Steven, Melissa, & Alan recap their discussion with Tom Schwab, Founder of Interview Valet.
Listen to the Original Interview (54 minutes)
Read the transcript
Yeah, I’m Steven Melissa and we’re on a mission to find out how other creative hustlers fine balance while living at the intersection of creativity and business. Every week we’re interviewing global entrepreneurs and creative about their creative hostel journey team to kick ass. What’s possible or in the studio? Melissa Allen. What’s up guys? We’re upon energy tonight. Murphy just got off an airplane. No, I di, I really appreciate the fact that you just jumped off the plane like, let’s do this. I wasn’t expecting it. I almost made plants in my comfy clothes. Might be sure you’re all dressed up. Honestly. She’s business on top and the bottom a boy we are recapping, um, every time. Every time it happens. We are recapping today. Tom Schwab. Schwab. Yeah. There’s a famous famous, these famous beyond famous is financial services. The whole thing went through Charles Schwab, but no, he was very much in finance, finances and um, he was hired by Dale Carnegie to run one of these companies and Dale Carnegie hired Charles Schwab. I’m not because he was the smartest person in with money, not because of any of that. He hired him because he know how he knew how to lead and manage people and bring out enthusiasm in a team. He was, he was a hostile. He was the first person, bunch of money with the first person to have a million dollar salary. Wow. First fourth half a million dollar salary, and that’s back in the day, early 19 hundreds. Eighteen, hundreds of times related to him at all until the later. It gets that a lot.
Yeah. It’s a legacy name. Yeah. Well I get George Bush and all kinds of other people thinking I’m related to the George Bush legacy. Yeah, right. The Charles Schwab has so. Right, right. Well, Tom Schwab, ah, I love this is. This has been like a reoccurring theme for us, but this whole idea. So Tom runs a company called interview valet. You can check out interview Valet, uh, in the podcast matchmaking service. That’s really cool. It’s very similar to the job or Chinos are similar and funny. Funny and, but all roads lead back met Tom through John, like the Kevin Bacon of our basically like to decouple Bertina exactly. Ponds. And so, uh, it’s a similar model with John and what our work with the agency guy. We connect brands and
what Tom does is he connects up podcast guests to podcasts to podcasts, which is, you know, you think about it, it’s such a great medium these days. Of course, it’s one of those missing links and I think a lot of people don’t know about that. They don’t know how to get on other people’s podcasts. I know somebody and people who have been doing it for awhile, you know, so you could easily hustle your way into a podcast if you really want to on some level. But the thing is, if you don’t know what’s going on, you don’t owe us something really good to say, but you don’t know where to say it.
Exactly. The leads that you’re trying to. You’re trying to attract people that you’re trying to attract. Where are they keeps growing and growing and growing. And it’s like one of those things that if someone like interview valet you up with the right types of people, that the graphics there, you should be on shit as a creative hustler. Should be on the creative audio podcast. Right, right, right. So, so, so the whole thing was with Tom, you know, he’s all about inbound marketing and it, it’s funny because he claimed, I mean, they, he says interview Valet is an inbound marketing company, except their content is podcast. All audio, you know, it’s all audio and in a way it’s a, um, the whole booking service because there’s a lot. We realize this, we found out very thomas. He’s made, he mentioned the stat, right? It was a staggering, he said, 80 percent of podcast die within the first 10 episodes.
Dude, Melissa, I looked at each other now. And you can attest. Yeah, yeah, yes. I can understand why I’ve done several in the past. The 10 episodes. Yeah. Yeah. So I’m apologize. I’m a couple of weeks to a hundred podcast. One is over a hundred and 50 episodes due to data is actually a hundred and 30. OK. And we’re getting close to 75 of that. So the thing is like you’re creeping up, creeping up and don’t. But you think about how many people have the idea of starting a podcast and then they realize what goes into like just booking all my God getting guests and like Melissa had to figure it out like show releases and. Yeah, and timing and process process and production equipment, software. And I’m super proud of you guys for taking this journey and taking the journey with me also because like you’re learning kind of along the way, but there was like, there’s like that whole, uh, what I really admire is that how many guests you get that are really awesome guests. And this is not even, no disrespect to the interview valet, but like they’re doing it like gorky organically. Right? I can imagine what happened when you got an interview with this like crack for a podcast that is called an interview crack. OK. Podcast, crack pipe and smoke it, right? We’re going to get your shit addicted and then you’re gonna pay a lot of money and we’re going to keep going until there is no India one. Yeah.
Research that you pay somebody else to do or you take a ton of time to do it yourself. They have done all this. They vetted the podcasts. They know who the listeners are, they know who you know, what the flow of the shows are. Things like that.
Nervous. I feel like the, the creative hustler to having a little bit of an advantage because everyone here is like some kind of marketer, you know the brand, the social so we know how to understand all this. A little bit of a leg up, leg up on that and we’ve kind of come from that background but the thing is like they’re doing that. The heavy work for you and like is it not everyone can be doing podcasts that are related to marketing and entrepreneurship
but we have our, we have our assistant looking for s for Steven
but, but the bottom line is before you even had an assistant, you had lines of guests like a. That was the thing I noticed about you guys. Like immediately you’re not messing around right now. Like, like when I got semi involved. When you’re looking at do I want to do a podcast like, all right, look, I have the audio knowledge on something, figure out what you’re doing and you gotta figure out the front end. We nailed it down and they’re like, no, no, I have people lined up. We just got to figure out what the fuck would decry the fact that you guys had done that and it’s still continuing to do that. It’s really remarkable. So today I had a gal reach out to me. She runs a very similar service to interview valet. Literally this happened today via facebook because I’m a part of guys.
