The Podcast Interview Lifecycle is a six stage process. Every new innovative idea eventually fizzles out as we move on to the next new innovative idea. Its an ever evolving process.
A podcast can go from Seed Phase (new and exciting) to Laughable Phase (old and worn out) faster than you might imagine. It’s important to know and understand this lifecycle to ensure you are maximizing your interviews’ potential profits.
Seed, Launch, Own
The first three stages of the Podcast Interview Lifecycle is where you want to spend most of your time: Seed, Launch and Own.
These are the phases where you find most of your potential customers and establish yourself as the leader. This is when you want to be leveraging podcast platforms. You want your target audience to hear your story and find your product or service. Promotion is key. Own your content by promoting it on your social media or on your email lists. Spread the word!
But, again, hosts are flexible! If you’re promoting a book or a new course that has a specific timeline, most hosts will typically be open to working with you to find a date to post your interview that works with your launch.
Copy, Commodity, Laughable
In the second half of the Podcast Interview Lifecycle there is still work to do.
Once your idea hits the Copy Phase, competition begins to increase and your profits begin to decrease. You are no longer the only fish in the sea. You’ve done the hard work, sent your idea out into the world, and now own it.
But you don’t jump ship just yet. There is still work to be done. It’s time for the next stage, Commodity. You want to take your ownership to the next level. Become synonymous with your idea; become the category king.
But you don’t jump ship just yet. There is still work to be done. It’s time for the next stage, Commodity. You want to take your ownership to the next level. Become synonymous with your idea; become the category king.
The content from this blog was pulled from the Podcast Interview Lifecycle Report. You can get a copy of the full report below.
