These podcasts encompass all aspects of investing shared by industry thought leaders. Whether you’re a beginner looking to learn more, or an expert wanting to stay current with the markets these podcasts cover it all. If your niche is commercial real estate, hedge fund investments, financial strategy or seeking financial freedom there is something for all. Hear what these experts have to say in this list of 20 great podcasts for investors.
20 Podcasts For Investing
| Pennies: Going In Raw
Hugh Henne, 21 year old millionaire and his co-host, Dan, Deity of Dips dive into the stock market in a fun yet informative way. Discussing volume, price targets, penny stocks, accumulation, reverse splits and much more. The above references are an opinion and are for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.
| InvestED: The Rule #1 Investing Podcast
Phil Town is a hedge fund manager and author of 3 New York Times best-selling investment books, Invested, Rule #1, and Payback Time. On the InvestED podcast, Phil and his daughter Danielle shine a light on the successful investing strategies that gurus like Warren Buffett have used for 80 years. Listen in for a great stock market education on basics, learn how to invest on your own, and follow along with real-time examples and investing tips from week to week.
| InFLOW with Michelle Bosch
The InFLOW Podcast for Women grants you access to prosperity through the world of passive cash flow, real estate investing and spirituality to live a life InFLOW, with InFLOWS of Cash, InFLOWS of Faith, and In FLOWS of Grace in your life. Join Real Estate Maven Michelle Bosch, a seasoned real estate investor and entrepreneur each week for powerful messages and interviews with investors, top thought leaders, syndicators, entrepreneurs, financial freedom creators and catalysts for holistic growth.
| Jake and Gino Multifamily Investing Entrepreneurs
The Jake and Gino show is all about providing entrepreneurs and business leaders who have a “Make It Happen’ attitude with the tools and knowledge to create, build and achieve long term success. Each week Jake Stenziano and Gino Barbaro sit down with some of today’s leading thought leaders like Sharon Lechter, Nir Eyal, & Hal Elrod, to dish out advice, helpful tips and even some tough truths.
Your hosts, Jake & Gino, are experienced entrepreneurs and experts in multifamily real estate investing and education. They have achieved their goals of financial freedom by hands-on doing, and the only thing they love more than Multifamily Real Estate (and their families) is being able to share their experience and knowledge with others.
| Black Real Estate Dialogue
The purpose of the Black Real Estate Dialogue is to document the journey of an up and coming real estate investor and to share the stories of successful black real estate investors.
| The Stacking Benjamins Show
According to FastCompany, “the Stacking Benjamins podcast…strikes a great balance of fun and functional.” Created live from Joe’s mom’s half-finished basement….you’ll hear a parade of financial headlines, personal finance experts, creatives, and people with stories that inspire us. Every Monday, Wednesday, and Friday, hosts Joe Saul-Sehy & OG meet at the card table and bring you guests, trivia, your letters about saving, investing, and risk management, and much more. Academy of Podcast winner for “best business podcast of the year,” 2017 Plutus award winner for “best personal finance podcast,” and Kiplinger magazine’s only recommended personal finance podcast. You’ll like this podcast if: you enjoy chatty, laid back money talk at a relaxed pace with lots of humor attached. You won’t like this show if: you’re looking for hard-core, genius money-nuggets presented at a fast pace.
| So Money with Farnoosh Torabi
Host Farnoosh Torabi is Editor-at-Large of CNET Money, an award-winning financial strategist, TV host and bestselling author. So Money brings inspiring money strategies and stories straight from today’s business minds, authors and influencers. One day, hear an intimate money conversation with industry greats like Queen Latifah or Margaret Cho. Another day learn about the basics of cryptocurrency and its impact on our wallets. On Fridays, tune in as Farnoosh answers our most pressing questions about money, careers, guests, all of it. Advice and insights always delivered through a lens of equity, inclusivity and the changing world we live in.
| The Investing for Beginners Podcast
The Investing for Beginners Podcast offers premium investment guidance for beginners to decode industry jargon, silence crippling confusion, and help you overcome emotions– by looking at the numbers.
| Brown Ambition
Every Wednesday Brown Ambition helps you unapologetically build wealth by saving, investing and making smart career choices — on your own terms! Your hosts are personal finance expert and journalist Mandi Woodruff and Tiffany “The Budgetnista” Aliche, an award-winning financial educator and author of the New York Time’s bestseller “Get Good With Money”.
| Real Estate Investing for Cash Flow
There are a lot of real estate podcasts out there, most of which focusing on the residential fix and flips or wholesaling, but Kevin Bupp believes there’s a smarter way to build long term cash flow and generational wealth. On the Real Estate Investing For Cash Flow podcast, you’ll learn firsthand how the most successful commercial real estate investors in the world have learned to leverage their multifamily and commercial properties to create a steady stream of passive income. We’ll spend time with industry experts who will teach you how to take your Real Estate Investing business to the next level.
| Money Tree Investing
The weekly Money Tree Investing podcast aims to help you consistently grow your wealth by letting money work for you. Each week one of our panel members interviews a special guest on topics related to money, investing, personal finance and passive income. Episodes end with a panel discussion on the content of the interview, which allows us to give you a deeper understanding of what has been said by looking at it from different perspectives.