I’m just gonna be completely creative hostel if you do not leverage facebook groups, especially number one leverage to our group, but like other people’s groups as well. What the hell are you waiting for? Community? Yeah, definitely leverage that. I’m sorry, I’m just so excited. That’s what you’re there for. So there’s A. There’s a podcast group, group, podcast group that I belong to. If somebody puts something up, like if you’re looking for guests, what kinds of guests are you looking for? And I say we’re looking for entrepreneurs, creatives in bad asses, and literally today she goes, I got three guys I want to introduce you to. Literally today I got three people who wanted to be on the show because she’s a matchmaker and she plays that role and it was just like, I just sat there kind of like a wow, like concept for interview valet. Totally. That’s just organic because you imagine what someone who has that knowledge has stuff going on behind the scenes has years of experience doing this. Tom Does, right? Yeah. Tom, it’s got the role of. I mean he’s been in whether it’s marketing or he. He’s been around the block. I mean he’s seen the ebb and flow. Yeah. A business, a lot of people out today, even the 2008 crash or maybe you know, 15 at the time
and they don’t necessarily. I mean I was working at the time, I remember I worked in the five year financial buildings around me in Boston and all the financial people would come in. I was bartending and they would come in and a lot of them lost their jobs. A lot of woes. I saw a lot of what it was and everyone went from drinking, you know, top shelf Margarita is to like to $2 fresh entropy, bro. Here’s why. Here’s, well, here’s why it didn’t slow going. You know, the 2008 crash that Tom lived through. He was, he was, he was a middleman like matchmaker at the time. He ended up losing his job just like all those people would come to the who would come to let k legals tasks, kitchen, legal, seafood. They would come to the bar. They didn’t stop going out to eat or drink. They just didn’t spend as much what you did during that time to start a bar and a hustler bar. The creative. That’s actually not a bad idea, but. So Tom lived through this. He worked for fortune 500 companies close. He was in the military for awhile. He was a nuclear engineer. I believe engineering engineering. I’m not sure if like for what, but that was like his career. He’s just got an engineering mind. You worked there like he worked for fortune 500 companies like with this
funny engineering minds into inbound marketing and Melissa, you and even you, Alan, you guys are very analytical by nature in that way. The process, the process, inbound marketing, just like podcast marketing, exactly the same thing. Let’s just be real sure of all process driven. Absolutely. It’s all based on a formula that proven and that work kind of mold into something that’s something you know like not all podcasts are the same, so figure out what your demographics are, where are your personas are, and then you fit them into that. That’s what he’s asked. What’s cool about his business that he’s able to say, all right, well you know, are you applying for a John Lee Dumas or are you more related to these people are more social podcasts. Are you related to him or a beer-drinking podcasts, whatever it is, you can customize what it is that you’re trying to be opposed to vice versa.
If I have a list of guests to go on your podcast, it really is a. it’s beneficial on both sides. Notice on his website he had actually both of us. Yeah. I mean are you, do you want to be interviewed or. Exactly like, you know, like maybe if somebody like me I want to do both. I interview people, but I also want to get interviewed. You know who else we met through a very similar service. Michael Gibbons. Micro gaps. Yeah. He came out to us through the ballet is do another one. Um, that was out there and the whole process was so smooth and I remember thinking about a friend be like
genius and then brought that was via. That was a service. He said that was a service that he uses. They act as a Va. They act as a virtual assistant. They put a one sheet together. They do the pitch. Hey, alan inspired you to do the, the one sheet which has inspired me to do the one sheet. I put
together my own speaker one sheet and I’ve kind of crafted my own little, a guerrilla style interview valet to where, you know what I mean?
And it really like stuck out, you know, gibbs sent along his one sheet and it was like, here’s who I am, here’s what’s going on. Like iT wasn’t full of stuff. You are topics I could talk about, which I thought was really beneficial, which is huge. Actually. I was just recently on august crunch has summit that’s coming up. Right? By the way, I heard you crushed it. Real women. Don’t bet.
Yeah. I saw the uh, not to make melissa embarrassed, but I do see the, the uh, the callbacks to that and saying that you did really well and that there was like quotes from you.
Where does That come out? That comes out september 26. But what I was going to say, and now I forget what about your speaker one sheet. Didn’t have any topics about the topics, right? The topics. So sHe was only having 10 speakers august and I got a, you know, And basically what we’re talking about is our past and you know, and the whole, the whole mission behind it is what’s happened to you, does not condemn you. it actually qualifies you for the shit that has happened to you in your life, doesn’t condemn you and your self doubts and your fears and the things that had happened to you actually qualify you in this life and especially if you’ve broken through that mold and whatnot. But the topics. So I get on, I get on there with her and there’s, you know, she had me fill out the whole thing was like, what, what do you, what can you talk about what you want to talk about?
