Tom? I’m sending you this link. There you go. Here we go. Brandon, take us away. Thanks Tom. We really appreciate it. Uh, I know that you’re excited to get off of this podcast and finisher interview so you can go watch Texas a and m play because I assume that’s the only team playing today, but I hear you got some football teams up in Michigan too, so we’ll, we’ll support the. Who’s your favorite team in Michigan? Uh, my favorite team is navy and who’s ever played in Notre Dame? Uh, there you go. I love it. I used to have this shirt. I, I dated a girl in college from Nebraska and she gave me the shirt that said I have two favorite teams, Nebraska and whoever’s playing. Okay.

Oklahoma. So I loved that church. The relationship not so much, but the shirt was pretty cool. Awesome, Tom. Well, I appreciate it. Have a great day and thanks for joining us. Thank you. Bye. Bye. There you have it. Thank you for joining us on this episode of beyond the Rut podcast, you can see the show notes for this episode, on the beyondtherut.com slash zero five eight. You can also find all the resources that Tom talked about@interviewvalet.com slash beyond the Rut. The best week to support our show is to forward the link to this episode to a friend, a family member, a coworker, even that neighbor of yours across the street. We look forward to staying in touch with you and we’ll catch you on the next episode of beyond the right take care.