Earlier this year we had the privilege of The Barefoot Executive, Carrie Wilkerson, joining us on our live discussion How Coaches & Consultants Can Grow With Podcast Interviews. Carrie is the queen of understanding the power of leveraging other people’s audiences to gain credibility and authority in your industry. But there is a difference between talking for the sake of talking and talking strategically to grow your business.
She recognized early on that podcasting, like any other speaking platform, is an investment. Whether that investment is time, money, or exposure. Carrie has identified what she calls the 5 C’s of getting paid to speak. Whether you are taking over physical stages or digital ones, every speaking opportunity can lead to payment in some form. If optimized correctly, interviews and speaking engagements can provide substantial exposure and revenue for decades to come.
Carrie’s 5 Cs Of Getting Paid For Every Interview
The most obvious source of revenue and the ultimate goal for any public speaker likely landing paid speaking events. Podcast interviews are a great lead into landing paid speaking engagements. It gives you the opportunity to fine tune your public speaking skills and hone your message, while also gaining exposure and credibility by association.
When speaking on a podcast, you are able to leverage the host’s audience. This opens you up to a whole new audience and database of people who you can potentially serve or work with in the future. This is why taking great consideration into the podcasts you interview on is so important. You want to interview on podcasts who’s audience matches your ideal customer.
If your business model serves it’s customers through programs or contracts then podcast interviews are a great platform to do so. Podcast listeners have already opted in to the messaging you are sharing. Marketing your message to the right audience is a sure-fire way to increase your sales. Our database shows it generates a shortened sales cycle, higher initial engagement, and higher lifetime value.
You can find interviews Carrie did 20 years ago during a quick Google search. That’s because interviews naturally create evergreen content. Each interview you do can easily be repurposed into social media posts, blogs, videos, newsletters, sizzle reels, or books. Plus it provides added value and content to keep your audience engaged and your message alive.
When you interview on a podcast you are sharing a stage with that host on their show, giving you an immediate credibility boost by associating with them. You also gain credibility by association of past and future guests on that show. It helps to establish you as a trusted voice in your industry.
Before your next interview, on the physical or digital stage, consider what your ultimate goal with that speaking engagement is. What are you hoping the investment of your time will result in? Cash, contacts, contracts, content, or credibility? Podcast interviews are often not the ultimate goal, they are a vehicle to reach the goal. But it must be done in a strategic, meaningful way. Establish what you’re looking for, focus your energy, and the revenue will come.
Looking For More?
Here are some free additional resources you may find helpful to get the most out of your podcast interviews.
Why should you use podcast interview marketing to grow your business?
Podcasting is a great way to market your message by leveraging over people’s audiences. Podcast guesting at it’s base is two people with common knowledge and experience having a conversation. But with hundreds of thousands of shows out there and hosts receiving countless requests daily, it can be overwhelming figuring out where to start.
How does one even approach getting booked on their first podcast?
It can be an intimidating process, so where do you even begin? We’re here to share that it doesn’t have to be scary or difficult. The key is building a genuine connection in a way that makes you stand out from the rest. There are some tips to help get you in front of the mic.
5 things to consider when entering the podcast guesting arena.
1| Establish your target audience
The first step is ironing out who you want to reach. Who will benefit most from your message, product, or business? Who is your ideal client avatar? Doing this will narrow down the podcasts that will be interested in having you on their show.
2| Research through the eyes of your ideal customer
With step one complete, look through Apple Podcasts, Spotify, or your preferred streaming service for podcasts with audiences similar to yours. Pretend you are your ideal customer. What shows are they already listening to? If you’re unsure, ask your clients directly what they’re listening to. This can be done through social media posts, surveys, or a simple conversation.
3| Pick your five
Choose 5 shows who would benefit from your message and has an audience that matches your own. It isn’t about going after the biggest shows, it’s about going on the right shows. Our motto is bigger isn’t better–better is better. Just because a show has a “big name” doesn’t mean it’s the right fit for you. Would you rather talk to 1000 of the wrong people or 100 of the right ones?
4| Have a professional looking one-sheet
Introducing yourself with a professional one-sheet will help you stand out and makes it easier for hosts to say YES to your interview. A one-sheet should include things like a current headshot, contact information, an introduction, topic suggestions, and a testimonial. All laid out in a way that makes sense to the reader, AKA podcast hosts and producers.
5| Be polite in your follow up
Following up can feel awkward but sometimes it must be done. In addition to planning and creating a podcast, most hosts also have a day job. And like the rest of us they’re busy. So no response to your introduction doesn’t necessarily equal a no. We suggest politely following-up each week for a month. If after a month you still haven’t received a response, it may be time to move on to the next show on your top five list.
Getting booked on podcasts does take a lot of time and effort. We know because it is something we help our clients with every day. Our client account managers and podcast relationship managers work diligently everyday to facilitate and nurture connections between two people who should already know each other.
