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How Podcast Interviews Can Help With Your Rebrand

January 11,2023 / Blog / Tiffany
Podcast interviews for rebranding
A strategy that works when it’s time to change course.

You’ve decided to sell your business and found another.

You’ve decided to step down from your executive position with one corporation and take your expertise to a new.

Your business has evolved and it’s time to make major changes. New company name, imagery, customer demographic, expanding your services.

You want your rebranded content to be the first thing people see when they Google your name or services. But how change you quickly and effectively replace your new brand with the previous in search engine rankings?

Podcast guesting rapidly drives SEO toward your new direction and away from the previous.

With a new year signaling a clean slate, it’s the perfect time to rebrand yourself, your product, or your business. Podcast guesting is a great way to get your name out there so that you can bring in more leads that align your new direction. It helps you to quickly generate an influx of new material and content highlighting your expertise under your new business or industry.

One of the best ways to use podcast interviews to your advantage is backlinks. Backlinks can create a huge boost with SEO (search engine optimization). When you’re a guest on a podcast, the host should include a link to your website in the show notes they post once an interview is live. These links will boost your website on search engines like Google, making it more visible to potential clients.

Increase conversions in the process

Podcast guesting is also a way to keep your funnel full with quality leads. Leveraging someone else’s audience will allow you to grow your mailing list and increase your social media presence. Appearing on podcasts helps you establish yourself as a trusted voice in your industry, which means potential clients are more inclined to use your products or service if they see that you got the seal of approval from someone else in the industry.

Your audience may also only be used to seeing you in one place. While social media posts and traditional marketing avenues are still great ways to engage your audience, podcasts open you up to a whole new realm of possibilities. Oftentimes, people listen to episodes on their way to work, while at the gym, and even while traveling. Podcasts allow your audience to access your content when it’s convenient for them!

If you’re interested in starting your journey in podcasting but don’t know where to start, book a discovery call with one of our client success representatives. We can help you through the process. After all, our motto is: you be the guest, and we’ll take care of the rest!


Looking For More?

Here are some other great resources.

Podcast guesting agency
podcast interviews not converting
Podcast Interview Marketing
Podcasts for growing your brand