Our mission here at Interview Valet is to personally introduce inspiring thought leaders to millions of ideal individuals they could serve, for the betterment of all. Our Certified Guests™ reach their intended audience through conversations with podcast hosts.
Because of our work, we decided to conduct the first-of-its-kind research on the state of podcast interviews. Hopefully this helps spread the word about podcasts to the masses. And we hope you find this information interesting and helpful.
We sent the survey behind the report to over 10,000 people to bring you as much data as we could, keeping this report relevant. We surveyed hosts and guests alike, asking them questions about podcasts and marketing.
What’s in this report?
The report contains quotes, images, and facts that should make for a great story.
- Podcast interviews were ranked as the best return on investment (ROI) with FB Ads and email marketing a close #2 and 3
- The biggest marketing focus for next year: 1) Podcasts 2) Video 3) Blog
- It’s easy to get on a podcast. 2/3 of new podcasts say yes to cold pitches
- Podcast interviews are promoted by the host on their website (100%), FaceBook (90%), Twitter (85%), Itunes (83%), Email (80%)
Interview Valet, the leader in Podcast Interview Marketing, is the sponsor of the study.
Here is the information we gathered, along with some insight from our team, in a visual format. You can click/tap on the image to get the high resolution, full-sized image.
Don’t let the discussion end here! Join us for more data, deeper analysis, more content and further discussion! We want to know what you think and what you see in the podcast world.
For more articles & analysis, our video and deeper discussion, visit the hub for The State of Podcast Interviews here.