If you are ready to take control of your own financial situation, then the Money Tree Investing podcast is just the thing for you! Taken together, our expert panel has decades of experience in money matters. Add to that the valuable insights that our weekly guests will be able to provide, and you got yourself one vast source of knowledge, all available to you for free.
| HerMoney with Jean Chatzky
Anyone who tells you women don’t need financial advice specifically for them is wrong. Women, whether they’re the caretakers, the breadwinners, or both, face a unique set of financial challenges. That’s where HerMoney comes in. In her frank, often funny, but always compassionate way, Jean Chatzky takes every audience of women through the steps they need to take today to live comfortably (and worry-free) tomorrow, offering the latest research, expert tips and personal advice.
| Best Real Estate Investing Advice Ever
Welcome to the world’s longest-running, DAILY commercial real estate investing podcast hosted by Joe Fairless. Joe went from buying $35,000 single-family homes to controlling over $1,000,000,000 worth of large apartment communities in under a decade.
Commercial real estate is a compelling investment option, but knowing where to look and who to listen to can be overwhelming — especially when your money and legacy are on the line. The Best Real Estate Investing Advice Ever Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors looking to succeed in commercial real estate. Build wealth, build a legacy, and do more good in the world.
| Journey To Launch
Jamila Souffrant is a Certified Financial Education Instructor (CFEI), blogger, podcast host and money coach. She is the founder of www.journeytolaunch.com. As a money expert who “walks her talk” she helps brave Journeyers; gain clarity around their finances and create an actionable plan to reach their goals. Her mission is to teach, inspire and help others reach Financial Freedom.
The Journey To Launch podcast explores all aspects of reaching Financial Freedom; from increasing income, becoming tax efficient, paying off debt, investing, saving & learning how to retire early and wealthy.
| The Art of Passive Income
Mark Podolsky (AKA The Land Geek) and the coaching team are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.
| Latinos In Real Estate Investing Podcast
The top hub for Real Estate Investors and entrepreneurs. Join us on our journey as the host Martin Perdomo “The Elite Strategist” talks about how ordinary people can become extraordinary with the power of Real Estate Investing. Here he shares his expert knowledge on how to create wealth through Real Estate, the mindset required to become a millionaire, and what it takes to master the craft. The Elite Strategist gives you the facts about the Real estate Investing industry and he shares all the wisdom he has amassed by being a leading investor in Eastern Pennsylvania. Along the journey, he has met some incredible people from all over the country, and he features them as guests for you to learn from and take notes. If you’re looking for a “get rich quick” this podcast is not for you. Real Estate is a get rich for sure not a get rich quick deal. Martin will share strategies on how to close deals, negotiate, and navigate the world of Real Estate Investing. When you tune in you will hear, experience, and see the wonderful opportunities Real Estate will offer you and your family now. Real advice for real people. Whether you’re a beginner in Real Estate or a fellow industry leader, Latinos in Real Estate Investing is the podcast for you
| The Meb Faber Show
Ready to grow your wealth through smarter investing decisions? With The Meb Faber Show, bestselling author, entrepreneur, and investment fund manager, Meb Faber, brings you insights on today’s markets and the art of investing.
Featuring some of the top investment professionals in the world as his guests, Meb will help you interpret global equity, bond, and commodity markets just like the pros. Whether it’s smart beta, trend following, value investing, or any other timely market topic, each week you’ll hear real market wisdom from the smartest minds in investing today. Better investing starts here.
| BiggerPockets Money
For those who have money… or want more of it!
Join Mindy Jensen and Scott Trench (from BiggerPockets.com) weekly for the BiggerPockets Money Podcast. Each week, financial experts Mindy and Scott interview unique and powerful thought leaders about how to earn more, keep more, spend smarter, and grow wealth.
| More Money
Want to learn how to save, earn, and do more with your money? Then welcome to the More Money Podcast!
Canadian Money expert, Accredited Financial Counsellor Canada® and podcast host Jessica Moorhouse is here to guide you on your personal finance journey and share the stories, expertise, and wisdom from top personal finance and business experts, celebrities, entrepreneurs, authors, and influencers to help simplify and demystify the “complex” world of money. In other words, if you want to get a better handle on your money but have no idea where to start…you’re in the right place.
| Dwellynn Show – Financial Freedom through Real Estate Investing
Unpacking Real Estate Investing Strategies one episode at a time, the Dwellynn Show with Ola Dantis is here to help you start or continue your journey towards Financial Freedom one step at a time.
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You’ve written a book.
From writing to editing to the final design, you did it. It’s complete, and you’re about to hit publish. The work is done.
Before you pop the champagne and relax, there’s one more step to think about: book promotion.
You’ve heard this expression, I’m sure: “If a tree falls in the forest and no one hears it, does it make a sound?” Similarly, when writing a book, if you write a book and you let it sit on Amazon or a publishing site, will it get into the hands of the people who need it most?
Books can be a fantastic promotional and marketing tool for brands and businesses if a proper promotional strategy is in place. Books are a great way to instantly establish your expertise and authority in your industry. Books are great for brands and companies with great things to say but who can’t break through the noise. While writing is the bulk of creating a book, there’s still plenty of work to be done once it’s finished. It’s target audience needs to know it exists.
Imagine you’ve finished writing your book and the following happens:
- You get booked on great podcasting shows that your ideal customers listen to and that leads to connections around the nation and keynote engagements.
- You reach people by doing a book tour online on podcasts.
- You tell your story and listeners get to know, like, and trust you and feel compelled to purchase your book.
- Listeners resonate with your message and immediately seek out your website.
- You turn listeners into leads and build trust with free downloads.
Publishing your first book can open doors when it gets in the right hands. After publishing his book, Tom Schwab got the opportunity to give a keynote speech in which the organizer said they only invite two types of people to speak: famous people who have a large following or someone who has written a book. Tom quizzically looked at the organizer and asked, “Why do you invite someone who has written a book?” He looked at Tom and replied, “If you have written a book, it shows me you have thought through your subject in great depth.”