One other thing when we got on there on the, on the interview, and I was just like, ok, well what kinds of topics have you already talked? We’ve got 10 speakers, right? You want them to all talk about the same thing. What have they already talked about? You know, they’ve talked about this topic or that topic or whatever topic. And then I was like, ok, well I could talk about that. I could talk about this. And I was like, all right, well how about this? How about like a false sense of confidence? And that was my topic. Like these people who are so hard because they have to, they have to be because it’s like a survival skill. You have to be hard on the outside. And what it does is it creates this false sense of confidence. But anyway, the whole poInt of saying this is that, um, knowing your topics and knowing what you’re interviewing is can actually talk about is great because sometimes it’s like you, you know, we could talk to the same people and get the same conversation sometimes I want to know something for sure. yeah, I mean it up and they can talk about. But I want you to talk about the
beauty of it so you can, you can mix it up with. You could take the same fricking topic and talk with different people about what they’re saying and they have a one sheet about what they’re talking about. Also now it turns into a completely dIfferent concept and a different tangents and different levels of things that we like. A lot of our recaps sometimes reinforced the same motifs, but we have different conversation. Everything’s different. Yeah. It’s a little bit different. So I do like that aspect of, you know, having these one sheets and having the speaker sheet and you know, I think I think about when I was gigging musician with epc case, electronic press kit,
right? This is, this is our, here’s a photo of the band does play, these are awards your something you can listen to and it’s just, it’s a great a pr agency. Any pr agency, that’s one of the first things they’re going to say. We’re gonna work together on the pr agency created. We need to put a press kit together for you. Like how are we going to pitch you on just that media kit. It’s got, it’s kind of like a resume or cover letter like why and what’s going on. we actually built our one sheet, I saw, I actually saw like a couple other one sheet sheets come through and I was like hi. And I could, I’m just going to make one myself. So I had um, I kind of drew it out. Literally. I drew it out and I gave it over to one of our designers and he built it on canva for us because we love canva and he was like the craziest to talk to, um, to the people of our kanban.
We should reach out to canva, canva, canva, hey, can I can go, come on over and over, came back getting back to schwab and company are you go on his website and it actually, if you go to a interview valet.com/hustler a, he’s got a couple of free gifts for everyone. We’re interviewing him. He talked about, uh, how he has a checklist on what to do before, how to prepare yourself for a podcast. And this is classic. And he’s like, yo, what are the main things I tell people before the simplest thing, shut your cell phone off. I’m like, yeah, it sounds simple enough writer interview and at the end of the interview, sure enough, as fate would have it, his fucking cell phone. Sorry, you broke your rule. that’s rule number one right there. what is this awesome track? every district was at the end of the podcast for a reason because now we can go into your commercial break. Right, right, right. That’s what the checklist is for the checklist around. Like if you’re, if you’re planning on being interviewed you right, how do you prepare, you know, that’s a good point. It’s not even just about being on a podcast was being about an audible things like things that you dId for the august, technically speaking, but like breathe, jump around your blood flow
anyway. So getting back to valet [inaudible] slash hustler, there’s three free gifts on there and that’s where you were going with this. Um, learn the nine secrets to getting booked on your first podcast, podcast guests profits and get the ultimate podcast guests interview checklist. And you can download all three of those. Sure.
Yeah. So definitely check it out. And, and the great, great resources, especially the idea of like what to do before a podcast. I um, ok. So before performance, so I’ve been a musician, I, I did dinner theater for years before the dinner theater show. We had a very strict routine. We’d all get in a circle and we’d say we’d go around the circle who our character is, what our motivation is, and then we’d have a chant that we did. Our chat was a lot of people paid a lot of money to see a lot of show and don’t you forget about it seriously was our thing. But like, listen, I recently, uh, before we do a podcast, kind of look at each other, high five, have a good interview. Like, you know, there’s gotta be a ritual and I married steven wanted to keep it high five, but what it it, the hug where I’m like a game on the app out and hugged me loving this.
Me. But like before pitching on a podcast or like even august summit, like there are certain things like, do you stand up or do you sit down getting interviewed? I wAnt to stand and I want to conduct an interview standing up. But then I realized that I can’t do because I use dual monitors. One monitor’s I’d have to fucking rearrangement task. Not to do callbacks, but yeah, it was a big proponent of standing. He was like running a ranch, our interview, so I’ll just from a track right now. Awesome. Hanging out with him though. That’s one of the people. I’m like, you know what it is when you can stand up and do that. So it was like, yeah, there’s little tips like that motion creates emotion. Yeah. We used to say that I used to work a hardcore sales in a boiler room type setting. Everyone stand up. Cool. Motion creates emotion, you know, you want to move. They also say that in the movie boiler room, they say the same thinG, like get up, get the blood moving because, because, and we’ve heard this, you could be slouching on the couch
and people will hear that in your diaphragm. Sure. That in your voice. But if you’re standing up you just have that energy. The blood is flowing. You know what I uh, recently. so I have a client with another one of my project managers on my team and we kind of a it in tandem, but she’ll come into my office and do it because she’s like, my voice is a lot. I want to make sure I’m, I’m, oh, I don’t want to live around me and we talked to this guy and I get the chance to stand up and I’m like, dude, I want to have, I want to do this all the time with every single client because I get to talk to talk to you and talk to the clients. Absolutely. And I’m standing up, walking around just getting stuff, kicking whatever is in my offIce are. But while I’m talking I’m not distracted. I’m just like focused on the focus because I have a lot of energy going on there. So there is something to be said there. And what you all don’t realize is um, allen’s drywall bill at his office is through the roof.
He’s like, why are there holes?