There is a reason professionals reach out to us every day for help. We take the legwork out of podcast interview marketing by serving our clients so they can be the guest and we take care of the rest. We use our proprietary database of podcasts to find shows that match their audience, create their one sheets, and handle the introductions (and the awkward follow-ups). There are definitely hurdles involved in networking yourself in a way that builds genuine connections. But if done correctly it is well worth it for you, the show, and their audience.
Looking For More?
Here are two great resources that dive a little deeper in the process of getting booked on your first podcast.
Over the last eight years, we have facilitated over 50,000 interviews for our clients. It is through this experience we found the 9 key components to starting a successful podcast interview marketing strategy.
Download your free guide and watch our live discussion on the 9 Secrets here.
Based on our experience working with hundreds of podcast hosts, our one sheet is customized with them in mind, making it easy for them to say YES to your interview.
Download our free guide here. Using Interview Valet’s own one sheet to highlight the 9 key components.
Health and wellness looks different to everyone. There isn’t a one-size-fits-all solution. What works for you, may not work for the next person. Here are 20 great podcasts for you as you embark on your health and wellness journey.
20 Podcasts For Health and Wellness
| Bomb Mom
Host Melissa Vogel works with moms who want to be fit and toned, WHILE balancing family life and their career! Have you tried other fitness programs, 6 week challenges, or fad diets? You may have lost weight or got results… but did it LAST? As a working mom I know first hand how hard it can be, which is why I’ve created this podcast to help you be a Bomb Mom!
| Kyle Kingsbury
Achieve peak performance in everyday life. Join host Kyle Kingsbury to learn mindset, diet, supplement and fitness regimens from the brightest minds and strongest athletes in the world.
| Biceps After Babies Radio
Being a mom is tough, but it doesn’t have to mean your fittest days are behind you. Each week, join host Amber Brueseke, founder of Biceps After Babies, as she brings you the fitness tips, nutrition strategies, mindset hacks, and real-life tangible takeaways that can help YOU take the guesswork out of healthy eating and exercise. This podcast includes episodes covering weight loss, IIFYM, wellness, workout, exercise, weight lifting, fat loss, counting macros, healthy living, mindset, mom fitness, and health advice.
| 40+ Fitness
Welcome to The 40+ Fitness Podcast with Allan Misner – better health and fitness in your 40s, 50s, 60s and beyond. My goal is to educate, encourage and entertain. Five days per week I give you actionable information on exercise, nutrition, and overall well being. Get moving and start improving your health and fitness today!
| Gutsy Health | Nutrition and Medicine
In the Gutsy Health podcast, Gina Worful and Juanique Roney cover the topics involved in alternative health, holistic health, nutrition, diets, and medicine. They have transformed their own lives and their patient’s lives by researching the best health practices and translating them into an applicable lifestyle. Their goal is to share their knowledge and help empower individuals in taking their health back into their own hands and living a better, healthier life.
| Hooter Than Health
“Hotter Than Health” is a Plant Dominant podcast & resource for those looking to expand and elevate their health – bringing you interviews and conversations with leaders and innovators in the wellness space every Thursday. What can you expect as a listener? Provocative and engaging topics, entertaining interviews, thought provoking questions and some of the biggest names in health and wellness. Eliza won’t hold anything back on these weekly episodes! Hosted by Eliza Gellman, Holistic Nutritionist, Personal Trainer, and veteran podcaster.
Check Out Our Other Best Podcasts Lists
| The Biohacking Secrets Show
Biohacker and bestselling author Anthony DiClementi deconstructs the most effective, uncommon strategies to rapidly upgrade physical and mental performance. He sits down with world class experts from a wide variety of disciplines to tease out the latest research, products, routines, habits, and resources for hacking the human body and optimizing quality of life. Each episode reveals incredible new methods for improving body composition, energy production, cognitive function, athletic performance, and health span. Discover evidence-based, minimalist methods to enhance the quality of your life and achieve your physical, mental, and genetic potential.
| The Health Hub
The Health Hub is forward thinking and relevant to all of you who are looking for cutting edge health and wellness information and therapies to take your health to the next level. Host Cathy Biase interviews experts on a wide variety of health and wellness topics to educate and inspire you on your health journey. From Master Chefs to gut health, from meal planning to stress management, TheHealthHub is the show for you if you are interested in thinking outside the box to explore current and trending health topics.
| Salad With A Side Of Fries Nutrition & Wellness
How do you decipher between all the “diets” out there? I know what to do but why isn’t it working? Wait, what? My diet could be making me fatter?! And does cryo-freezing your fat cells really work? Should I try acupuncture? A hypnotist? If I do, how do I know if someone’s good? Salad with a Side of Fries is the podcast that will answer all these questions and more! Talking wellness and weight loss for real life, because most of us are going to drink, eat out, skip the grocery store and who wants a life without fries or dessert?! Host Jenn Trepeck’s expertise as an optimal health coach, in practice for over a decade, along with experts in various modalities will clear up the myths, mis-information, bad science and marketing to reveal the truth of HOW TO EAT and HOW TO CHEAT!*
| The Rebel Health Coach
Thom Underwood brings you personal and professional empowerment through healthy living. Suitable for even the busiest of lifestyles, this podcast series equips you with the outlooks and strategies you need to combine success with well being.