In short, writing a book makes you a better speaker, and from Tom’s experience, it did. The book gave him the platform and framework to give keynote speeches—another solid marketing approach for a business. It has even been said that a published author is more respected than a PhD, although the latter is likely more difficult to achieve.
On top of all of this, when your book gets into the right hands as Tom’s did, it gives you loads of credibility. One of the top podcast marketing companies called Tom Schwab’s book the “Bible of podcast guesting.” All of this said, the book you put out into the world has got to be a quality book that contributes to the people who need it most. You’ve got to have quality content, and not just in the first chapter but throughout the whole book.
So after you’ve written your book, how do you successfully get it out into the world and into the right people’s hands so you can reap the tangible and intangible benefits it brings?
Here are some strategies to consider that will aid in its success:
4 Ways To Use Podcast Guesting to Sell Your Book
1| Guest on Podcasts
There are tons of opportunities in using podcasts to leverage your book promotion. About 51% of the US population listens to podcasts, and on average, these people are above average in education and income level. People who are listening to podcasts are readers looking for new ideas. Podcasting and reading typically go hand in hand, inspiring new ideas and offering ideas to people. These days, many podcasts are being picked up by radio stations. Guesting on podcasts can be powerful and understanding the power you can leverage by connecting with podcast hosts is consistently underrated. Leveraging other people’s audiences and authority can go a long way for your book and is a great way to get your book out there.
Not only can you gain exposure for your book, but podcast interviews are also a great way to answer questions about the book and to repurpose for future content. You can transcribe the interview into blogs or social media posts about them.
After you’ve been a guest on a podcast once, it’s just a process you can keep doing over and over to reach more readers. Podcasting is an ideal way to scale conversations, get out there, and reach more readers online.
2| Do A Book Tour Without The Travel
In 2020, book tours came to a halt due to the pandemic. Even as events resumed, attendance turnout decreased substantially. The pandemic created a new way of doing things. Online book tours became a widespread and great way to present a book to larger audiences. Lockdowns or not, it’s also a great way to promote your book to a global audience compared to the limitations of travel and attendance. It creates evergreen promotional material, allowing people anywhere and anytime to access your writing. It’s also a way to always drive traffic to your book, even several years after the book was published.
3| Send Your Book As A Gift or In Place Of A Business Card
Tom Schwab initially wrote his book to help people and show his expertise, not to be the next Stephen King. He tried to get his expertise out there so that others could benefit from it. A great promotional strategy is to send the book in an envelope with a short note. Rather than sending business cards out—which can feel like a solicitation without any substance—receiving a book unexpectedly feels like a special gift. It’s a great way to make yourself stand out from the standard promotional mail other businesses often receive.
Tom also sees more positive responses when he uses this approach. It allows you to market at a higher, more sophisticated level. When’s the last time you got a thank-you card for giving a business card or a brochure? You will get one for sending a book. Therefore, the book is a big part of Tom’s marketing strategy. It’s a great tool to use in your business growth strategy. It gives you more authority, especially when there’s a lot of competition within your business industry or niche.
4| Make Connections
Being a guest on a podcast is a great way to connect with the other guests and hosts. The impact of meeting people sometimes goes a lot further than any work you could do to promote your book behind a computer screen.
Completing your book is an extraordinary feat, but don’t let your marketing strategy for the book and your business end there. There are many ways to market your book, but podcast guest appearances should be a key consideration in your strategy.
Looking For More?
Read more about podcast guest interviews for non-fiction authors.
Podcast guesting is more beneficial to non-fiction authors than any other genre. That’s because it’s a great way to reach an engaged, relevant audience, quickly increase brand trust, and extend your reach. Whether you’re a first time author or a seasoned pro, leveraging podcast guesting is a great way to establish your authority as the subject matter expert in your industry.
11 Ways Non-Fiction Authors Can Leverage Podcast Guesting
1 | Drive Preorders
Getting on the best seller charts is every author’s dream. Recording interviews a few months ahead of time and asking podcast hosts to release them within a couple weeks of your book release is a great way to drive preorders. The more preorders (and reviews) you have, the more visible your book will be on sites like Amazon.
2 | Launch A Consultancy Business
Your book might be part of a larger plan. If you’re launching a consulting business alongside your book, podcasting is a great way to get gauge audience interest and in the ears of future potential clients.
3 | Book Tour With The Travel
You’re a busy person. Sometimes scheduling a lunch is difficult, let alone scheduling a whole book tour. Maybe traveling isn’t your thing (unless your destination is a tropical island, of course). Podcasts can be recorded from home or your office with little prep. It’s as easy as blocking out a couple hours on your calendar.
4 | Promote Your Academic Work
If your book content is based on your academic research, promoting it on podcasts will allow for in-depth conversations where you can establish your authority and expertise in that particular area.
5 | Break Into New Geography
Podcasts are listened to globally. You might be in the USA and the host might be in Canada, but listeners can be any where in the world. Speaking on podcasts has the potential to get you in front of a global audience across the continents.
6 | Launch A Powerful Brand
Like consultants using their books to build up a business, other authors are using their non-fiction books to build a new or bigger brand. The added exposure and backlinks is a great way to overcome obscurity and increase your SEO value.
7| Land Paid Speaking Gigs
Not everyone gets rich off their books, which is why so many authors offer other services or products. Speaking to an engaged audience of the right listeners is a great way to will help you expand into paid speaking engagements.
8| Get Translated Into Multiple Languages
While reaching a global audience is great, not everyone speaks English or reads English. But as your books gain traction and popularity from the podcast marketing you have invested in, it opens a door for publishers to have your book translated, which will result in reaching more people.
