Everything has a shelf life. The once new innovative idea and concept eventually peaks and becomes old news. What most may not realize is there is a formula that each new idea follows, the idea lifecycle.
We are well aware of this lifecycle here at Interview Valet, we call it the Podcast Interview Lifecycle.
When you know the formula it’s easy to pinpoint where things are succeeding and where they begin to fall off. When I see it being followed, success seems inevitable. When I see it ignored, it’s like watching an impending train wreck…. this isn’t going to end well.
The Six Stages of the Podcast Interview Lifecycle
1| Seed
Every idea has to start somewhere. Whether it’s a passing thought or an aha moment, an idea has planted itself somewhere in your brain. It’s up to you to decide what you want to do with it. Because, let’s face it, it’s not easy to bring something to fruition. It takes a lot of blood, sweat, and tears. After all, a garden doesn’t grow overnight. Like a flower, your idea needs sunlight, water, and patience in order to bloom.
2| Launch
After a lot of trial and effort, you have finally gotten enough market feedback and your idea is now ready for mass consumption. This is where you get to establish yourself as a thought leader or a category king in your industry. Don’t skimp on the marketing budget. You want everyone to know about your product or service.
3| Own
Own that idea! Once your idea is out there for the world to consume, it has the potential to create a domino effect of others who think they can do it better than you. Don’t give up. Don’t pivot. Don’t let someone else take your hard work to the next level. Invest the time and patience to keep yourself as category king of your industry.
4| Copy
There isn’t a lot of originality left in the world, most ideas evolve from something else. But everything can be built upon, improved, made better than it was yesterday. It’s easy in this phase to become stagnant, you must persevere and avoid copying ideas that are already being done over and over.
5| Commodity
Your idea has blossomed! You are the category king! Everyone is talking about you. Your target audience now sees you as the thought leader in your industry. You have become the benchmark for everyone that comes after you.
6| Laughable
Well… you were the category king. And as hard as it might be to admit, your ship has sailed. Industries are constantly changing. What may have been revolutionary two years ago, is old news today. It’s time to put that idea to rest and plant your next seed.
Once you know the formula and understand the process that every idea follows you can avoid falling behind and becoming old news.
This information was pulled from the Podcast Interview Lifecycle Report. You can get a copy of the full report below.