I have a lot of energy. Take melissa’s pink ball fun. The one that we have in the closet that I took away from steven because he was kicking it all around their house somewhere or you kicked him out, kicked the fallen video going on somewhere. Hidden video, video versus one. They get some kind of prize. We’Ll figure it out. We’ll give you a mole. Skin broken, a lot of things about the lamp and a lot of things. I thought the tv was going to fall over at one point like so I took it away. You should take it for your office since we’re moving, but it’s not one of those sitting balls. You can kick it around your office. They’ll take a pink ball of fun to your office. It’s literally written on it, but that sharpie math matthew, hire someone. Then melissa drive, fuss around.
Question about do you have a pink ball of fun? Are you opposed to a pink ball? A fine. All right. You get the pink dolphins. I claim it. Came back to tom and tie this whole thing together. Um, I think, I think she mentioned podcast analytics beIng something on the future. Like better analytics from. Yeah, yeah, yeah. I totally agree with this bright light. It gotta be more than just downloads and subscribers. Yeah. His specific reference was how apple has just changed their platform and it’s coming up. Yeah. Well maybe he, that’s what he said with the new ios 11 for upper apple apple podcast. Get better analytics use anymore. It’s like apple podcast podcast on apple have been like the red headed step child in the family like doesn’t really care about politics is a huge growth in it, but yeah, you track downloads and subscribers. There’s nothing wrong with redheads. I’ve got a bunch of them. I think it’s just an expression. Changes. Just had a baby recently. Kevin fleming. Shadow. Congratulations to Kevin Fleming.
Be listening to this. Congrats right directly with kevin and laura around minute 23. Just give him the time. Just make them listen to it. Maybe made a 33 minute is another big one in the. The sales sales industry for podcasts analytics. I do agree with that because I feel like there’s not enough of backgrounds where you could actually like highlight moments of a podcast in the show notes of the creative hustle. You have timestamps and not everyone does that. Some people want to paint for literally the whole thing, but sometimes you want to fast forward to the party like or maybe you want to highlight that part is like, oh, coming up is going to some really good discussion about podcasts. Analytics. I think one of our most recent episode way, patrick stiles, he’s got vitol lytics and seeing such a parallel between video analytics and it’s the same thing.
It’s the same thing thing. BAsically it’s just patrick audio make that happen. like patrick, you have to now work on podcast analytics. He’s got the vIdeo analytics. It would be really easy to rip the a marketer know we want to know these family members have asked me like, do you know when people were coming, were there listening, how long they’ve listened for? Like all, all that kind of stuff. We get stats like that from the the podcasting thing, things we do, but like I feel like California, san diego, seven people from our apartment buildings listening to my podcast. Right, right. Which one do you like the best? Stand here until you tell me what episode number. I think that the next generation of podcasts, ah, are the next generation is going to be incorporating big data and more analytics into it so we can go ahead and make an impact from an advertising perspective because now the advertising on a podcast at all, if the seat to cpc right, the cost per click, I’m sorry, it’s a cpm cost per thousand listens.
That’s how they do it. So if you have a towel podcast that is 10,000 listens, you can figure that whole thing out, but that’s a captive it captive, but we don’t know if they’re listening to that third fucking commercials to drop off. Or are they listening to do the full thing of those early. The first week finished, we put a call to action in the beginning of that was. That was exactly why, because you can learn from that. You know it. It’s a three and a half minute intro like tim ferriss dots in first at about three and a half minutes of a commercial joe rogan. It’s like he does like 15 minutes of commercial at the beginning of. Yes you do. I totally do. Now, no offense to joe rogan charging his advertisers based on your listenership and you’re not listening. So that’s not a captive, right? That’s not a captive audience, right? He does. He does it again, going back to the podcast, but like, he, uh, he talks a little bit. Let me read some advertising. Right,
sir? I liked the way John Lee dumAs, few he doesn’t like natively like he, you know, he’ll, he’ll just go into talking and it’ll be someplace like in the beginning,
you got to do it natively. I feel it at the beginning. You’re losing your audience. I mean, we’ve, we’ve experimented and I don’t think it’s worked well with that being said, creative hustlers, but does work, are these recaps? What does work is having an amazing guests, even if it’s done on a vein, I’m pretty sure my english was wrong. What does work? What do work? What does work? What does work? What does work is right to work well for more on tom and interview valet. Um, if you’re interested in getting started with podcasting, um, do you want to get booked on podcast or if you have a podcast and you want more guests, please check out interview valet [inaudible] flash hustler download shoe ups, freebies for more on oscar depository [inaudible]. Got the creative hoffler dot if you were not part of our amazing group, which has grown, we’re actually going about to hit a milestone. Another hundred or 300. We’re going to reach soon. Where are they going? Slower group community on facebook. My facebook group, which if you just go to our page, it’s pinned at the top. You can see it. They’Re just pinned at the top. We love reviews on itunes and stitcher and google play and we are now on which we are now on play. Good. Yeah, a good one. We’re looking into iheartradio at iheart radio and some other syndication. So, uh, with that being said, [inaudible] peanut gallery, alan and melissa, you guys. Hey lisa,
for your moment of hustle, brought to you by napoleon hill. How do get dreams off the launching pad? A Burning desire to be and to do is a starting point from which the dreamer must take off. Dreams are not born of indifference, laziness or lack of ambition. Remember that all who succeed in life get off to a bad start. I’m passed through many heartbreaking struggles before they arrive. The turning point in the lives of those who succeed usually comes at the moment of some crisis through which they are introduced to their other selves.