9| Be The Category King/Queen
Podcasts can help you gain authority as a thought leader in your industry. When listeners see your name pop up on countless podcasts, you become a trusted voice in your market and the owner of your ideas.
10| Get More Followers
Podcasts hosts already have an established audience. Being a guest on their show will allow you to leverage their audience to grow your own. With your social links easily accessible in their show notes, their listeners will be able to follow you directly.
11| Launch A Movie
You got that number one best-seller. You have created a reputation from podcasts hosts that you are a great guest who is easy to work with. Interest in your message can even gain the attention of movie producers.
Content from this blog was pulled from the report How Non-Fiction Authors Can Leverage Podcast Guesting.
If you’re a non-fiction author looking to publish and market your book, we compiled a list of 20 great podcasts that can help. Whether you’re working on your first book or you’re a veteran author, these podcasts can provide great insights, knowledge, and experience.
20 Podcasts For Non-Fiction Authors
| Author Success Show
Are you an aspiring author who wants to successfully self-publish your book? Are you looking for ways to increase your book sales and use your book to grow your business? You are in the right place because the Author Success will show where you get all your questions related to book writing, publishing and marketing answered by successful authors. Enjoy the show with your host – the founder of Happy Self Publishing, Jyotsna Ramachandran.
| Self Publishing School
Learn how to write a book that grows your business with the host who’s done it himself, Chandler Bolt, Founder of the Self Publishing School. Every week, I interview your favorite authors – the most successful authors on the planet – to see how they write & launch their books and to learn how they use books to grow their business.
| Read to Lead
If you believe as I do, that intentional and consistent reading is key to success in business and in life, then this is your podcast. My goal each week is to bring you key thoughts and insights from my conversations with those I consider to be among today’s brightest minds: our generation’s non-fiction authors. We discuss their latest book, as well as their unique perspectives on Leadership, Business, Personal Development, Marketing, Career, and Entrepreneurship. If you love reading, or desire to do more of it, then consider this podcast your audio Cliff’s Notes. The Read to Lead Podcast with host Jeff Brown is a four-time Best Business Podcast nominee.
| The Author Factor
Have you thought about writing a nonfiction business book, but weren’t sure if you could or should?
Each week Amazon # best-selling author of The 100-Page Book and The Magic of Short Books, Mike Capuzzi, interviews published business owner-authors who have written a book to differentiate themselves and create the ultimate competitive advantage. The Author Factor Podcast (formerly The Main Street Author Podcast) gives business owners, entrepreneurs and CEOs the book writing inspiration, encouragement and book marketing tips they need to write a book that will impact the world and impact their bottom line.
Being a published book author is one of the smartest business decisions you can make and if you want to hear how others have done it, this podcast is for you!
| Write Your Book In A Flash
If you’re a thought leader who wants to expand your influence, or if you’re an executive who wants to grow your business, you’re in the right place. Welcome to our Podcast with host Dan Janal, where you’ll learn how successful people just like you have grown their businesses and made more money by writing books. On each episode, you’ll learn all the inside secrets to help you create a powerful marketing tool that can skyrocket your business.
| Entrepreneur Publishing Academy
Make no mistake; if you’re an author, you’re an entrepreneur. You’re selling the world on your book, aren’t you? Of course, it’s not as easy as launching a business and then tossing any old book up on Amazon. That’s why Entrepreneur Publishing Academy with host Anna David teaches entrepreneurs to publish books on the specific topic and in the specific way that will launch or grow their businesses. The show is a combination of solo question-and-answer episodes and interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over 950,000 downloads, regularly appears on the top 100 career podcast list and is actually funny. Not David Sedaris funny but still funny.
| The Sell More Books Show
Authors, are you struggling to get the word out about your books? Discover the latest book marketing and publishing news, tools and strategies. This is the Sell More Books Show with Jim Kukral and Bryan Cohen. Every week you’ll get helpful tips and ideas to make your book sales soar. Visit SellMoreBooksShow.com for detailed show notes and more info.
| The Extraordinary Business Book Club
Alison Jones, publisher and book coach, explores business books from both a writer’s and a reader’s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
| Writer on the Side
Most employees want to write a book but don’t have the time to write or don’t know where to start. This podcast with host Hassan Osman will show you how to get your nonfiction book published while working a full-time job. You’ll also get simple tips about launching and marketing your book.
| The Best Seller
With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read? Best Seller Podcast, with host Taryn Winter Brill, sits down with the authors of the world’s leading business books to get it straight from the source as to what makes their books stand out from the crowd. Learn how the business books featured here can help business owners and executives and why you should go out to buy them today.
| High-Income Business Writing
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you’ll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. And he’ll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
| Book Launch Show
Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.
| Get Your Book Done
Join USA Today and Wall Street Journal best-selling author, award-winning publisher and book writing coach, Christine Kloser, each week as she brings you deep-dive interviews with New York Times best-sellers, publishing industry leaders, everyday authors and marketing experts eager to help you make a difference with your message and experience publishing success… Because authorship is one of the most powerful things you can do to transform yourself, your readers, your business and ultimately the world. If you’re a non-fiction author thinking about writing a book or already working on one — this podcast is for you!
| Turn Your Book Into A Business
In the “Turn your book into a business” podcast with host Brad Hauck, we help non fiction & business book authors sell more books, make more money & build a business from what they know! Learn how you can grow a lifestyle business from your books so that you can reach a wide audience, help more people & make a difference in the world.
| The Business Of Self-Publishing
Host Joseph C. Kunz, Jr. helps make it easy for bloggers and other content creators to self-publish nonfiction books that will help them build instant authority and credibility, establish them as thought leaders, and more. I share with you lots of actionable information that you can apply to all aspects of your own book publishing – from writing, editorial, production, design, selling, and book marketing – AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.