| Feel Better, Live More with Dr. Rangan Chatterjee
“Health has become overcomplicated. I aim to simplify it” In this podcast, we hear stories from leading health experts and exciting personalities who offer easy health life-hacks, expert advice and debunk common health myths giving you the tools to revolutionise how you eat, sleep, move and relax. Hosted by Dr Chatterjee – one of the most influential GPs in the country with nearly 20 years experience, star of BBC 1’s Doctor In the House, and author of 4 internationally best-selling books, including ‘The 4 Pillar Plan’ – Feel Better, Live More aims to inspire, empower and transform the way we feel. When we are healthier we are happier because when we feel better we live more.
| Vegetarian Zen
Hosts Vickie Velasquez and Larissa Galenes share vegetarian and vegan information, tips, recipes, and more presented in a light, conversational, and nonjudgmental manner. We welcome input and feedback from our followers regarding issues you would like us to address as well as ways in which we can improve. Please don’t hesitate to contact us and let us know how we can help. If you enjoy and find value in our podcast, we would very much appreciate a favorable review on iTunes. This would help us tremendously. Thanks, and we hope you enjoy Vegetarian Zen.
| Kat Khatibi on Health, Happiness, and Beauty
A Persian – Cuban Miami girl. Kat Khatibi explores HEALTH, HAPPINESS, and BEAUTY. Expert interviews, honest, and personal reviews. Topics include PCOS, Herbalism, diet, Estrogen Dominance, High Testosterone, Hypothyroidism, Female Hormonal Imbalances, ACNE, Intermittent Fasting, Dating, Relationships, Functional Medicine, Psychology, Health, and Wellness.
| The mindbodygreen with Jason Wachob
The mindbodygreen podcast features host Jason Wachob, founder & co-CEO of mindbodygreen, engaging in open, honest conversations with the people shaping the world of well-being. Join us to expand your mind.
| Healthier Together
Healthier Together is a wellness podcast hosted by Liz Moody, a healthy cookbook author, magazine editor, and wellness blogger. Each week, she sits down with TV and movie stars, best-selling authors, chefs, skincare experts, and various other leaders in the wellness world to uncover the stories about what shaped the people you know and love. There’s even a kidnapping in one episode! Topics include: glowing skin, anxiety, the secret to success, how to be truly happy, the ideal diet, autoimmune disease, weight loss, relationships, the meaning of life (just kidding… kind of), and so much more.
| The Wellness Mama
The Wellness Mama Podcast is a weekly series covering the topics of holistic health, real food, stress, sleep, fitness, toxins, natural living, DIY, parenting, motherhood, and other health tips to give you actionable solutions to improve your family’s life! Brought to you by Katie Wells of WellnessMama.com
| The Doctor’s Farmacy with Mark Hyman, M.D.
We are seeing an ever-increasing burden of chronic disease, primarily driven by our food and food system. This is perpetuated by agricultural, food and health care policies that don’t support health. We need to rethink disease and reimagine a food system and a health care system the protects health, unburdens the economy from the weight of obesity and chronic disease, protects the environment, helps reverse climate change and creates a nation of healthy children and citizens. This podcast, hosted by Dr. Mark Hyman, is a place for deep conversations about the critical issues of our time in the space of health, wellness, food and politics. New episodes are released every Monday, Wednesday, and Friday morning. I hope you’ll join me.
| The Fat-Burning Man Show with Abel James: Real Food, Real Results
Want to drop fat by eating ridiculously well and exercising less? Abel James answers your questions and interviews thought leaders to transform your body, mind, and life with cutting-edge science and common-sense wisdom. Whether you’re into Intermittent Fasting, Keto, Paleo, Plant-Based, Wild, Carnivore or completely clueless, we’re here to help you eat right, train smarter, and transform your body and mind to be your absolute best.
| Fuel Your Strength
The Fuel Your Strength podcast is all about helping women who lift weights get stronger, fuel themselves (without counting every bite of food), perform better in and out of the gym, and take up space. Strength nutrition strategist and weight lifting coach Steph Gaudreau shares how lifting weights is a catalyst for a more expansive life and how to challenge the status quo around nutrition and fitness. This weekly show brings you discussion about building strength without obsessing about food and exercise, lifting weights, food psychology, and more. You’ll learn how to eat, train, recover, listen to your body, and step into your strength.
| FUELED | Wellness + Nutrition with Molly Kimball
Be inspired to live your strongest, healthiest life. Nutrition journalist and registered dietitian Molly Kimball navigates the latest trends and research related to your body and mind. Her interviews with experts and innovators feel less like science class and more like you just caught up with your best friends. Hope you’ll join us each week!
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