A lot of people think that the content ends once a podcast goes live. You’ll be surprised to learn that it’s actually just the beginning. Podcast interviews often produce something called evergreen content. Evergreen content is content that continues to stay relevant and beneficial for years to come. Meaning you can see benefits with quality lead conversions for years to come as well. The podcast itself is evergreen and you never know when someone will listen to your episode. It could be the day it’s released or years later! There are also other ways to keep the interview relevant, like repurposing the content in order to reach new audiences.
In a conversation between The Barefoot Executive, Carrie Wilkerson with our Founder Tom Schwab, Carrie shares about her experience getting calls after someone heard interviews she has done more than a decade ago. By leveraging other people’s audiences. WATCH HERE.
Maximize Your Results By Repurposing Your Interview Content
Repurposing content is the most beneficial way to keep your audience engaged. There are some very quick ways to do this. You can create a sizzle reel. A sizzle reel is a short video that quickly engages your audience with a montage of highlights from your favorite interviews. You can also create social media posts on Linkedin or Facebook to reintroduce the content to your audience. If you have a large mailing list, a newsletter is another great way to reuse the content of the interview.
Do you have more time on your hands? Writing a book that contains the same content of your past interviews is a way to re-engage your audience. It also condenses all the information into one place so they don’t have to scroll through emails and blog posts to find something that really resonated with them. Ebooks make it really easy to search for specific information.
Podcast interview welcome pages are another way we advise our Certified Guests to get the most out of every podcast. Evergreen content deserves an evergreen place on your website. You can watch our 20 minute training on the Podcast Interview Welcome Page here [22:13].
Most of the time interviews take less than an hour to record. The ROI on the content you created will be seen and heard for years to come as long as you put the time and effort into creatively repurposing it.
Looking For More?
Here are some other great resources.