Listen to the Recap (31 minutes)
Read the transcript
Yeah, I’m Steven Melissa and we’re on a mission to find out how other creative hustlers fine balance while living at the intersection of creativity and business. Every week we’re interviewing global entrepreneurs and creative about their creative hostel journey team to kick ass. What’s possible or in the studio? Melissa Allen. What’s up guys? We’re upon energy tonight. Murphy just got off an airplane. No, I di, I really appreciate the fact that you just jumped off the plane like, let’s do this. I wasn’t expecting it. I almost made plants in my comfy clothes. Might be sure you’re all dressed up. Honestly. She’s business on top and the bottom a boy we are recapping, um, every time. Every time it happens. We are recapping today. Tom Schwab. Schwab. Yeah. There’s a famous famous, these famous beyond famous is financial services. The whole thing went through Charles Schwab, but no, he was very much in finance, finances and um, he was hired by Dale Carnegie to run one of these companies and Dale Carnegie hired Charles Schwab. I’m not because he was the smartest person in with money, not because of any of that. He hired him because he know how he knew how to lead and manage people and bring out enthusiasm in a team. He was, he was a hostile. He was the first person, bunch of money with the first person to have a million dollar salary. Wow. First fourth half a million dollar salary, and that’s back in the day, early 19 hundreds. Eighteen, hundreds of times related to him at all until the later. It gets that a lot.
Yeah. It’s a legacy name. Yeah. Well I get George Bush and all kinds of other people thinking I’m related to the George Bush legacy. Yeah, right. The Charles Schwab has so. Right, right. Well, Tom Schwab, ah, I love this is. This has been like a reoccurring theme for us, but this whole idea. So Tom runs a company called interview valet. You can check out interview Valet, uh, in the podcast matchmaking service. That’s really cool. It’s very similar to the job or Chinos are similar and funny. Funny and, but all roads lead back met Tom through John, like the Kevin Bacon of our basically like to decouple Bertina exactly. Ponds. And so, uh, it’s a similar model with John and what our work with the agency guy. We connect brands and
what Tom does is he connects up podcast guests to podcasts to podcasts, which is, you know, you think about it, it’s such a great medium these days. Of course, it’s one of those missing links and I think a lot of people don’t know about that. They don’t know how to get on other people’s podcasts. I know somebody and people who have been doing it for awhile, you know, so you could easily hustle your way into a podcast if you really want to on some level. But the thing is, if you don’t know what’s going on, you don’t owe us something really good to say, but you don’t know where to say it.
Exactly. The leads that you’re trying to. You’re trying to attract people that you’re trying to attract. Where are they keeps growing and growing and growing. And it’s like one of those things that if someone like interview valet you up with the right types of people, that the graphics there, you should be on shit as a creative hustler. Should be on the creative audio podcast. Right, right, right. So, so, so the whole thing was with Tom, you know, he’s all about inbound marketing and it, it’s funny because he claimed, I mean, they, he says interview Valet is an inbound marketing company, except their content is podcast. All audio, you know, it’s all audio and in a way it’s a, um, the whole booking service because there’s a lot. We realize this, we found out very thomas. He’s made, he mentioned the stat, right? It was a staggering, he said, 80 percent of podcast die within the first 10 episodes.
Dude, Melissa, I looked at each other now. And you can attest. Yeah, yeah, yes. I can understand why I’ve done several in the past. The 10 episodes. Yeah. Yeah. So I’m apologize. I’m a couple of weeks to a hundred podcast. One is over a hundred and 50 episodes due to data is actually a hundred and 30. OK. And we’re getting close to 75 of that. So the thing is like you’re creeping up, creeping up and don’t. But you think about how many people have the idea of starting a podcast and then they realize what goes into like just booking all my God getting guests and like Melissa had to figure it out like show releases and. Yeah, and timing and process process and production equipment, software. And I’m super proud of you guys for taking this journey and taking the journey with me also because like you’re learning kind of along the way, but there was like, there’s like that whole, uh, what I really admire is that how many guests you get that are really awesome guests. And this is not even, no disrespect to the interview valet, but like they’re doing it like gorky organically. Right? I can imagine what happened when you got an interview with this like crack for a podcast that is called an interview crack. OK. Podcast, crack pipe and smoke it, right? We’re going to get your shit addicted and then you’re gonna pay a lot of money and we’re going to keep going until there is no India one. Yeah.
Research that you pay somebody else to do or you take a ton of time to do it yourself. They have done all this. They vetted the podcasts. They know who the listeners are, they know who you know, what the flow of the shows are. Things like that.
Nervous. I feel like the, the creative hustler to having a little bit of an advantage because everyone here is like some kind of marketer, you know the brand, the social so we know how to understand all this. A little bit of a leg up, leg up on that and we’ve kind of come from that background but the thing is like they’re doing that. The heavy work for you and like is it not everyone can be doing podcasts that are related to marketing and entrepreneurship
but we have our, we have our assistant looking for s for Steven
but, but the bottom line is before you even had an assistant, you had lines of guests like a. That was the thing I noticed about you guys. Like immediately you’re not messing around right now. Like, like when I got semi involved. When you’re looking at do I want to do a podcast like, all right, look, I have the audio knowledge on something, figure out what you’re doing and you gotta figure out the front end. We nailed it down and they’re like, no, no, I have people lined up. We just got to figure out what the fuck would decry the fact that you guys had done that and it’s still continuing to do that. It’s really remarkable. So today I had a gal reach out to me. She runs a very similar service to interview valet. Literally this happened today via facebook because I’m a part of guys.