| The emPowered Author
How do I write a book that will sell? How do I sell a book I’m passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!
| The Business of Writing
The Business of Writing Podcast with hosts Rachel Mazza and Laura Gale is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else.
| Smart Women Publish
Conversations with women who self-publish non-fiction books – as well as experts who assist in the process – to help you do yours with host Bev Ryan.
| Entrepreneur to Author
A clear, concise, and compelling first-person narrative that takes the listener on a journey of writing and publishing their own non-fiction book. From content creation to story strategy. From building authority to growing a business. From Entrepreneur to Author with host Scott A. MacMillan.
| AskAlli: Self-Publishing Advice
Tune into our podcast twice weekly. On Fridays, the self-publishing advice podcast offers guidance to authors about publishing their own fiction, nonfiction and poetry books, with ALLi director Orna Ross and co-hosts (includes ALLi Member Q&A). And on every other Sunday, multimedia manager Howard Lovy interviews ALLi members and advisors about their books in the Inspirational Indie Author’s series.
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Writing a book is a labor of love. It’s months–possibly years–of stressing over word counts, edits, and deadlines. And unless you’re a superhuman or a robot, there were definitely tears. But you persevered and you finished it! Ok, now what?
Reaching Your Readers
Whether your book is being traditionally published by a publishing house or you’re self-publishing it yourself, there’s a lot to be done to ensure it gets in the hands of readers. It’s been our experience, from working with hundreds of authors over the last eight years that podcast guesting is a highly effective way to reach targeted audiences no matter the topic.
It’s safe to assume the goal for any author is get their book in front of as many people as possible. Leveraging podcast guesting into your marketing plans is an easy way to get the word out about your book to the masses. Podcasts are a great way to drive sales with preorders, break into new markets, and land paid speaking gigs. The best part? It’s a book tour without having to leave your house.
Have you considered help?
There’s a lot that goes into finding podcasts with your ideal audience, reaching out to them, and ultimately scheduling the interview. It might seem like a daunting task to someone who is unfamiliar with the industry or someone who has a full-time job that demands their attention. This is where Interview Valet, a podcast booking agency, comes into play. We’ve built a database and fostered relationships with thousands of podcasts that put our clients in front of their ideal audiences. After our clients go through a brief onboarding process to ensure we have their audience down, they begin working with an account manager who takes care of all the details. They’ll approve the podcasts a client gets introduced to and then send them the invitations to schedule.
As we always say: you be the guest, and we’ll take care of the rest!
Want to learn more about Podcast Guesting For Non-Fiction Authors?
In 2015, people were asking, “What is a podcast?”
Fast forward five years to 2020, businesses and individuals are relying heavily on podcasts to stay in the conversation about topics that mattered while the world quarantined during the pandemic.
Listen to the full conversation here.
Our Founder, Tom Schwab, had the opportunity to be a guest on the Authentic Brand Mastery Podcast with host Adam Force.
With over two million podcasts in existence, 400,000 of which are active, podcasting is not only well known now but also becoming a critical marketing strategy for businesses.
Fifteen years ago, blogging and guest blogging were mainstays for inbound marketing strategy. If you could get a blog on another person’s website linked to yours, you could convert 1%–2% of their audience into customers of your own business. Today, podcasting has a similar yet exponentially more significant effect. Podcasts have a unique way of allowing people to understand who you are and what you are about in a way blogs cannot. With one podcast, you can convert up to 25% of listeners into followers and customers.
Adam Force, host of the Brand Mastery podcast, mentions he was able to get $15,000 of business from being on only one podcast. Getting in front of audiences—yours or someone else’s—is now an invaluable resource to lean on when growing your brand and business. It’s no longer arguable.
Some myths about growing your business and brand with podcasts are constantly perpetuated. However, when weighing the return on investment in podcasting, people get a lot of things wrong from the start. They look at other people’s successes and assume podcasting will bring the same expansive success for them, right? Wrong
Before you get busy creating your podcast, here are Seven Myths you need to know.
7 Myths about Growing Your Brand and Business through Podcasting
Myth 1| Starting your own podcast is the only way to be involved.
There are multiple ways to grow your business through podcasting. Starting your podcast comes with a significant upfront investment and learning curve to which not all companies are privy. It is vital to know that you aren’t going to have a million listeners and sponsors right out of the gate. It takes time to build a platform like Joe Rogan or Seth Godin.
Sometimes it makes more sense for your business to guest on other people’s podcasts. Guesting involves little to no up-front investment, and the return is exponential, like Force’s $15k ROI. Guesting on other people’s podcasts then becomes a no-brainer. Not only do you avoid footing the bill for the podcast’s production, but you can also appear on several podcasts that have different audiences; allowing you to tap into many geographical locations and niches. It will enable you to test the water with various niche audiences to tests where your product or service will hold the most value.
While hosting your podcast allows you to nurture a relationship with your returning listeners, guesting will enable you to tap into different audiences. It’s easy for podcast hosts to say, “This way works; you should do it this way.” But that approach is like going into a grocery store and only using lane two every day because it is always the fastest and best experience. What is missing from this advice are several other factors like time of day and who’s shopping at that time. That lane two rule isn’t going to work every time. Likewise, podcasting “rules” aren’t going to work for everyone. You have to determine what approach will work the best for your business, audience, and industry.
Myth 2| You need your podcast to make an impact and be successful.
