How Can You Control the Crowd in Your Podcast Interviews for Maximum Impact?
When you command control of your audience, you take control of your lead generation pipeline with sales qualified leads. Guesting on targeted podcasts is a proven pathway to expand your reach, establish authority, and talk to an engaged audience. But there’s more to showing up, talking for 30-40 minutes and walking away. You need to build a marketing plan around your interviews see those positive results.
You’ve been thinking about getting into Podcast Guesting to boost your marketing plan. You’ve done some outreach and you’ve been invited on to your first show! Amazing, you’re ready to start getting your message out there. You know your content, you’ve got your mic and a nice quiet space. You are ready to get talking to the host and their crowd, your potential opportunities.
But how are you going to maximize this opportunity?
Have you thought about how Podcast Guesting differs from Podcast Marketing?
How are you going to Control the Crowd?
Do You Know Your Audience?
What’s the point of trying to control the crowd if the crowd has no interest in what you have to say? Interview Valet Founder, Tom Schwab and Operations Manager, Jessica Morgan, discuss how getting in front of the right audience is key to maximizing your success through podcast interview marketing.
Identifying your target audience/ideal client profile not only gets you in front of the right crowd but it gets you talking to the right hosts. If your ideal client is in the audience of a show then the chances are the host has a lot of knowledge on your chosen topic which will create a more in-depth conversation, which in turn shows off your expertise even further.
When you are reviewing shows have you thought about their audience:
- Demographic Analysis: Identifying key demographic characteristics such as age, gender, location, and occupation.
- Psychographic Insights: Understanding the audience’s interests, values, and pain points.
- Behavioral Patterns: Analyzing how the audience interacts with content, including listening habits and engagement levels
Downloads and Ratings & Reviews are great numbers to have… But what IMPACT are you making?
At Interview Valet we often get our clients asking us “Ok, but how many downloads does that show have?” or “But that show only has 5 Ratings and Reviews on iTunes”. And they want numbers. Numbers are something they can quantify and bring back to the board. But with the world of podcasting ever-changing can you trust just one data point? The scope of podcasting has changed so much over the years that the term “downloads” is outdated… Who download’s episodes anymore when they can stream them? When did you last leave a rating & review for a show you listen to all the time? What if you listen on a different platform and don’t use iTunes? What you need to be thinking about is what impact the show will have.
Your Interview is Over; Now Let’s Maximize the Repurposing Content!
You’ve got this great interview, it’s Live and ready to go, now the real fun starts! You are now sitting with a pile of potential content ready to repurpose and use as amazing, authentic marketing materials. With a little bit of editing and the help of AI (Thank you AI transcripts and spellcheck) you can create:
- Social Media Snippets and Posts
- Blog Posts (Like this one)
- Email Newsletters
- Audiograms
- Quote Images
- SEO Backlinks
- And more!
All of these materials are easily attainable if you show up to your interviews:
- Prepared: Research the show so you can cater your message/topic to their audience.
- Authenticity: Be yourself. Your genuine conversation will shine through to the audience and build that trust as well as endear them to you.
- Be a Gracious Guest: Follow-up with a Thank You note or email. Engage with their posts on social media (This not only builds a relationship but also taps into their followers).
Podcast Interview Marketing isn’t as simple as plugging in your microphone, sitting down at your laptop and having a great conversation. It’s a multifaceted strategy that requires a deep understanding of the audience, meticulous planning, and continuous refinement. By targeting the right audience, leveraging podcast metrics, and repurposing content effectively, business owners and executives can maximize the impact of their podcast appearances.
As Tom aptly puts it, the key to successful podcast guesting lies in controlling the Crowd, Conversions, and Conversations, ensuring that every interview is a step towards achieving business growth and success.
By implementing these strategies, you can transform your podcast guesting efforts into a powerful marketing tool that drives engagement, builds brand authority, and generates valuable leads.
Now you know how to Control the Crowd soon we’ll be discussing what it means to Control the Conversions, and Control the Conversation in future episodes of The Podcast Interview Marketing Show.
Looking For More?
Here are some other great resources.