I’m just gonna be completely creative hostel if you do not leverage facebook groups, especially number one leverage to our group, but like other people’s groups as well. What the hell are you waiting for? Community? Yeah, definitely leverage that. I’m sorry, I’m just so excited. That’s what you’re there for. So there’s A. There’s a podcast group, group, podcast group that I belong to. If somebody puts something up, like if you’re looking for guests, what kinds of guests are you looking for? And I say we’re looking for entrepreneurs, creatives in bad asses, and literally today she goes, I got three guys I want to introduce you to. Literally today I got three people who wanted to be on the show because she’s a matchmaker and she plays that role and it was just like, I just sat there kind of like a wow, like concept for interview valet. Totally. That’s just organic because you imagine what someone who has that knowledge has stuff going on behind the scenes has years of experience doing this. Tom Does, right? Yeah. Tom, it’s got the role of. I mean he’s been in whether it’s marketing or he. He’s been around the block. I mean he’s seen the ebb and flow. Yeah. A business, a lot of people out today, even the 2008 crash or maybe you know, 15 at the time
and they don’t necessarily. I mean I was working at the time, I remember I worked in the five year financial buildings around me in Boston and all the financial people would come in. I was bartending and they would come in and a lot of them lost their jobs. A lot of woes. I saw a lot of what it was and everyone went from drinking, you know, top shelf Margarita is to like to $2 fresh entropy, bro. Here’s why. Here’s, well, here’s why it didn’t slow going. You know, the 2008 crash that Tom lived through. He was, he was, he was a middleman like matchmaker at the time. He ended up losing his job just like all those people would come to the who would come to let k legals tasks, kitchen, legal, seafood. They would come to the bar. They didn’t stop going out to eat or drink. They just didn’t spend as much what you did during that time to start a bar and a hustler bar. The creative. That’s actually not a bad idea, but. So Tom lived through this. He worked for fortune 500 companies close. He was in the military for awhile. He was a nuclear engineer. I believe engineering engineering. I’m not sure if like for what, but that was like his career. He’s just got an engineering mind. You worked there like he worked for fortune 500 companies like with this
funny engineering minds into inbound marketing and Melissa, you and even you, Alan, you guys are very analytical by nature in that way. The process, the process, inbound marketing, just like podcast marketing, exactly the same thing. Let’s just be real sure of all process driven. Absolutely. It’s all based on a formula that proven and that work kind of mold into something that’s something you know like not all podcasts are the same, so figure out what your demographics are, where are your personas are, and then you fit them into that. That’s what he’s asked. What’s cool about his business that he’s able to say, all right, well you know, are you applying for a John Lee Dumas or are you more related to these people are more social podcasts. Are you related to him or a beer-drinking podcasts, whatever it is, you can customize what it is that you’re trying to be opposed to vice versa.
If I have a list of guests to go on your podcast, it really is a. it’s beneficial on both sides. Notice on his website he had actually both of us. Yeah. I mean are you, do you want to be interviewed or. Exactly like, you know, like maybe if somebody like me I want to do both. I interview people, but I also want to get interviewed. You know who else we met through a very similar service. Michael Gibbons. Micro gaps. Yeah. He came out to us through the ballet is do another one. Um, that was out there and the whole process was so smooth and I remember thinking about a friend be like
genius and then brought that was via. That was a service. He said that was a service that he uses. They act as a Va. They act as a virtual assistant. They put a one sheet together. They do the pitch. Hey, alan inspired you to do the, the one sheet which has inspired me to do the one sheet. I put
together my own speaker one sheet and I’ve kind of crafted my own little, a guerrilla style interview valet to where, you know what I mean?
And it really like stuck out, you know, gibbs sent along his one sheet and it was like, here’s who I am, here’s what’s going on. Like iT wasn’t full of stuff. You are topics I could talk about, which I thought was really beneficial, which is huge. Actually. I was just recently on august crunch has summit that’s coming up. Right? By the way, I heard you crushed it. Real women. Don’t bet.
Yeah. I saw the uh, not to make melissa embarrassed, but I do see the, the uh, the callbacks to that and saying that you did really well and that there was like quotes from you.
Where does That come out? That comes out september 26. But what I was going to say, and now I forget what about your speaker one sheet. Didn’t have any topics about the topics, right? The topics. So sHe was only having 10 speakers august and I got a, you know, And basically what we’re talking about is our past and you know, and the whole, the whole mission behind it is what’s happened to you, does not condemn you. it actually qualifies you for the shit that has happened to you in your life, doesn’t condemn you and your self doubts and your fears and the things that had happened to you actually qualify you in this life and especially if you’ve broken through that mold and whatnot. But the topics. So I get on, I get on there with her and there’s, you know, she had me fill out the whole thing was like, what, what do you, what can you talk about what you want to talk about?