False, false, false. There are a lot of up-front costs and trial-and-error that come with starting a podcast. A podcast can be more of an embarrassment than a marketing tool if done incorrectly. Take it from the stats: only 400,000 podcasts out of two million are active, meaning 1.6 million podcasts aren’t successfully creating content. In simpler terms, 75% of podcasts are more of a liability for their business than a marketing tool. If you don’t have the time and capital to do a podcast right, why not leverage podcasts that already exist? You don’t have to worry about the time, money, and resources need to make a podcast successful; you may be more successful leaving the production to others and being a guest.
Myth 3: You will have millions of followers and sponsors overnight.
There are a lot of misconceptions about how much work, time, and effort that goes into creating and producing a podcast. Some people enter the game assuming they will have X number of followers and sponsors right out of the gate. We know 75% of podcasts aren’t successful, so we have a good idea now that listeners and sponsors aren’t easy to come by. Growing a podcast takes commitment and perseverance.
Myth 4| You need a bunch of experience to guest on someone else’s podcast.
You do not need a lot of experience to appear on someone else’s podcast. All you need is an angle that will be interesting to their current audience. Although you don’t need experience, it is crucial to spend time researching the podcasts you want to appear on. You don’t want to appear on just any show. Get to understand who they are and who their audience is. This will enable you to: ensure your message matches the market, better position your pitch, and therefore a greater impact on your brand and business with your appearance. That brings us to our next myth.
Myth 5| Quantity is better than quality.
Appearing on a couple podcasts that are synergistic with your brand is far better than firing off a bunch of scripted emails to any and all hosts. Force agrees, stating he gets many random pitches from prospective guests that don’t fit his show, some even referencing his podcast title incorrectly. Tom says he gets pitches from people asking to be a guest on his show when he doesn’t even have a podcast. It shows you haven’t done your research and ruins any potential opportunities you might have had. It’s better to be more intentional about your guest appearances. As Tom often says, “bigger isn’t better, better is better.”
Myth 6| A podcast is one and done.
Nope, not even close. Not only does a podcast exist on the internet indefinitely, leaving a permanent digital footprint of your association with that show. It generates social media traction, networking opportunities, and best of it, it’s a great way to repurpose content. One podcast can easily be turned into a multitude content through social media posts or a 1,000-word blog post. The conversations from each podcast interview can be used in many other forms, cutting down on the amount of time you need to spend creating content for multiple platforms. For this reason its beneficial to bring fresh content to each interview to keep your creation machine flowing with rich content to repurpose. A single podcast can benefit you for a long time, and when you guest on many different podcasts, you multiply that impact exponentially.
Myth 7| Podcasting isn’t suitable for every business model.
Many people don’t think about this before entering the podcast arena, but it might not be a good investment for your business. One business model where podcasting doesn’t work is a service or product is geographically focused. It wouldn’t be worthwhile to promote your brick-and-mortar store in a small town when the podcast can be heard worldwide. Low-lifetime products and services, like an event or book launch are possible but can get tricky. Typically, 80% of listens happen within the first month of a podcast going live, but it can be difficult predicting when that will be because some shows record months, and up to a year, in advance. Working with a podcast booking agency for time specific launches or events can alleviate this issue since they have a working relationship with the podcast host to negotiate timelines for you.
Looking For More?
Talk of cryptocurrency and Bitcoin is making its way into daily conversations. Whether you’re an avid crypto investor, are researching its viability, or just plain curious, this list has something for you. Below is a compilation of great podcasts on all things digital currency.
20 Podcasts For Crypto and Bitcoin
| Crypto Unstacked
The go-to resource for the crypto curious. Tune in with host Leslie Lamb for long-form deep dives with movers and shakers or spend your short coffee breaks with our mini dives, where we unstack interesting insights and market observations.
| Blockcrunch: The Crypto Investor
The go-to podcast trusted by fund managers, founders and operators in crypto and DeFi.
Jason Choi (@mrjasonchoi), full-time crypto investor and General Partner at Spartan Capital, goes deep into the technology and economics behind crypto projects to dissect trends and themes in a global context.
Not financial advice.
Crypto assets and blockchain technology are about to transform every trust-based interaction of our lives, from financial services to identity to the Internet of Things. In this podcast, host Laura Shin, an independent journalist covering all things crypto, talks with industry pioneers about how crypto assets and blockchains will change the way we earn, spend and invest our money. Tune in to find out how Web 3.0, the decentralized web, will revolutionize our world. Disclosure: I’m a nocoiner.
| NBTV: Your Money, Your Data, Your Life
Bitcoin, Blockchain, and the Technologies of our Future is a podcast series hosted by Naomi Brockwell. Naomi is also the host of the YouTube show “Naomi Brockwell TV” which explores all things tech and crypto, and she is the emcee of the Consensus Blockchain conferences and the D10e Blockchain conferences all over the world.
| Bitcoin Fixes This
Join host Jimmy Song, we explore the impact that Bitcoin will have in all aspects of society.
| Robert Ventures
The Robert Ventures podcast encourages thought-provoking conversations from the top names in Blockchain and Cryptocurrency. We interview founders of today’s leading companies and give you insights into their projects, innovations, and successes.
Joe Robert (@Joemrobert) is your host and CEO of Robert Ventures an investment firm that provides accredited investors with simple and straightforward exposure to top-tier digital assets.
| Funky Crypto
Hosts Ben Askren and John Kim sit down to educate the masses about Bitcoin, Litecoin, and cryptocurrencies simply.
| Crypto 101
The Average Consumer’s Guide to Cryptocurrency. Bryce Paul & Pizza Mind: Bitcoin Blockchain Cryptocurrency Ethereum.
| What Bitcoin Did
Against many challenges, Bitcoin, the worlds first true cryptocurrency has survived for over a decade. With What Bitcoin Did, podcast host Peter McCormack talks to experts in the world of Bitcoin. From developers to investors, journalists to Bitcoin company CEOs, you will learn about everything that is happening in the world of Bitcoin.
