Marketing is forever changing. As technology advances and new forms of media are created, the way we consume content needs to evolve with it.
What may have worked a year ago, isn’t getting the same traction now.
Facebook, for example, is fading. Costs of paid advertisements are skyrocketing. And with a million and one different algorithms, sometimes your posts don’t even show in your followers’ feeds. Even sites like Linkedin are filled with bot requests and spam.
Heart of Marketing Never Changes
But even though marketing is constantly changing, the heart of it stays the same–marketing is about starting a conversation with your ideal customer. What better way to start that conversation than to have a conversation. Podcasts are an easy, scalable, and proven way to do just that.
Since podcasts are evergreen content, they can easily be repurposed into blogs, video, and even radio, which can really stretch your marketing budget. Repurposing your content is also a really great way to keep your message relevant and to stand out in your industry. You want to be that trusted voice that consumers turn to and that means adapting to new marketing trends. With thousands of podcasts heard all over the globe, using your voice to target your audience will lead to sales and recognition. After all, success is only one conversation away!
You Are The Guest, We Take Care Of The Rest,
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