One other thing when we got on there on the, on the interview, and I was just like, ok, well what kinds of topics have you already talked? We’ve got 10 speakers, right? You want them to all talk about the same thing. What have they already talked about? You know, they’ve talked about this topic or that topic or whatever topic. And then I was like, ok, well I could talk about that. I could talk about this. And I was like, all right, well how about this? How about like a false sense of confidence? And that was my topic. Like these people who are so hard because they have to, they have to be because it’s like a survival skill. You have to be hard on the outside. And what it does is it creates this false sense of confidence. But anyway, the whole poInt of saying this is that, um, knowing your topics and knowing what you’re interviewing is can actually talk about is great because sometimes it’s like you, you know, we could talk to the same people and get the same conversation sometimes I want to know something for sure. yeah, I mean it up and they can talk about. But I want you to talk about the
beauty of it so you can, you can mix it up with. You could take the same fricking topic and talk with different people about what they’re saying and they have a one sheet about what they’re talking about. Also now it turns into a completely dIfferent concept and a different tangents and different levels of things that we like. A lot of our recaps sometimes reinforced the same motifs, but we have different conversation. Everything’s different. Yeah. It’s a little bit different. So I do like that aspect of, you know, having these one sheets and having the speaker sheet and you know, I think I think about when I was gigging musician with epc case, electronic press kit,
right? This is, this is our, here’s a photo of the band does play, these are awards your something you can listen to and it’s just, it’s a great a pr agency. Any pr agency, that’s one of the first things they’re going to say. We’re gonna work together on the pr agency created. We need to put a press kit together for you. Like how are we going to pitch you on just that media kit. It’s got, it’s kind of like a resume or cover letter like why and what’s going on. we actually built our one sheet, I saw, I actually saw like a couple other one sheet sheets come through and I was like hi. And I could, I’m just going to make one myself. So I had um, I kind of drew it out. Literally. I drew it out and I gave it over to one of our designers and he built it on canva for us because we love canva and he was like the craziest to talk to, um, to the people of our kanban.
We should reach out to canva, canva, canva, hey, can I can go, come on over and over, came back getting back to schwab and company are you go on his website and it actually, if you go to a interview valet.com/hustler a, he’s got a couple of free gifts for everyone. We’re interviewing him. He talked about, uh, how he has a checklist on what to do before, how to prepare yourself for a podcast. And this is classic. And he’s like, yo, what are the main things I tell people before the simplest thing, shut your cell phone off. I’m like, yeah, it sounds simple enough writer interview and at the end of the interview, sure enough, as fate would have it, his fucking cell phone. Sorry, you broke your rule. that’s rule number one right there. what is this awesome track? every district was at the end of the podcast for a reason because now we can go into your commercial break. Right, right, right. That’s what the checklist is for the checklist around. Like if you’re, if you’re planning on being interviewed you right, how do you prepare, you know, that’s a good point. It’s not even just about being on a podcast was being about an audible things like things that you dId for the august, technically speaking, but like breathe, jump around your blood flow
anyway. So getting back to valet [inaudible] slash hustler, there’s three free gifts on there and that’s where you were going with this. Um, learn the nine secrets to getting booked on your first podcast, podcast guests profits and get the ultimate podcast guests interview checklist. And you can download all three of those. Sure.
Yeah. So definitely check it out. And, and the great, great resources, especially the idea of like what to do before a podcast. I um, ok. So before performance, so I’ve been a musician, I, I did dinner theater for years before the dinner theater show. We had a very strict routine. We’d all get in a circle and we’d say we’d go around the circle who our character is, what our motivation is, and then we’d have a chant that we did. Our chat was a lot of people paid a lot of money to see a lot of show and don’t you forget about it seriously was our thing. But like, listen, I recently, uh, before we do a podcast, kind of look at each other, high five, have a good interview. Like, you know, there’s gotta be a ritual and I married steven wanted to keep it high five, but what it it, the hug where I’m like a game on the app out and hugged me loving this.
Me. But like before pitching on a podcast or like even august summit, like there are certain things like, do you stand up or do you sit down getting interviewed? I wAnt to stand and I want to conduct an interview standing up. But then I realized that I can’t do because I use dual monitors. One monitor’s I’d have to fucking rearrangement task. Not to do callbacks, but yeah, it was a big proponent of standing. He was like running a ranch, our interview, so I’ll just from a track right now. Awesome. Hanging out with him though. That’s one of the people. I’m like, you know what it is when you can stand up and do that. So it was like, yeah, there’s little tips like that motion creates emotion. Yeah. We used to say that I used to work a hardcore sales in a boiler room type setting. Everyone stand up. Cool. Motion creates emotion, you know, you want to move. They also say that in the movie boiler room, they say the same thinG, like get up, get the blood moving because, because, and we’ve heard this, you could be slouching on the couch
and people will hear that in your diaphragm. Sure. That in your voice. But if you’re standing up you just have that energy. The blood is flowing. You know what I uh, recently. so I have a client with another one of my project managers on my team and we kind of a it in tandem, but she’ll come into my office and do it because she’s like, my voice is a lot. I want to make sure I’m, I’m, oh, I don’t want to live around me and we talked to this guy and I get the chance to stand up and I’m like, dude, I want to have, I want to do this all the time with every single client because I get to talk to talk to you and talk to the clients. Absolutely. And I’m standing up, walking around just getting stuff, kicking whatever is in my offIce are. But while I’m talking I’m not distracted. I’m just like focused on the focus because I have a lot of energy going on there. So there is something to be said there. And what you all don’t realize is um, allen’s drywall bill at his office is through the roof.
He’s like, why are there holes?