Unhashed breaks down the latest in Bitcoin news and developments and puts them into terms everyone can understand. Expect to be both entertained and educated about cryptocurrencies and blockchain. How do hardware wallets work and do they really keep you safe? Which crypto exchanges pose the greatest risk to the bitcoin ecosystem? Does Litecoin help or hinder bitcoin development? Expect the answers to these and many other questions from the Unhashed professionals offering different perspectives to all the blockchain issues you care about!
| Bitcoin.com News
The Bitcoin.com News Podcasts interviews with the most interesting leaders, founders and investors in the fields of Cryptocurrency, Decentralized Finance (DeFi), NFTs and the Metaverse.
| Crypto Voices
The Crypto Voices Podcast covers diverse trends in Bitcoin and blockchain tech, decentralization, entrepreneurship, cryptoeconomics and liberty.
Author note: All authors, whose content is featured on Crypto Voices, are contacted beforehand for permission, regardless of copyright or license such as Creative Commons. If you are an author whose work is reproduced here and you have not heard from Crypto Voices, it’s because we couldn’t find a way to contact you. However, in this situation your work was already licensed Creative Commons, and it was so great anyway that we just couldn’t wait to turn it into audio and put it up!
| CoinGeek Conversations
CoinGeek Conversations is a weekly podcast update on the thriving BitcoinSV ecosystem – for beginners as well as those already deeply immersed in it. CoinGeek’s Charles Miller meets entrepreneurs, technologists and businesspeople to ask about their work and their visions for the future. You don’t need to be an expert in computer science or business studies. But you do need an appetite to learn about the most exciting new technology of our time.
| The Pomp Podcast
Host Anthony “Pomp” Pompliano talks to the most interesting people in business, finance, and Bitcoin. From billionaires to cultural icons, Pomp helps you get smarter every day.
Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto industry with hosts Jason Yanowitz and Santiago Santos.
We release two episodes per week: guest interviews on Monday and a weekly roundup on Friday.
| Untold Stories
Bitcoin Pioneer Charlie Shrem dives deep into the lives and personal histories of some of crypto’s most influential leaders. A focus on personal stories weaves together a nuanced, untold narrative of how the bitcoin, crypto and web3 movements truly came to be.
| Swan Signal
Swan Signal – A Bitcoin Podcast pairs up great Bitcoiners for compelling discussions that are unique on the Bitcoin content scene. Every week we broadcast Swan Signal Live Twitter, YouTube, Facebook, and Twitch. Then we publish the audio here. Enjoy!
Mastermind.fm is where we interview high-achievers from all walks of life and learn about what they do and how they do it. The show currently has a strong slant towards Fintech and investment asset class exploration. We have an international audience but focus especially on European investors.
Mastermind.fm is hosted by Jean Galea as lead host and Joe Galea in a supporting role. The show is fueled by Jean’s natural curiosity in learning about how successful people tick and what methods they use in their pursuit of excellence in daily life.
| The Wolf Of All Streets
Host Scott Melker talks to your favorite characters from the world of Bitcoin, trading, finance, music, art, and anyone else with an interesting story to tell. Sit down, strap in, and get ready – we’re going deep.
| The Scoop
Welcome to The Scoop, The Block’s flagship podcast covering finance and technology industries through unmatched interviews with top thought leaders, cultural icons and industry veterans. The Block’s Director of News Frank Chaparro hosts new guests every week, diving into breaking news and topics ranging from NFTs, to the impact of DeFi on Wall Street, to Bitcoin’s role in the economy and beyond.
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Growing your brand is essential to your success. If you want to get into podcast interview marketing, but you don’t know how it will help your brand, these are 11 ways you can grow your brand with podcast interview marketing.
1 | Driving Sales
There are thousands of ideal clients out there who are ready to buy what you’re selling. They just need to hear you. Podcasting is a great way to get your message out to the masses.
2 | Thought Leadership
Establishing yourself as a thought leader in your industry is such an important part of growing your brand. You want consumers to trust you, your message, and your product. Podcasts give you the chance to talk directly to consumers, leaders, and the audiences you will best serve.
3 | SEO Strategy
Search engines favor websites with backlinks. Show notes that podcast hosts publish alongside a recording is a great way to create those backlinks. Because, let’s face it, Google may have endless pages of searches, but you’re lucky if someone is clicking past page one. That’s where you want to be and where you’ll be seen.
4 | Guesting vs Hosting
Being a podcast guest and being a podcast host is a great way to establish your brand. Where podcast hosting is a great way to nurture your current audience, podcast guesting is a great way to reach new leads and gain more exposure.
5 | Launching Your Own Podcast
Nurturing your current leads and customers is an important part of any brand. It also makes you a trusted voice in your industry. Studies also show that podcasts tend to drive more subscribers than email and social media.
6 | IPO Road Show
Since podcasts are typically recorded weeks to months in advance, they give speakers and executives the opportunity to practice their initial pitch before it reaches the public. Due to the pandemic, the IPO was canceled and the podcast guesting strategy was never tested, but we do look forward to testing this theory in the future.
7| Value Consistent Marketing
Meaningful connections are the best connections for growing your brand. There are many platforms for brand building, but none of them can compare to the meaningful conversation a consumer will hear in a podcast.
8| Executive Exposure
Time is money. And even though in-person events are starting back up, working them into an executive’s schedule can be difficult. Podcasts can get executives in front of an audience as easily as blocking off an hour on their calendars.
