If you’ve realized the potential ROI as a podcast guest for your brand or business, you may be struggling to actually get on podcasts a a guest. How do you “get out there” in front of hosts? Which shows do you try for? What do you do to ensure you build momentum and get featured on more interviews? It can feel insurmountable. It’s not.
The podcast interview journey begins with research. Check out a few of our popular tips to getting interviewed here. Once you’ve completed your research, the following 5 tips to get on podcasts as a guest will take you to the next chapter in the journey.
1) Be real.
Authenticity is a hot topic right now in marketing and advertising. While the buzz word may annoy you, the real-world application still applies to you and your marketing. This applies to your interview, but more importantly it applies to your prospecting and your pitching.
As you’re prospecting and researching which podcasts to ask for an interview, consider your buyer persona. Understanding where your potential clients/customers receive their information is key here. From there, be real about your level of “fame.” Some podcasts may be out of reach initially; that doesn’t mean you can’t build up to them though.
Even the most famous bands in history took to smaller stages as they built their careers. Plus, it’s better to be on a podcast with an engaged audience of your buyers, than a giant podcast with 5 Million listeners who don’t engage at all. Laser-focused… that’s the name of the game.
Finally in this tip, be real in your pitch. Use your own language, while weaving the lingo of the show into it. If you’re someone who doesn’t use “big words,” using them in your pitch and your media kit will only backfire. Be authentic.
2) Be engaging.
A podcast interview is not an infomercial. Your story is engaging; you don’t need to sell. Interact with the host and engage with their listeners.
3) Be respectful.
Showing up on time and prepared means you respect the podcast host, their show and their audience. Developing a positive reputation in the small world of podcasts is important to keep you busy as a guest. Treating a host poorly could get you labeled as a pain, which makes it very difficult to keep getting booked.
If you want to continue to get on podcasts, you’ll also want to make sure you sound professional. A professional microphone and solid internet connection is vital. Don’t call into a show in the middle of a cafe on your cell phone.
4) Be generous.
Social media and email promotion – it’s a vital step in the process. Share the episode you’re on, follow the host’s social media if you hit it off and consider leaving a review for them on iTunes/Stitcher. The generosity of your promotion and gratitude will go far to building a reputation, and could lead to the host suggesting other shows to you or making an introduction on your behalf. The podcast ecosystem can be a very powerful network if you take good care of it.
5) Be patient.
This marketing tactic is not a sprint. It’s a marathon. If you’re looking for a get-rich-quick marketing hack, you may want to try somewhere else. Yes, results could be as great as what Aaron Walker or Craig Cody saw, but it will take time. The simple fact is that you may record a show on the first of the month, and it may not go live until 3 months later. Building the momentum is vital.
Get more tips at the resources below: