Inbound Marketing with Podcasts: What Does HubSpot Say?

Inbound Marketing with Podcasts

The category king of inbound marketing (HubSpot) sees podcast interview marketing as a great new marketing tool for brands and businesses. Since marketing is more than one tool, it makes sense that podcasts would end up included in that tool box. We had the pleasure of having a conversation with Kierran Petersen, Associate Producer for HubSpot’s […]

How to Use Podcast Interviews for Outreach Marketing

How to Use Podcast Interviews for Outreach Marketing

The marketing world has developed a language all its own over the years. Lately, buzzwords have seemingly taken over. Whether it’s content marketing, social media marketing, influencer marketing or outreach marketing, many businesses, brands and others are left scratching their heads. It’s even more fun when you combine different tactics to up your game and […]

There’s a Right Way and a Wrong Way to Conduct a Digital Book Tour

There’s a Right Way and a Wrong Way to Conduct a Digital Book Tour

Book promotion in the digital age: what do you do? As an author trying to “get the word out” about your work, Do you start with social media like Facebook and Twitter or do you roll out a blog? Or maybe you’re thinking of launching a digital book tour. Of course, you’ll want to plan […]

How Podcast Interviews Can Supercharge Your Marketing

How Podcast Interviews Can Supercharge Your Marketing

Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join […]

How to Pitch a Podcast Host – and Get a Podcast Interview

How to Pitch a Podcast Host

In the summer of 2017, Interview Valet surveyed over 500 top podcasters to find out how they like to be approached, and more importantly pitched. In other words, how do you get yourself that great podcast interview? Our ultimate goal was to learn how to make it easier for hosts to say YES! to an […]

8 Steps to the Perfect Pitch Sheet to Increased Inbound Traffic

Steps to the Perfect Pitch Sheet to Increased Inbound Traffic

Too often as inbound marketers we think of content as being nothing but a blog. As blogs get ever more common, to attract more traffic leads and customers than our competitors the smart marketers look to other areas like videos and infographics to stand out with fresh, engaging content. As blogs become more competitive, some […]