9| Content Creation
Podcasts are so easy to repurpose into blog posts, sizzle reels, and even books. They’re essentially evergreen content.
Building a brand is hard to do without the right people. Podcasts are another way for potential employees to get to know you. If your message resonates with them, you can almost guarantee they’ll be looking at your career page for openings.
If you’re looking to expand your brand, look no further than podcast marketing. Just like potential employees, potential acquirers are also listening. Whether you’re looking for a partner or to sell your business completely, podcasts are a great way to be heard.
Content from this blog was pulled from Grow Your Brand With Podcast Interviews
Brand growth is vital to the success of your business. Whether you’re new to your industry or a trusted voice, this list of the 20 greatest podcasts to grow your brand will help your business succeed!
20 Podcasts To Grow Your Brand
| Breakthrough Brand
Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.
| Brands That Book with Davey Jones
A show for creative service-based business owners who want to learn how to build their brands and find more clients with host Davey Jones.
| Business Owners Radio
The show that helps your business grow. Business Owners Radio is where established business owners get the latest strategies, insights, and practices to build a sustainably profitable business. Co-hosts Craig Moen and Shye Gilad offer entrepreneurs the best “ROL” (Return on Listening) on the internet, with episodes featuring dynamic interviews with business experts and strategists, in-depth reviews of important business trends, and innovative technology, frameworks, and tools you can use right now to run your business better.
| The Personal Playbook
Everyone has a personal brand. The only difference is some people understand how to leverage their abilities and skills better than others. This podcast focuses on strategies and methods for entrepreneurs to use their personal brand to bring value to the world. The goal of this show is to teach you how to reach that next level of impact using your podcast. Enjoy interviews from top experts in business and Action Episodes from Coach Chris every single week!
| Bombshell Business
Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.
| Jasmine Star Show
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
| SIMPLE Brand
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t – simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help. Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.
Join Anita Siek – founder and Director of Wordfetti, a strategic copywriting and communications house – as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.
| Brand Yourself
If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.
| You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
| The Influential Personal Brand
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
| Brand Strategy
The Brand Strategy Podcast is a show created to equip you with the inspiration, encouragement, and clarity you need to build the brand of your dreams with purpose and intention. From sustainable strategy to heartfelt encouragement, each episode is designed to equip you with the tools you need to chase after your dreams. Because you deserve a brand that empowers you to do what you love, serve the clients you dream of working with, and experience a deep sense of fulfillment along the way! So get comfy, grab a mug of coffee or your favorite beverage, and join host Bonnie Bakhtiari as we explore what it takes to build a truly strategic, heartfelt brand!
| The Brand Doctor
As a self-taught graphic designer and brand consultant, host Henry Kaminski Jr., has overcome all the odds to build a wildly successful multi-million-dollar business over the past decade.
He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.”
Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design, brand building which will allow entrepreneurs to design the life of their dreams!
Brand Doctor Podcast examines how to ensure that your target audience sees you in the most prestigious light possible.
| Brand Therapy
Hi! We’re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we’ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world’s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.
| Rock Your Brand
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategies he used himself to build multiple 6 and 7 figure businesses over the past 18 years. Along with sharing Scott’s tips and strategies, he also interviews top business experts, such as Pat Flynn, John Lee Dumas, Rick Mulready, James Clear, Chris Ducker and so many more. Scott also shares his private coaching calls with listeners and students to show exactly what it takes to build a successful online business and brand. With millions of downloads and counting, The Amazing Seller “The Take Action Effect” movement is growing everyday and now it’s YOUR TURN to create the life you want and deserve. Are you in? Let’s Do THIS!
| JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
| Brand and Hustle
Grow your biz, brand and bank account. Veteran Brand Strategist, Jai Stone hosts a NO bull, no fluff podcast sharing strategies on scaling and operating a sustainable online business.
| On Brand with Nick Westergaard
The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods.
| The Business of Branding
Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.
| Brand It, Build It
The Brand It, Build It Podcast equips you to grow your creative small business with purpose and strategy. Hosted by Kelly Zugay of With Grace and Gold®, an award-winning Minnesota-based brand and web design business, every episode equips you to boost brand awareness and build a successful small business.
Looking for More | Check Out These Additional Resources
Growing your brand doesn’t need to be hard. In fact, it’s the easiest it has ever been. With all the advanced technology we now have, marketing doesn’t just have to be billboards, magazine articles, and in-person interviews. Podcast interview marketing is as simple as sitting in front of a microphone at your computer in your home office!
So why choose podcast interview marketing over more traditional modes of marketing? Convenience! We live in post-pandemic times where people value a work-life balance. Recording an interview is just as easy as consuming it. Set aside an hour for recording and then you have the rest of the day to work and run errands without missing out on more leisurely activities.
Reach A Global Audience
Podcasts also allow you to reach consumers you wouldn’t otherwise be able to reach. Listenership of podcasts is global. You’re able to reach people across the world. Establishing yourself as a thought leader in your industry in multiple countries is a sure fire way to grow your brand. Take our client Barbara Turley from The Virtual Hub for example. She built her business internationally through targeted podcast interviews. She was an Irish woman living in Australia who was able to speak to her ideal clients in the United States.
Podcasts also aren’t just audio! Along with show notes (great for backlinks!) some hosts also record video, which is great for repurposing your content to stretch it over multiple platforms.
Whether you’re looking to drive sales, improve your SEO strategy, create content, or launch your own podcast, podcast interview marketing is a pivotal way to establish yourself in your industry.
The content from this blog was extracted from our latest report | How To Grow Your Brand With Podcast Interviews