There’s more to promoting your podcast interview than tweeting a link to the streaming platform and telling your audience to give it a listen. Having a strategic plan in place to ensure your message is heard is vital to the longevity of your content.
Phase 1: Pre-Launch
This is the first step in your promotional journey. It’s the hype stage. You want to get listeners excited about your podcast interview. Creating a quick video right after the interview recording is an ideal time to prepare this type of promotional material. The content of the interview will be fresh in your mind, and you’ll still have the adrenaline and energy from the conversation with the host. A week before your interview is set to go live, start pushing your promotions out on social media and your weekly newsletter.
If the host has sent you a copy of the recording prior to the interview going live, it’s in bad form to release any of that content before they do. But you can still create buzz using promotional images and the hype video you created after the interview.
Phase 2: The first month after launch
Most listeners will listen to your interview within the first 30 days of the episode going live. Keeping the promotional material fresh for those first four weeks is crucial to the success of your interview. Simple changes to the graphic, headline, or text will help engage new listeners. Utilize different platforms. Send out a newsletter one week. Publish a Linkedin article the following week. Start a discussion on Facebook after that. This will ensure you’re interacting with your audience on all the platforms you utilize.
Phase 3: Evergreen
It’s important to keep your content relevant. During your evergreen phase, it’s the perfect time to review your past promotional content. Ask yourself a few questions. Did this work? Did this content drive sales? Did it encourage engagement? Phase out the material that didn’t work and repurpose the promotions that did work. Tag in the host of the podcast when pushing the new content. This could inspire them to air the episode again, or they might even invite you back to have another discussion.