I have a lot of energy. Take melissa’s pink ball fun. The one that we have in the closet that I took away from steven because he was kicking it all around their house somewhere or you kicked him out, kicked the fallen video going on somewhere. Hidden video, video versus one. They get some kind of prize. We’Ll figure it out. We’ll give you a mole. Skin broken, a lot of things about the lamp and a lot of things. I thought the tv was going to fall over at one point like so I took it away. You should take it for your office since we’re moving, but it’s not one of those sitting balls. You can kick it around your office. They’ll take a pink ball of fun to your office. It’s literally written on it, but that sharpie math matthew, hire someone. Then melissa drive, fuss around.
Question about do you have a pink ball of fun? Are you opposed to a pink ball? A fine. All right. You get the pink dolphins. I claim it. Came back to tom and tie this whole thing together. Um, I think, I think she mentioned podcast analytics beIng something on the future. Like better analytics from. Yeah, yeah, yeah. I totally agree with this bright light. It gotta be more than just downloads and subscribers. Yeah. His specific reference was how apple has just changed their platform and it’s coming up. Yeah. Well maybe he, that’s what he said with the new ios 11 for upper apple apple podcast. Get better analytics use anymore. It’s like apple podcast podcast on apple have been like the red headed step child in the family like doesn’t really care about politics is a huge growth in it, but yeah, you track downloads and subscribers. There’s nothing wrong with redheads. I’ve got a bunch of them. I think it’s just an expression. Changes. Just had a baby recently. Kevin fleming. Shadow. Congratulations to Kevin Fleming.
Be listening to this. Congrats right directly with kevin and laura around minute 23. Just give him the time. Just make them listen to it. Maybe made a 33 minute is another big one in the. The sales sales industry for podcasts analytics. I do agree with that because I feel like there’s not enough of backgrounds where you could actually like highlight moments of a podcast in the show notes of the creative hustle. You have timestamps and not everyone does that. Some people want to paint for literally the whole thing, but sometimes you want to fast forward to the party like or maybe you want to highlight that part is like, oh, coming up is going to some really good discussion about podcasts. Analytics. I think one of our most recent episode way, patrick stiles, he’s got vitol lytics and seeing such a parallel between video analytics and it’s the same thing.
It’s the same thing thing. BAsically it’s just patrick audio make that happen. like patrick, you have to now work on podcast analytics. He’s got the vIdeo analytics. It would be really easy to rip the a marketer know we want to know these family members have asked me like, do you know when people were coming, were there listening, how long they’ve listened for? Like all, all that kind of stuff. We get stats like that from the the podcasting thing, things we do, but like I feel like California, san diego, seven people from our apartment buildings listening to my podcast. Right, right. Which one do you like the best? Stand here until you tell me what episode number. I think that the next generation of podcasts, ah, are the next generation is going to be incorporating big data and more analytics into it so we can go ahead and make an impact from an advertising perspective because now the advertising on a podcast at all, if the seat to cpc right, the cost per click, I’m sorry, it’s a cpm cost per thousand listens.
That’s how they do it. So if you have a towel podcast that is 10,000 listens, you can figure that whole thing out, but that’s a captive it captive, but we don’t know if they’re listening to that third fucking commercials to drop off. Or are they listening to do the full thing of those early. The first week finished, we put a call to action in the beginning of that was. That was exactly why, because you can learn from that. You know it. It’s a three and a half minute intro like tim ferriss dots in first at about three and a half minutes of a commercial joe rogan. It’s like he does like 15 minutes of commercial at the beginning of. Yes you do. I totally do. Now, no offense to joe rogan charging his advertisers based on your listenership and you’re not listening. So that’s not a captive, right? That’s not a captive audience, right? He does. He does it again, going back to the podcast, but like, he, uh, he talks a little bit. Let me read some advertising. Right,
sir? I liked the way John Lee dumAs, few he doesn’t like natively like he, you know, he’ll, he’ll just go into talking and it’ll be someplace like in the beginning,
you got to do it natively. I feel it at the beginning. You’re losing your audience. I mean, we’ve, we’ve experimented and I don’t think it’s worked well with that being said, creative hustlers, but does work, are these recaps? What does work is having an amazing guests, even if it’s done on a vein, I’m pretty sure my english was wrong. What does work? What do work? What does work? What does work? What does work is right to work well for more on tom and interview valet. Um, if you’re interested in getting started with podcasting, um, do you want to get booked on podcast or if you have a podcast and you want more guests, please check out interview valet [inaudible] flash hustler download shoe ups, freebies for more on oscar depository [inaudible]. Got the creative hoffler dot if you were not part of our amazing group, which has grown, we’re actually going about to hit a milestone. Another hundred or 300. We’re going to reach soon. Where are they going? Slower group community on facebook. My facebook group, which if you just go to our page, it’s pinned at the top. You can see it. They’Re just pinned at the top. We love reviews on itunes and stitcher and google play and we are now on which we are now on play. Good. Yeah, a good one. We’re looking into iheartradio at iheart radio and some other syndication. So, uh, with that being said, [inaudible] peanut gallery, alan and melissa, you guys. Hey lisa,
for your moment of hustle, brought to you by napoleon hill. How do get dreams off the launching pad? A Burning desire to be and to do is a starting point from which the dreamer must take off. Dreams are not born of indifference, laziness or lack of ambition. Remember that all who succeed in life get off to a bad start. I’m passed through many heartbreaking struggles before they arrive. The turning point in the lives of those who succeed usually comes at the moment of some crisis through which they are introduced to their other selves.
